The World Tourism Organization (UNWTO) has partnered with one of its newest Affiliate Members, real-world games developer Niantic, to enhance global tourism through the use of mobile augmented reality game experiences.
UNWTO will collaborate with Niantic, creators of Pokémon GO and Ingress Prime, to curate unique campaigns around the world that will build awareness for the Organization’s Travel.Enjoy.Respect campaign, designed to enhance tourism’s contribution to the United Nations’ 2030 Agenda for Sustainable Development. Each activity will also be designed to inspire and support exploration, and promote safe and responsible gaming practices for players of all ages.
Niantic and UNWTO will work together to combine tourism and Augmented Reality technology for players to engage with real-world locations using Niantic’s mobile games in a variety of ways. Niantic’s games and global initiatives have brought millions of players from around the world together at real-world events that promote civic engagement and cultural diversity while highlighting local heritage.
“With our ongoing commitment to promote sustainable and responsible tourism, and Niantic having recently become a UNWTO Affiliate Member, this partnership is a natural fit,” said Ion Vilcu, Director of UNWTO’s Affiliate Members Department. “Niantic are pioneers in creating real-world mobile game experiences that not only motivate their players to discover new places, but also to appreciate the culture and beauty of the world around them,” he added.
“Our goal at Niantic is to create interactive games that encourage exercise, social interaction and exploration, giving players the opportunity to play together in the real world and discover the incredible history hidden in their own neighbourhoods,” said Anne Beuttenmüller, Head of Marketing EMEA at Niantic. “We’re looking forward to creating brand new adventures in collaboration with UNWTO to increase awareness around their mission of responsible tourism,” she added.
Niantic was accepted as an Affiliate Member on 31 October 2018 at the 109th session of UNWTO’s Executive Council, held in Manama, Bahrain. This new partnership helps to bolster UNWTO’s ongoing efforts to bring together the actors of the ‘ecosystem’ of tourism technology under its priority of innovation and the digital transformation in tourism.
Free travel passes to enable young people to discover Europe
Thanks to backing by MEPs, 50,000 18-year-olds have enjoyed the chance to travel in the EU for free since its launch in June 2018. An additional 20,000 will now also be able to benefit from the Discover EU initiative, which was first proposed during Parliament’s European Youth Event (EYE) in 2014.
How it will work
At least 20,000 young people will get the chance to travel Europe by rail between 1 April and 31 October 2020. Any EU citizen born between 1 January 2001 and 31 December 2001 can apply for tickets online from noon (CET) on 7 November until noon (CET) on 28 November. To be eligible, applicants will have to answer a few multiple choice questions.
Participants will be able to travel for up to 30 days to at least one foreign country. Travel will be mainly by rail, but also by bus and ferry to ensure wide access. Flights will be allowed in exceptional cases where no other form of transport is available. This could be for example for people coming from remote areas or outermost regions.
Participants with reduced mobility or special needs may be eligible for extra help, for example support with the costs for an accompanying person or dog for those with a visual impairment.
The Parliament has been a strong advocate of the idea of free rail tickets for 18-year-old Europeans, adopting three resolutions backing the initiative.
MEPs believe the initiative will allow young people to experience Europe’s diversity, better understand each other and learn more about Europe. They expect encouraging young EU citizens to travel in the EU and meet people from other countries will foster European identity and reinforce common EU values.
UNIDO Project in Kyrgyzstan named “Project of the Year”
The United Nations Industrial Development Organization (UNIDO) received the “Project of the Year” award for its activities related to “Linking the tourism industry to productive activities in the Issyk-Kul region of the Kyrgyz Republic”, which are funded by the Russian Federation.
The UNIDO project was officially acknowledged for its achievements in the field of development and promotion of the tourism sector of the Kyrgyz Republic by the Kyrgyz Ministry of Culture, Information and Tourism during the ceremony of the Kyrgyz Tourism Awards on World Tourism Day.
Thanks to UNIDO seminars on food safety, sustainable and eco-tourism, marketing and management skills, representatives of local producers and of the tourism sector improved their marketing and hotel management skills, with two UNIDO beneficiaries also being recognized:
On behalf of the Prime Minister of the Kyrgyz Republic, UNIDO beneficiary Asylbek Razhiev was named “Man of the Year” for his special contribution to the development of tourism, and Nurbek Saparov, another UNIDO beneficiary, was named “Best Guide”.
More than two hundred representatives of the business community, international organizations, the tourism, culture and media sectors as well as politicians and diplomats attended the 2019 Kyrgyz Tourism Awards.
Tourism Leading Other Global Sectors in Advancing Gender Equality
The World Tourism Organization (UNWTO), in collaboration with UN Women, The German Society for International Cooperation (GIZ), World Bank Group and Amadeus, has launched the long-awaited second edition of the Global Report on Women in Tourism. The publication highlights the progress the global tourism sector has made in advancing gender equality, with key case studies and statistics gathered from around the world.
The key findings show that:
The majority of the tourism workforce worldwide is female: 54% of people employed in tourism are women compared to 39% in the broader economy
The wage-gap is smaller in the tourism sector: Women in tourism earn 14.7% less than men compared to 16.8% in the broader economy
Tourism offers women more opportunities for leadership roles: 23% of tourism Ministers are female compared to 20.7% of Ministers overall
The report also highlights how more and more women are challenging gender stereotypes in the sector.
In Morocco, for example, women have been issued tour guide licenses for the first time. An airline in the UK has doubled the number of female pilots they employ and Uganda’s Hotel Owner’s Association is now lead by its first female CEO.
Technology has also been a catalyst for empowerment, providing women with access to more training opportunities and stimulating female entrepreneurship through easier access to the tourism market.
In the public sphere, policy-makers are waking up to the importance of gender equality in tourism and putting measures in place to ensure women fairly share the benefits that tourism can bring.
Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said “tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses.
UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”
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