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Culture – the “X Factor” for Building Back Better after Conflict and Disasters

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Culture is the foundation upon which cities are built.  Cities are not just a collection of buildings but are people, their stories, and how they interact with each other through their cultural identity and sense of place.

As seen when one of Bosnia and Herzegovina’s most recognizable landmarks, the 16th-century Ottoman bridge Stari Most, or “Old Bridge”, was destroyed in 1993 during the Bosnian War, local communities demanded and prioritized a full rebuilding of the original bridge with a message loud and clear: “A person killed is one of us; the Bridge is all of us.”

Subsequently, international efforts supported by UNESCO and the World Bank helped rebuild the Old Bridge and restore the Old City of Mostar. Now a UNESCO World Heritage Site, the restored Old Bridge and Old City of Mostar attracts tourists from around the world, creating jobs and revitalizing the local economy.

With the shared conviction that culture is critical to achieve sustainable urban development and to ensure effective post-crisis reconstruction and recovery processes, a new World Bank – UNESCO Position Paper, Culture in City Reconstruction and Recovery (CURE), was presented today at UNESCO Headquarters to propose an enhanced culture-based framework for city reconstruction and recovery that integrates both people-centered and place-based approaches.

Culture at the heart of people, spaces, and city recovery policies

Symbolizing the fundamental role culture plays in the recovery of a city’s physical, social, and economic fabrics from war and conflict, the story of Mostar is emblematic of today’s cities and communities worldwide.

“Culture is a key source of resilience, reconciliation, and social cohesion for cities and communities,” says Ernesto Ottone R., UNESCO’s Assistant Director-General for Culture. “As the partnership of UNESCO and the World Bank across the world told us, including in Haiti, Mali, Bosnia and Herzegovina, preserving culture is critical for post-crisis recovery and reconstruction processes.

As the world continues to urbanize at an unprecedented speed and scale, cities are increasingly bearing the brunt of conflicts, crises, and disasters. Natural hazards such as storms, floods, and earthquakes are becoming more intense and frequent, with a disproportionate impact on urban areas. Meanwhile, armed conflicts are becoming increasingly complex, forcing millions of people to flee their homes and causing widespread destruction in cities. Both are having a devastating effect on culture.

How can countries and cities best prepare themselves to effectively address increasing crises generated by acute urban distress?

Local contexts may vary, but successful policies must be both place-based as well as people-centered. While place-based strategies prioritize the reconstruction of physical assets, people-centered strategies can strengthen community ownership and social inclusion, improve livability of the built environment, and accelerate the socioeconomic recovery of cities.

At both the foundation and intersection of people and places lies the “X factor” of culture. Through cultural heritage and creativity, culture is essential as both an asset and a tool for city reconstruction and recovery. Without prioritizing culture, reconstruction processes can induce additional disruption of physical and social fabrics.

The CURE Framework

The CURE Framework provides guiding principles that integrate place-based and people-centered approaches through culture into sustainable urban development policies – to help cities effectively address the impact of urban crises.

“The CURE Framework marks an important milestone in the ongoing partnership between the World Bank and UNESCO to advance sustainable urban development by investing in culture, urban regeneration, and resilience in an integrated manner,” says Sameh Wahba, World Bank Director for Urban and Territorial Development, Disaster Risk Management and Resilience.

The new framework and operational guidance takes policy-makers and practitioners through the planning, financing, and implementation process.  The CURE Framework highlights the foundational role of culture and emphasizes that effective city reconstruction and recovery programs require that culture be mainstreamed across the damage and needs assessments, as well as in policy and strategy setting, financing, and implementation. Finally, this collaborative effort recognizes that the integration of culture into post-crisis urban development and recovery can contribute substantially to making cities more inclusive, safe, resilient and sustainable.

The report draws upon global experience to demonstrate progress being made on the ground. Whether it is building a citizenship culture in Medellin, Colombia, to counterbalance the city’s violent past or fostering peace-building through transparency and community engagement in Banda Aceh, Indonesia, culture is the centerpiece.

Other experiences include post-earthquake cultural heritage conservation and recovery of the Old Town of Lijiang, China; promoting reconciliation through preservation of cultural heritage in Nicosia, Cyprus; and improving disaster risk management for the conservation of monuments in Bagan, Myanmar. In Iraq, the World Bank and UNESCO are preparing to collaborate on the rehabilitation of Mosul, building on the CURE Framework, as part of UNESCO’s “Revive the Spirit of Mosul” initiative and the World Bank’s Emergency Operation for Development project.

According to the position paper, culture as the foundation for recovery often begins with the physical reconstruction of iconic landmarks such as the Old Bridge in Mostar, Bosnia Herzegovina. At other times, the collective act of rebuilding shared heritage is the impetus for community rebirth, such as the post-conflict reconstruction process of religious and cultural sites in Timbuktu, Mali. Furthermore, Tokyo, Japan, demonstrates how a cultural construct approach, coupled with innovative land readjustment mechanisms, results in a resilient city that flourishes against many considerable odds. In the report, examples of Seoul, Republic of Korea, and Beirut, Lebanon, demonstrate that recovery without culture must eventually be adjusted to achieve sustainable results.

By adopting the CURE Framework, national and local leaders will be able to place culture at the heart of their own city reconstruction and recovery processes in the face of crises – whether they are disasters, armed conflicts, or urban distress situations – to build inclusive, resilient, and sustainable cities and communities for all, which is essential for achieving the Sustainable Development Goals by 2030 and eliminating extreme poverty and boosting shared prosperity at the local, regional, and national levels.

World Bank

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Arts & Culture

Sezzadio: The small village where the great history of the Aleramici began

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Photo: Pomaro Monferrato Castle (AL). Dresses from the ancient Asti tailor's "Principessa Valentina" by Samantha Panza and coordinated by Gianni Gallo. At the center Walter Siccardi in the role of Aleramo with the Aleramici families represented by the shields (photo by Marco Sala).

Men and women of culture, united by the idea of the Euro-Mediterranean Federation on Ancient Medieval Migration, challenges this difficult period of the pandemic with new historical research activities to rediscover and transmit the desire to return to normality.

As part of the project of “Le Vie Aleramiche Normanno Sveve” in Sezzadio, a village near Alessandria where Aleramo was born had been visited on the initiative of the Mayor, Enzo Daniele, the Councilor for Culture Piercarla Bocchio and the local head of FAI Anna Maria Gobello, collected the texts to create an “Aleramici Library” which will be closely linked to the “Aleramici Research Center of Sezzadio”. Two honorary presidents are members of our technical-scientific committee: Francesco Barone of the University of Catania, one of the leading experts in the Aleramici history of Sicily and Salvatore Lo Re, historian and President of the National History Society of Piazza Armerina, City of foundation aleramica which, soon, will see the Municipal Library enriched with a section dedicated to the study of its origins. Therefore, a study workshop will be commenced to work in synergy with the parallel Sicilian structure: the prestigious Palermo “Officina Studi Medievali” headed by Prof. Diego Ciccarelli.

Sezzadio, the place of origin of this fascinating story: it is said, in fact, that the noble Aleprando, on a pilgrimage to Rome, stopped in this small town near Acqui Terme with his wife about to give birth and that Aleramo was born here. The municipal administration of Sezzadio, after having already undertaken various projects to enhance the small center of Alessandria and installed explanatory signs at the entrance to the village to highlight its extraordinary historical importance, has enthusiastically joined the proposal of the promoters of the project, Fabrizio Di Salvo and the UNESCO Club of Piazza Armerina, (represented by the President Anna Maria Di Rosa Placa and the Secretary Lavinia Garsia) and took the opportunity to give life to a research center that will be formed in network with the Workshop of Medieval Studies in Palermo and the research activity in Piazza Armerina, a real study center dedicated to ancient medieval immigration “on the contrary”.

The fundamental activity was Fabrizio Di Salvo’s visit to Sezzadio last summer which allowed to define the membership of the Municipality of Sezzadio to the Euro-Mediterranean Federation on Ancient Medieval Migrations, by virtue of which it benefits from the support of the Coordinator for Northern Italy, Nadia Ghizzi.

The work of identifying the texts and training the library was supported by our technical-scientific committee which boasts among its ranks the Byzantinist Walter Haberstumpf, Prof. Salvatore Trovato, former professor of Linguistics and Glottology at the Department of Humanities of the University of Catania, the Director of Sibrium Magazine and President of the Center for Prehistoric and Archaeological Studies of Varese Lucilla Caramella, Luigi Piano, the President of “Italia Medievale”, Maurizio Calì, (who collaborated directly in the creation of the library), as well as the teachers and researchers of prestigious international universities, such as the distinguished medievalist Henri Bresc and Joanna Drell of the University of Richmond in the USA.

To realize the intent of making culture available to all, it is essential to give our research a European breath and make people understand how much the history of the Middle Ages, which took place in a Europe different from the current one, was well-defined in its supranational scope. The project connected France, Italy, and Germany and, in particular, the Municipalities of Hauteville-La-Guichard in France, (where the myth has it that Tancredi, the future lord of Hauteville and progenitor of the Altavilla family, saves the life of Duke Riccardo II of Normandy on a hunting trip); of Göppingen, in Baden-Württemberg near Stuttgart, (where tradition has it that the Swabian dynasty was born) and of Piazza Armerina, a city in Sicily founded by Aleramici in the 12th century. The cultural triangulation will also expand in Sezzadio, in the spirit of continuing to create links between historically similar realities and, currently, it takes the form of collaboration between the municipal administrations, anticipating and preparing the future twinning.

Thanks to the dedication of those who embraced and developed the project from the beginning, today, the Euro Mediterranean Federation for Ancient Medieval Migrations stands out for the adhesion of important figures from the world of culture, of high-level institutions, such as the Library of Alexandria of Egypt, of numerous Italian Municipalities, of Universities and Associations. Despite the interruptions due to the pandemic, the Project has given rise to numerous initiatives such as conferences, lectures, and meetings, and the production of a documentary film shot in the European lands touched by this research: Piedmont, Sicily, France, Turkey, Germany, Greece, and Ukraine.

A powerful work, curated for four years by Fabrizio Di Salvo, which collects precious contributions from excellent scholars and returns the atmosphere of medieval Europe thanks to the choice of splendid locations, such as the Castle of Pomaro in Monferrato, to the costumes of the ancient Samantha Panza’s “Principessa Valentina” tailoring from Asti-Italy and coordinated by Gianni Gallo. The exceptional protagonist is the actor Walter Siccardi, an extraordinary interpreter in the role of Aleramo. The shields that recall the emblems of the Aleramici dynasties and parts of the sets used for the shooting will be donated by the Euro-Mediterranean Federation to the Aleramici Research Center in Sezzadio.

We will continue our incessant work of research and historical reconstruction, hoping that it will create opportunities for recovery, resilience, and increasingly nourish the dialogue between people who are only apparently distant.

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Squid Game, Style influence and Sustainable consumption

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Photo source: Netflix

Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.

Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on.  On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.

Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.

The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist.  Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.

With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.

However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.

So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.

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The winner of the All About Photo Magazine contest is a picture of a happy Nenets family

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Photo: Yulia Nevskaya, "Tundra people"

The work of the Russian photographer Yulia Nevskaya “Tundra People” – a photograph of a happy woman from the Russian northern region of Taimyr surrounded by three children won first prize in the All About Photo Magazine travel photography competition. This photograph’s victory is particularly noteworthy for the UNESCO-announced Decade of Indigenous Languages (2022–2032), which will focus on the rights of native speakers of indigenous languages.

All About Photo is a free and independent magazine that has become one of the most vibrant portals of photography on the web. Moreover, All About Photo result is one of the most far-reaching online magazines where you can find everything related to photography.

Nevskaya worked a lot in the north of Russia, including with small peoples: the Nenets and the Sami. She took many photographs in one of the most interesting and northern cities of Russia – Norilsk.

This is how she described her trip.

“Norilsk is an industrial city, there are many industries that are harmful to the environment. This city was a revelation for me. I expected to see a smoky sky and an oppressive atmosphere. But the city turned out to be full of light, a combination of shades of white and blue against the background of the silence of the Arctic, “Nevskaya said.

The main enterprise of the city – Norilsk Nickel – has been actively cooperating with the indigenous people of the region for a long time.

The Taymyr Peninsula is a peninsula in the Far North of Russia, in the Siberian Federal District, that forms the northernmost part of the mainland of Eurasia. Administratively it is part of the Krasnoyarsk Krai Federal subject of Russia.

Nornickel has been cooperating with the Indigenous Minorities of the North for more than 30 years.

The photo shows Angelina Wanga with her children Denis, Linda and Dima. The picture was taken at the end of April. Snow in the tundra will melt only at the beginning of summer.

In July, at the UNESCO headquarters in Paris, with the support of Norilsk Nickel, the exhibition “The World in the Faces” of the famous Russian photographer Alexander Khimushin was held. The author personally presented a collection of more than 170 artistic photographic portraits of representatives of different peoples of the world, shot in authentic national costumes in places of residence. The exhibition was dedicated to the upcoming International Decade of the World’s Indigenous People and Their Languages. It is a celebration of multiculturalism and our incredible ethnic diversity at its best.

In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.

Khimushin became the first Russian photographer to have an exhibition at the UN headquarters in New York. Works from The World in Faces project were exhibited at the University of Lille in France, and for six months were broadcast on the screen of the world’s largest digital art center in Bordeaux.

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