In the process of artificial intelligence development, AI+ all big data seems to be able to increase efficiency and get a good result. As a matter of course, the combination of social media data and AI will have a negative impact.
We are used to expressing emotions, expressing interests and hobbies in social media, and even inadvertently revealing our personal information. As an ordinary person, even if you know that this is an open space, you will not have the impression of data leakage. After all, most of the information display weights of social media are based on the popularity of information, and individual users’ ordinary speeches are difficult to be unfamiliar. People deliberately see.
But with the super power and data analysis capabilities that AI brings, everything becomes different. After crawling data, AI+ social media data can see more than just one person’s reaction, emotion and expression to things, but can see information about a whole group or even a whole ethnic group. The previous series of information disclosures that almost ran through Facebook’s doorway revealed how much of the scattered personal information that AI might have had.
However, social media data is not only dark, but there are already many neurological and psychological studies that have begun to use AI and social media data to use machines to deal with human nature.
“Twitter big data tells you that people around the world are the same”
Recently, the University of Bristol used machine learning to analyze 800 million tweets in 57 cities in the UK within four years and reached a conclusion that we have long pondered about. Humans generally have high emotions in the morning and low emotions in the night.
The whole analysis process is like this. The research team sampled through the Twitter search API and collected 800 million tweets. All the # topics, emojis, holiday greetings, etc. are washed away, and the words are tagged according to the psychometric method.
For example: emotional positive emotions and negative emotions; time-oriented attention now, attention to the past, attention to the future; personal attention to work, family, money, society, religion, and so on.
With this strictly machine-learning model based on the dimensions of psychological research, the research on social media data will be more specialized, rather than simply relying on NLP to analyze the emotions in the language.
The conclusion of the final study is: In the 24 hours of the day, human emotions will not only change, thinking patterns will also change.
From the 5-6 pm of the day, people began to enter the peak period of expression in social media, and at this time people’s emotional expression is more positive, and the focus is also more on the individual status. As time goes by from 7-9, people’s emotions tend to be biased towards anger, but if it is on non-working days, this positive and enjoyable state will continue.
At this time, people’s thinking patterns tend to be class-thinking, thinking is more clear and direct, logical, and stereotyped tendencies appear.
At night, people’s emotional expression will turn negative, and the focus will shift from individuals to society. As time goes on, the closer to the next day’s 3-4 a.m., the more people focus their attention on religion. In this period of time, people’s thinking patterns tend to be existentialism, which reflects the state of confusion, anxiety, irrationality, and willingness to participate and share.
In plain words, one’s general state is to rise in the morning with enthusiasm and self-confidence, to plan his own life in the blood of chickens, and to wait until the evening when he starts to fall into a state of whimper, paying attention to every corner of the world. People who are sad or touched, if they can’t sleep at night, begin to seek religious salvation. Look, is this process the same for Chinese foreigners?
When social media becomes a research assistant in psychology, can it be diagnosed from a selfie?
In fact, the time-cycle changes in human emotions have long been confirmed. Because of the physiological causes of nerve fatigue, melatonin secretion, etc., our emotions will show different states during the day.
Although this study of social media big data just confirmed this change again and did not uncover more reasons for emotional change, it is the first time that the relationship between mood cycles and thinking patterns has changed. In fact, there are many researches on social media data and psychology, and many interesting information have been discovered.
For example, last year, the University of Pittsburgh conducted a survey to investigate the social media use of depression patients. The results showed that the average duration of social media usage for depression patients was much higher than that of ordinary people.
Harvard University research shows that people with depression prefer to use cool, faded, or black-and-white filters when they publish photos on social media.
Unbreakable Ethics Levels
At present, the role of social media data for psychology seems to remain in academic research. Can we see the psychological application of social media data in our lifetime?
At present, social media data has at least the following applications for psychology:
1.As an aid to the measurement of mental state
In addition to those mental illnesses that directly lead to hallucinations, insomnia, and other direct manifestations, there are many types or degrees of mental illness that are difficult to objectively feel. Most of the time, it is necessary to rely on the face-to-face consultation or to fill in the psychological state measurement table to confirm, but the patient may not be able to directly show his or her true state when he or she fills out independently. At this time, information undoubtedly revealed in social media can be used as a support.
2.The psychological status of the group
Compared with the individual’s psychological problems, the more complicated situation is experienced by an entire group. For example: changes in mental state that can occur when disasters or accidents occur.
For example, employee/student suicide occurs in a company or school, or an entire region suffers serious natural disasters such as earthquakes and typhoons. At this time, we often do not have the energy to do psychological counseling for everyone, and there is no way to assess the psychological status of the group as a whole. At most, the group conducts psychological counseling in the form of group lessons.
At this time, using machine learning to research social media data, you can clearly see the group’s psychological response to events. Even the long-term psychological status tracking of the crowd, and selective, targeted psychological counseling.
HIT has proposed a method to identify college students’ social media data by establishing classifiers to identify the risk of depression.
In fact, the application methods mentioned above are hardly technically difficult to achieve. Although the results obtained may not always be absolutely accurate, the value that can be provided for psychology, a labor-intensive industry, is very small.
But the biggest issue is whether it is ethical. Should publicly released social media data be considered personal privacy? The information extracted from it is not considered personal privacy? Even if it is a patient with mental illness, citizens should have the right not to disclose their prevalence, and to discover the citizens’ mental health status through social media data. Is this a serious violation of this power? In particular, if this technology is applied to colleges and universities, will anyone be so concerned that the teachers and classmates around them have learned their psychological state and have made their mental condition worse?
In fact, to a certain extent, we sometimes deliberately choose some ineffective solutions to problems, but we can exchange security and freedom for the soul.
Can big data help protect the planet?
How do we get to a more sustainable and inclusive future if we don’t know where we are? This is where data comes in and, right now, we do not have the data we need.
These were some of the questions asked at the Third Global Session of the UN Science-Policy-Business Forum held during the UN Environment Assembly. The virtual discussion delved into the role of big data and frontier tech in the transition to a sustainable future.
Opening the session, United Nations Environment Programme (UNEP) Executive Director Inger Andersen said science needed to be digitized so it could be more democratic and accessible. She said digital transformation is central to UNEP’s new Medium-Term Strategy.
“Big data and new tech can support real-time monitoring of the environment, help consumers adopt more sustainable behaviour, and create sustainable value chains,” she said. “The [UN] Secretary-General has made it very clear that digital transformation has to be part and parcel of the UN … we have oceans of data but drops of information.”
At the event, participants stressed that knowledge obtained through the latest digital technologies such as Artificial Intelligence, Machine Learning and the Internet of Things could speed up progress on environmental goals. Better data could inform interventions and investment, while boosting results and impact measurement.
Bridging the data divide
The data deficit is also hindering the world’s ability to respond to climate change.
Petteri Taalas, Secretary-General of the World Meteorological Organization, said earth observation systems and early warning services were still poor in parts of the world, with around US$ 400 million needed to improve these.
“That is one of the ways to adapt to climate change – to invest in early warning services and observation systems. We have to monitor what is happening to the climate but this monitoring is in poor shape,” he said.
Making the right technology available to developing countries not only presents a financing challenge, but also underlines the profound need for accessible, open-source technology.
Munir Akram, President of the UN Economic and Social Council, said bridging the digital divide is critical. He noted that connectivity was only around 17 per cent in the poorest countries compared to above 80 per cent in richer countries.
“We need to build a database for all the open source technologies that are available in the world and could be applied to build greener and more sustainable structures of production and consumption. These technologies are available but there is no composite database to access them,” he said.
UNEP’s digital transformation
UNEP’s commitment to harnessing technology for environmental action begins ‘at home.’ At the fourth session of the UN Environment Assembly in 2019, Member States called for a Big Data Strategy for UNEP by 2025.
The organisation is currently undertaking a digital transformation process, while also focusing on four key challenges:
- Help producers measure and disclose the environmental and climate performance of their products and supply chains;
- Help investors assess climate and environmental risks and align global capital flows to climate goals;
- Enable regulators to monitor real-time progress and risks;
- Integrate this data into the digital economy to shape incentives, feedback loops and behaviours.
- Indispensable tools
- Other cutting-edge digital transformation initiatives are also in progress. UNEP’s World Environment Situation Room, a platform put together by a consortium of Big Data partners in 2019, includes geo-referenced, remote-sensing and earth observation information and collates climate data in near real-time.
- At the event, Juliet Kabera, Director General of the Rwanda Environment Management Authority, described how her country had invested heavily in technology, including connectivity, drones and online platforms, such as the citizen e-service portal, Irembo.
- “There is no doubt that technology has a critical role in addressing the urgent challenges we all face today, regardless of where we are in the world,” Kabera said. “The COVID-19 pandemic once again reminded us that science and technology remain indispensable tools for humanity at large.”
Women and girls belong in science
Closed labs and increased care responsibilities are just a two of the challenges women in scientific fields are facing during the COVID-19 pandemic, the UN chief said in his message for the International Day of Women and Girls in Science, on Thursday.
“Advancing gender equality in science and technology is essential for building a better future”, Secretary-General António Guterres stated, “We have seen this yet again in the fight against COVID-19”.
Women, who represent 70 per cent of all healthcare workers, have been among those most affected by the pandemic and those leading the response to it. Yet, as women bear the brunt of school closures and working from home, gender inequalities have increased dramatically over the past year.
Woman’s place is in the lab
Citing the UN Educational, Scientific and Cultural Organization (UNESCO) he said that women account for only one third of the world’s researchers and hold fewer senior positions than men at top universities, which has led to “a lower publication rate, less visibility, less recognition and, critically, less funding”.
Meanwhile, artificial intelligence (AI) and machine learning replicate existing biases.
“Women and girls belong in science”, stressed the Secretary-General.
Yet stereotypes have steered them away from science-related fields.
Diversity fosters innovation
The UN chief underscored the need to recognize that “greater diversity fosters greater innovation”.
“Without more women in STEM [science, technology, engineering and mathematics], the world will continue to be designed by and for men, and the potential of girls and women will remain untapped”, he spelled out.
Their presence is also critical in achieving the Sustainable Development Goals (SDGs), to close gender pay gaps and boost women’s earnings by $299 billion over the next ten years, according to Mr. Guterres.
“STEM skills are also crucial in closing the global Internet user gap”, he said, urging everyone to “end gender discrimination, and ensure that all women and girls fulfill their potential and are an integral part in building a better world for all”.
‘A place in science’
Meanwhile, despite a shortage of skills in most of the technological fields driving the Fourth Industrial Revolution, women still account for only 28 per cent of engineering graduates and 40 per cent of graduates in computer science and informatics, according to UNESCO.
It argues the need for women to be a part of the digital economy to “prevent Industry 4.0 from perpetuating traditional gender biases”.
UNESCO chief Audrey Azoulay observed that “even today, in the 21st century, women and girls are being sidelined in science-related fields due to their gender”.
As the impact of AI on societal priorities continues to grow, the underrepresentation of women’s contribution to research and development means that their needs and perspectives are likely to be overlooked in the design of products that impact our daily lives, such as smartphone applications.
“Women need to know that they have a place in science, technology, engineering and mathematics, and that they have a right to share in scientific progress”, said Ms. Azoulay.
‘Pathway’ to equality
Commemorating the day at a dedicated event, General Assembly President Volkan Bozkir informed that he is working with a newly established Gender Advisory Board to mainstream gender throughout all of the UN’s work, including the field of science.
“We cannot allow the COVID-19 pandemic to derail our plans for equality”, he said, adding that increasing access to science, technology, engineering and mathematics education, for women and girls has emerged as “a pathway to gender equality and as a key objective of the 2030 Agenda for Sustainable Development”.
Mr. Volkan highlighted the need to accelerate efforts and invest in training for girls to “learn and excel in science”.
“From the laboratory to the boardroom, Twitter to television, we must amplify the voices of female scientists”, he stressed.
Meanwhile, UNESCO and the L’Oréal Foundation honoured five women researchers in the fields of astrophysics, mathematics, chemistry and informatics as part of the 23rd International Prize for Women in Science.
In its newly published global study on gender equality in scientific research, To be smart, the digital revolution will need to be inclusive, UNESCO shows that although the number of women in scientific research has risen to one in three, they remain a minority in mathematics, computer science, engineering and artificial intelligence.
“It is not enough to attract women to a scientific or technological discipline”, said Shamila Nair-Bedouelle, Assistant UNESCO Director-General for Natural Sciences.
“We must also know how to retain them, ensuring that their careers are not strewn with obstacles and that their achievements are recognized and supported by the international scientific community”.
Importance of information technology and digital marketing in Today’s world
In the current times, to cope up with the demands of the changing world, we need to adopt digital and modern platforms. With the world rapidly growing towards digitalization and investing in information technology, our state is also going for unconventional means for carrying out different tasks in a more appropriate and time saving manner.
Firstly, we can take an example of online shopping. Many international and local brands have their online stores. Customers can order anything from any part of the world without traveling from one place to another. This initiative has contributed towards time saving and efficient use of technology. One can get whatever they want at their doorstep without any hustle of the traffic. This initiative has boosted the business as there are walk in customers as well as online. This initiative has also attracted a large number of audience due to ease and convenience in shopping. This phenomenon comes under the digitalization process. We should not forget the significance of internet in this regard as it was the first step towards digitalization. All the communication and digital platforms we are using are accessible to us due to internet.
Another aspect of information technology is combating the communication gap between states and its masses. Today, there are many applications like WhatsApp, Skype, Facebook, messenger etc. through which one can communicate with his/her friends, relatives without being physically present there.
We have websites of different organizations as well as educational institutions through which we can get the information of that specific organization. Like, when we are registered with an organization, all our data is stored on its official page and accessible to specific persons. Same is the case with students that their educational record is held by university and when they are registered with their institutions, they can receive any updates or any new events or job opening through emails and messages.
The Covid-19 factor cannot be ignored in this regard. Due to the rise in Corona cases, jobs have been shifted from physical to online. Work-from-home is the new normal. All this is happening due to the digitalization process. It would not be wrong to say that the progress in information technology and digital platforms has made the life easier for the people.
Another prominent component is the online banking. Through this people can easily do transactions through their phones or PC’s by logging in to their bank accounts while sitting at their home and can access it any time. Bills can be paid through it. This is definitely a sigh of relief for the people who are tired of standing in the long queue outside banks to submit their bills or complexities while going to banks and doing transactions over there. This facility has also minimized the time wasted in traffic jams and standing in queue for long hours while going to banks. This time could be used for other productive tasks.
Online registration of cars in Islamabad initiated during the COVID-19 is another wonder of digitalization process. Islamabad administration has made it easier for its people to register their cars while sitting at their homes without the fear of being infected. Food delivery systems should also be appreciated for their smart work. There are apps like food panda, cheetah etc. through which people can order their desired food through a call. Many food chains offer home deliveries that has made the lives of the people much convenient.
The much-appreciated step by the government is producing Pakistan made ventilators and stents in the view of the rapidly increasing Corona cases. This was possible due to appropriate scientific and technological knowledge. The government has also said that soon we will be seeing Pakistan made chargeable vehicles on the roads. They will prove to be economical and fuel saving; they will be easy to handle and have human friendly interface.
Developments in Nadra is another milestone as now everything is computerized, there is no paperwork required and all the records are saved in computers. Recently, our interior minister has said that Nadra will now exempt the cost of making identity cards and the card will be provided to the person after 15 days as previously it to took more time to give the card to the concerned person. Removing check posts in the capital and substituting them with other efficient measures like cameras, drones is another achievement. Another recent development in the line of digitalization that cannot be ignored is inauguration of online system by the Islamabad traffic Police through which people can get their license and other paperwork can be done through the online portal.
It can be concluded that we are gradually moving from traditional ways of working towards a digitalized era. However, there is still a room for improvement, the good thing is that people are understanding the importance of the digitalization process by gradually accepting it but further awareness through innovative campaigns does not bring any bad. An interesting take pertinent to advanced digitalization and technological growth is that it had definitely made people to completely rely on digital processes and solutions that now people have to opt for these advanced strategies in any case, whether they are comfortable with or not. Obviously, good things take time and using digital resources for fruitful purposes is not a bad idea at all; unless and until resources are not wasted.
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