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Women’s empowerment in tourism: Without equity there is no development

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The 63rd meeting of the UNWTO Regional Commission for the Americas, organized by the World Tourism Organization (UNWTO) and the National Tourism Secretariat of Paraguay (Asunción, 12-13 April 2018), highlighted the importance of advancing towards greater gender equity in tourism so that the sector can deploy its full potential in favour of sustainable development. “Women’s Empowerment in the Tourism Sector” was the central theme of this edition of the International Seminar, held alongside the other ministerial meetings.

Tourism policies, the role of education, as well as ways to promote greater levels of leadership by women, were the topics addressed in the framework of the goal of achieving gender equality in tourism.

As a sector that is constantly growing on par with or outpacing the global economy, and accounting for up to 10% of the world’s employment, tourism is ideally positioned to contribute to greater gender equality and the empowerment of women.

“We participate directly and indirectly in almost all areas of the economy and society. Our strength as an economic sector also obliges us to assume social responsibility,” said the UNWTO’s Secretary-General. Zurab Pololikashvili also recalled that “the active participation of men and women” is necessary “to advance the economic empowerment of women and their greater presence in decision-making positions”.

Latin America and the Caribbean lead the world with the highest percentage of female employment in tourism, although this is concentrated in service and administrative positions (62%), as compared to professional and managerial levels (36%), with women earning between 10% and 15% less than their male counterparts. However, there are almost twice as many women entrepreneurs in tourism than in any other sector (51%).

Paraguay, host country of the 63rd meeting of the CAM, is an example of the better employment, entrepreneurship and leadership opportunities that tourism can offer to women, as highlighted by the Minister of Tourism of Paraguay, Marcela Bacigalupo, citing the example of the country’s more than 200 tourism inns, 95% of which are managed by women. “This initiative was born from a need to generate economic development, and it not only served to generate a source of income for women, but also to awaken faith in the tourism potential of Paraguay,” she said.

The seminar featured practices promoted in the region to showcase tourism products and projects led by women, as well as case studies that show how destinations can be more competitive through the introduction of gender equality policies and investment in projects for the empowerment of women.

The 64th Meeting of the UNWTO Regional Commission for the Americas will be held in Guatemala during the second quarter of 2019.

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World’s Most Disruptive Sports Tourism Start-Ups Celebrated at Global Tourism Economy Forum

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The growing sports tourism sector took centre stage at the Global Tourism Economy Forum in Macau, SAR with the first ‘SPORTSTECH’ edition of the World Tourism Organization’s Tourism Tech Adventures initiative celebrating the most disruptive ideas and innovators from around the world. This served as the ideal backdrop to determine  the winner of the 1st UNWTO Sports Tourism Start-up Competition, launched with the Barca Innovation hub of Football Club FC Barcelona and supported by the Qatar National Tourism Council.

As the World Tourism Organization (UNWTO) reports that rising numbers of tourists are travelling for sports or wellbeing, the competition was launched the with aim of identifying supporting start-ups that excel in a number of ways, including their potential for scaling-up and ability to help contribute to achieving the Sustainable Development Goals.

Within the framework of the Global Tourism Economy Forum, five finalists from the 1st UNWTO Sports Tourism Start-up Competition were invited to Macau for a special masterclass on pitching and attracting investment. The finalists faced-off in a “Start-Up Battlefield” following sessions focused on the future of sports tourism and the potential for disruptive technologies to create value for tourism.

The winner of this first edition is Runnin’City (Belgium), a smartphone app (http://runnin.city) that allows users to discover over 200 cities around the world while running (or walking).

UNWTO General-Secretary Zurab Pololikashvili, opened the Tourism Tech Adventure event, highlighting the United Nations agency’s strong support for innovation, said: “Tourism and sport create decent jobs, promote local culture and provide opportunities for SMEs and entrepreneurs.  Sports tourism can also contribute to creating peace, sustainability and inclusiveness, building bridges between different countries and cultures. UNWTO welcomes innovation in this niche sector and congratulates all today’s finalists on their vision and determination.”

The other finalists that beat off strong competition from hundreds of start-ups from around the world to make it to Macau, were:

Flyfoot (Lebanon)- Fly-Foot is the first online platform where football fans can book all- inclusive travel packages to watch their favorite teams play with just a few clicks and fosters local football communities.
Inclusive Society Led by Persons with Disabilities (Japan) – a travel agency specialized in adapting travel and sports to individuals with limited mobility to increase social inclusion.
Oevit (United States of America)- one-stop-shop solution for experience ecosystems. Oveit combines near field communication and biometric payments, audience engagement, loyalty programs, access control, registration and (e)ticketing.
WeFish (Spain)- Offers a fishing application which is interactive, simple and social – developed by fishers for fishers.

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Regulation Catches up with Innovation: The Case of Short-Term Rentals

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The World Tourism Organization (UNWTO) has published the first systematic overview of how both national governments and local authorities are addressing and managing new business models in the accommodation industry. The so-called “sharing economy” has experienced significant growth over recent years and is poised to outpace the growth of traditional accommodation. Drawing on case studies from around the world, “New Business Models in the Accommodation Industry” analyses existing rules and regulations for the sector.

Drawing on 21 global case studies, the new UNWTO report notes that most of the measures implemented refer to areas of ‘fair competition’ and ‘consumer protection’, specifically measures related to taxation and registration and permits In comparison, measures relating to ‘planning and sustainability’, are less commonplace. At the same time, the report highlights the challenges destinations face in implementing rules and regulations, with a lack of local capacity and a lack of clarity over whose responsibility it is to monitor and regulate short-term tourist accommodation.

Commenting, UNWTO Secretary-General Zurab Pololikashvili said: “There are significantly more regulations than we thought and it is encouraging to see destinations taking the initiative. However, many challenges remain, including the practical implementation of rules and regulations relating to the short-term tourist rental market. Good governance and effective cooperation between the public and private sectors are key to successfully meeting these challenges.”

Case studies analysed for the “New Business Models in the Accommodation Industry” include European countries such as the Netherlands, Italy and Spain, which are home to some of the world’s most popular cities for tourists, as well as countries in the Americas such as Mexico and from across Asia as is the case of Japan.

The report was produced with the support of the Secretariat of Tourism of Mexico.

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U.S. Moves Closer to World Tourism Organization with Landmark Meeting

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A high-level delegation from the United States Department of State has met with head of the World Tourism Organization (UNWTO) as the country moves closer to rejoining the United Nations specialized agency for tourism.

Assistant Secretary of State for International Organization Affairs Kevin Moley and Assistant Secretary for Economic and Business Affairs Manisha Singh were welcomed by UNWTO Secretary-General Zurab Pololikashvili, following up on the announcement that the USA is exploring rejoining UNWTO, of which it is a founding member. The two parties enjoyed productive discussions as the terms of membership are being finalized.

This is the highest level visit of a US delegation to the UNWTO headquarters registered so far. In June of this year, the United States used the occasion of the UNWTO Executive Council meeting to confirm it is exploring the possibility of rejoining, stating that “the UNWTO offers great potential to fuel economic growth in the U.S. tourism sector, create new jobs for American workers, and highlight American travel destinations”.

UNWTO Secretary-General Zurab Pololikashili underscored that “it is extremely encouraging that the United States has clearly signaled its intention to rejoin UNWTO and support tourism as a key driver of job creation, investments and entrepreneurship and safeguarding natural and cultural heritage the world over”.

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