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3 reasons why small and medium-sized businesses should consider digital

MD Staff

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In today’s digital world, there’s an app for that — whatever “that” may be. Devices like smartphones and tablets are becoming the dashboards of our lives. Depositing a check? Snap a picture of it and tap the button on your bank’s app. Does your son or daughter at college need money? Transfer it electronically. Forgot to pick up milk? Hop online and order it. Fueled by smart technologies, mobile devices and 24/7 connectivity, the way consumers browse, shop and pay is increasingly digital.

For small to medium-size businesses (SMBs), that can present a challenge. This year alone, 280 million Americans are expected to go online every month, according to eMarketer research, and Pew research estimates that eight in ten Americans will make an online purchase. Yet, according to research by Visa, less than half of SMBs have an online presence. Similarly, for in-store shopping most consumers (78 percent) surveyed by Visa say that they prefer making payments digitally either with a card or their phone. Does your SMB accept digital payments both online and in-store?

As digital commerce continues to expand, SMBs that don’t jump onboard risk being left behind. In an effort to understand more about what consumers want from SMBs, Visa and a consortium of partners surveyed more than 400 SMBs and nearly 2,500 consumers.

The result is a guide on how SMBs can grow their businesses in an increasingly digital world: “Digital Transformations of SMBs: The Future of Commerce.” It offers actionable tips for technology and digital upgrades that SMBs can implement to help grow their businesses, including a “how to” on digital payments, marketing and advertising tactics, new service considerations and customer loyalty programs.

Some of the findings that came out of the survey might surprise you. Here are three key reasons why SMBs should go digital:

Consumers expect it, but you’re not offering it. While 90 percent of consumers say they want to support small businesses, there is more to the story. Consumers still expect convenience, and today, that means digital offerings. This creates a big problem for SMBs, whether they realize it or not. Visa’s survey found that only 15 percent of SMBs sales are conducted via digital channels, yet 61 percent of consumers surveyed plan to increase their online purchases in the next 5 years. That represents a significant gap between what consumers are planning and what SMBs are delivering.

It may help the bottom line. Moving, storing and securing cash, checks and money orders takes valuable time and is also subject to fees, losses and theft. Based on survey responses collected from SMBs, Visa estimates the surveyed SMBs’ average cost of processing digital transactions was 57 percent less than cash transactions. This, based on annual sales volume, number of cash versus digital transactions, and processing costs for digital and cash payments (inclusive of direct expenses and labor costs). Adding digital payments may help businesses increase sales: two-thirds of SMBs surveyed shared that they believe customers spend more when using cards versus cash.

Consumers want digital loyalty plans. Only one in five SMBs surveyed offer a loyalty program, but rewards can drive consumer preferences. Seventy-eight percent of consumers say they’re more likely to choose a business that has a loyalty program, and of those, most say that they check out the programs before trying a service, a restaurant or a store for the first time. Every SMB knows that differentiating themselves is a key to success; a loyalty program is an excellent way to stand out from competitors. Why do a digital loyalty program and not, say, a paper punch card? Because nearly all consumers surveyed — 90 percent — prefer digital.

If you want to find out more about how to go digital, download the “Digital Transformation of SMBs: The Future of Commerce” guide at www.visa.com/smbDigital. It’s free, and it’s filled with actionable tips to help you get started.

*References to consumer and small business preferences are based on findings from the survey Digital Transformation of SMBs: The Future of Commerce. Survey was commissioned by Visa and conducted by a third party research firm, Maru/Matchbox, during February and March 2018 and administered in English to U.S. 425 small and medium size businesses with storefront or at home business in food/dining, retail, services and grocery industries, and 2,458 consumers taking into account balanced income, age and regional representation.

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G2C e-Governance & e-Frauds: A Perspective for Digital Pakistan Policy

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e-Governance, sometimes referred as e-government, online-government or digital government, is the use of information and communication technologies (ICTs) to assist in the transformation of government structures and operations for cooperative and integrated service delivery for citizens and government agencies. e-Governance involves using ICT tools to improve the delivery of government services to citizens, businesses, and other government agencies. e-Governance encompasses a wide range of activities and actors, these include government-to-government (G2G), government-to-business (G2B), and government-to-citizen (G2C).

The benefits to be expected from e-Governance initiatives can be put into three major categories:

  • Improve transparency, accountability, and democracy, which reduced levels of corruption,
  • Citizen and business satisfaction and confidence with public services, and
  • Improve achievement of economic and social policy outcomes (e.g. education, health, justice, welfare, industry development etc.)

e-Governance not only plays a critical role in building inclusive, resilient societies but also, enables citizens to interact and receive services from the federal government and local governments 24 hours a day, seven days a week – 24/7. In many respects, the government-to-citizen (G2C) segment represents the backbone of e-Governance. The G2C initiatives are designed to facilitate citizen interaction with government, which is recognize to be principal objective for good governance.

Despite the opportunities e-Governance offers, it also introduces new challenges. In recent times, Government of Pakistan (GoP) has demonstrated a real willingness to transform relationships between government services and citizens, particularly by strengthening the use of ICT and by offering services online, – (Digital Pakistan Vision). Civil society is also committed to implementing such initiatives to improve democratic governance using ICT.

On the other hand, despite the possible opportunities for implementation of e-Governance, Digital Pakistan initiatives, there are a number of challenges that could prevent the recognition of anticipated benefits. Some of the challenges, for instance disparities in computer and internet access, whether due to lack of financial resources or necessary skills, pre-existing systems and conditions, digital literacy (e-literacy) and more importantly electronic frauds (e-frauds).

The term ‘fraud’ commonly includes activities such as theft, corruption, embezzlement, money laundering, bribery and extortion. From the perspective of e-fraud, it may be described as “Inducing a course of action by deceit or dishonest conduct, involving acts of omissions or the making of false statements, with the object of obtaining money or other benefit.” e-Fraud is also defined as a deception deliberately practiced to secure unfair or unlawful gain where some part of the communication between the victim and the fraudster is via a network and/or some action of the victim and/or the fraudster is performed on a computer network. As a matter of fact, e-fraud is not only technical and management problem but also a social problem.

In Pakistan, a citizen-centric approach (G2C e-governance) will enable the government to provide improved service qualities, which in turn develop the citizen satisfaction in democracy. However, due to a variety of technical, economic, and political reasons, e-Governance initiatives will take time to evolve into their full potential. Similarly, the exact scale of e-frauds (online or offline) being committed in Pakistan is currently unknown. Nevertheless, there are certain areas of concern regarding the “Digital Pakistan Policy – 2018”, for which the following recommendations are put forwarded for consideration in future reviews.

Digital Pakistan Policy must be practicable, outcome-focused, risk-based, citizen-centric, locally and globally relevant.

Policy makers must first educate themselves better with the respect to Internet of Things (IoTs), internet and cyber security along with electronic frauds (e-frauds), and formulate an effective anti e-fraud strategy within Digital Pakistan Policy.

Government must support the necessary research and development (R&D) to address digital issues (e.g. e-frauds and cyber-space ethics, network and cloud security etc.), and establish a program to educate citizenry about the digital ecosystem (e-literacy).

Government must overcome the obstacles to realistic, timely, actionable information sharing with all government institutions/departments and stakeholders.

Government must get its own house in order, continue its efforts to strengthen good governance with emphasis on merit-based institutional development and rule of law. And, exceptionally eliminate corruption and nepotism from the society.

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Ten Ways the C-Suite Can Protect their Company against Cyberattack

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Cyberattacks are one of the top 10 global risks of highest concern in the next decade, with an estimated price tag of $90 trillion if cybersecurity efforts do not keep pace with technological change. While there is abundant guidance in the cybersecurity community, the application of prescribed action continues to fall short of what is required to ensure effective defence against cyberattacks. The challenges created by accelerating technological innovation have reached new levels of complexity and scale – today responsibility for cybersecurity in organizations is no longer one Chief Security Officer’s job, it involves everyone.

The Cybersecurity Guide for Leaders in Today’s Digital World was developed by the World Economic Forum Centre for Cybersecurity and several of its partners to assist the growing number of C-suite executives responsible for setting and implementing the strategy and governance of cybersecurity and resilience. The guide bridges the gap between leaders with and without technical backgrounds. Following almost one year of research, it outlines 10 tenets that describe how cyber resilience in the digital age can be formed through effective leadership and design.

“With effective cyber-risk management, business executives can achieve smarter, faster and more connected futures, driving business growth,” said Georges De Moura, Head of Industry Solutions, Centre for Cybersecurity, World Economic Forum. “From the steps necessary to think more like a business leader and develop better standards of cyber hygiene, through to the essential elements of crisis management, the report offers an excellent cybersecurity playbook for leaders in public and private sectors.”

“Practicing good cybersecurity is everyone’s responsibility, even if you don’t have the word “security” in your job title,” said Paige H. Adams, Global Chief Information Security Officer, Zurich Insurance Group. “This report provides a practical guide with ten basic tenets for business leaders to incorporate into their company’s day-to-day operations. Diligent application of these tenets and making them a part of your corporate culture will go a long way toward reducing risk and increasing cyber resilience.”

“The recommendation to foster internal and external partnerships is one of the most important, in my view,” said Sir Rob Wainwright, Senior Cyber Partner, Deloitte. “The dynamic nature of the threat, not least in terms of how it reflects the recent growth of an integrated criminal economy, calls on us to build a better global architecture of cyber cooperation. Such cooperation should include more effective platforms for information sharing within and across industries, releasing the benefits of data integration and analytics to build better levels of threat awareness and response capability for all.”

The Ten Tenets

1. Think Like a Business Leader – Cybersecurity leaders are business leaders first and foremost. They have to position themselves, teams and operations as business enablers. Transforming cybersecurity from a support function into a business-enabling function requires a broader view and a stronger communication skill set than was required previously.

2. Foster Internal and External Partnerships – Cybersecurity is a team sport. Today, information security teams need to partner with many internal groups and develop a shared vision, objectives and KPIs to ensure that timelines are met while delivering a highly secure and usable product to customers.

3. Build and Practice Strong Cyber Hygiene – Five core security principles are crucial: a clear understanding of the data supply chain, a strong patching strategy, organization-wide authentication, a secure active directory of contacts, and encrypted critical business processes.

4. Protect Access to Mission-Critical Assets – Not all user access is created equal. It is essential to have strong processes and automated systems in place to ensure appropriate access rights and approval mechanisms.

5. Protect Your Email Domain Against Phishing – Email is the most common point of entry for cyber attackers, with the median company receiving over 90% of their detected malware via this channel. The guide highlights six ways to protect employees’ emails.

6. Apply a Zero-Trust Approach to Securing Your Supply Chain – The high velocity of new applications developed alongside the adoption of open source and cloud platforms is unprecedented. Security-by-design practices must be embedded in the full lifecycle of the project.

7. Prevent, Monitor and Respond to Cyber Threats – The question is not if, but when a significant breach will occur. How well a company manages this inevitability is ultimately critical. Threat intelligence teams should perform proactive hunts throughout the organization’s infrastructure and keep the detection teams up to date on the latest trends.

8. Develop and Practice a Comprehensive Crisis Management Plan – Many organizations focus primarily on how to prevent and defend while not focusing enough on institutionalizing the playbook of crisis management. The guide outlines 12 vital components any company’s crisis plan should incorporate.

9. Build a Robust Disaster Recovery Plan for Cyberattacks – A disaster recovery and continuity plan must be tailored to security incident scenarios to protect an organization from cyberattacks and to instruct on how to react in case of a data breach. Furthermore, it can reduce the amount of time it takes to identify breaches and restore critical services for the business.

10. Create a Culture of Cybersecurity – Keeping an organization secure is every employee’s job. Tailoring trainings, incentivizing employees, building elementary security knowledge and enforcing sanctions on repeat offenders could aid thedevelopment of a culture of cybersecurity.

In the Fourth Industrial Revolution, all businesses are undergoing transformative digitalization of their industries that will open new markets. Cybersecurity leaders need to take a stronger and more strategic leadership role. Inherent to this new role is the imperative to move beyond the role of compliance monitors and enforcers.

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Moving First on AI Has Competitive Advantages and Risks

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Financial institutions that implement AI early have the most to gain from its use, but also face the largest risks. The often-opaque nature of AI decisions and related concerns of algorithmic bias, fiduciary duty, uncertainty, and more have left implementation of the most cutting-edge AI uses at a standstill. However, a newly released report from the World Economic Forum, Navigating Uncharted Waters, shows how financial services firms and regulators can overcome these risks.

Using AI responsibly is about more than mitigating risks; its use in financial services presents an opportunity to raise the ethical bar for the financial system as a whole. It also offers financial services a competitive edge against their peers and new market entrants.

“AI offers financial services providers the opportunity to build on the trust their customers place in them to enhance access, improve customer outcomes and bolster market efficiency,” says Matthew Blake, Head of Financial Services, World Economic Forum. “This can offer competitive advantages to individual financial firms while also improving the broader financial system if implemented appropriately.”

Across several dimensions, AI introduces new complexities to age-old challenges in the financial services industry, and the governance frameworks of the past will not adequately address these new concerns.

Explaining AI decisions

Some forms of AI are not interpretable even by their creators, posing concerns for financial institutions and regulators who are unsure how to trust solutions they cannot understand or explain. This uncertainty has left the implementation of cutting-edge AI tools at a standstill. The Forum offers a solution: evolve past “one-size-fits-all” governance ideas to specific transparency requirements that consider the AI use case in question.

For example, it is important to clearly and simply explain why a customer was rejected for a loan, which can significantly impact their life. It is less important to explain a back-office function whose only objective is to convert scans of various documents to text. For the latter, accuracy is more important than transparency, as the ability of this AI application to create harm is limited.

Beyond “explainability”, the report explores new challenges surrounding bias and fairness, systemic risk, fiduciary duty, and collusion as they relate to the use of AI.

Bias and fairness

Algorithmic bias is another top concern for financial institutions, regulators and customers surrounding the use of AI in financial services. AI’s unique ability to rapidly process new and different types of data raise the concern that AI systems may develop unintended biases over time; combined with their opaque nature such biases could remain undetected. Despite these risks, AI also presents an opportunity to decrease unfair discrimination or exclusion, for example by analyzing alternative data that can be used to assess ‘thin file’ customers that traditional systems cannot understand due to a lack of information.

Systemic risk

The widespread adoption of AI also has the potential to alter the dynamics of the interactions between human actors and machines in the financial system, creating new sources of systemic risk. As the volume and velocity of interactions grow through automated agents, emerging risks may become increasingly difficult to detect, spread across various financial institutions, Fintechs, large technology companies, and other market participants. These new dynamics will require supervisory authorities to reinvent themselves as hubs of system-wide intelligence, using AI themselves to supervise AI systems.

Fiduciary duty

As AI systems take on an expanded set of tasks, they will increasingly interact with customers. As a result, fiduciary requirements to always act in the best interests of the customer may soon arise, raising the question if AI systems can be held “responsible” for their actions – and if not, who should be held accountable.

Algorithmic collusion

Given that AI systems can act autonomously, they may plausibly learn to engage in collusion without any instruction from their human creators, and perhaps even without any explicit, trackable communication. This challenges the traditional regulatory constructs for detecting and prosecuting collusion and may require a revisiting of the existing legal frameworks.

“Using AI in financial services will require an openness to new ways of safeguarding the ecosystem, different from the tools of the past,” says Rob Galaski, Global Leader, Banking & Capital Markets, Deloitte Consulting. “To accelerate the pace of AI adoption in the industry, institutions need to take the lead in developing and proposing new frameworks that address new challenges, working with regulators along the way.”

For each of the above described concerns, the report outlines the key underlying root causes of the issue and highlights the most pressing challenges, identifies how those challenges might be addressed through new tools and governance frameworks, and what opportunities might be unlocked by doing so.

The report was prepared in collaboration with Deloitte and follows five previous reports on financial innovation. The World Economic Forum will continue its work in Financial Services, with a particular focus on AI’s connections to other emerging technologies in its next phase of research through mid-2020.

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