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Tourism Enters the Global Innovation Agenda

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The first edition of the 1st UNWTO Tourism Startup Competition, organized by the World Tourism Organization (UNWTO) in partnership with Globalia, the leading tourism group in Spain and Latin America, is a pioneering initiative that has identified emerging companies at the forefront of the transformation of the tourism sector and the promotion of innovation ecosystems through tourism. The 20 semi-finalists, from 12 countries, pitched their projects in the framework of the recent official celebration of World Tourism Day in the presence of public and private sector leaders of the global tourism sector, as well as investors. The finalist projects will be presented at the next edition of the International Tourism Fair of Madrid (Fitur), in January 2019.

The competition seeks to identify innovative startups capable of transforming the way people travel and experience tourism, while adhering closely to the principles of sustainability (economic, social, environmental). The 20 semi-finalists addressed areas such as community development (15%), the future of travel (35%) and the tourism experience (50%).

“We have positioned tourism for the first time in the global innovation agenda, a well-deserved place that reflects the weight and socio-economic impact of tourism,” said UNWTO Secretary-General Zurab Pololikashvili. “The key is to connect the public and private sectors collaboratively, thus creating opportunities to share ideas and projects,” he added.

Each project’s uniqueness, viability, potential impact, business model and scalability, along with the profile of the team behind it, were the criteria for selecting the 20 semi-finalists.

“As a global tourism group, we are delighted to lead and spearhead this initiative together with the World Tourism Organization and we want to work together to lead the transformation of the tourism sector and set a benchmark; that is why we have promoted this public-private collaboration model, which is a first in tourism,” said Globalia CEO Javier Hidalgo.

The semi-finalists notably feature innovative projects that redefine how trips are planned and how tourism is experienced, while promoting sustainability and community involvement. All this is combined with the application of technology to revolutionize business models and corporate management in the sector.

An innovative event

Globalia and the World Tourism Organization have entrusted this initiative to Barrabés.biz, an innovation consultancy with over 20 years of experience in creating, connecting and activating entrepreneurship and innovation ecosystems.

The technological platform chosen to manage the competition was YouNoodle, a pioneering Silicon Valley firm that specializes in innovation and entrepreneurship competitions at the global level.

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Tourism

UNWTO and Greece to Collaborate on Maritime Tourism Research Centre

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UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.

The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”

The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.

The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”

Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.

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Tourist Numbers Down 83% but Confidence Slowly Rising

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International tourist arrivals were down 83% in the first quarter of 2021 as widespread travel restrictions remained in place. However, the UNWTO Confidence Index shows signs of a slow uptick in confidence.

Between January and March 2021 destinations around the world welcomed 180 million fewer international arrivals compared to the first quarter of last year. Asia and the Pacific continued to suffer the lowest levels of activity with a 94% drop in international arrivals over the three-month period. Europe recorded the second largest decline with -83%, followed by Africa (-81%), the Middle East (-78%) and the Americas (-71%). This all follows on from the 73% fall in worldwide international tourist arrivals recorded in 2020, making it the worst year on record for the sector. 

UNWTO Secretary-General Zurab Pololikashvili comments: “There is significant pent-up demand and we see confidence slowly returning. Vaccinations will be key for recovery, but we must improve coordination and communication while making testing easier and more affordable if we want to see a rebound for the summer season in the northern hemisphere.”

The latest survey of the UNWTO Panel of Tourism Experts shows prospects for the May-August period improving slightly. Alongside this, the pace of the vaccination rollout in some key source markets as well as policies to restart tourism safely, most notably the EU Digital Green Certificate, have boosted hopes for a rebound in some of these markets.

Overall, 60% expect a rebound in international tourism only in 2022, up from 50% in the January 2021 survey. The remaining 40% see a potential rebound in 2021, though this is down slightly from the percentage in January. Nearly half of the experts do not see a return to 2019 international tourism levels before 2024 or later, while the percentage of respondents indicating a return to pre-pandemic levels in 2023 has somewhat decreased (37%), when compared to the January survey.

https://flo.uri.sh/visualisation/4223532/embed?auto=1 Tourism experts point to the continued imposition of travel restrictions and the lack of coordination in travel and health protocols as the main obstacle to the sector’s rebound.

The Impact of COVID on Tourism cuts global exports by 4%

The UNWTO World Tourism Barometer also shows the economic toll of the pandemic. International tourism receipts in 2020 declined by 64% in real terms (local currencies, constant prices), equivalent to a drop of over US$ 900 billion, cutting the overall worldwide exports value by over 4% in 2020. The total loss in export revenues from international tourism (including passenger transport) amounts to nearly US$ 1.1 trillion. Asia and the Pacific (-70% in real terms) and the Middle East (-69%) saw the largest drops in receipts.

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Empowering Indigenous Communities to Drive Tourism’s Recovery

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Photo: Alex Azabache/Unsplash

The cultural diversity and knowledge of indigenous peoples can bring innovative experiences and new business opportunities for tourism destinations and local communities, and help them recover from the impacts of the COVID-19 pandemic. Based on this, the World Tourism Organization (UNWTO) has partnered with the World Indigenous Tourism Alliance (WINTA) on a set of guidelines, designed to ensure this type of experiences are respectful and led by the indigenous communities themselves.

The new UNWTO Inclusive Recovery Guide, Issue 4: Indigenous Communities, is the fourth set of guidelines addressing the socio-cultural impacts of COVID-19 issued by UNWTO. The partners call for placing Indigenous communities at the centre of recovery plans and for partnerships geared towards gathering accurate data on Indigenous tourism, and how it has been affected by the pandemic.

These recommendations draw on the partners’ expertise and set out solutions for the socio-economic empowerment of Indigenous Peoples through tourism. These include transitioning from “assisting” to “enabling” indigenous entrepreneurship, strengthening skills and building capacities, fostering digital literacy for running tourism businesses, and acknowledging the relevance of indigenous peoples by destination authorities and the tourism sector overall.

The Guide, launched on the occasion of the International Day of Cultural Diversity, builds on the decade-long partnership between UNWTO and WINTA. The two organizations work together to enable indigenous communities untap their tourism potential and promote their success stories. The most recent collaboration, the Weaving the Recovery Project, focuses on empowering Indigenous women through responsible tourism experiences and indigenous artisanship in Latin America.

The recommendations also benefitted from inputs provided by the Organization for the Economic Co-operation and Development (OECD). In recent years, the OECD has also significantly advanced its policy research and promotion of good practices and networks championing indigenous tourism within its Member countries.

UNWTO stands ready to support platforms which reinforce indigenous peoples’ networks, making them the ultimate decision makers of tourism operations affecting their livelihoods.

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