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Successful Use of Public Diplomacy: Lessons from Canada

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International Relations in 21st century is characterized by high degree of global interconnections or one may call it as globalization. This has further been driven by various factors such as economic interdependence, technological advancements in information and communications, increased movement of people, transnational crime and security threats and the growing concern over the global environment. These changes in International system calls for more open, cooperative and technology-based approach to the way state affairs are conducted.

Diplomacy however is one of the instrument of foreign policy through which state interact with others, but with the passage of time the concept of new or public diplomacy has emerged which has transformed the concept of traditional diplomacy. The current scenario calls for openness rather than secrecy, it no longer only should deal with nation-state but also with civil societies and public abroad. Public diplomacy means to communicate with foreign audience to promote country’s national interests abroad. The concept of Public diplomacy however is also transforming with the passage of time which includes broad variety of actors such as non- governmental entities, private companies etc. Ministry of Foreign Affairs had to be active in conducting public diplomacy in a better way.

Talking about Canada and its effective Public Diplomacy which can be viewed by other states as an example to conduct relations with foreign audience to help promote its image and reputation as a calm and friendly nation, its culture, and its basic principles like democracy, freedom, and the rule of law with the country’s practical desire to protect its interests, image, and safety. In short it could be said that Public Diplomacy in Canadian context has been considered as the “third pillar” of Foreign Policy which is in theory equal to first “two pillars” of promoting economic growth and International Peace and security.

Canada however has been engaged in Public Diplomacy by communicating with audience through the two-way dialogue process to promote nation’s international goals or interests. Similarly, it has also used several experts and made partnership with them for effective communication purposes. These experts assist in delivering public diplomacy in their specialized areas, including information technology, academic research, finance and others. It has used various approaches of Public Diplomacy like listening, advocacy, Cultural Diplomacy, Exchange Programs and International Broadcasting to see what audience abroad is saying about Canada and how Canada can have an impact on their hearts and minds which could ultimately serve the nation’s goals.

Culture is one of the main approach of Public diplomacy on which Canada is focusing upon it has The Cultural Industries Sectoral Advisory Group on International Trade (SAGIT)which is part of the federal government’s advisory system on international trade. It provides a means for officials from the Global Affairs Canada and the Department of Canadian Heritage to consult with representatives of Canada’s cultural industries. Canada has developed a vibrant cultural sector, with numerous cultural institutions, a diverse publishing industry, a talented music industry, a dynamic cultural new media industry and critically acclaimed film and television industries. Canadian books, magazines, songs, films, new media, radio and television programs reflect who we are as a people. Cultural industries shape our society, develop our understanding of one another and give us a sense of pride in who we are as a nation. Canada’s cultural industries fulfil an essential and vital role in Canadian society. In their effort to reach audiences, its cultural industries have always risen to the challenge of competition from foreign cultural producers. Their ability to create an enduring place in our lives is dependent on the creativity and talent of Canada’s artists, creators and producers. It also depends, in part, on government policies and programs that aim to promote Canadian culture. Therefore, they are making Plans and Policies so ass for better promotion of culture abroad. PM Justin Trudeau however is also very much concerned about Cultural promotions.

The Canadian government uses a combination of financial incentives, Canadian content requirements, tax measures, rules on foreign investments and intellectual property tools to promote Canadian culture.

For influencing audience abroad things need to be promoted in a better way and for that Internet is major tool. The management of the Ministry of Foreign Affairs (MFAs) web page is too important. A good webpage is not only informative but invites visitors to comment and engage in dialogue. Canadians have done especially well in structuring such exchanges.

Exchange programs are also one of the approaches followed by Canada it is usually a two-way process it offers student exchange programs, educators programs, and Group exchange programs. The government of Canada a lot of budget for these exchange programs where students as well as teachers travel abroad to make them aware of other cultures, languages and to teach foreign public about their culture etc. However, it could also be seen that vast quantities of foreign students that come to Canadian universities every year.

It could be seen that it also has it public diplomacy officer under the supervision of the Foreign Policy and Diplomacy Service Program (FPDS) Manager, the Public Diplomacy Officer advises on, develops, plans and manages the Consulate’s advocacy and public affairs activities i.e. Plans and coordinates visits from Canada, arranges meetings with key local interlocutors and provides interpretation when necessary; creates and manages events (such as seminars and workshops) to engage civil society groups; engages media through interviews, roundtables, or events; conducts regular media monitoring, and publishes relevant information through social media; manages the Post Initiative Fund;  maintains academic relations in the region, and supports Canadian Studies Centers; organizes or coordinates cultural programs to support the Consulate’s advocacy priorities.

For International Broadcasting it has Radio Canada International which is voice of Canada around the globe but it does not have any International Television Service.

Hence it could be seen that with the passage of time Canada is developing more plans and creating policies for the better promotion of its image as peace-loving state which is working for sustainable world and International prosperity. So, by looking at this it could be analyzed that the tool of Public Diplomacy is effectively being used by Canada and other nations of the world needs to learn from Canada. However, it could see that challenges are also on the way of Canada for running effective public diplomacy but it is working efficiently to counter them as well.

Undergoing studies in the field of defence and diplomatics. Major areas of my interest includes foreign policy, public diplomacy, interntional law, Conflict resolution, Geopolitics and International Relations.

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Diplomacy

The Role of Student Research in Shaping Diplomatic Discourse

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Diplomacy is a complicated field that is always changing. At its core are the fields of international relations and negotiations. To make good decisions in this fast-paced, global world, you need to know a lot about different themes and points of view. One of the key drivers of this understanding is student research, which plays a vital role in shaping diplomatic discourse. This article explores how important student research is and how it affects diplomacy efforts.

Understanding Diplomatic Discourse

Before we talk about the role of student research, let’s get a handle on the idea of diplomatic discourse. This is the exchange of ideas, opinions, and negotiations between nations. The goal is fostering cooperation, resolving conflicts, and addressing global challenges. It involves diplomats, policymakers, and experts who engage in dialogue and decision-making processes to shape international relations.

Conducting a thorough investigation requires careful planning, data collection, and critical analysis. It is important to gather reliable and credible sources to support your research. To master the art of academic writing, you need to know how to make a research paper that combines solid research with clear writing. You can make a good contribution to your area of study by carefully interpreting and presenting your findings. A well-written research paper not only shows that you know a lot about the subject, but also adds to the larger academic discussion.

The Value of Student Research

1. Fresh Perspectives

Student research brings a fresh and innovative perspective to diplomatic discourse. When young minds start to learn about many different things, they often approach problems with an open mind and a creative spirit. This can lead to the generation of new ideas, alternative viewpoints, and unconventional solutions. Even those which may not have been previously considered by established diplomatic circles. Diplomatic talks could be more open-minded and focused on the future if they took into account different points of view.

2. In-Depth Analysis

Students often have to do in-depth research on complex global issues. This study goes deeper than a simple understanding and looks at how political, economic, social, and cultural factors shape international relations. It shows that you know more than just the basics about the subject. By thoroughly examining these factors, students provide valuable insights that can enrich diplomatic discourse and inform policy decisions.

3. Cutting-Edge Research Areas

Students are the first to look into new technologies, world problems, and new trends. Their research often focuses on human rights, climate change, sustainable development, and hacking. Which are of great relevance to diplomatic agendas. When diplomats use the results of student research in their discussions, they can stay up to date on the latest developments and adapt their strategies accordingly.

4. Bridge between Academia and Practice

Student research acts as a bridge between academia and practical diplomacy. It allows academic institutions to contribute directly to real-world challenges by producing research that is applicable to diplomatic contexts. This helps to build a more complete plan to solve global problems by making it easier for people to share information and skills.

Promoting Student Research in Diplomacy

To maximize the impact of student research on diplomatic discourse, it is important to create an environment that encourages and makes it easy for students to start their own projects and activities. Here are some things that can be done to get students interested in studying diplomacy:

1. Establish Research Programs

Academic institutions and diplomatic organizations can collaborate to establish research programs focused on international relations and diplomatic studies. These programs can provide funding, mentorship, and resources to students, enabling them to undertake high-quality research projects with direct relevance to diplomatic discourse.

2. Foster Collaboration

Encouraging collaboration between students, diplomats, and policymakers can enrich the research process. By putting on events like workshops, conferences, and lectures that bring together different partners, you can make it easier for them to share useful ideas and build important relationships. This collaboration ensures that student research directly contributes to diplomatic discussions.

3. Recognize Excellence

By recognizing and rewarding students for their great research in diplomacy, they may be more likely to study things that will have a big impact on the world. Institutions can bring attention to the best research results by giving out awards, grants, and publication opportunities. This recognition helps to make student study even more important to the international conversation by making it more well-known and legitimate.

4. Engage in Policy Dialogues

It is important to give researchers chances to talk about policy and take part in diplomatic forums. They get the chance to talk about their results, take part in conversations, and add their points of view to the decision-making processes. Student research and political talk are tied together in a way that is good for both sides. Diplomats and people in charge of policy can learn important new things from these talks.

Conclusion

In conclusion, student research plays a crucial role in shaping diplomatic discourse.  Students contribute to the richness and diversity of diplomatic discussions. They give new points of view, in-depth analyses, and insights into areas of research. Promoting student research in diplomacy can help students reach their full potential. This can help answer problems around the world and put the power of young brains to good use. It is important that the international community recognizes and accepts the importance of student research as a catalyst for positive change in the field of diplomacy.

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Modern Diplomacy and the New World Order

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There is no doubt that the international order is currently in a state of transition. The changes experienced seem to be the most significant in the past few hundred years. This assumption is predicated upon an objective fact — never before in the history of international politics has it included so many participants with different historical and cultural backgrounds. This means that we are not talking about another redistribution of power within a limited circle of states, but about a new distribution of power, capabilities and influence within a wider than ever circle of participants.

However, in practical terms, such large-scale changes result in a paradox: diplomacy is heavily influenced by tactical manoeuvring, rather than strategic considerations. This is especially noticeable in the example of the behaviour of Western countries; however, most of the rest are no exception. Even the actions of such powers as China or Russia, which by many indicators are truly examples of diplomatic conservatism, contain signs of not strategic, but contextual considerations. What can we say about small and medium-sized countries, some of which have even managed to become famous as skilful tacticians, making the most of the most ambiguous international situations?

Suffice it to say, the leading states will not determine the composition of the new world order alone; they have been joined by lesser-order predators, which are now in a state of constant manoeuvre. This, in turn, can lead us to one of two assumptions. Either this order is still very far from its ultimate form, or it is arising through a set of manoeuvres that seem insignificant from our aesthetic point of view, which are not the result of big decisions made by the wise and powers responsible for the fate of mankind.

Despite the fact that in popular literature, the ability to constantly manoeuvre is now, as a rule, one of the attributes of medium-sized states occupying an intermediate geopolitical position, it is precisely the large countries that have become true masters of this genre. Here we see that Europe, which despite its loyalty to transatlantic relations in the long term, certainly occupies first place. The main powers of the European Union, acting in an individual capacity or under the guise of European institutions obedient to them, are in a state of permanent manoeuvring, as the outer contour of the West. This is true in relations with China, Russia or other countries of the so-called world majority, and with their direct partners; they are constantly entering into bargaining relations with Europe’s powerful patron, the United States.

For the rest of the world, this creates the illusion that Europe can one day break away from America and embark on a relatively independent voyage. For the Americans themselves, it creates little additional opportunity or concern, but never leads to situations that threaten Washington’s monopoly on power.

For example, the visit of French President Emmanuel Macron to Beijing in the first half of April was certainly an example of such manoeuvring. The French head of state tried in every possible way to strengthen the idea among his Chinese counterparts that continental Europe can, at least tactically, act as something other than a territorial base for the realisation of American interests. In part, this was facilitated by objective economic opportunities that make cooperation with the Europeans beneficial for Beijing and the Chinese economy. The Chinese side remains somewhat confident that Germany and France are behaving desperately regarding Russia, precisely because they won’t consider a conflict with Moscow that could lead to dramatic consequences for them.

The Europeans are being gently pushed by the UK and the US towards a confrontation with China. For the European Union, going along with this would be economic suicide, especially given the current not-too-cheerful state of the socio-economic systems of most of “old Europe”. Moreover, the Europeans’ reluctance to refuse the benefits of cooperation with the PRC could even be seen during German Chancellor Olaf Scholz’s visit to Beijing.

In addition, China quite rationally believes that the conflict between the West and Russia is more fundamental for Europe than the confrontation between the United States and China itself. Our Chinese friends are well aware of the history of relations between Russia and Western Europe, and understand that the hostility there emanates from the European states. Despite some positive experience of cooperation with Russia in the era when its behaviour was relatively convenient for the EU, the largest EU countries have always had their grievances with Moscow, perhaps even more serious than those of Japan, another American ally in the fight against the restoration of Russian influence and the destruction of American dominance in general. Russia objectively and historically is an adversary of Western Europe; this cannot be said about China, which simply due to its geopolitical position cannot cause serious concern. So the diplomatic manoeuvres of France and the EU as a whole will, of course, continue to be seen very positively by our Chinese friends.

Moreover, China itself manoeuvres in everything except for its strategic partnership with Russia, the true nature of which is hidden from outside observers by the exclusively trusting relations between our political leaders. Regarding all other issues, China is also advancing its long-term vision through decisions that may seem purely tactical. Moreover, as happened in the case of the historical rapprochement between Iran and Saudi Arabia, all the main features of international life are now contributing to the success of Chinese diplomacy. This will continue as long as Beijing can stay above the fight that the West and Russia are directly involved in over unfortunate Ukraine.

The United States is also conducting its own diplomatic manoeuvres, but, like Russia’s, they are more dangerous for global security simply because of the volumes of the deadliest weapons that the United States has at its disposal. Having proclaimed a decisive battle with Russia and an equally uncompromising confrontation with China, the US is also trying to play what enthusiastic observers call “subtle diplomacy.” However, if Europe relies here on its economic capabilities and certain charm of a sovereign player with a long history, then Washington manoeuvres in a deliberately brutal spirit, trying to play power games and pit everyone against everyone else. Of course, Washington succeeds less and less, but the resources accumulated over the past 50 years are still fantastically far from being exhausted.

Russia, in turn, is conducting its diplomatic manoeuvring by stubbornly refusing to “burn bridges” in relations with the West or damage the integrity of the world economic system. It has also demonstrates impressive tolerance towards those external partners that must take into account the wishes of the United States on the Russian issue, including even formally neutral countries that supply weapons to Kiev’s troops. In fact, only the diplomatic dialogue between Moscow and individual NATO countries has been completely stopped, and even there it was not done by Moscow, which emphasises that it is always open to resuming talks. Thus, almost no party involved is completely straightforward. In this regard, a relevant question that may confront experts of international politics is the following: are the general diplomatic manoeuvres simply part of the military activity that is growing on a global scale, or are they replacing the “big” negotiations about a new world order, about which theorists could dream of? It can be assumed that both are being done at the same time — to the particular chagrin of those of us who still believe that order in the world can be established through a single plan and rational, responsible calculations.

from our partner RIAC

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Diplomacy

Using Sports to Promote Diplomacy: The Power of Sports Diplomacy in Afghanistan

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Game of buzkashi in Mazar-i-Sharif, Afghanistan. Image source: Wikipedia

Abstract: The concept of sports diplomacy has not yet been used to promote diplomacy as it has the strong perspective to involve and use sports to promote diplomacy and foster better relationships between nations. Afghanistan has the potential talent and opportunity for various sports that can be used as sport diplomacy to strengthen its ties with other countries and among the nations. Particularly cricket, a popular sport in Afghanistan, has made notable progress in improving its cricket and infrastructure and developing a competitive team. Along with cricket, other sports, such as football and volleyball, can also be leveraged to encourage cross-cultural understanding and cooperation.

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Despite the country’s rich historical background in sports, sports diplomacy in Afghanistan and the promotion of sports first emerged in the early 2000s. A prominent example of this is the growing popularity of cricket, particularly among Afghan refugees in Pakistan. The Afghanistan Cricket Federation (ACF) was established in 2001 to support the development of cricket in the country, which subsequently became an affiliate member of the International Cricket Council (ICC), allowing Afghanistan to compete in international tournaments. The country has since made significant strides in advancing its cricket infrastructure and has participated in various international events, including the Cricket World Cup.

It is important to mention that recently, the most significant historic achievement for the Afghanistan Cricket Team has been over 11 years since the Afghanistan and Pakistan teams first played each other. Afghanistan finally won its first and second international matches and series against Pakistan. Other sports, such as football and volleyball, have also been utilized to promote cross-cultural understanding and collaboration as part of sports diplomacy efforts.

Sports Diplomacy

Sports diplomacy is valuable in promoting cross-cultural understanding, strengthening relations, and rebuilding a country’s image alongside diplomatic, economic, and cultural diplomacy. The success of Afghanistan’s national cricket team and its players is an excellent example of how sports diplomacy can be effective. Afghanistan has made considerable strides in improving its cricket team and infrastructure in recent years.

The establishment of the Afghanistan Cricket Federation (ACF) in 2001 supported the growth of cricket in Afghanistan. Their affiliation with the International Cricket Council (ICC) allowed them to participate in international tournaments, including the Cricket World Cup. This enabled Afghanistan to gain fans throughout the country and globally and spread cricket to every corner of the country. Afghan cricket players’ participation in international leagues like the Indian Premier League and Pakistan Super League can facilitate cultural exchange and understanding, contributing to sports diplomacy.

A prominent Afghan cricketer, Rashid Khan, is an excellent example of sports diplomacy. Recently his success in Pakistan Super League (PSL), following the defeat of the Pakistan team in Sharjah and winning the T20 series against Pakistan in his captaincy and now in the Indian Premier League, have positively impacted how Afghanistan is perceived in India and other countries worldwide. Similarly, other young Afghan talents like Rahman Ullah Gurbaz, an opener in batting in IPL, have met with Bollywood actors during the IPL, demonstrating how sports can bring people from different backgrounds together.

Apart from cricket, football and volleyball can also be used as tools for sports diplomacy to promote cross-cultural understanding and cooperation between Afghanistan and countries in the Middle East, Central Asia, and Iran. Afghanistan’s national football has participated in various international tournaments, providing a platform for showcasing Afghanistan’s sporting talent and engaging positively with the international community.

Afghanistan’s national football team has had a remarkable journey over the past few years, with their success story starting from the lowest point in 2001 when the Taliban regime fell. The country was in ruins, and its football infrastructure was completely destroyed. However, with the help of international organizations, the Afghan Football Federation was re-established in 2002, and the rebuilding of the sport began. In 2015, Afghanistan made history by qualifying for the 2019 AFC Asian Cup, which was held in the United Arab Emirates. Although they did not make it past the group stage, the team gained valuable experience and exposure on the international stage. Despite these challenges, the Afghan football team has made significant progress over the years, and their international achievements have brought the nation joy and pride. With the proper support and resources, the football team has the potential to achieve even greater success in the future.

Afghanistan’s national volleyball team has participated in various international tournaments, providing a platform for showcasing Afghanistan’s sporting talent and engaging positively with the international community.

The Afghanistan National Volleyball team has made remarkable progress despite the challenging circumstances they had to face. Despite the limited resources, training facilities, and security concerns, the team persisted and won their first international tournament, the South Asian Volleyball Championship, in 2007. This victory was a significant achievement for the country, bringing joy and pride to the Afghan people. Since then, the team has continued progressing, winning various regional tournaments and improving its world ranking. In 2017, they achieved a significant milestone by winning the International Volleyball Federation (FIVB) Challenge Cup held in Iran, defeating Pakistan in the final.

Buzkashi is traditionally considered Afghanistan’s national sport. It is a game that involves horse-mounted players who attempt to place a goat or calf carcass in a goal. Buzkashi can be used as a tool for sports diplomacy to promote cross-cultural understanding and cooperation, particularly with Central Asia and other Afghan ethnic groups. Through friendly matches and tournaments, Buzkashi can provide a platform for promoting cultural exchange and understanding and unity and solidarity among Afghanistan’s diverse population.

Conclusion

In conclusion, sports diplomacy can be a powerful tool for Afghanistan to promote its image and improve its relationships among the various ethnic and with other countries. By leveraging its sports teams and events, including cricket, football, volleyball, and Buzkashi, Afghanistan can build bridges between nations and promote values like respect, tolerance, and cooperation. Through sports diplomacy, Afghanistan can showcase its athletic talents and engage positively with the international community, promoting cooperation and understanding between nations.

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