Rashidat Sani lost her job when she was pregnant with her child. Now a nursing mother, she has been unable to find flexible employment that would allow her to take care of her baby and earn a living.
That was before Sani attended the Click-On-Kaduna digital skills workshop earlier this year, which helped her become an “e-lancer;” a self-employed contractor who can work various online jobs.
“This workshop has been perfect for me,” said Sani. “I can stay home and take care of my baby while working on my computer. I can’t thank the organizers enough.”
Sani is one of more than 900 young people who attended the three-day workshop designed to help young Northern Nigerians tap into the digital job market. With support from the Rockefeller Foundation, the workshop was created by the Kaduna State government and the World Bank to increase job opportunities for the country’s youth—which currently makes up more than half its population—and decrease youth unemployment which has risen to 33%.
“There are nine million people in Kaduna State, 75% of whom are below 35,” said Muhammad Sani Abdullahi, Commissioner of Budget and Planning for Kaduna State. “There are also roughly 70,000 government jobs in the state and this cannot meet up with the job deficit.”
The hands-on workshop aimed to give unemployed and underemployed youth, women, and disadvantaged groups some of the tools needed to compete in the online job market. Sessions included practical trainings on how to set up an online profile, build a personal brand, negotiate a fair compensation, and land a first job. The workshop also provided opportunities for participants—nearly half of them women—to interact with e-lancing platforms like Upwork, a key partner of Click-On Kaduna, as well as several local platforms such as Efiko, Asuqu, MotionWares, or Jolancer.
In the last decade, digital technology has disrupted the global economy and fostered the creation of countless new markets, products, platforms, and services. Among the innovations, there has been a rise of online freelancing platforms which have enabled disadvantaged people across skills, gender and income levels to overcome physical and socio-economic barriers to earn an income through the Internet.
In Nigeria, unemployment rates have increased from 11.92 to 15.99 million in 2017, with the youth reported to be the most affected. This is further aggravated in Northern Nigeria due to its fragility and where the educational and economic infrastructures remain inadequate.
Kaduna State, located in the northern part of the country, faces these challenges. Plagued by years of endemic violence, government leaders recognize the importance of creating jobs for its young people, and the immense opportunities the digital economy offers.
Boutheina Guermazi, World Bank Director for Digital Development, said the global digital economy has given rise to a massive new market facilitated by digital platforms that are accessible to anyone who has access to the Internet.
“It is helping to promote inclusion by creating economic opportunities for youth in fragile states by equipping them with the skills needed to improve their social welfare regardless of their gender and income levels” she said. “These new income-generating opportunities need to be leveraged to create and connect people with jobs, especially women in the North who often do not have equal access to markets and jobs.”
Building on the success of the workshop, the Bank and Upwork rec+ently launched a pilot program that aims to kickstart the online careers of about 150 job seekers, expose them to more and better jobs, and contribute to Click-On-Kaduna’s sustainability and long-term impact.
Each of the selected participants will be given five tasks created under the Upwork pilot program. Once successfully completed, they will be paid for their work and rated, increasing their competitiveness for jobs on the platform. Participants will also be provided with further opportunities for mentoring and capacity building from Upwork while receiving payment for their work.
“I did not even have any idea of Upwork in the first place if it had not been for Click-On Kaduna,” said Nehemiah John, who participated in the workshop and the pilot program. “Aside from [participating in] the pilot project I am about to round a [new] contract with a client on Upwork. He requested a t-shirt design which I have done, and he liked it.”
The outcomes of the pilot program will continue to be monitored by Upwork and the Bank team, with the goal of increasing the number of people able to access online jobs and increase their incomes.