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Hospitality and Tourism Educators Gain Resources to Enhance Education Across China

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Hospitality educators from 162 vocational schools and universities in 28 Chinese provinces, municipalities and autonomous regions gathered at the Chongqing Marriott Hotel for the 5th Annual China Hospitality Education Initiative (CHEI) Teaching Conference

Hospitality educators from 162 vocational schools and universities in 28 Chinese provinces, municipalities and autonomous regions gathered at the Chongqing Marriott Hotel for the 5th Annual China Hospitality Education Initiative (CHEI) Teaching Conference. The four-day conference, held July 10-13, was themed Looking Through a New Lens: Inspiring the Next Generation of Hospitality Innovators.

A visionary project of The J. Willard and Alice S. Marriott Foundation, CHEI offers a portfolio of programs to help educators prepare youth in China for hospitality and tourism careers. These programs include faculty internships in hotels, field trips to hospitality venues, guest lectures on campus, hospitality English curriculum, teaching resources, conferences, regional forums and more.

Many teachers across China have not had exposure to real-world hospitality operations or opportunities to network with industry professionals, academic experts, or even peers teaching in similar programs at other schools. The CHEI Teaching Conference brings industry and academia together offering workshops and opportunities to network, experience hotel operations first-hand, and gain knowledge and resources to incorporate into classrooms to better prepare students for career success.

“The foundation of CHEI’s success is its unique partnership between academia, industry and philanthropy,” said Anne Gunsteens, executive director of The J. Willard and Alice S. Marriott Foundation. “This collaboration has enabled us to develop unique China-centric programs and resources that meet the specific needs of academia and industry, and that can be shared with the broad community of educators. CHEI launched 5 years ago with only 9 partner schools. Today, CHEI actively works with 98 vocational schools and universities in 23 provinces and is having an impact on 220,000 students.”

This is the first year the conference was held in southwest China. Chongqing is the largest of China’s four municipalities and is the world’s fastest growing tourism city, as reported by the World Travel and Tourism Council (WTTC). Conference attendees included school presidents and government officials. Craig S. Smith, Marriott International’s president and managing director of Asia Pacific, and Chairman Xiao, the host hotel’s owner, attended the closing gala celebration.

“We are honored to welcome attendees to this year’s CHEI Teaching Conference,” said Regan Taikitsadaporn, chief human resources officer at Marriott International, Asia Pacific. “As CHEI’s initial and leading industry advisor, Marriott is committed to continuing to help enhance the collaboration between industry and academia, and offer real-world experiences to Chinese educators to help them prepare students for rewarding hospitality and tourism careers.”

“This conference highlights the perfect convergence between growing industry needs and teaching methodologies, and aims to provide the best resources and training to front-line teachers,” said Joy Dong, CHEI project director. “Since its launch, CHEI has been committed to working with school administrators to help develop high-quality teachers and students.”

On the first day of the conference, global academic experts and hospitality industry leaders helped kick off the final round of the groundbreaking national student competition, The CHEI Challenge: Unlocking Career Success. “We are excited about our newest program, The CHEI Challenge student competition,” said Dong, “which has opened a new chapter for soft skills’ development (e.g., critical thinking, problem solving, communication, collaboration) and created a tremendous impact on the students’ career competency, innovation and entrepreneurship.”

Quotes from conference attendees:

– “In January 2017, China launched the Foreign NGO Management Law that regulates how foreign non-government organizations conduct activities in China,” said Wang Yuan Hao, president, Anhui Zhong-Ao Institute of Technology. “Our institute has collaborated with the Marriott Foundation to file the temporary record of CHEI activities with the Anhui Public Security Bureau in Hefei. The activities are aligned with the government rules and regulations for academia in China. Our school was one of the first beneficiaries of CHEI programs. As a result, the quality of our hospitality and tourism graduates has improved, with increased teaching satisfaction and industry retention, according to recent MyCOS survey data.”

– “The collaboration between schools and industry is the only solution for vocational education in China,” said Zhang Yong Jun, vice president, Maanshan Teacher’s College. “CHEI has established the bridge for communication between schools and industry, which is so meaningful because they listen and stay current with what the schools need.”

– “The student competition held at the conference this year encourages more students in the hospitality and tourism major to grow and develop,” said Qu Li Xin, vice president, Wuxi City College of Vocational Technology. “The competition has well-designed steps at various levels. The CHEI team, mentors and industry professionals really care about the students and teachers. It touched everyone’s heart and soul. The competition connected industry and academia to produce better students who gained personal attributes, high loyalty to the industry, and an international mindset.”

– “CHEI provides hands-on work experiences and shares enhanced teaching methodologies for front-line teachers,” said Kate Liu, CHEI teaching consultant and teacher, Shandong College of Tourism & Hospitality. “The teaching-learning resources developed by CHEI have changed my way of classroom teaching. I now have great faith in my students’ ability to work in the industry. The CHEI vision has changed our work attitudes and keeps us moving forward every day.”

Moving forward, CHEI will further localize programs in China and grow its cadre of CHEI teaching consultants to expand its capacity to meet the demands for CHEI programs. New programs being launched this year will focus on increased technology in the classrooms and community learning experiences that bring classrooms in China and the US together virtually.

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Indonesian women entrepreneurs adapt to a changing world

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Yvonne Kubis, one of the microentrepreneurs in Marinsow, Indonesia. M. Gaspar / UNIC Jakarta

Sustainable tourism is proving to be a viable career option for women in the picturesque North Sulawesi region of Indonesia, where they are making the most of skills training provided by the UN.As the sun sets over the Celebes sea, and its orange glow turns the horizon gold, a couple of dozen tourists are on the pier at Budo, a village of 2400 perched on the ocean, 25 kilometres northeast of the regional capital Manado.

They snap photos and marvel at the view; a woman visiting from a nearby town exclaims that, even for the locals, the sun setting on the volcanoes is an extraordinary sight.

However, until a few years ago, the pier – about 300 meters long, crossing a mangrove forest to connect the village to the open sea – was dilapidated and used only by fishers heading out to sea.

But those were different times, explains Hani Lorens Singa, President of the Village Enterprise Association (BUMDES): back then there were far more fish, and no tourists.

Budo, like many coastal villages in North Sulawesi, in far northeastern Indonesia, has traditionally been dependent on small scale fishing, but fish stocks have shrunk, prompting a new focus on tourism as a way of creating livelihoods.

A programme set up by the International Labour Organization (ILO, a UN agency), is helping the rural community of Budo, and four other villages, to diversify into sustainable tourism, providing skills to local entrepreneurs, mostly women.

The pier has been renovated and painted, with support from the government, and benches and wooden huts have been added for the convenience of tourists, who pay an entrance fee of 10,000 Rupiahs ($0.65), to walk along it and enjoy the view.

Visitors can buy local delicacies and drinks at the ticket counter, and the orders are prepared and delivered to the pier by available members of the village association. “We share the work, we share the income – this is tourism at a human scale”, says Mr. Lorens Singa.

Since the renovation, a fifth of the visitors spend more, ordering local delicacies and drinks at the ticket counter with the occasional visitor also staying the night.

Thanks to support from ILO and its partners, Budo has increased its income from tourism fivefold and now appears on the tourist trail: the village was the winner of the digital marketing category at the Ministry of Tourism and Creative Economy’s Top 50 Village Tourism Award this year.

Despite the improvements, a lot still remains to be done, and Mr. Lorens Singa is not complacent. “We need to offer more reasons for people to stay for a meal or overnight,” he insists.

Homestays, hashtags, and home cooking

About an hour’s drive east of Budo, the inhabitants of Marinsow have taken a crash course in the bed and breakfast business, a steep learning curve for many of them.

“Many of the entrepreneurs we work with have never been tourists themselves, so without training, it is not obvious for them to know what tourists expect,” says Mary Kent, the ILO Chief Technical Adviser for the project.

Marinsow is in a mining region, several kilometres away from Indonesia’s pristine beaches, so tourists previously had no reason to stop by. But, since Marinsow was designated as a “priority tours destination” by the Government, the village has received a significant financial boost, aimed at diversifying the economy.

More than 50 villagers received small wooden bungalows on their plots to start bed and breakfast businesses, or homestays, as they are known in Indonesia. ILO, with local partners Klabat University and the Manado State Polytechnic, is helping to teach local people the skills needed to be a successful entrepreneur, such as bookkeeping, cost calculation and marketing, hospitality, and tourism.

“I was very surprised to learn that tourists prefer their sheet white and a diversity of meals,” says Yeni Alelo. Ms. Alelo and the other participants have also learned the importance of using hashtags in social media marketing posts, so that tourists looking for a place to stay in the area find them more easily.

“The women’s small businesses are financed through microfinance credits, and they have been able to make all the payments on time,” says Gabriel Tamasengge, the village’s mayor. “We are very proud of our women, of the business acumen we never knew they had.”

The investment in skills for marketing and quality control in these communities is paying off, with about half of the few hundred tourists spending the night in Marinsow last year coming from outside the province, including an increasing number from abroad.

Back in Budo, there is interest in building more homestays, and increasing overnight stays, perhaps by creating a marketing campaign to convince foreign tourists from nearby world-class diving destinations within the Bunaken Marine Park to hop over for an evening meal and make a visit to a typical village, rather than sticking to the usual mass tourism destinations. The Village Enterprise Association also plans to offer cooking and handicraft classes, as well as fishing trips.

“Our task now is to make sure that when the funding from ILO and the government stops, we will have a fully formed business that allows us to stand completely on our own feet,” says Mr. Lorens Singa. “We had the vision, and we have the commitment – I am confident we will succeed.

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DiscoverEU awards 35,000 rail tickets to young people this autumn

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Today, the Commission is releasing the DiscoverEU autumn call, thanks to which 35,000 young people will receive a rail pass to explore Europe and its rich culture.

The call is open to applicants from Erasmus+ programme countries, from today at noon to 25 October at noon. In order to win a travel pass, young people are invited to apply on the European Youth Portal, answer 5 quiz questions and a subsidiary one. Applicants who have successfully filled in the selection quiz, born between 1 January and 31 December 2004 will be able to travel in Europe for up to 30 days during the travel period 1 March 2023 and 29 February 2024.

Commissioner for Innovation, Research, Culture, Education and Youth, Mariya Gabriel, said: “2022 is the European Year of Youth and this is a crucial moment in European history. We need to focus on the younger generations, to offer them the possibility to broaden their horizon in order to build a more connected and tolerant world. This is what DiscoverEU is about. Through travelling, it allows young people to explore our diversity but also find out so many similarities.”

With the European Year of Youth 2022, the number of travel passes has been boosted. In total, 70,000 passes are made available this year. DiscoverEU is now part of Erasmus+, therefore participants from Iceland, Liechtenstein, North Macedonia, Norway, Serbia and Turkey are also eligible to apply.  

Recipients will continue benefitting from a discount card with more than 40,000 discount possibilities on public transport, culture, accommodation, food, sports and other services available in the eligible countries.

As part of the European Year of Youth, the Commission has launched the flagship initiative ‘Youth discovers culture thanks to DiscoverEU in 2022′. That is why on 25 May 2022, the DiscoverEU Culture Route was launched. It combines various destinations and cultural branches, including architecture, music, fine art, theatre, fashion, design and more. DiscoverEU travellers can visit the European Capitals of Culture, destinations added on the prestigious UNESCO World Heritage List, or holders of the European Heritage Label. Moreover, they can also stop at locations with the Access City Award label. These are cities that have gone above and beyond to become more accessible to everyone, regardless of age, mobility or ability.

Erasmus+ National Agencies support young people through pre-departure information meetings preparing them for their journey. Through these meetings, DiscoverEU aims to promote discussions on sustainability, culture, and European identity, among others. In addition, as part of the European Year of Youth, the agencies organise the DiscoverEU Meet-ups, an initiative launched in summer 2022 composed of an exciting cultural programme between one and three days across all Erasmus+ countries. 49 of these Meet-ups have taken place so far and will continue in future years.

As social inclusion is a top priority of the Erasmus+ programme, participants with disabilities or health issues can be accompanied on their journeys. Apart from the travel costs, additional individual help is also provided. This year, the Erasmus+ National Agencies are also launching the DiscoverEU Inclusion Action, allowing organisations working with young people with fewer opportunities, to apply for grant.

The Commission encourages sustainable travel by rail. Special arrangements are available for young people from outermost regions, Overseas Counties and Territories, remote areas and islands.

Background

The Commission launched DiscoverEU in June 2018, following a preparatory action from the European Parliament. It has been integrated into the new Erasmus+ programme 2021-2027.

Since 2018, nearly 754,000 candidates applied for 165,000 travel passes available. According to the past travel survey, 66% of candidates declared that they travelled for the first time by train out of their country of residence. For many, it was also the first time they travelled without parents or accompanying adults and the majority indicated that they had become more independent.

The DiscoverEU experience has given them a better understanding of other cultures and of European history. It has also improved their foreign language skills. Two-thirds said that they would not have been able to finance their travel pass without DiscoverEU. Participants are invited to become DiscoverEU Ambassadors to champion the initiative. They are also encouraged to contact fellow travellers on the official DiscoverEU group online to share experiences and exchange tips, particularly on cultural experiences, or on how to travel digitally and sustainably.

To apply, eligible candidates need to complete a multiple-choice quiz on general knowledge about the European Union and other EU initiatives targeting young people. An additional question invites applicants to make an estimate of how many people apply in this round who are born on a Tuesday. The closer the estimate is to the correct answer, the more points the applicant gets. This will enable the Commission to rank the applicants. The Commission will offer travel passes to applicants following their ranking, until the available tickets run out.

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UN urges investment in clean, sustainable tourism

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International tourism is showing strong signs of recovery, with tourist numbers rising to 57 per cent of pre-pandemic levels. On World Tourism Day, marked on Tuesday, the UN is calling for a major global rethink of the sector, to ensure that tourism is sustainable, and benefits local communities.

The UN World Tourism Organization (UNWTO) released encouraging news on Monday, with its latest World Tourism Barometer, which shows that international tourism arrivals almost tripled in the first seven months of 2022 (compared to the same period in 2021).

Cautious optimism

The agency’s Panel of Tourism Experts expressed cautious confidence for the rest of year, and into 2023, despite the uncertain economic environment: increasing interest rates, rising energy and food prices, and the growing prospects of a global recession, continue to pose major threats to the sector.

In a message released to mark the Day, the UN Secretary-General, António Guterres, hailed tourism’s ability to drive sustainable development, and called for more investment in clean and sustainable tourism, the creation of decent jobs, and for measures to ensure that profits benefit host countries and local communities.

Go green to survive

“Governments, businesses and consumers must align their tourism practices with the Sustainable Development Goals and a 1.5 degree future”, said Mr. Guterres, referring to international agreements aimed at keeping global warming in check. “The very survival of this industry, and many tourist destinations, such as Small Island Developing States, depends on it.”

“The restart of tourism everywhere brings hope,” declared Zurab Pololikashvili, UNWTO Secretary-General, in his address at the opening of the official celebrations organized for the Day, in the Indonesian resort city of Bali.

Mr. Pololikashvili described tourism, which employs around 10 per cent of the global workforce, as the “ultimate cross-cutting and people-to-people sector, which touches on almost everything we do.”

Report card

To mark the day, UNWTO launched its first World Tourism Day Report, the first in an annual series of updates and analysis of the Organization’s work guiding the sector forward.

The report contains updates on the agency’s activities in key areas including gender equality, sustainability and climate action, tourism governance and investments and innovation.

Representatives of the G20 group of the world’s leading economies, including tourism ministers, will meet in Bali in November. Ahead of the event, UNWTO has produced a set of guidelines for ministers, to enable them to support resilient and sustainable tourist businesses, which take into account human capital, innovation, youth and women empowerment, and climate action.

Ensure zero-tolerance for sexual exploitation: UN rights expert

An independent UN rights expert released a statement ahead of the Day, to call for Governments to ensure that the tourism industry is free from child forced labour, sexual abuse and sexual exploitation. 

Mama Fatima Singhateh, UN Special Rapporteur on the sale and sexual exploitation of children, warned that the COVID-19 pandemic, climate change and socioeconomic setbacks have caused enormous strains on child protection systems.

This, she said, has made children more vulnerable to sale, trafficking and sexual exploitation in the context of travel and tourism, especially in countries that have traditionally relied on the income generated from travel and tourism.

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