Tourism is one of the fastest growing and most important economic sectors in the world providing benefits to both host communities and destination areas. In 2017, international tourist arrivals reached a new record high at over 1.3 billion according to the latest UNWTO Tourism Highlights. The sector has now seen uninterrupted growth in arrivals for eight straight years. It also represents 10.4% of GDP and in 2017 the tourism industry supported 313 million jobs or 1 in 10 jobs globally.
Tourism also provides better opportunities for women’s participation in the workforce, women’s entrepreneurship, and women’s leadership than other sectors of the economy.
That is why the World Bank Group continues to be committed to invest funds, knowledge and expertise to support tourism for development.
As a part of the World Bank Growth & Competitiveness Project in the Gambia, a hospitality training center trained 1,235 students and helped increase arrivals by tourists from non-traditional markets by 71% between 2011 and 2015.
In Peru, an IFC Advisory project financed by SECO (Swiss State Secretariat for Economic Affairs – Economic Cooperation and Development) helped streamline procedures for obtaining licenses and permits to start and operate tourism businesses in Cusco. The reforms eliminated 150 unnecessary processes and shaved three years off the business registration process, making it easier for both local and foreign investors to operate in Cusco.
A World Bank Group report on the 20 Reasons Sustainable Tourism Counts for Development explains how sustainable tourism counts not just for travelers, but for tourism destinations and local residents.
The World Bank Group developed the Abraham Path project to bring together fragmented communities along the path in the West Bank through many interventions like training and capacity, which were aimed at generating tourism revenue and jobs, and improving economic opportunities for women. The project has generated 137 jobs, 57% going to women.
Digital technologies and platforms are disrupting the way the tourism sector operates from end to end. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.
The World Bank Group recently published two reports on the significance of this disruption on tourism and how countries can harness it for the benefit of all. According to the report, Tourism and the Sharing Economy, the annual growth rate for the global P2P accommodation is estimated at 31 percent between 2013 and 2025, six times the growth rate of traditional bed and breakfasts and hostels.
In addition, the second report, The Voice of Travelers, produced in collaboration with TripAdvisor explains how peer reviews and other forms of user-generated content (UGC), facilitated by digital platforms, have become the most important sources of travel information globally—more important than tourism boards and traditional outlets. This joint report is part of an MoU that was signed by the World Bank Group and TripAdvisor to promote the development of the tourism sector that highlights some of the key digital trends impacting the sector to countries and private sector partners.
This year, World Tourism Day is shining a light on “Tourism and the Digital Transformation”— as its theme. The UNWTO is calling on governments and the global community, to “support digital technologies that can transform the way we travel, reduce the ecological burden of tourism and bring the benefits of tourism to all.”
They also can provide new opportunities for women and rural entrepreneurs to improve their market access and financial inclusion. However, many developing destinations have limited knowledge on how to take advantage of digital platforms and mitigate risks. Either constrained by the lack of understanding or knowhow and resources, these economies are not able to leverage digital tools to grow their tourism.
Responding to the global call to promote innovations in tourism through technology, the World Bank Group, will host a day-long event just prior to WTD2018 focusing on Digital Platforms and the Future of Tourism.
The Future of Mountain Tourism
“The Future of Mountain Tourism” is the theme of the 4th edition of the UNWTO Euro-Asian Mountain Tourism Conference (2-5 March 2019, Berchtesgaden, Germany). The conference will spotlight the significant opportunities to be seized and the challenges facing the development of mountain tourism.
The UNWTO Euro-Asian Mountain Tourism Conference is conceived to create a long-term and shared vision for mountain tourism. The upcoming fourth edition will bring together a wide variety of tourism professionals, ranging from managers of mountain tourism destinations, government officials, Destination Management Organizations and private sector representatives, infrastructure providers and the academia.
The conference will feature some 15 international speakers from Europe and Asia and will include a session on the One Planet Sustainable Tourism Programme and the Sustainable Development Goals as a framework to align actors across sectors and borders on policies and actions.
The Bavarian Minister for Economics, Development and Energy, Hubert Aiwanger, the UNWTO Secretary-General, Zurab Pololikashvili , and the Parliamentary State Secretary of the Federal Ministry for Economic Affairs and Energy, Thomas Bareiss, will inaugurate the conference, alongside the Chief Executive of the Berchtesgaden District and host of the event, Georg Grabner.
A total of six panel debates and various thematic presentations, will provide the opportunity for participants to address themes such as the new tourist, the impact of demographic change, digitalization and mobility, tourism experiences for all four seasons, transnational cooperation and the contribution of tourism to the Sustainable Development Goals, among others.
The conference is organized by the World Tourism Organization (UNWTO) and the Berchtesgadener Land Region, with the support of the Bavarian Ministry of Economic Affairs, Regional Development and Energy and the Federal Ministry for Economic Affairs and Energy of Germany.
This edition follows the conferences held in Kazakhstan, the Republic of Korea and Georgia over the past decade.
New UNWTO Report on Walking Tourism
The report “Walking Tourism – Promoting Regional Development” showcases examples of walking tourism which can serve as a practical reference for destinations looking into the role of walking tourism for their own regional development.
Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with the local population, nature and culture. It also meets the growing demand for outdoor activities in general. Walking tourism can be developed anywhere as an offer of sustainable tourism with a relatively small investment yet high social and economic returns for residents and tourists alike, if properly developed and managed.
This report by the World Tourism Organization (UNWTO) underscores the role of partnerships and the involvement and support of local stakeholders in the development and maintenance of walking tourism for regional development, considering that residents and tourists end up sharing common goods and this might give ground for potential conflicts. Therefore, access to training and inclusion of the local population in the tourism value chain is needed in order to seize new business opportunities for regional development.
Increasing consumer demand for “experiencing” a destination in an authentic way and the growing popularity of active tourism make walking tourism more and more relevant beyond walking activities, showcasing a destination as a whole including its local culture and nature.
San Sebastian will host the UNWTO World Forum on Gastronomy Tourism
The World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) have signed the Agreement for the holding of the 5th UNWTO World Forum on Gastronomy Tourism (San Sebastian, Spain 2-3 May 2019). The new edition of this global forum is supported by the Ministry of Industry, Commerce and Tourism of Spain, the Basque Government, the Provincial Council of Gipuzkoa and the City of San Sebastián.
Job creation and the promotion of entrepreneurship will be this year’s special focus, in line with the 2019 UNWTO Year of Education, Skills and Jobs, closely aligned with the Sustainable Development Goals (SDGs). The forum will bring together Ministers of Tourism, representatives from National and Local Tourism Administrations, chefs, entrepreneurs, academia and related stakeholders from tourism and gastronomy to discuss latest trends and to share experience.
The event will see the announcement of the winner of the First Gastronomy Tourism Start-up Competition. The competition, organized by UNWTO and the BCC, will bring five finalists to San Sebastian.
“Tourism is a huge source of employment and its multiplier effect has a knock-on effect on other sectors, such as gastronomy and its huge value chain involving several sectors”, said UNWTO Secretary-General Zurab Pololikashvili.
“We are especially proud to be co-organizers of the 5th UNWTO World Forum of Gastronomy Tourism. An edition that returns to San Sebastian and that grows exponentially thanks to the support of the Ministry of Industry, Commerce and Tourism of Spain, the Basque Government, the Provincial Council of Gipuzkoa and the City of Donostia. Tourism today is a sector closely linked to gastronomy. At the Basque Culinary Center, we promote knowledge through training in both sectors and work to create an ecosystem that stimulates entrepreneurship and ensures quality employment”, underlined Joxe Mari Aizega, Director, Basque Culinary Center.
Policy framework for the development of gastronomy tourism and its capacity to create jobs and promote entrepreneurship, future skills, as well as ways to support SMEs and entrepreneurships in gastronomy tourism will be addressed as well during the forum. The panel presentations will be complemented by working sessions giving all participants the opportunity to actively immerse, interact and share ideas.
The event will close with a Masterclass by the Basque Culinary Center on how to develop competitive and sustainable gastronomy tourism in destinations.
The Forum has been held since 2015.The Basque Culinary Center hosts it every two years with the aim to promote the exchange the most relevant experiences between experts in tourism and gastronomy, to identify best practices and to promote gastronomy tourism as a contributor to sustainable development.
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