The Kuwait-based Zain Group, a leading Mobile Telecommunications Company (MTC) in the Middle East and North Africa, has released a three-minute ad by the beginning of the holy month of Ramadan. The commercial ad features a child addressing the leaders of powerful countries including U.S.’s Donald Trump, Germany’s Angela Merkel, Russia’s Vladimir Putin and the North Korean leader Kim Jong-un. The child, who allegedly expresses children’svoice living in various conflict areas tell them [The Leaders] that they [Arabs and Muslims] will soon break their fasting in Jerusalem, the capital of Palestine, But!!
The suspicious viral Ramadan ad has sparked a social media backlash, accusing Zain of taking advantage of the Palestinians’ and of other Arabs and Muslims refugees’plight.At the first place, seventy years after the Palestinian diaspora [Nakba,] an Arabian effective and influential company has finally and surprisingly remembered the Palestinian cause and the misery of its people along with other peoples.
Indeed, Jerusalem is definitely and unarguably the capital of Palestine, however it is more than shameful to utilise this cause in Zain’s marketing projects for two obvious reasons. First, to gain more profits under the umbrella of standing in solidarity with the Palestinian cause. Secondly, to covey hidden-messages, i.e. normalising ties and ‘peace’ connotations. It would be reasonable, if the ad was purely commercial, however it is a politicised invitation to Arabs and Muslims to break their fasting, in Jerusalem, with their enemy on the same table.
Zain’s ad, shockingly and audaciously, promotes the scheme of reconciliation and peace with the Zionist enemy and its imperialist allies, which kills on daily basis tens of innocent Palestinian children, youth and elderlies. Apparently, this ad, sponsored by Zain,has not been arbitrarily picked, exploiting a vulnerable child to beg Trump’s sympathy.How come an oppressed plea his oppressor to grant him peace?
While the American president does not appear in a place other than his disreputable office, Vladimir Putin, the Russian President, sits in a starving family’s kitchen, portraying him as the murderer of the Syrian children. On the other hand, the German Chancellor Angela Merkel rushes to save one of the refugees children on the death boats.
In the same scene, also the Canadian Prime Minister Justin Trudeau shows up to promote how kindly Canada and Germany welcome the Syrian refugees. Laughably enough, the same state where Zain and its other GCC allies have long refused to welcome refugees. These states in many cases deal with foreigners as second-class citizens or they exploit them in their demographic schemes as what is goingcurrently in Bahrain.
The ad continues its dramatic farce when the child tells the North Korean President Kim Jong-un that he cannot sleep; as whenever he closes his eyes, he hears an explosion. I wonder,has North Korea bombarded any missile against the Syrian, Lebanese, Iraqis, Yemenis, Palestinian? Who knows everything is possible according to the Persian peninsula’s governments and their media!
The legendary melodramatic ad does not only cover Arabs’ miseries; although it is supposedly addressing the Zionist arrogance American tyrant Donald Trump, inviting him to a humiliating fast-breaking in Jerusalem; the capital of Palestine!! It further reflects the Rohingya ethnic crises, where a group of displaced victims, together with UN Secretary-General Antonio Guterres, walk in rough ways and cross a river. This hypocritical part attempts at showing Zain’s concern over this humanitarian melancholic catastrophe, through a suspicious ad, but not efficiently on the ground.
The ludicrous ad is purely a clear call of peace with Trump’s aggressive administration and a reprehensible approval of the imperialist hegemony; despite its ongoing genocides and atrocities. Unfortunately, Zain has made foolish of itself, demeaned the innocent victims and particularly degraded the Palestinian cause. Instead of promoting such a ridiculous ad. Unequivocally, Zain should have either exerted pressure on its government to resolve the Palestinian calamity or it should have backed those peoples financially to purchase weapons and resist the occupation.
Besides, Zain’s ad promotes the Arab’s dilution belief, which requires a quick reconciliation with the Zionist enemy. A claim that obviously refutes the resistance choice and approves the superiority of the West. Furthermore, the ad boosts an emotional generation to avoid resistance and to easily accept humiliation and subjugation. Zain surprisingly turns blind eyes and deaf ears to the fact that this awaited ‘Saviour,’ i.e. Trump, due to his arrogance and foolishness, has already put the Middle East into a ‘ring of fire’ by declaring Jerusalem as a capital of the Zionist illegal entity.