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American soft power and the hard reality in the Middle East

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In 21st century world’s states interact with others frequently as they cannot live in isolation. Process of globalization has acknowledged the technological advancement and encroachment, enabling the world to transpire as a global village. States interact with other states more openly in this technological advance globalized world; without any kind of secrets. Their interaction is driven by many factors such as economic interdependence, security issues, movements of people from one state to other, environmental issues etc. States have been intertwine with each other in this anarchical international order; to accomplish their collective goals. They come together to promote their positive image at international level, where as a result they can be considered a responsible state at global forum for maintaining world peace and order.

Diplomacy is one of the most important tool in foreign policy which is used by states, in order to achieve their foreign policy objectives and goals. In 21st century, the concept of traditional diplomacy is transformed in another dimension which is called as Public Diplomacy. It’s a new concept in which the interaction between foreign audiences is facilitated to promote and achieve states foreign policy objectives in abroad. The interaction within states call for openness rather than secrecy. It is not only confined between states rather interaction can be done within civil societies and foreign audiences. This specific concept is further facilitated by other actors such as private companies and non-state actors. Furthermore, serves as a key tool for softening attitudes and soothing tensions between countries in the times of tensions and crisis.

USA being a super power is advancing day by day in every sphere. It is an economical and technological giant. Public diplomacy is an essential foreign policy tool of USA. A super power which is pursuing its soft power image around the globe. Soft power is a concept where states never use any coercive military mean to achieve goals for states, rather, it uses different non-military means. Global domination is one of the most important foreign policy objective pursued by USA to ensure its presence in every part of the world. For that it uses every possible way to ensure its domination and presence around the globe. The government of USA uses a number of ways to practice American’s public diplomacy. These include: sending American musicians, theatre groups, art and photographic collections, and speakers abroad in order to promote American culture.

American public diplomacy objectives and their image as a soft power are also sustained and promoted by the help of American libraries, book programs abroad, and book translations. In addition, the educational and cultural exchange programs that bring foreign students and professionals from all over the globe to United States help them experience and witness different aspects of American society and culture. USA invests a huge amount of its money in these exchange programs to invite and allure foreign people towards their state. English teaching programs are promoted as a part of USA public diplomacy effort, especially, those taught by American citizens; also help convey aspects of American society and culture. All of these programs are planned to present characteristics of soft power that help USA to attract foreign audiences towards their values and policies. It also enhances American leadership and global competitiveness by reaching out to diverse constituencies in other countries. American art, education, entertainment, sports, technology, free enterprise and other features of life have made eternal impressions and admiration of themselves across the globe. Its admiration also depends on the engagement in the private sector, including corporations, non-governmental organizations, universities, and individual citizens. All play a significant role in forming America’s good image on a global perspective. Supreme manifestation; USA holds a responsibility to maintain world peace and stability across the globe. For this it keeps itself actively engage with the foreign audience, and states through different forums.

Despite the physical distance between the United States and the Middle East, USA exercises their influence in every country within the region. It is said in International Relations that there are no permanent friends or enemies; one thing that is permanent is state’s national interests. States uses every possible mean to fulfill their national interests. Israel is the political and economic ally of USA. It also receives a huge amount of aid and assistance from USA. The strong and cordial relations between Israel and United States are deep. Both allies share values, have economic ties, strategic collaboration, humanitarian assistance and cultural ties. USA is a promoter of human rights, however, never took any harsh action against Israel over the violation of human rights in Arab-Palestine issue.

Besides, USA is unable to solve this issue, but it always stands directly or indirectly with Israel due to Israel lobby. Israel lobby helps USA to fulfill its goal in the Middle East, and to ensure its presence in the region. The region is strategically significant for the foreign policy of USA. The government officials and representatives meet with other state officials often. Likewise, USA invites number of speakers, students, researchers from Israel on exchange program to work and study in USA. Different exchange programs like UGRAD and Full-Bright scholarship are created for this purpose. USA has their embassies in the state of Israel, Tel Aviv. Moreover, America-Israel Friendship League is a non-profit organization which was established to further strengthen the relations between USA and Israel. Its pinnacle and foremost purpose is to improve the image and perceptions about Israel in America, and other parts of the world. It is done by people to people exchange programs within these two states. Youth Ambassador Student Exchange (YASE) Program is only bilateral formal program between these two states. The firm has given number of American public high school students of completely diverse backgrounds, nationalities, religions and ethnicities the opportunity to engage or participate in a one-month study exchange program in Israel. Not only in educational sector, the two states has signed number of agreements related to the sectors of agriculture, economy, health, publications, technology, security, social services, peace and friendship.

To conclude, it can be scrutinize that public diplomacy is one of the essential foreign policy tool in 21st century globalized world. It is a tool which leads the states of world to reach and fascinate the foreign audience, meanwhile, they could improve their global image and promote their values or possibly fulfill their national interests. USA is working even more to further strengthen its relations with Israel and promote its values, culture, art, food, language around the globe. The tool of foreign policy i.e. public diplomacy is efficiently practiced by USA; still it faces certain issues like security threats which are continuously being counter by USA.

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Middle East

Saudi Arabia’s Entertainment Plans: Soft Power at Work?

Dr. Theodore Karasik

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Saudi Arabia recently broke ground on its ambitious “entertainment city” known as Qiddiya, near Riyadh. The splashy launch, attended by 300 dignitaries from around the world, highlights a frequently overlooked aspect of Saudi Arabia’s Vision 2030 plan: the entertainment industry as a growing economic sector. As the kingdom diversifies its economy away from reliance on petro fuels, Crown Prince Mohammed bin Salman has been keen to showcase the increasing openness of his country, promoting festivals, concerts and sports events and ending the country’s 35-year ban on cinemas.

These projects are partially intended to bolster the economy and attract FDI—but not only. Saudi Arabia is also playing catch-up with other regional actors, such as Qatar and the UAE, in terms of cultural output and cultural participation. With Qiddiya and the other cultural projects in the works, Saudi is now carving out a road for itself to become a regional culture hub.

Thefirst phase of Qiddiya, which includes high-end theme parks, motor sport facilities and a safari area, is expected to be completed in 2022.  Saudi officials hope the park will draw in foreign investment and attract 17 million visitors by 2030; the final phase of the project is expected to be completed in 2035, by which point the entertainment resort will be the largest in the world, dwarfing Florida’s Walt Disney World.

Beyond these financial incentives, however, the Qiddiya project is Saudi Arabia’s answer to events like the Dubai Expo 2020 or the Qatar World Cup 2022 and suggests that the kingdom is trying to position itself as the next big destination for lucrative events – which also add to the idea that entertainment, culture, and innovation are key to Saudi Arabia’s economic vision and success.

Vision 2030’s emphasis on entertainment raises a key question: is Riyadh attempting to increase its soft power across the region in a constructive and proactive way?  The answer to that question is yes.

In the immediate future, Qatar and the UAE will remain the region’s foremost entertainment and cultural hubs.  From Qatar’s Islamic Museum of Art, which famous architect I.M. Pei came out of retirement to design, to Dubai’s theme parks, including a $1 billion behemoth which is the world’s largest indoor theme park, these two Gulf states are demonstrating their prowess to develop an arts and culture scene.  In Doha, Qatar is exemplifying its unique outlook towards world affairs by emphasizing humanitarianism and fourteen centuries of history.  Qatar is also hosting the World Cup in 2022, intended to bring Doha center-stage in the sports world. Abu Dhabi’s Louvre has been referred to as “one of the world’s most ambitious cultural projects”, while advertisements throughout the emirate insist that the museum will cause its visitors to “see humanity in a new light”.

Despite these Gulf states’ head start on developing vibrant entertainment sectors, there is still room for Saudi Arabia to offer something new. For one thing, some of its neighbors are dealing with trouble in paradise: Qatar’s once-strong economy is under increasing strain as the UAE, Saudi Arabia, Bahrain and Egypt boycott it; meanwhile, the company which owns many of Dubai’s largest theme parks lost $302 million in 2017.

The Qiddiya project also represents a particular vision that’s distinct from neighboring countries’ cultural programs. Qiddiya is designed to mix desert heritage and the ethos of the past with the technological advances of the future. The intended result is to be a fusion between aspirations and building on those achievements from desert to post-modernity, on a colossal scale.

The project is crafted both to satisfy domestic demand—it includes plans to build 11,000 homes to serve as vacation homes for Riyadh residents— and to compete directly against Saudi Arabia’s neighbors in the Gulf. With two-thirds of the Saudi population under the age of 35, building a thriving entertainment sector is particularly important.

The kingdom is hoping to use its idea of mixing the past with the future in Qiddiya to significantly alter the flow of tourist revenues in the Gulf. The UAE, Qatar and Bahrain rely on tourists from the Gulf and beyond for essential cash inflows—including the $30 billion a year Saudis spend on tourism abroad every year. By providing new entertainment options in-country for Saudi Arabia’s citizens and residents, who pay more than any other country’s citizens while on vacation, Riyadh aims to redirect some of this overseas tourism spending back into the kingdom. It’s set up concrete goals to this effect, hoping to increase domestic spending on culture and entertainment from about three percent of household income to six percent. Saudi Arabia also likely hopes that Qiddiya will attract significant international tourism as well—one senior official tied the park’s creation to the goal of making Riyadh one of the top 100 cities in the world to live.

Of course, it is likely to be a long wait before the kingdom itself starts producing the cultural output that will make it a real entertainment hub; after all, Saudi public schools still do not teach music, dance and theater, and the kingdom lacks music and film academies. But by taking the first steps of embracing the vast economic potential of the entertainment sector, the kingdom may well be on its way there.

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Israel, Ukraine, and U.S. Crack Down Against Press

Eric Zuesse

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On Wednesday, May 16th, Russian Television reported recent crackdowns against the press, on the part of both Ukraine’s Government and Israel’s Government. One headline story, “9 journalists injured by Israeli gunfire in Gaza ‘massacre’, total now over 20”, reported that Israel had shot dead two journalists:

“Yaser Murtaja, 31, a cameraman for Palestinian Ain Media agency, died on April 7 after he was shot by Israeli forces the previous day while covering a protest south of the Gaza Strip. He wore a blue protective vest marked ‘PRESS’.”

And:

“Ahmad Abu Hussein, 24, was shot by Israeli forces during a protest in the Gaza strip on April 13. He died from his injuries on April 25. He was also wearing a protective vest marked ‘PRESS’ at the time.”

The other 18 instances were only injuries, not murders, but Israel has now made clear that any journalist who reports from the Palestinian side is fair game for Israel’s army snipers — that when Palestinians demonstrate against their being blockaded into the vast Gaza prison, and journalists then report from amongst the demonstrators instead of from the side of the snipers, those journalists are fair game by the snipers, along with those demonstrators.

Some of the surviving 18 journalists are still in critical condition and could die from Israel’s bullets, so the deaths to journalists might be higher than just those two.

Later in the day, RT bannered “Fist-size gunshot wounds, pulverized bones, inadmissible use of force by Israel in Gaza – HRW to RT” and presented a damning interview with the Israel & Palestine Director at Human Rights Watch.

The other crackdown has been by Ukraine. After the U.S. Obama Administration perpetrated a very bloody coup in Ukraine during February of 2014, that country has plunged by every numerical measure, and has carried out raids against newsmedia that have reported unfavorably on the installed regime. The latest such incident was reported on May 16th by Russian Television, under the headline, “US endorses Kiev’s raid on Russian news agency amid international condemnation”. An official of the OSCE (Organization for Security and Cooperation in Europe) stated there: “I reiterate my call on the authorities to refrain from imposing unnecessary limitations on the work of foreign journalists, which affects the free flow of information and freedom of the media.” An official of the CPJ (Committee to Protect journalists) stated: “We call on Ukrainian authorities to disclose the charges and evidence they have against Vyshinsky or release him without delay. … We also call on Ukrainian authorities to stop harassing and obstructing Russian media operating in Ukraine. The criminalization of alternative news and views has no place in a democratic Ukraine.” However, as reported by RT, Ukraine’s Prosecutor-General called the editorial policy of the anti-regime RIA Ukraine “anti-Ukrainian” in nature, amounting to “state treason.” So, the prosecutor is threatening to categorize and prosecute critical press under Ukraine’s treason law.

The U.S. regime is not condemning either of its client-regimes for their crackdowns. (It cites Ukraine’s supposed victimhood from “Russian propaganda” as having caused Ukraine’s action, and justifies Israel’s gunning-down of demonstrators and of journalists as having beeen necessary for Israel’s self-defense against terrorism.) In neither instance is the U.S. dictatorship saying that this is unacceptable behavior for a government that receives large U.S. taxpayers funds. Of course, in the U.S., the mainstream press aren’t allowed to report that either Israel or today’s Ukraine is a dictatorship, so they don’t report this, though Israel clearly is an apartheid racist-fascist (or ideologically nazi, but in their case not against Jews) regime, and Ukraine is clearly also a racist-fascist, or nazi, regime, which engages in ethnic cleansing to get rid of voters for the previous — the pre-coup — Ukrainian government. People who are selected individually by the installed regime, get driven to a big ditch, shot, with the corpses piling up there, and then the whole thing gets covered over. This is America’s client-‘democracy’ in Ukraine, not its client-‘democracy’ in Israel.

May 16th also was the day when the U.S. Senate Intelligence Committee voted 10 to 5 to approve as the next CIA Director, Gina Haspel, the person who had headed torture at the CIA’s black site in Thailand where Abu Zubaydah was waterboarded 83 times and blinded in one eye in order to get him to say that Saddam Hussein was behind the 9/11 attacks; and, since then, Zubaydah, who has never been in court, has been held incommunicado at Guantanamo, so that he can’t testify in court or communicate with the press in any way. “The U.S. Government has never charged Zubaydah with any crime.” And the person who had ordered and overseen his torture will soon head the agency for which she worked, the CIA.

Whether the U.S. regime will soon start similarly to treat its own critical press as “traitors” isn’t clear, except that ever since at least the Obama Administration, and continuing now under Trump, the U.S. Government has made clear that it wants to seize and prosecute both Edward Snowden and Julian Assange for their journalistic whistleblowing, violations of “state secrets,” those being anything that the regime wants to hide from the public — including things that are simply extremely embarrassing for the existing rulers. Therefore, the journalistic-lockdown step, from either Israel, or Ukraine, to U.S., would be small, for the United States itself to take, if it hasn’t yet already been taken in perhaps secret ways. But at least, the Senate Intelligence Committee is strongly supportive of what the U.S. Government has been doing, and wants more of it to be done.

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Middle East

JCPOA in Post-US Exit: Consequences and Repercussions

Nisar Ahmed Khan

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The Joint Comprehensive Plan of Action (JCPOA) or otherwise known as the Iran nuclear deal signed by the P 5+1 in 2015 was widely hailed as a landmark achievement made possible by sincere dialogue and diplomacy. Indeed, the agreement is to a greater extent an achievement of the nuclear non-proliferation regime that helped checked the increasingly disturbing power symmetry in the Middle East which in return has managed to contain the transformation of low intensity conflicts into all out wars. A relative stability is the hallmark which resulted from JCPOA in the Middle East which is extremely volatile region of the world. A vital question is: how these achievements are going to be affected by the US withdrawal from it?

The US withdrawal from JCPOA will adversely affect the aforementioned three areas of its accumulative achievement with variant degree. First, it has negative consequences for the norm that negotiated settlements in international arenas has the potential and lasting credibility to minimize violence or other coercive means led by war. The momentum and confidence the diplomatic means have garnered in post- JCPOA scenario will come to the crushing halt. The sealed and mutually agreed upon agreements in international arena especially in which the US is the potential party, will come under extreme scrutiny leading to an environment of gross trust deficit. Therefore, on the first instance this withdrawal has negative lasting consequences for the diplomatic norms in itself.

Secondly, US exist from the deal does not augur well for the nascent nuclear non-proliferation regime. This regime has a dearth of good precedents like the JCPOA which has deterred a nation from acquiring and operationalizing nuclear weapons as is the case with Iran. Keeping in view this backdrop of this institution, JCPOA has been its glaring example wherein it has managed to successfully convince a nation to not pursue the path which leads towards the nuclear weapons. Therefore, the US withdrawal has shaken the confidence of the non-proliferation regime to its core. It has engendered a split among the leading nations who were acting as sort of de facto executive to enforce the agreements on the nuclear ambitious states. Therefore, this US withdrawal has undoubtedly far reaching repercussions for the non-proliferation as an institution. This development may affect the nature and its future development as an institutional mechanism to deter the recalcitrant states to change their course regarding the nuclear weapons.

Thirdly, in relation to the above mentioned negative consequences on diplomacy and nuclear non-proliferation regime, the US withdrawal from the deal has far serious security ramifications for the volatile and conflict ridden Middle East. It has multiplied the prospects of all-out war between Iran and its regional rivals on one hand and Iran and Israel on the other hand. Just tonight the announcement of Trump exiting JCPOA and the Israeli aggression on Syrian military bases substantiates the assertion that there exists a correlation between this US withdrawal and the Zionist regime`s regional hegemonic designs. It has extremely positive message for the Saudi Arabia. The impulsive and overambitious Crown Prince Muhammad bin Salman (MBS) went on extended tours in the US and Europe to convince Western leadership that Iran should be contained.  Therefore, element of stability in the region – contained low intensity conflicts – got serious motivation to turn into all-out-wars  with non-exclusion of nuclear options at the disposal of Zionist regime in the Middle East. The Middle Eastern region with this exit of the US is going to observe substantial turmoil in the months to come which will have some extra regional ramifications.

As a conclusion it could be argued that the US exit has some far reaching repercussions for the diplomatic norms, non-proliferation regime and above all for the volatile Middle Eastern region. All these ramifications resulted from the US withdrawal will also in return have some serious consequences internally and externally. The status of the US as the sole super power of the world will be diminished with this decision. It will create an unbridgeable gap in the West. Henceforth, the EU foreign will be more autonomous, integrated and autonomous in her conduct.

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