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Strong outbound tourism demand from both traditional and emerging markets in 2017

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Virtually all source markets reported higher tourism spending in 2017, reflecting continued strong demand for international tourism across all world regions. Both emerging and advanced economies fuelled growth, led by the United States which spent US$ 12 billion more on travel abroad. China spent US$ 8 billion more, consolidating its leadership as the biggest spender in the world. The Russian Federation spent US$ 7 billion more and Brazil US$ 5 billion more, both rebounding from weaker spending in previous years. Strong tourism expenditure reflects enhanced connectivity, increased visa facilitation and a global economic upswing.

All top 25 source markets reported higher spending on international tourism in 2017, as highlighted in the latest UNWTO World Tourism Barometer. China consolidated its leadership as the biggest spender in travel abroad in 2017 with US$ 258 billion in expenditure (+5% in local currency).

The other three BRIC economies all substantially increased expenditure in 2017. The Russian Federation (+13%) rebounded after a few years of declines, to reach US$ 31 billion, climbing three places to re-enter the top ten at number 8. Brazil (+20%) also recovered strongly and moved up eight places to number 16 with US$ 19 billion in expenditure. India continued its rise with 9% growth in spending to US$ 18 billion and moved up four places in the ranking to 17th.

“Emerging economies play a key role in tourism development and we are very pleased to see the rebound of the Russian Federation and Brazil, and the ongoing rise of India, as these key emerging outbound markets contribute to growth and market diversification in many destinations”, said UNWTO Secretary-General, Zurab Pololikashvili.

Advanced economies also performed robustly in 2017, led by the United States (+9%), the world’s second largest outbound market. US travellers spent US$ 12 billion more on international tourism to US$ 135 billion. Expenditure from Germany (3rd largest market) and the United Kingdom (4th) both increased 3%, and from France (5th) 1%.

Australia (6th) reported 7% growth and Canada (7th) a 9% increase. Completing the top ten are the Republic of Korea (9th) where expenditure grew by 9% and Italy (10th) where it increased by 6%.

Beyond the top ten, tourism spending also grew notably in Sweden (+14%) and Spain (+12%).

These strong results in outbound tourism are consistent with the 7% increase in international tourist arrivals in 2017. Demand for travel was particularly high in Europe, where arrivals increased 8% last year.

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ADB, India Sign $31 Million Loan to Develop Tourism, Boost Jobs in Tamil Nadu

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The Asian Development Bank (ADB) and the Government of India today signed a $31 million loan agreement to build up the state tourism industry and boost visitor arrivals.

The signatories to the tranche 4 loan for Infrastructure Development Investment Program for Tourism (IDIPT) were Mr. Sameer Kumar Khare, Additional Secretary (Fund Bank and ADB), Department of Economic Affairs, Ministry of Finance, who signed for the Government of India, and ADB Country Director for India Mr. Kenichi Yokoyama, who signed for ADB.

“The ADB-supported project in Tamil Nadu aims to make tourist sites more attractive, convenient, and safe for visitors,” said Mr. Khare after signing the agreement.

“The increased tourism traffic generated by this project will generate extra jobs in Tamil Nadu, especially through skills training and community-based activities targeting the poor and women,” said Mr. Yokoyama.

Approved in September 2010, the $250 million IDIPT aims to build opportunities for local communities and boost local economy by enhancing tourism in three other states—Punjab, Himachal Pradesh and, Uttarakhand—besides Tamil Nadu. This will be achieved through developing and preserving sites of natural and cultural heritage, and building connectivity, capacity, and infrastructure around state tourist sites.

The Government of India’s recent Three-Year Action Agenda (2017–2018 to 2019–2020) envisages the hospitality, travel, and tourism sector as a major driver of growth and employment. The agenda recognizes India’s significant potential to increase the number of arrivals, global presence by leveraging its cultural industries, and capacity to create large-scale jobs among the poorest segments of the population. It identifies key areas for action, including infrastructure, marketing, and skills development, all of which are aligned with the MFF road map.

The project will support the conservation and restoration of eight heritage monuments, one museum, three temples, and a pond. It will build various facilities at the sites, including information centers, rest centers, and toilet blocks, with facilities served by solar-powered lighting and energy efficient lighting. The total cost of the project is $44.04 million, of which the government will provide $13.04 million. The estimated completion date is June 2020.

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ADB Project to Help Boost Inclusive Tourism in Vietnam’s Secondary Towns

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The Asian Development Bank (ADB) has approved a $45 million loan to help Viet Nam transform secondary towns into more economically inclusive, competitive tourism destinations.

The Second Greater Mekong Subregion (GMS) Tourism Infrastructure for Inclusive Growth Project will construct climate-resilient transport and urban infrastructure needed to boost tourist arrivals and tourism services investment in Hoa Binh, Nghe An, Quang Binh, Quang Tri, and Thua Thien Hue provinces. It will also develop urban green spaces and public beaches in these provinces, where the project is expected to benefit about 168,000 residents and more than 8 million visitors annually.

“Tourism is growing rapidly in Viet Nam, but most growth and corresponding socioeconomic benefits are concentrated in a few gateway destinations. To promote more inclusive and sustainable growth, it’s important for Viet Nam to increase public and private investment in secondary towns,” said ADB Project Administration Unit Head for Viet Nam Mr. Steven Schipani.

Specifically, the project will upgrade about 31 kilometers (km) of urban-rural roads and 13 passenger piers to provide visitors and residents with convenient access to cultural and historic sites in all participating provinces. To help Nghe An’s Cua Lo town attract more and higher-spending visitors year-round and adapt to climate change, the project will rehabilitate a 5.5-km seawall and beachfront drainage, improve public recreation areas, and expand market space for local vendors. Quang Tri’s Cua Viet and Cua Tung beaches will benefit from similar investments.

Using training, certification programs, and policy incentives, the project will also help ensure that tourism management in project areas meets standards set by the Association of Southeast Asian Nations.

The integrated project design incorporates lessons from more than 15 years of ADB support to foster inclusive and sustainable tourism in Viet Nam. This includes the ongoing 2014–2019 GMS Tourism Infrastructure for Inclusive Growth Project and successfully completed GMS Sustainable Tourism Development Project and GMS Mekong Tourism Development Project.

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10 Finalists Announced in 1st UNWTO Tourism Startup Competition

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The 1st UNWTO Tourism Startup Competition is a pioneering initiative that has identified emerging companies at the forefront of the transformation of the tourism sector and the promotion of innovation ecosystems through tourism. It is organized by the World Tourism Organization (UNWTO) in partnership with Globalia, the leading tourism group in Spain and Latin America. The 10 finalists will present their projects within the framework of the Fitur International Tourism Fair (23-27 January 2019, Madrid, Spain) with the presence of global tourism leaders from the public and private sectors, as well as potential investors.

The competition sought innovative startups capable of transforming the way people travel and experience tourism, while adhering closely to the principles of sustainability (economic, social, and environmental).

“For the first time, we have positioned tourism in the global innovation agenda, a well-deserved place that reflects the weight and socio-economic impact of tourism,” said UNWTO Secretary-General Zurab Pololikashvili. “The key is to connect the public and private sectors collaboratively, thus creating opportunities to share ideas and projects,” he added.

Each project’s uniqueness, viability, potential impact, business model and scalability, along with the profile of the team, were the criteria for selecting the 10 finalists.

“We have jointly created this pioneering public-private collaborative model in tourism as a global tourism group and we are delighted to spearhead this action alongside the World Tourism Organization, working together to lead the transformation of the tourism sector and fostering the global innovation ecosystem and its entrepreneurs,” said Globalia CEO Javier Hidalgo.

The finalists are notable for proposing innovative projects that redefine the way people plan trips or live tourism experiences, while promoting sustainability and community participation. All this is combined with the application of technology to revolutionize business models and the management of companies in the sector.

Following the model applied on World Tourism Day, the winner will have the opportunity to carry out a pilot project with the Globalia Group and the finalists will have access to the leading actors in the world tourism sector.

An innovative competition

Globalia and the World Tourism Organization have entrusted this initiative to Barrabés.biz, an innovation consultancy with over 20 years of experience in creating, connecting and activating entrepreneurship and innovation ecosystems.

The technological platform chosen to manage the competition was YouNoodle, a pioneering Silicon Valley firm that specializes in innovation and entrepreneurship competitions at the global level.

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