The 10th World Congress on Snow and Mountain Tourism (Andorra, 21-23 March 2018) highlighted the need to adapt tourism accommodation to the expectations of today’s customers and to increase the quality of the traveller’s experience, while identifying knowledge management and hospitality culture as keys to success.
Organized jointly by the seven communes of the Principality, the Government of Andorra and the World Tourism Organization (UNWTO), this Congress constitutes a permanent forum for debate on the development and sustainability of tourism in mountain areas.
More than 400 participants attended the tenth edition of the Congress, including around thirty speakers from more than 16 countries and experts from Spain, the United States, Finland, France, Greece, Japan, the United Kingdom and Switzerland, among many others.
At the closing of the Congress, UNWTO Secretary-General Zurab Pololikashvili stressed the importance for mountain destinations to not only provide responses to the changing demands of travellers, but also to cover areas that range from “the need to build infrastructure and sustainable accommodations, quality professional training, as well as combating seasonality and optimizing resources”.
As a conclusion of the discussions over three days, the experts highlighted aspects that should mark the roadmap to follow for this segment of international tourism:
The tourism sector came out of the crisis reaching a record number of tourists and tourism accommodation supply and is taking the necessary steps to cater to a customer profile that is increasingly more demanding and more experienced.
Digitalization and globalization have created tourists with habits and expectations that are very different from those of traditional visitors, thus requiring products to be adapted to changing expectations on the demand side.
Certain aspects on the supply side must continue to be improved, keeping in mind that the quality of the visitor’s experience should be the central axis of this evolution.
Being able to offer hotels, ski slopes and tourism facilities that satisfy tourists is just one of the aspects that guarantee the success of a mountain destination. But there are other factors involved, such as knowledge management, the quality of services and the culture of hospitality.
University training and experiences are applicable to tourism activity, and in this regard, observation and research studies in mountain destinations have helped develop sustainable environments.
New digital platforms must offer security and trust for both owners and guests. In the area of accommodation regulations, Andorra presented its new legislation and highlighted its five objectives: respond to new customer behaviours, improve equity among groups of accommodations, reduce unlicensed operations and facilitate the regulation of illegal accommodation, and improve the quality and safety of visitors. In addition, Andorra has introduced online reputation for the first time as a new criterion for the classification of accommodation.
UN meets to help reverse ‘precipitous drop’ in tourism
As part of the “long journey” to recover from the ravages of COVID-19, UN General Assembly President Abdulla Shahid highlighted on Wednesday the need to build a more sustainable, resilient, and responsible global tourism sector.
“In 2019, prior to the pandemic, tourism contributed $3.5 trillion to global GDP. The precipitous drop during the pandemic is estimated to have cost up to 120 million jobs”.
Though easy to sum up the devastation in numbers, capturing the overall toll on people, communities and services, is much harder, particularly for many small island States and least developed countries, which remain heavily reliant on tourism to fuel public spending.
Looking beyond the numbers, tourism plays a deeply human role: “Travel and tourism connect and unite us…builds bridges and facilitates inter-cultural exchanges…[and] fosters peace and solidarity across continents and borders,” said Mr. Shahid.
From “travel bubbles” to digital tours, vaccine passports and “resilient corridors”, imaginative efforts were made to help tourism weather two years of COVID.
“As the pandemic wanes, the tourism sector is rebounding”, he said, speaking to “the human need to connect, to explore, to experience”.
“However, as it rebounds, it is important that we reflect on its future direction”.
While acknowledging the economic importance of tourism, the Assembly president warned that we must also contend with the harm it inflicts on the planet, such as carbon emissions; oceans brimming with plastics; and the human toll on ecosystems and wildlife.
“We know that many of the communities and historic sites around the world that are beloved by tourists are climate and disaster prone and need support to build resilience,” he added.
According to the UN Environment Programme’s Green Economy Report, a ‘business-as-usual’ scenario predicts that by 2050, tourism will generate an increase of 154 per cent in energy consumption, for the sector, 131 per cent in greenhouse gas emissions, 152 per cent in water consumption, and 251 per cent in solid waste disposal.
“We cannot allow this to continue. We must not reboot global tourism in a business-as-usual manner, we must be more ambitious than that, more responsible than that,” underscored Mr. Shahid.
‘Time for bold action’
Throughout the discussions, the UN official encouraged participants to address their commitments under the Sustainable Development Goals (SDGs) and Paris Agreement on Climate Change, and enhance the inclusion and empowerment of women, youth, indigenous and other marginalized communities
“Today, I call on all stakeholders to seize every opportunity to transform the tourism sector, and to target a more sustainable, inclusive and responsible approach,” he said.
“Now is the time for bold action and all ideas are welcome”.
Invest in tourism
World Tourism Organization (WTO) chief Zurab Pololikashvili noted that the current energy crisis contributes to the vulnerability of the tourism sector, while maintaining that investments in tourism are also investments in peace.
He said tourism was particularly important to the livelihoods of women, youth and rural communities, and championed the need for a fresh, sustainable balance between the short-term demands of tourists and the longer-term needs of communities.
The WTO official stressed that tourism can drive positive change, and lauded the diverse sectors that have participated in the “landmark” conversation about sustainability.
Supporting the sector
The Director of the World Bank’s Urban, Disaster Risk Management, Resilience and Land Global Practice, Sameh Wahba, spoke of inclusive, resilient sustainable cities and communities.
He said that as tourism employs 10 per cent of the global workforce, it offers important opportunities for women, rural communities and small businesses.
Mr. Wahba advocated support for nations to promote sustainable tourism to benefit poor communities and preserve culture, heritage and the environment.
Assisting the SDGs
Deputy UN chief Amina Mohammed observed that “tourism is in turmoil,” largely from the COVID pandemic, but also from conflict settings, including Ukraine.
Insisting that sustainability remain at the core of tourism, she advocated for the sector to be transformed into a positive force in implementing the SDGs.
Air Transport Among the Top Obstacles for Mongolia’s Tourism Sector
With a unique value proposition to tourists, Mongolia’s tourism sector has substantial growth potential, but faces key constraints in air transport and sector coordination, according to the World Bank’s new study on Mongolia’s tourism sector.
The study, entitled Fostering Inclusive Tourism Development in the Aftermath of COVID-19, analyzes the performance of the Mongolian tourism sector, its regulatory environment, and policy options based on a data-driven economic modeling approach.
“Mongolia’s tourism sector has been severely impacted by the COVID-19 pandemic and its full potential is yet to unfold. The country has an abundance of strong niche products for leisure tourism linked to its diverse nature, nomadic lifestyle, culture, and historical legacy,” – said Andrei Mikhnev, World Bank Country Manager for Mongolia. “This new study aims to help the government identify policy priorities for a more inclusive and sustainable tourism sector.”
Tourism is an important contributor to Mongolia’s economy and accounted for 7.2% of GDP, 6.8% of total exports, and 7.6% of total employment in 2019, which was the best year ever, before collapsing in 2020 due to COVID-19. Relative to comparators in Eurasia as well as to countries outside of Eurasia with similar geographic features and/or tourism offerings, Mongolia has been losing market share over the last decade. However, leisure tourism has continued to expand while business travel has declined. Leisure tourists spent less time in Mongolia comparing with similar tourist markets.
The government aims to develop sustainable and inclusive tourism and make Mongolia “the international destination for nomadic culture and tourism”. This may require prioritizing segments and markets with highest value potential before increasing the number of foreign tourist arrivals, the report points out.
The lack of resources allocated for infrastructure development and a protectionist aviation policy impede sector development, according to the enterprise survey of tourism companies conducted in the beginning of 2021. Furthermore, the tourism industry representatives acknowledged policy and sector coordination issues to be among the top issues facing the sector, including the lack of centralized marketing support, national tourism policy implementation, and coordination.
“Mongolia’s tourism sector has suffered a loss of MNT 1.5 trillion due to COVID-19 with around 1,600 companies and 88,000 jobs put in risk. We are facing an unprecedented challenge of retaining experienced professionals in the sector and minimizing the impact of the economic downturn. The comprehensive analysis—prepared by the World Bank at this critical time when we need a strategy to revive the tourism sector—will assist us in assessing the current situation and defining the appropriate measures and policy,” – said Minister of Environment and Tourism of Mongolia Mr. B. Bat-Erdene.
Lithuania Lifts Covid-19 Restrictions to Welcome International Tourists
Lithuania has lifted its COVID-19 restrictions for all EU/EEA countries and continues to ease them for other countries. From February 15, all visitors from EU/EEA and some of the non-EU countries—such as Israel, the U.S., Sakartvelo, Ukraine, and others—will no longer be required to provide a vaccine certificate, documentation of recovery, or a negative COVID-19 test when entering Lithuania.
Starting from March 31, visitors from other countries will be still required to present a vaccination certificate, documentation of recovery, or a negative COVID-19 test, however, they will not need to undergo additional testing or self-isolate. Furthermore, those immunized by Nuvaxovid (Novavax) and Covishield (AstraZeneca) vaccines can already enter the country.
This decision taken by the Lithuanian government follows the recommendations of the World Health Organisation to lift or ease travel restrictions, as pro-longed strict COVID-19 measures can potentially cause economic and social harm. After implementing these changes, Lithuania remains one of the most open European countries regarding international travel.
“Lithuania is one of the first countries in the region to quickly and flexibly respond to the changing nature of the virus. The lifted restrictions send a positive message to the entire Lithuanian tourism sector, which has been affected by the pandemic,” said Aušrinė Armonaitė, Lithuania’s Minister of the Economy and Innovation. “Previous restrictions would no longer serve the same purpose, and would only have a negative impact on the economy, seeing that the current strain of virus is considered milder. This is also good news for tourists and Lithuanians living abroad since both groups will now find it easier to come to Lithuania.”
Before the pandemic, almost 2 million tourists visited the country in 2019. With over €977.8M spent by visitors that year, tourism became a significant part of the country’s economy. It is expected that the lifted restrictions will drive the country’s tourism businesses towards a faster recovery as entering Lithuania from EU/EEA countries now will be no different from the regulations valid in the pre-pandemic period.
Most tourist attractions are now open in Lithuania and allow visitors to explore the country with minimal safety limitations such as wearing medical masks in public indoor spaces and FFP2 grade respirators during indoor events.
President Ho Chi Minh’s reflections about international peace
President Ho Chi Minh had a dissimilar way of approaching international peace, and he held a view that the way...
All About Soybeans and the 5 Highest Soybean Producing Countries in the World
Eating a balanced diet is one way to maintain health and a healthy lifestyle. The recommended balanced diet has a...
More than 59 million internally displaced in 2021
A record 59.1 million people were displaced within their homelands last year, or four million more than in 2020, the...
Economic Challenges as the Fundamentals of China’s Fiscal Issues
China’s Central Comprehensive Deepening Reform Commission (hereafter referred to as the Reform Commission) has recently highlighted the issue of fiscal...
Key Opportunities for Uzbekistan’s Development
The World Bank has released its new Systematic Country Diagnostic (SCD) report for Uzbekistan, which analyzes key challenges and opportunities...
The climate crisis is a health crisis
With one in eight people worldwide threatened by a lethal heat wave in South Asia that’s already taken close to...
Drones to Save Lives by Providing Urban-Grade Healthcare in Rural Areas of India
A new experimental programme has shown how drone technology can be used to bring quality healthcare to people living in...
Economy3 days ago
The Return of Global Inflation: A Threat to Our Interdependent World?
Energy3 days ago
Kurdistan – Britain Ties in New Momentum Driven by Energy Supply
Tech News3 days ago
Privacy vs Security in the online world
New Social Compact4 days ago
Musings of a journalist – Part 1
Reports4 days ago
MENA Labor Markets Need Level Playing Field
Economy3 days ago
Complexities and Contradictions Facing China’s Regulation of Monetary Policy
Americas2 days ago
The Secret U.S. & UK War Against Europe
Defense3 days ago
NATO’s Cheek by Russia’s Jowl