The UNWTO/WTM Ministers’ Summit, held yesterday by World Travel Market and the World Tourism Organization (UNWTO), was well received by participants from government and the private sector for its more dynamic new format leading to more concrete takeaways around this year’s theme: Investment in Tourism Technology.
This year, the UNWTO/WTM Ministers’ Summit held at World Travel Market, one of the world’s biggest tourism trade show (6 November 2018), focused on investment in tourism technology with a novel format. For the first time the summit featured a panel of private sector leaders alongside a panel of ministers, sparking an open and useful exchange of ideas and opinions on how to channel private capital into innovative tourism technologies.
This meant that tourism ministers and high-level representatives from countries including Bahrain, Bulgaria, Egypt, Italy, Malaysia, Mexico, Portugal, Romania, South Africa, Uganda, Uruguay and the UK were able to directly reflect on and respond to the opinions voiced by the leading tourism and technology investment funds involved in the panel, such as Alibaba Capital Partners, Atomico and Vynn Capital.
“Without the support of the key tourism stakeholders, notably governments, corporations and investors, development and implementation of innovative products is not possible. Today’s discussions shed light on the influential role of both sectors as well as the need for stronger public-private partnerships”, said UNWTO Deputy Secretary-General Jaime Cabal opening the event.
A common sentiment amongst the panel of private sector entrepreneurs was that disruption leads change in the tourism sector, but regulation can be preventative to obtaining the attractive investment conditions needed to support disruptive new business ventures. It was suggested that regulation should be fixed in order to give clear guidelines to investors who wish to put private capital into new technology.
Several technology investors highlighted the need to narrow the opportunity cost and clear up the governance barriers for innovation in tourism. “It needs to be easy for start-ups to grow and expand – if rules change too quickly, investors will hesitate to invest,” Katherine Grass of Thayer Ventures told ministers.
Lio Chen, Managing Director at the Travel & Hospitality Center of Innovation at venture capital firm Plug and Play, called for larger technology companies to engage with start-ups to boost ideas, human resources and investment. “I ask ministers to incentivize the top five corporations in their country to work with start-ups and foster innovation,” he said.
On the subject of regulation, Michael Ellis, UK Parliamentary Under-Secretary of State for Arts, Heritage and Tourism, said: “It’s a question of balance, and it’s a challenge to get that right, especially in technology.” He also urged ministers to boost sustainability and help tackle the world’s climate-related problems, such as rising carbon emissions.
Education was also highlighted as an element making investments more attractive. “Education allows technology to root into societies and contribute to making tourism more inclusive for communities,” said Benjamin Liberoff, Vice-Minister of Tourism of Uruguay.
“We have brought the public and private sector together in a unique format, and hope it will deliver real change in the sector. As tourism grows, then technology will play a key role,” said Simon Press, Senior Exhibitions Director of WTM London.
Moderated by Richard Quest of CNN International, the summit contributed to UNWTO’s ongoing priority to place tourism at the centre of the global innovation agenda.
World’s Most Disruptive Sports Tourism Start-Ups Celebrated at Global Tourism Economy Forum
The growing sports tourism sector took centre stage at the Global Tourism Economy Forum in Macau, SAR with the first ‘SPORTSTECH’ edition of the World Tourism Organization’s Tourism Tech Adventures initiative celebrating the most disruptive ideas and innovators from around the world. This served as the ideal backdrop to determine the winner of the 1st UNWTO Sports Tourism Start-up Competition, launched with the Barca Innovation hub of Football Club FC Barcelona and supported by the Qatar National Tourism Council.
As the World Tourism Organization (UNWTO) reports that rising numbers of tourists are travelling for sports or wellbeing, the competition was launched the with aim of identifying supporting start-ups that excel in a number of ways, including their potential for scaling-up and ability to help contribute to achieving the Sustainable Development Goals.
Within the framework of the Global Tourism Economy Forum, five finalists from the 1st UNWTO Sports Tourism Start-up Competition were invited to Macau for a special masterclass on pitching and attracting investment. The finalists faced-off in a “Start-Up Battlefield” following sessions focused on the future of sports tourism and the potential for disruptive technologies to create value for tourism.
UNWTO General-Secretary Zurab Pololikashvili, opened the Tourism Tech Adventure event, highlighting the United Nations agency’s strong support for innovation, said: “Tourism and sport create decent jobs, promote local culture and provide opportunities for SMEs and entrepreneurs. Sports tourism can also contribute to creating peace, sustainability and inclusiveness, building bridges between different countries and cultures. UNWTO welcomes innovation in this niche sector and congratulates all today’s finalists on their vision and determination.”
The other finalists that beat off strong competition from hundreds of start-ups from around the world to make it to Macau, were:
Flyfoot (Lebanon)- Fly-Foot is the first online
platform where football fans can book all- inclusive travel packages to watch
their favorite teams play with just a few clicks and fosters local football
Inclusive Society Led by Persons with Disabilities (Japan) – a travel agency specialized in adapting travel and sports to individuals with limited mobility to increase social inclusion.
Oevit (United States of America)- one-stop-shop solution for experience ecosystems. Oveit combines near field communication and biometric payments, audience engagement, loyalty programs, access control, registration and (e)ticketing.
WeFish (Spain)- Offers a fishing application which is interactive, simple and social – developed by fishers for fishers.
Regulation Catches up with Innovation: The Case of Short-Term Rentals
The World Tourism Organization (UNWTO) has published the first systematic overview of how both national governments and local authorities are addressing and managing new business models in the accommodation industry. The so-called “sharing economy” has experienced significant growth over recent years and is poised to outpace the growth of traditional accommodation. Drawing on case studies from around the world, “New Business Models in the Accommodation Industry” analyses existing rules and regulations for the sector.
Drawing on 21 global case studies, the new UNWTO report notes that most of the measures implemented refer to areas of ‘fair competition’ and ‘consumer protection’, specifically measures related to taxation and registration and permits In comparison, measures relating to ‘planning and sustainability’, are less commonplace. At the same time, the report highlights the challenges destinations face in implementing rules and regulations, with a lack of local capacity and a lack of clarity over whose responsibility it is to monitor and regulate short-term tourist accommodation.
Commenting, UNWTO Secretary-General Zurab Pololikashvili said: “There are significantly more regulations than we thought and it is encouraging to see destinations taking the initiative. However, many challenges remain, including the practical implementation of rules and regulations relating to the short-term tourist rental market. Good governance and effective cooperation between the public and private sectors are key to successfully meeting these challenges.”
Case studies analysed for the “New Business Models in the Accommodation Industry” include European countries such as the Netherlands, Italy and Spain, which are home to some of the world’s most popular cities for tourists, as well as countries in the Americas such as Mexico and from across Asia as is the case of Japan.
The report was produced with the support of the Secretariat of Tourism of Mexico.
U.S. Moves Closer to World Tourism Organization with Landmark Meeting
A high-level delegation from the United States Department of State has met with head of the World Tourism Organization (UNWTO) as the country moves closer to rejoining the United Nations specialized agency for tourism.
Assistant Secretary of State for International Organization Affairs Kevin Moley and Assistant Secretary for Economic and Business Affairs Manisha Singh were welcomed by UNWTO Secretary-General Zurab Pololikashvili, following up on the announcement that the USA is exploring rejoining UNWTO, of which it is a founding member. The two parties enjoyed productive discussions as the terms of membership are being finalized.
This is the highest level visit of a US delegation to the UNWTO headquarters registered so far. In June of this year, the United States used the occasion of the UNWTO Executive Council meeting to confirm it is exploring the possibility of rejoining, stating that “the UNWTO offers great potential to fuel economic growth in the U.S. tourism sector, create new jobs for American workers, and highlight American travel destinations”.
UNWTO Secretary-General Zurab Pololikashili underscored that “it is extremely encouraging that the United States has clearly signaled its intention to rejoin UNWTO and support tourism as a key driver of job creation, investments and entrepreneurship and safeguarding natural and cultural heritage the world over”.
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