Hospitality educators from 162 vocational schools and universities in 28 Chinese provinces, municipalities and autonomous regions gathered at the Chongqing Marriott Hotel for the 5th Annual China Hospitality Education Initiative (CHEI) Teaching Conference. The four-day conference, held July 10-13, was themed Looking Through a New Lens: Inspiring the Next Generation of Hospitality Innovators.
A visionary project of The J. Willard and Alice S. Marriott Foundation, CHEI offers a portfolio of programs to help educators prepare youth in China for hospitality and tourism careers. These programs include faculty internships in hotels, field trips to hospitality venues, guest lectures on campus, hospitality English curriculum, teaching resources, conferences, regional forums and more.
Many teachers across China have not had exposure to real-world hospitality operations or opportunities to network with industry professionals, academic experts, or even peers teaching in similar programs at other schools. The CHEI Teaching Conference brings industry and academia together offering workshops and opportunities to network, experience hotel operations first-hand, and gain knowledge and resources to incorporate into classrooms to better prepare students for career success.
“The foundation of CHEI’s success is its unique partnership between academia, industry and philanthropy,” said Anne Gunsteens, executive director of The J. Willard and Alice S. Marriott Foundation. “This collaboration has enabled us to develop unique China-centric programs and resources that meet the specific needs of academia and industry, and that can be shared with the broad community of educators. CHEI launched 5 years ago with only 9 partner schools. Today, CHEI actively works with 98 vocational schools and universities in 23 provinces and is having an impact on 220,000 students.”
This is the first year the conference was held in southwest China. Chongqing is the largest of China’s four municipalities and is the world’s fastest growing tourism city, as reported by the World Travel and Tourism Council (WTTC). Conference attendees included school presidents and government officials. Craig S. Smith, Marriott International’s president and managing director of Asia Pacific, and Chairman Xiao, the host hotel’s owner, attended the closing gala celebration.
“We are honored to welcome attendees to this year’s CHEI Teaching Conference,” said Regan Taikitsadaporn, chief human resources officer at Marriott International, Asia Pacific. “As CHEI’s initial and leading industry advisor, Marriott is committed to continuing to help enhance the collaboration between industry and academia, and offer real-world experiences to Chinese educators to help them prepare students for rewarding hospitality and tourism careers.”
“This conference highlights the perfect convergence between growing industry needs and teaching methodologies, and aims to provide the best resources and training to front-line teachers,” said Joy Dong, CHEI project director. “Since its launch, CHEI has been committed to working with school administrators to help develop high-quality teachers and students.”
On the first day of the conference, global academic experts and hospitality industry leaders helped kick off the final round of the groundbreaking national student competition, The CHEI Challenge: Unlocking Career Success. “We are excited about our newest program, The CHEI Challenge student competition,” said Dong, “which has opened a new chapter for soft skills’ development (e.g., critical thinking, problem solving, communication, collaboration) and created a tremendous impact on the students’ career competency, innovation and entrepreneurship.”
Quotes from conference attendees:
– “In January 2017, China launched the Foreign NGO Management Law that regulates how foreign non-government organizations conduct activities in China,” said Wang Yuan Hao, president, Anhui Zhong-Ao Institute of Technology. “Our institute has collaborated with the Marriott Foundation to file the temporary record of CHEI activities with the Anhui Public Security Bureau in Hefei. The activities are aligned with the government rules and regulations for academia in China. Our school was one of the first beneficiaries of CHEI programs. As a result, the quality of our hospitality and tourism graduates has improved, with increased teaching satisfaction and industry retention, according to recent MyCOS survey data.”
– “The collaboration between schools and industry is the only solution for vocational education in China,” said Zhang Yong Jun, vice president, Maanshan Teacher’s College. “CHEI has established the bridge for communication between schools and industry, which is so meaningful because they listen and stay current with what the schools need.”
– “The student competition held at the conference this year encourages more students in the hospitality and tourism major to grow and develop,” said Qu Li Xin, vice president, Wuxi City College of Vocational Technology. “The competition has well-designed steps at various levels. The CHEI team, mentors and industry professionals really care about the students and teachers. It touched everyone’s heart and soul. The competition connected industry and academia to produce better students who gained personal attributes, high loyalty to the industry, and an international mindset.”
– “CHEI provides hands-on work experiences and shares enhanced teaching methodologies for front-line teachers,” said Kate Liu, CHEI teaching consultant and teacher, Shandong College of Tourism & Hospitality. “The teaching-learning resources developed by CHEI have changed my way of classroom teaching. I now have great faith in my students’ ability to work in the industry. The CHEI vision has changed our work attitudes and keeps us moving forward every day.”
Moving forward, CHEI will further localize programs in China and grow its cadre of CHEI teaching consultants to expand its capacity to meet the demands for CHEI programs. New programs being launched this year will focus on increased technology in the classrooms and community learning experiences that bring classrooms in China and the US together virtually.
Africa’s Tourism Leaders Identify Investments as Key to Sustainable Recovery
The African Members of the World Tourism Organization (UNWTO) have met in Cabo Verde to strengthen their cooperation and advance plans for recovery and sustainable growth.
The 64th meeting of the UNWTO Regional Commission for Africa (CAF) saw 23 countries represented on the island of Sal, with 21 Ministers of Tourism joining five Ambassadors for the high-level event. Opening the Commission meeting, the President of Cabo Verde Jorge Carlos Fonseca offered a warm welcome to UNWTO’s leadership and to all delegates. The President was joined by Cabo Verde’s Minister of Tourism and Transport, Carlos Jorge Duarte Santos, and Prime Minister Dr. Ulisses Correia e Silva in reaffirming support of the highest political level for tourism and recognition of the sector as a driver of recovery and sustainable development.
Chaired by Christine Kaseba Sata, Ambassador of Zambia to Spain and Permanent Representative to UNWTO, delegates addressed the biggest challenges standing in the way of the sector’s safe restart across the continent. Special emphasis was placed on the importance of speeding up vaccine rollouts across the continent, as well as addressing security issues that continue to have an impact on how global travellers perceive Africa as a safe tourism destination. Also on the agenda was the current level of connectivity between destinations, with improved air links the harmonization of travel protocols identified as an effective means for boosting regional tourism.
Tourism’s restart ‘essential’
Secretary-General Zurab Pololikashvili welcomed delegates to the Commission meeting, providing an overview of UNWTO’s work during the ongoing crisis and how this is driven by the stated priorities of its African Member States. He said. “The continent is united in its determination to use the power of tourism to drive development and opportunity for all. And with coordination and targeted investments, African tourism can finally fulfil its unique potential.”
Rebuilding trust in travel
In Cabo Verde, UNWTO Members were brought up-to-date on the development of the International Code for the Protection of Tourists, a landmark code aimed at helping restore confidence in travel. Members were also presented with an overview of the UNWTO General Programme of Work & Budget for the Period 2022-2023. Additionally, signalling a shared determination to keep moving forward even in challenging times, Members also held elections for key positions within UNWTO decision-making bodies ahead of the 24th General Assembly.
Running in parallel with the Commission meeting, UNWTO hosted capacity building workshops on innovation, digital marketing and investment These workshops were held ahead of the second edition of the UNWTO Global Tourism Investment Forum, opened by Prime Minister Dr. Ulisses Correia e Silva and featuring the participation of investors from Spain, Germany, Switzerland and the USA as well as public and private sector leaders from across Africa. Backing up the workshop on marketing, UNWTO also launched its new Brand Africa publication. Produced with key African Tourism Partners, the publication aims at helping destinations use effective branding to diversify and attract visitors.
Also in Cabo Verde, tourism leader celebrated the signing and approval of the UNWTO Declaration on the Future of Mobility and Sustainable Transportation, a commitment aimed at the better understanding of how investments can help make the sector greener while also encouraging greater cooperation between tourism authorities and transport providers. Concluding the Regional Commission meeting, UNWTO signed a Memorandum of Understanding (MoU) with the Government of Cabo Verde. The aim of the MoU is to enhance cooperation between UNWTO and the Ministry of Tourism to strengthen the country’s branding, boost tourism education initiatives, and support research into the socio-economic impact of the sustainable development of tourism across Cabo Verde.
Green Hotel Investments to #RestartTourism
Destination Capital (DC) has signed a collaborative arrangement with the World Tourism Organization (UNWTO) of the United Nations to support the rejuvenation of the hotel industry. The arrangement supports the relationship DC has with the International Finance Corporation (IFC) to promote investment in green and sustainable tourism accommodation and to stimulate re-employment, particularly in the wake of the COVID-19 pandemic.
The collaboration between UNWTO and Destination Capital is based on DC’s adoption of best practices aimed at reducing carbon emissions and operating hotels in a manner consistent with IFC’s environmental and social criteria. Against this backdrop, DC acquires and repositions freehold hotels of 150-250 rooms in Thailand and across South-East Asia with the aim of implementing sustainable water and energy systems. It also works to promote gender equality at every level of the hospitality sector, another of UNWTO’s core priorities and in line with Sustainable Development Goal number 5.
While governments and destinations around the world are working on vaccination programs to accelerate the restart of the tourism, UNWTO is working with the private sector to encourage employers to play their part in the recovery of local communities through job creation and training programs. UNWTO data shows that international tourism arrivals fell by 1 billion in 2020, with the crisis carrying over into 2021. Worldwide, this has placed as many as 120 million tourism jobs directly at risk. Moreover, Asia and the Pacific has been the worst-affected of all global regions, and young workers and women are among the hardest hit by the downturn in tourism employment.
In line with the 2030 Agenda for Sustainable Development, DC recognizes the hotel industry not only has a responsibility to re-hire and re-train hotel staff. It is also increasingly under pressure to reduce its carbon footprint and mitigate the impact of energy and water consumption as well as food waste and environmental degradation. DC is committed to retrofitting its hotels to be compliant as ‘green hotel’s as per the Excellence in Design for Greater Efficiencies (EDGE) standards established by IFC.
About Destination Capital
Destination Capital is a private equity real estate investment company based in Bangkok Thailand which focuses on acquiring, renovating and repositioning hotel assets such that they are EDGE compliant and follow a rigorous sustainability protocol in order to unlock value for our capital partners. Rigorous asset manage programs are in place to yield higher values upon exit while pursuing a “Triple Bottom Line” strategy: Planet, People, Profit.
Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential
UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.
With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.
UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.
Windhoek Pledge puts people first
On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.
Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.
Bilateral meetings show support for tourism
Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga
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