Saudi-UK media tie-up: Targeting the non-Arabic-speaking Middle East
Long satisfied to attempt to dominate pan-Arab media and battle it out with Qatar’s state-owned Al Jazeera television network, Saudi Arabia has now set its hegemonic sights on influencing the media landscape of the non-Arabic speaking greater Middle East.
In the wake of Crown Prince Mohammed bin Salman’s concentration last year of control of Saudi-owned pan-Arab media in an anti-corruption power and asset grab, Saudi Research and Marketing Group (SRMG) this week announced a tie up with Britain’s Independent news website to launch services in Urdu, Turkish, Farsi and Arabic.
The announcement provided no details of the business model or whether and, if so, how the SRMG-owned, independent-branded websites would become commercially viable. That may not be an issue from the Independent’s perspective, given that the deal amounts to the British publication licensing its brand and content to a Saudi partner.
The bulk of the content of the new websites is slated to be produced by SRMG journalists in London, Islamabad, Istanbul and New York, with the Independent contributing only translated articles from its English-language website.
The sites, operated out of Riyadh and Dubai, would produce “highest-quality, free-thinking, independent news, insight and analysis on global affairs and local events,” the Independent said.
SRMG publishes the English-language Arab News and Arabic-language Ash-Sharq al-Awsat, newspapers operating within the constraints of tight Saudi censorship that do not challenge Saudi policies.
SRMG was chaired until he recently was appointed minister of culture by Prince Bader bin Abdullah bin Mohammed bin Farhan Al Saud. An unknown member of the Saudi ruling family, Prince Bader made headlines last year when he paid a record $450m for a Leonardo da Vinci painting of Jesus Christ, allegedly as a proxy bidder for Prince Mohammed.
Sultan Muhammad Abuljadayel, a Saudi banker with no track record in media acquisitions, last year bought a 30 percent stake in the Independent. An executive of NCB Capital, a subsidiary of government-controlled National Commercial Bank, Mr. Abuljadayel said at the time he was investing on his personal account.
A cache of Saudi diplomatic cables leaked in 2015 documented a pattern of Saudi chequebook diplomacy that aimed to buy positive coverage of the kingdom by European, Middle Eastern and African media who were encouraged to put “learned” Saudi guests on talk shows and counter “media hostile to the kingdom.”
Cables by the late Saudi foreign minister, Prince Saud al Faisal, suggested that Ash-Sharq Al-Awsat, and another Saudi-owned pan-Arab daily, Al Hayat, refrain from criticizing Lebanon and Russia.
Saudi funding ranged from the bailout of financially troubled media to donations, the purchase of thousands of subscriptions, and all-expenses paid trips to the kingdom. It was often driven by Saudi Arabia’s covert public diplomacy war with Iran.
Saudi Arabia’s near monopoly on staid pan-Arabic media was broken in 1996 with the launch of Al Jazeera and its free-wheeling, hard hitting reporting and talk shows. Al Jazeera’s disruption of conservative, Arab state broadcasting prompted Waleed bin Ibrahim Al Ibrahim, a brother in law of the late King Fahd, to launch Al Arabiya as an anti-dote.
The rise of Al Jazeera cemented a realization in the kingdom that it needed to expand from print media into broadcasting. The need for broadcasting was initially driven home six years earlier when Iraq invaded Kuwait. Saudi authorities banned Saudi media from reporting the invasion only to discover on the third day that Saudis were getting their news from foreign media outlets, among which CNN.
The Saudi-Qatari battle for control of the air waves escalated in the run-up to this year’s World Cup in Russia. With Al Jazeera and beIN, the network’s sports franchise, blocked in the kingdom as part of the 13-month-old Saudi-UAE-led economic and diplomatic boycott of Qatar, Saudi Arabia initially turning a blind eye to beOutQ, a bootlegging operation operating out of the kingdom that used a satellite that is co-owned by the Saudi government.
Threatened by FIFA with punitive action, Saudi Arabia began cracking down on beOutQ and said it welcomed legal action in the kingdom being initiated by the world soccer body. At the same time, Saudi Arabia explored ways to challenge beIN’s broadcasting rights.
The choice of languages for the Independent websites suggests that SRMG sees the deal as strengthening its brand while supporting the kingdom in its battles with Qatar and Iran and quest for regional hegemony.
The launch of a Farsi website targets the kingdom’s arch rival Iran. Leaving politics aside, Iranians, confronted with an economic crisis that is being exasperated by harsh US sanctions, are unlikely to subscribe or advertise on the website. The same is true for Saudi businesses in the absence of diplomatic relations and given Saudi backing for the sanctions.
The Independent’s Turkish website will have to compete in a heavily populated media landscape that has largely been muzzled by President Recep Tayeb Erdogan. The website’s significance lies in the fact that Turkey supports Qatar in the spat that pits the Gulf state against Saudi Arabia and its allies, maintains close ties to Iran, and challenges Saudi regional ambitions in Palestine as well as the Horn of Africa.
In many ways, Urdu-speaking Pakistan, one of the world’s most populous Muslim nations that borders on Iran, has long supported the kingdom militarily, and is home to the world’s largest Shia Muslim majority, could prove to be the most lucrative element of SRMG’s tie up with the Independent.
In contrast to Turkey, Saudi Arabia enjoys empathy in major segments of Pakistan’s population, hosts a sizeable Pakistani community, has strong support among the country’s religious scholars as well as ties to influential militants whom the military is seeking to ease into mainstream politics, and funds religious media outlets.
At the bottom line, the SRMG-Independent tie-up may be for the kingdom less about business and more about soft power.
“A channel is a very economical way to influence people. Bang for your buck, it’s much cheaper than guns. It is about controlling the discourse, and for Saudis about being in charge,” said Hugh Miles, author of Al-Jazeera: How Arab TV News Challenged the World. Mr. Miles’ analysis applies as much to broadcasting as it does to online media.
Making Sense of Iran’s De-escalation with Saudi Arabia
On March 10, 2023, Iran and Saudi Arabia reached an agreement to resume diplomatic ties which had been severed for the last seven years triggered by the killing of a prominent Shi’ite cleric Sheikh Nimr al-Nimr by the latter. The agreement has been gaining special attention all over the world since two powers competing to gain strategic dominance in West Asia have agreed to come to terms, and even more so because of the agreement being brokered by a third country China which has gotten a step closer to deepening its presence in the region. However, this article intends to narrowly focus on the plausible reasons that led the Iranian regime to agree to reach this agreement.
Cementing Severed Diplomatic Ties
Following the visit of President of the Islamic Republic of Iran, Ebrahim Raisi to Beijing, Secretary of Iran’s Supreme National Security Council (SNSC) Ali Shamkhani visited Beijing on March 6, 2023, and had four days of intense discussions with his counterpart Saudi Arabia’s national security adviser Musaid Al Aiban to settle issues between their countries. This agreement, though as unusual an event it may be, is not very surprising after all. In his first speech after winning the elections, the incumbent President of Iran, Ibrahim Raisi, stated that he is willing to restart diplomatic ties with Saudi Arabia and improve trade with neighbours under the policy of ‘Neighbourliness’.
However, it is not unusual in Iranian politics to say one something about its foreign policy approach without been meaning to do it. Moreover, the first round of talks started back in Hassan Rouhani’s term. Therefore, it would be unwise to give more credit than necessary to President Raisi’s policy of ‘Neighbourliness’. It is also important to notice that before Beijing came into the picture, Oman and Iraq were mediating between Iran and Saudi Arabia and they had had five round of talks in Baghdad from 2021 to 2022 with no concrete result. The fast-changing regional dynamics and Iran’s internal situation have arguably played a key role in instrumentalising the agreement in March 2023.
Countering Regional Grouping
Given the fact that it is running proxy wars and supporting rebel groups in the region, Iran does not have many trusted allies in the region. There is an extent to which it can have sour relations with countries particularly in the neighbourhood since it may give rise to a regional grouping of countries against Iran. Post the signing of Abraham Accord, countries like Bahrain and UAE have already begun the process of normalising relations with Israel. Furthermore, backchannel talks have already been going between Saudi Arabia and Israel facilitated by the USA. Therefore, de-escalation with Saudi Arabia was in favour of Iran in the present especially because it would help undercut Israel’s efforts to isolate Iran in the region. In the light of these developments, Iran’s willingness to ease its years long rivalry with Saudi Arabia can also be seen as a policy of strategic hedging where Iran prepares for the worst by balancing Saudi Arabia by maintaining a strong military presence in the region but does not close itself from gaining whatever it can through constructive engagement.
Countering Internal Distress
Post the tragic death of Mahsa Amini, a 22-year-old Kurdish woman in September 2022 in the custody of the Morality Police (Gasht-e Irshad), the anti-hijab protests raised some serious concerns for the regime. Although the protests have waned in recent weeks due to the brutal crackdown by the clerical regime, but even they have entirely died down. However, the protests that erupted were against the draconian hijab law but were not limited to it. They were also in response to rising inflation, high unemployment, corruption, lack of opportunities due to country’s isolation among others.
The anti-hijab protest draws inspiration from a series of protests which have marked the history of the clerical regime. Many Iranians, particularly the younger population, have been raising their voice against the use of country’s wealth to fund proxy wars in the region rather than using it for their own welfare. The slogan “Neither for Gaza nor for Lebanon; my soul is sacrificed for Iran” can be heard in every protest since the Green Movement of 2009. The ruling dispensation had not witnessed such a big protest since 2009. This may have brought to light the deep-seated unsatisfaction among the population which cannot go unaddressed for long. But to alleviate the economic hardships of its citizens, the government must have money in its disposal to fix the economy and to generate employment.
Saudi Arabia: A Potential Investor
Keeping in mind the sanctions put in place by the USA, the Iranian regime has been having a hard time getting investment into the country. If this agreement works out, the Iranians will be able to reduce their expenditure that they have been bearing for years for fighting proxy wars in the region. The Saudis are supporting the Yemeni government recognised by the United Nations whereas the Iranians are backing the Houthi rebels. By coming to an agreement with the Saudis about the ongoing conflict in Yemen, Iranians can save a lot of money and resources which can be diverted to strengthen their internal situation in the country. Moreover, Iran may also have a potential investor on their table.
Under the crown Prince Mohammad bin-Salman, the diversification project, revolving around the aspirational document ‘Vision 2030’ has gained a momentum in order to decrease their reliance on oil as a means of state revenue. Therefore, the Saudis are looking forward for different ventures to invest. Given the low wage labour cost due to US sanctions, Iran could be a favourable investing site for the Saudis. In light of recent discovery of large reserves of lithium in Iran, 10 percent of the world’s total, rapprochement with Saudi may help in securing foreign investment and technology since energy and infrastructure costs are high for Iran to do it on its own and due to sanctions, Iran is unlikely to get big investors other than China and Russia. However, trade and tanks seldom go together. For getting Saudi Arabia to invest in Iran, de-escalation had to happen before in Yemen.
Through this agreement, the Iranian regime aims to strengthen its regional security through engaging with a strong neighbour to prevent a regional grouping against itself. Moreover, the regime is also trying to win the confidence of its aggrieved citizens by showcasing itself as responsible and pragmatic. The official statement of the Ministry of Foreign Affairs is that the agreement shows “determination of Iranian government to protect the interest of the Iranian people and Muslim, friendly and neighbouring countries” which was hailed by Islamic Republic News Agency (IRNA), the government backed news channel in Iran. Some other conservative media outlets focused more on how this agreement signals the defeat of USA and Israel. As much as the Iranian regime may hail it in the media, one must be cautious while overestimating the outcomes of the agreement. Through supporting Houthis in Yemen, Iran has been able to build significant influence in the southwest of the Arabian Peninsula and it looks uncertain if it would abandon it. The agreement may reduce tension in the region; however, it is unlikely to settle profound differences between them in the foreseeable future.
Iran-Saudi Deal: Prospects for the Region
Iran and Saudi Arabia have agreed to re-establish diplomatic relations and reopen their embassies within two months, according to both Iranian and Saudi state media. This marks a significant development as tensions between the two regional rivals had been high for years, with Riyadh breaking off ties with Tehran in 2016 after protesters invaded Saudi diplomatic posts in Iran following the execution of a prominent Shia Muslim scholar. Despite supporting rival sides in several conflict zones across the Middle East, including in Yemen, where the Houthi rebels are backed by Tehran and Riyadh leads a military coalition supporting the government, both sides have recently sought to improve ties.
The joint statement from Saudi Arabia and Iran also said the two countries had agreed to respect state sovereignty and not interfere in each other’s internal affairs, and to activate a security cooperation agreement signed in 2001. The announcement came on the day President Xi Jinping clinched a third term as China’s president amid a host of challenges. The presence of Beijing’s most senior diplomat, Wang Yi, at the talks signalled China’s interest in bolstering stability and peace in the region, as well as its own legitimacy.
The agreement has been welcomed in Iran, where senior officials have praised it as a step towards reducing tensions and bolstering regional security. However, some conservative media outlets have focused on how the deal signals a “defeat” for the United States and Israel. The US has cautiously welcomed the move, saying that it supports any efforts to help end the war in Yemen and de-escalate tensions in the Middle East region. Iraq and Oman, who had previously helped mediate the talks, greeted the rapprochement with optimism.
Improved relations between Tehran and Riyadh could have an effect on politics across the Middle East, particularly in Lebanon and Syria, where the two countries are on rival sides. This deal could lead to the creation of a better security situation in the region, and political analysts note that reducing tensions in Yemen, Lebanon, Syria, and Iraq can still entail wide-ranging interests for both sides. However, achieving success will require both countries to begin continuous and long-term efforts to try reliable ways that would guarantee mutual interests. While the development of re-establishing diplomatic relations between Iran and Saudi Arabia is considered a significant one for the region, it is important to note that ending the eight-year war in Yemen is still considered by some to be the most important eventual outcome of the agreement.
This will be a difficult goal to achieve, given the high level of distrust and the intensity of geopolitical rivalries, which may render the trend of reducing tensions reversible. Conservative economic dealings with Iran are expected from Saudi Arabia, as it does not want to be exposed to US sanctions, and normalisation does not necessarily mean that the two sides trust each other.
The resumption of diplomatic relations between Iran and Saudi Arabia at both the national and international level is likely to have a significant impact. While it could reduce tensions and lead to improved cooperation in areas such as trade, security, and energy, there are still deep-seated issues that may not be easily resolved. Both countries have supported opposing sides in conflicts throughout the Middle East, and there are religious and geopolitical tensions at play.
Furthermore, the resumption of diplomatic relations may be viewed differently by different segments of society in both countries. At the international level, the agreement could potentially reduce tensions, contribute to stability and peace, and increase China’s influence in the region. It may also have implications for other countries with interests in the Middle East, including the United States and Russia. Ultimately, the impact of the resumption of diplomatic relations between Iran and Saudi Arabia will depend on the actions of both countries going forward and whether they can work towards lasting peace and stability in the region. There is another issue which is vital for the Middle East.
The Director General of the International Atomic Energy Agency (IAEA) visited Iran and met with high-level officials to discuss enhanced cooperation and resolution of outstanding safeguards issues. Both parties agreed to collaborate, address issues related to three locations, and allow for voluntary verification and monitoring activities. Modalities for these activities will be agreed upon in a technical meeting in Tehran, and positive engagements could lead to wider agreements among state parties. This agreement can further help in reducing the tension on the Iran nuclear deal. In conclusion, it is a good deal which can have a long lasting impact on the peace security in the Middle East.
Arab plan for Syria puts US and Europe in a bind
A push by Arab allies of the United States to bring Syria in from the cold highlights the limits of a Chinese-mediated rapprochement between the Middle East’s archrivals, Saudi Arabia and Iran.
The effort spearheaded by the United Arab Emirates, and supported by Saudi Arabia, Egypt, and Jordan, demonstrates that the expected restoration of diplomatic relations between the kingdom and the Islamic republic has done nothing to reduce geopolitical jockeying and rebuild trust.
At best, the Chinese-mediated agreement establishes guardrails to prevent regional rivalries from spinning out of control, a principle of Chinese policy towards the Middle East.
The Saudi-Iran agreement also is an exercise in regime survival.
It potentially allows the two countries to pursue their economic goals unfettered by regional tensions.
For Saudi Arabia, that means diversification and restructuring of the kingdom’s economy, while Iran seeks to offset the impact of harsh US sanctions.
The goal of countering Iran in Syria is upfront in the Arab proposal for returning Syrian President Bashar al-Assad to the Arab and international fold.
If accepted by Syria, the United States, and Europe, it would initiate a political process that could produce a less sympathetic Syrian government to Iran.
It would also establish an Arab military presence in Syria designed to prevent Iran from extending its influence under the guise of securing the return of refugees.
For Mr. Al-Assad, the carrot is tens of billions of dollars needed to rebuild his war-ravaged country and alleviate the humanitarian fallout of last month’s devastating earthquakes in northern Syria.
Hampered by sanctions, Mr. Al-Assad’s Russian and Iranian backers don’t have the economic or political wherewithal to foot the bill.
Nevertheless, potential Gulf investment is likely to encounter obstacles. The US sanctions that hamper Russia and Iran, also erect barriers for Saudi Arabia and the UAE that will limit the degree to which they want to be seen as sanctions busters.
Moreover, countering Iranian influence in Syria would have to go beyond trade and investment in physical reconstruction. Iran has over the years garnered substantial soft power by focusing on embedding itself in Syrian culture and education, providing social services, and religious proselytization.
Meanwhile, China has made clear that its interests are commercial and further limited to aspects of Syrian reconstruction that serve its geopolitical and geoeconomic goals.
Mr. Al-Assad was in Moscow this week to discuss trade and humanitarian aid.
The Syrian president’s rejection of a Russian request that he meets his Turkish counterpart, Recep Tayyip Erdogan, suggests that Mr. Al-Assad will be equally opposed to key elements of the Arab proposal.
The Syrian president said he would only meet Mr. Erdogan once Turkey withdraws its troops from rebel-held areas of northern Syria.
Even so, the Arab push potentially offers the United States and Europe the ability to strike a reasonable balance between their lofty moral, ethical, and human rights principles and the less savory contingencies of realpolitik.
The terms of the Arab proposal to allow Syria back into the international fold after a decade of brutal civil war that killed some 600,000 people, displaced millions more, and significantly enhanced Iran’s regional footprint appears to take that into account.
According to The Wall Street Journal, the proposal offers something for everyone but also contains elements that are likely to be difficult to swallow for various parties.
While Mr. Al-Assad rejects the principle of political reform and the presence of more foreign troops on Syrian territory, legitimizing the regime of a man accused of war crimes, including using chemical weapons against civilians, is a hard pill to swallow for the United States and Europe.
However, it is easy to claim the moral high ground on the backs of thousands trying to pick up the pieces in the wake of the earthquakes.
The same is true for the plight of the millions of refugees from the war whose presence in Turkey and elsewhere is increasingly precarious because of mounting anti-migrant sentiment.
That is not to say that Mr. Al-Assad should go scot-free.
Nonetheless, the failure to defeat the Syrian regime, after 12 years in which it brutally prosecuted a war with the backing of Russia and Iran, suggests the time has come to think out of the box.
The alternative is maintaining a status quo that can claim the moral high ground but holds out no prospect of change or alleviation of the plight of millions of innocent people.
To be sure, morality is not a concern of Arab regimes seeking to bring Mr. Al-Assad in from the cold. However, countering Iran and managing regional conflicts to prevent them from spinning out of control is.
Even so, the Arab proposition potentially opens a way out of a quagmire.
It would enhance the leverage of the United States and Europe to ensure that political reform is the cornerstone of Mr. Al-Assad’s engagement with elements of the Syrian opposition.
In other words, rather than rejecting any solution that does not involve Mr. Al-Assad’s removal from power, the United States and Europe could lift sanctions contingent on agreement and implementation of reforms.
Similarly, the US and Europe could make sanctions relief contingent on a safe, uninhibited, and orderly return of refugees.
However, there would be questions about the ability and willingness of Arab forces loyal to autocratic regimes to safeguard that process impartially.
US and European engagement with Arab proponents of dealing with Mr. Al-Assad would potentially also give them a seat on a train that has already left the station despite their objections.
Ali Shamkani, the Iranian national security official who negotiated the deal with Saudi Arabia in Beijing, was in the UAE this week to meet President Mohammed bin Zayed. There is little doubt that Syria was on the two men’s agenda.
Mr. Al-Assad met this weekend in Abu Dhabi with Mr. Bin Zayed for the second time in a year and traveled to Oman for talks with Sultan Haitham bin Tariq last month.
The Jordanian and Egyptian foreign ministers recently trekked separately to Damascus for the first time since the civil war in Syria erupted in 2011.
Perhaps, the most fundamental obstacle to the Arab proposition is not the fact that Syria, the United States, and Europe would have to swallow bitter pills.
The prime obstacle is likely to be the Arab proponents of the plan. The UAE, Saudi Arabia, Egypt, and Jordan are unlikely to stick to their guns in presenting the plan as a package.
Having taken the lead in cozying up to Mr. Al-Assad, the UAE has since last year demonstrated that it is willing to coax the Syrian leader to back away from Iran at whatever cost to prospects for reform or alleviation of the plight of his victims.
Saudi Arabia, like Qatar and several other Arab countries, initially opposed reconciliation but the kingdom has since embraced the notion of rehabilitation of Mr. Al-Assad.
In early March, Saudi Foreign Minister Faisal bin Farhan Al Saud noted “that there is a consensus building in the Arab world, that the status quo is not tenable. And that means we have to find a way to move beyond that status quo.”
Mr, Al-Saud insisted, however, that it was “too early” to discuss Syria’s return to the Arab League that groups the Middle East’s 22 Arab states. The League suspended Syrian membership in 2011 because of Mr. Al-Assad’s prosecution of the civil war.
Even so, this puts the ball in the US and European courts.
Much of the Arab proposition is about enticing the United States and Europe to be more accommodating and more inclined to a conditioned lifting of sanctions.
The problem is that Mr. Al-Assad is likely to call the Arab states’ bluff in the knowledge that Iran is his trump card.
A speedy in principle US and European embrace of the Arab proposition would hold Emirati and Saudi feet to the fire and put Mr. Al-Assad on the back foot.
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