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UNWTO Partners with Niantic to Develop Innovative Tourism Experiences

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The World Tourism Organization (UNWTO) has partnered with one of its newest Affiliate Members, real-world games developer Niantic, to enhance global tourism through the use of mobile augmented reality game experiences.

UNWTO will collaborate with Niantic, creators of Pokémon GO and Ingress Prime, to curate unique campaigns around the world that will build awareness for the Organization’s Travel.Enjoy.Respect campaign, designed to enhance tourism’s contribution to the United Nations’ 2030 Agenda for Sustainable Development. Each activity will also be designed to inspire and support exploration, and promote safe and responsible gaming practices for players of all ages.

Niantic and UNWTO will work together to combine tourism and Augmented Reality technology for players to engage with real-world locations using Niantic’s mobile games in a variety of ways. Niantic’s games and global initiatives have brought millions of players from around the world together at real-world events that promote civic engagement and cultural diversity while highlighting local heritage.

“With our ongoing commitment to promote sustainable and responsible tourism, and Niantic having recently become a UNWTO Affiliate Member, this partnership is a natural fit,” said Ion Vilcu, Director of UNWTO’s Affiliate Members Department. “Niantic are pioneers in creating real-world mobile game experiences that not only motivate their players to discover new places, but also to appreciate the culture and beauty of the world around them,” he added.

“Our goal at Niantic is to create interactive games that encourage exercise, social interaction and exploration, giving players the opportunity to play together in the real world and discover the incredible history hidden in their own neighbourhoods,” said Anne Beuttenmüller, Head of Marketing EMEA at Niantic. “We’re looking forward to creating brand new adventures in collaboration with UNWTO to increase awareness around their mission of responsible tourism,” she added.

Niantic was accepted as an Affiliate Member on 31 October 2018 at the 109th session of UNWTO’s Executive Council, held in Manama, Bahrain. This new partnership helps to bolster UNWTO’s ongoing efforts to bring together the actors of the ‘ecosystem’ of tourism technology under its priority of innovation and the digital transformation in tourism.

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Global Tourism Crisis Committee Meets Again: Coordination, Vital Ingredient for Recovery

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Consistent and harmonized travel protocols, enhanced safety measures and the protection of jobs and livelihoods are the main ingredients needed for the restart of tourism. The Sixth meeting of the UNWTO Global Tourism Crisis Committee reminded participants of the need to work together as the only means of advancing the sustainable recovery of the sector. The meeting produced a commitment to create a new UNWTO Committee on Common Safety Protocols to increase confidence in international travel, as well as firm plans for enhanced consumer protection for consumers and measures to protect jobs.

Setting the tone for the meeting, UNWTO Secretary-General Zurab Pololikashvili made clear that, with many millions of livelihoods at stake, inaction is not an option, and that the rapid and sustainable recovery of tourism is essential.

“Strong coordination is needed to accelerate the lifting of travel restrictions in a safe and timely manner, to increase investment in systems that support safe travel, including testing on departure, and to sustain and support businesses and jobs. If we fail to address these three priorities, we will fail to restart tourism, and so fail to save millions of livelihoods”, Mr. Pololikashvili said.

This call for coordination was echoed by a diverse range of voices from the top level of politics of all global regions, including  interventions from the Minister of Industry, Commerce and Tourism of Spain, Reyes Maroto; Ahmed bin Aqil Al Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia; Khaled El-Enany, Minister of Tourism and Antiquities of Egypt;  Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia;  Abdulla Mausoom, Minister of Tourism of the Maldives; Rita Marques, Secretary of State for Tourism for Portugal and Jose Luis Uriarte, Sub-Secretary of Tourism of Chile.

Common safety protocols

At a practical level, a proposal for a new set of common travel protocols was put forward by Harry Theoharis, Minister of Tourism of Greece, and welcomed by UNWTO’s leadership and other members of the Committee. Furthermore, illustrating how safe, international travel can return, Marco Troncone, CEO of Rome Fiumicino Airport highlighted the role robust hygiene protocols and innovation can play in boosting consumer confidence.

Along the same lines, ICC Secretary-General John Denton, explained plans for a comprehensive system of testing on departure to raise consumer confidence and take away the need for quarantine on arrival. Alongside them, Adam Goldstein, Global Chairman of CLIA, and a Luis Felipe Oliveira, Director General of Airports Council International made clear the proactive measures undertaken to cruise tourism and air travel safe for both passengers and workers.

Putting people first

Just as people are at the driving force of global tourism, so too has UNWTO stressed that recovery policies must recovery be people-focused. For starters, restoring consumer trust and coherent and standardized international protocols are mutually reinforcing and critical for the return of tourism. The Crisis Committee meeting saw UNWTO announce plans for a new International Code for the Protection of Tourists. This will be the first legal framework to protect tourists’ rights as consumers, harmonizing minimum standards across different countries and ensuring the fair distribution of responsibility to tourists affecting by the pandemic among stakeholders across the sector.

A technical committee for the creation of the Code is being set up and will meet before the end of the month. Alongside this, UNWTO is working to protect jobs and help workers affected by the pandemic find new opportunities. Addressing the Committee Kamal Ahluwaila of tech company Eightfold.ai outlined the new Jobs Factory portal, launched with UNTWO in order to unite jobseekers with employers.

Harmonized travel criteria

Reflecting UNWTOs high-level relations with European institutions, the European Commissioner for Justice Didier Reynders addressed the Committee to outline plans to introduce common criteria for restrictions on travel across the EU. UNWTO advocated for non-EU Members to be considered part of this movement towards standardisation, particularly the common colour-coded mapping system currently being rolled out for the safe relaunch of free moment.  And reflecting UNWTO’s status as part of the wider UN response to COVID-19, ICAO Secretary-General Fang Liu, was joined by representatives from IATA, ILO, IMO the WHO and  for the virtual meeting, in addition to representation from the OECD.

About the UNWTO Global Crisis Committee

Leveraging its unrivalled status as the global leader of tourism, UNWTO united leaders from across the sector. From its first meeting, the UNWTO Global Crisis Committee has provided a platform for governments, businesses and international bodies to express their concerns and share ideas for the restart of tourism. The Committee’s composition reflects not only UNWTO’s unique influence and status as a part of the United Nations but also tourism’s importance for every global region and the sector’s cross-cutting nature. Members are drawn from all parts of the world and include government Ministers, leaders and key representatives of International Organizations and UN agencies and from tourism’s private sector.

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UNWTO and Expedia Group to Share Data and Insights to Guide Tourism Recovery

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image: UNWTO

The World Tourism Organization (UNWTO) will work alongside the Expedia Group to strengthen ties between the public and private sectors and drive tourism’s recovery from the impacts of the COVID-19 pandemic. The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.

UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions. Highlighting UNWTO’s commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations Specialized Agency work more closely with the Expedia Group. Joint actions will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.

Secretary-General Pololikashvili said: “From the very start of this crisis, UNWTO has been a strong advocate of close cooperation between the public and private sectors. This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery. It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”

The partnership with between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed a tourism’s sustainable recovery and future development.

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UNWTO to Harness the Power of A.I to Link Tourism Workers with Jobs

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The World Tourism Organization (UNWTO) is to work with California-based Eightfold.ai to help connect tourism jobseekers with employers and so drive the global recovery of the sector.

The new partnership will see UNWTO harness the power of the Eightfold Talent Exchange, a marketplace connecting workers impacted by the COVID-19 pandemic with available jobs. Using advanced deep-learning AI, the Exchange matches people to the right jobs in companies that are hiring, creating a bridge between those looking for a job and organizations that need to hire quickly.

All 159 UNWTO Member States, as well as the more-than-500 Affiliate Members will benefit from direct access to the platform. They will also be able to offer Talent Exchange to workers who have lost their tourism-related jobs due to COVID-19. At the same time, workers can sign up to find available jobs that make use of their skills and experience. Members that have hiring needs also can sign up to post jobs and find talent who can do the job immediately.

Connecting employers with tourism talent

UNWTO Secretary-General Zurab Pololikashvili says: “The COVID-19 pandemic has hot the global tourism sector hard, and up to 120 million jobs are at risk. However, tourism has a long history of adapting and embracing innovation. This partnership will be a great help to the many millions of people who are dependent on tourism for their livelihoods, while also connecting employers with the very best talent our sector has to offer.”

Kamal Ahluwalia, President of Eightfold.ai, added: “With Eightfold Talent Exchange, we’re providing all members of UNWTO with a platform that can unite Members over a shared goal: getting individuals who have lost their jobs back to work. The AI powering the Exchange understands the capabilities of each person: both the skills that they have from their work experience, and the skills that they could easily learn.”

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