The Brent Spar Case
On February 16, 1995, the British government granted the Shell-UK company authority to sink an oil platform (the Brent Spar) no longer being used off the coast of Scotland. Taking preparation times into account, the sinking was scheduled for the month of June. Several weeks prior to the scheduled date, the international environmentalist organization Greenpeace protested the risk that such sinking posed, affirming that the platform contained 5,000 tons of oil – a dangerous quantity for the marine ecosystem. The English company immediately denied such accusation, in this way dismissing also the idea of an attack against the environment: nearly all the oil contained in the platform had already been transferred to a tanker when the platform was decommissioned in 1991. In reality, only 130 tons of oil remained inside the platform, with uncertain consequences to the ecosystem. Various scientists favorable to the sinking of the platform were then engaged by the British government for the purpose of legitimizing the logic advanced by the Shell Group. Prime Minister John Major announced his position in favor of sinking, claiming that this would be the safest and most economical solution.
Greenpeace launched its media attack beginning with its claims that the scientists engaged by the government were hardly impartial, in light of the absence of any guarantees for the protection of the marine environment and the subjectivity of their opinions. In the meantime, the environmentalist organization had mobilized its German office in Hamburg and Herald Zindler, the head of its action service, who would organize the assault and boarding of the platform together with around 20 militants. The filming of the event was shown around the world. Greenpeace announced its intent to stay aboard the platform until Shell and the British government gave in to its demands. The environmentalist organization also demanded that the platform – and all other platforms destined for dismantling – be brought to land and disassembled for the recycling of composite materials.
During the same period, Greenpeace published a report prepared by a number of independent scientists entitled ”No grounds for dumping: the decommissioning and abandonment of offshore oil and gas platforms” that demonstrated the risks posed by the sinking of the Brent Spar platform due to the fact that “the platform still contained 100 tons of toxic sludge (composed of bio-accumulative chemical products including arsenic, cadmium, PCB, and lead) in addition to 30 tons of radioactive deposits derived from drilling and storage operations in oilfields.”. This report applied the above-mentioned measures to a total of another 416 platforms installed in the North Sea, in such way assessing the pollution in this area at 67,000 tons of stainless steel, 700 tons of lead, 8 tons of PCB, and 1,200 tons of radioactive waste…
Coverage of the conflict in the mass media was intensified by an appeal for European nations to boycott Shell service stations. Protests rapidly reached an unexpected dimension and their success was greatest in Germany, where all the socio-economic categories supported the call, and precisely: the obstetricians’ association, the Kunert company (a leader in the production of hosiery), trade unions, and Protestant churches. By mid-June, Shell’s German subsidiary reported losses to the order of 35 million French francs daily. The fourth-largest subsidiary of the Anglo-Dutch petroleum products group controlled 12% of the German service station market and accounted for no less than 10% of the group’s total sales and therefore 10% of its profit. Obliged to negotiate, with the greatest of discretion, the Shell German subsidiary’s General Manager Peter Duncan organized a meeting with Greenpeace Germany Director Thilo Bode. The environmentalist movement capitalized on Europe’s contradictions stemming from England’s particular position in the European Community and the way it was perceived by other nations. The amplitude of reactions in Germany was such that Chancellor Helmut Kohl asked John Major to refrain from sinking the platform during the G7 Summit in Halifax (Canada). On June 20, 1995, the Anglo-Dutch company officially announced that it had abandoned the idea of sinking the Brent Spar platform, which was towed to Norway and moored in a fjord. Shell was required to disburse 230 million francs for the operation. Greenpeace had won.
On the strength of this victory against the world’s second largest industrial group at the time, Greenpeace felt invincible and announced to the entire world that its next campaign would by the Moruroa Atoll following news of the President of the French Republic’s intention to conduct a series of nuclear tests there. Applying the principle of monitoring media activity without definitively achieving success, Greenpeace continued its information work. After so many shields had been raised in defense of the environment, Shell’s lawyers engaged the Norwegian Det Norske Veritas Foundation to verify all the scientific data on the Brent Spar platform. Thirty-three specialists were asked to submit their individual reports on October 18. All were unanimous in stating that sinking the platform posed no risk. The association learned of the opinions of the specialists engaged by Shell (and in particular its initial conclusions and probable form of disclosure) and realized that it would soon be placed with its back against the wall by the irrefutable logic advanced in the Foundation’s report. Fearing the strong media attention that could be turned against it, the environmental organization based in the Netherlands decided to stage a pre-emptive counter-attack, a technique that consists in applying a principle developed by Sun Tzu: cut the grass beneath your adversary’s feet. In the case at hand, this meant countering the arguments of the Veritas Foundation before such arguments could be used. The public disclosure of the report would have certainly worked as a media bomb with great detrimental effect to Greenpeace at a moment in which its credibility was at stake in the more important action regarding French nuclear tests.
Contrary to the allegations made, the Brent Spar did not contain toxic sludge or radioactive waste in its central duct. The platform had been effectively nearly empty since it was decommissioned in 1991. By taking the initiative, Greenpeace defused the bomb and successfully dodged the accusations of manipulation, disinformation, intellectual dishonesty, and scientific incompetence, and in this way damage to its image was only slight. The procedure is simple and effective: the Greenpeace-UK Director Lord Peter Melchett sent Shell General Manager Christopher Fay a letter of confession in which he admitted having erred in assessing the risk: “I am very sorry. Our calculations were inexact […]. Please accept my apologies for this mistake. [The samples were taken] in the piping that led to the platform’s tanks and not in the tanks themselves…”.
The international press, irked at having been manipulated in this way, inveighed against the environmentalist organization without result, which was in the eyes of the press guilty of having mystified public opinion by using perfectly orchestrated disinformation. Yves Lenoir, a former member of the French committee, denounced the methods used: “This is a typical example of Greenpeace methods that completely invent a scandal without any facts at all.”
Mobile warfare is the fulcrum of Greenpeace strategy. In his military writings, Mao Zedong defined the “strategic problems of revolutionary war”. One of the most important strategic problems that must be solved regards the relationship between the positional warfare and the mobile warfare. The former must “fight against fixed operation lines and the positional warfare using mobile operation lines and mobile warfare”, the latter must be compatible with the following principle: “battle against the strategy that aims to strike with two fists in two directions at the same time and instead favor the strategy that aims to strike with just one fist in only one direction at any given moment.”
Knowing how to manage transparency: utilizing this register, on that occasion Greenpeace neutralized the logic of dishonest obstinacy and presented itself as an untarnished hero motivated solely by its constructive objectivity. The principle of transparency is one of counter-information’s essential components.
Turning communication into an offensive weapon: the apology letter addressed to Christopher Fay was publically disclosed. This maneuver of no little interest served the objective of publicizing the environmentalist organization’s behavior to public opinion, in particular, to its sympathizers and donators. Greenpeace received involuntary assistance in this from Shell, whose main objective was to amplify the environmentalist association’s failure. The principle of this publicity initiative applied by Greenpeace permitted its message to be oriented in the desired direction and to limit the margins for the adversary’s criticism. For this reason, despite the communication offensive against Greenpeace launched by Shell-UK, Shell-France, and John Major, the perception of its failure in the eyes of public opinion was mitigated by the perception of its sincerity.
Capitalizing on your adversary’s contradictions: acceptance of one’s errors can be immediately placed in better perspective by bringing theirs to light. Parallel to its confession “Greenpeace recalled that some scientists had asked themselves about shortcomings in the information disclosed by Shell”, while also noting the fact that whereas some scientists believed sinking the platform to be more ecological than dismantling it, others were less convinced. Highlighting these contradictions in the scientists’ reasoning made the possibility of making an error in good faith more believable, in this way legitimizing the error made by Greenpeace.
On one hand, every mistake offers the chance for a new learning experience. The mistake made by Greenpeace allowed Shell to raise a related problem: the management of oil and gas platforms no longer utilizable. The attack that was so detrimental to British interests provided the occasion for a constructive contribution to the scientific debate. On the other hand, this war of information between Greenpeace and Shell brought the latter to a contradiction: continuing to harshly attack Greenpeace and exploit the defeat of its science would appear an unjustified exaggeration, especially in light of the latter’s confession. Crushing the environmentalist organization made it impossible for Shell to regain its previous media status. The environmentalist organization’s media skills suggested that it would be better for Shell to have it as an ally than an enemy, and for this reason Shell officially invited Greenpeace to take active part in its “Offshore Europe 1995” conference dedicated to environmental protection.
In order to ensure adequate media coverage for its Brent Spar operation, Greenpeace spent 350,000 pounds sterling to rent satellite communication lines – twice the amount the BBC paid to cover the event. Its days of being a dilettante were long over.
By adopting a decidedly defensive strategy that continuously confirmed the complete reliability of the sinking operation, Shell expended great energy and obtained only mediocre results, and was never really able to counter the attack of which it was a victim. This fatal outcome for the oil company originated in the falsification of its perception of the theaters of action. Whereas Shell communicated on the basis of tangible, objective reasoning and scientific facts, Greenpeace based its fight on subjective, subversive, pseudoscientific terrain and the enlargement of contradictions. This forced Shell to add arguments of more self-justificatory nature based on objectivity. If the Anglo-Dutch group had mastered the art of polemic and the offensive techniques of information warfare, the final verdict would have undoubtedly been different.
“These new forms of warfare are no less radical than the previous ones, and oblige those under attack the economic world, the protagonists of civil society to adopt new strategies. In particular, it is fundamentally important to prevent accusatory actions whose effects are irremediable because they are media effects: the pathetic apologies made by Greenpeace will not remedy the injury done to Shell in any way.”.
For most organizations, traditional crisis management and institutional communication models have shown their limits when faced with radicalization and the massive use of new communication technologies. A number of elements of precise and effective response can be derived from the concept of counter-information, which may be defined as the combination of communication actions that thanks to pertinent and verifiable information permits to attenuate, invalidate or turn back an information attack against the attacker. Counter-information differs from the disinformation employed by special services but responds to constraints and requires the same quality as the original information attack, and precisely: preliminary intelligence, mastery of psychological and psycho-sociological mechanisms, skillfulness in the management of communication techniques and principles (including advertising), and close contacts with the mass media, etc. Hence every prevention of an insidious open information attack requires knowledge and mastery of the offensive techniques of information warfare. The criteria of effectiveness of counter-information are as follows:
– in order to be credible, counter-information must make an effort to channel open and well-argued information, verifiable and not manipulated information;
– where, when, how, and to which extent must information be employed? Counter-information is a question of information strategy and management;
– the adversary’s contradictions and weaknesses must be systematically attacked;
– the argument in support of attack is all the more incisive when the evidence of the facts presented can be ascertained;
– communication is linked to the exemplarity of demonstration and the skillful use of spontaneous resonance elements.
The media defeat suffered by Shell Group demonstrates, above all, the limits of a discourse and logic based exclusively on a technical validation of the issues at hand, while also suggesting that counter-information is the only response that permits the mitigation or even the reversal of an embarrassing and untenable situation.
Hostage to its own certainties, Shell Group attempted to wage the battle on apparently favorable ground. Remaining in a strong/weak relationship without taking the initiative, the Anglo-Dutch company was forced to develop a defensive strategy. The oil company’s reaction based on mechanisms of direct conflict provided inadequate response to the powers of persuasion of the environmental protection organization that had acquired mastery in the art of dialectics and rhetoric in the meantime. Despite its initially restricted margin of maneuver, Greenpeace was able to construct global reasoning that publicized the issue with the use of subversive techniques. Its sensational victory is exemplary from various points of view. First and foremost, it demonstrates that no international company may deem itself safe from the risk of substantial destabilization by even an organization with limited means. Many structures today are capable of conducting effective communication campaigns and selecting the resonance amplifiers most appropriate for the exertion of pressure on political institutions. No multinational appears to be dedicating enough attention to these new risks, and some have been victims of similar experiences, such as the French oil company ELF, which was obliged to pull out of an important business project in Chad.
A New Strategy for Ukraine
Authors: Anna Bjerde and Novoye Vremia
Four years ago, the World Bank prepared a multi-year strategy to support Ukraine’s development goals. This was a period of recovery from the economic crisis of 2014-2015, when GDP declined by a cumulative 16 percentage points, the banking sector collapsed, and poverty and other measures of insecurity spiked. Indeed, we noted at the time that Ukraine was at a turning point.
Four years later, despite daunting internal and external challenges, including an ongoing pandemic, Ukraine is a stronger country. It has proved more resilient to unpredictable challenges and is better positioned to achieve its long-term development vision. This increased capacity is first and foremost the result of the determination of the Ukrainian people.
The World Bank is proud to have joined the international community in supporting Ukraine during this period. I am here in Kyiv this week to launch a new program of assistance. In doing this, we look back to what worked and how to apply those lessons going forward. In Ukraine—as in many countries—the chief lesson is that development assistance is most effective when it supports policies and projects which the government and citizens really want.
This doesn’t mean only easy or even non-controversial measures; rather, it means we engage closely with government authorities, business, local leaders, and civil society to understand where policy reforms may be most effective in removing obstacles to growth and human development and where specific projects can be most successful in delivering social services, particularly to the poorest.
Looking back over the past four years in Ukraine, a few examples stand out. First, agricultural land reform. For the past two decades, Ukraine was one of the few countries in the world where farmers were not free to sell their land.
The prohibition on allowing farmers to leverage their most valuable asset contributed to underinvestment in one of Ukraine’s most important sources of growth, hurt individual landowners, led to high levels of rural unemployment and poverty, and undermined the country’s long-term competitiveness.
The determination by the President and the actions by the government to open the market on July 1 required courage. This was not an easy decision. Powerful and well-connected interests benefited from the status quo; but it was the right one for Ukrainian citizens.
A second area where we have been closely involved is governance, both with respect to public institutions and the rule of law, as well as the corporate governance of state-owned banks and enterprises. Poll after poll in Ukraine going back more than a decade revealed that strengthening public institutions and creating a level playing field for business was a top priority.
World Bank technical assistance and policy financing have supported measures to restore liability for illicit enrichment of public officials, to strengthen existing anticorruption agencies such as NABU and NACP, and to create new institutions, including the independent High-Anticorruption Court.
We are also working with government to ensure the integrity of state-owned enterprises. Our support to the government’s unbundling of Naftogaz is a good example; assistance in establishing supervisory boards in state-owned banks is another. We hope our early dialogue on modernizing the operations of Ukrzaliznytsia will be equally beneficial.
As we begin preparation of a new strategy, the issues which have guided our ongoing work—strengthening markets, stabilizing Ukraine’s fiscal and financial accounts; and providing inclusive social services more efficiently—remain as pressing today as they were in 2017. Indeed, the progress which has been achieved needs to continue to be supported as they frequently come under assault from powerful interests.
At the same time, recent years have highlighted emerging challenges where we hope to deepen and expand our engagement. First, COVID-19 has underscored the importance of our long partnership in health reform and strengthening social protection programs.
The changes to the provision of health care in Ukraine over recent years has helped mitigate the effects of COVID-19 and will continue to make Ukrainians healthier. Government efforts to better target social spending to the poor has also made a difference. We look forward to continuing our support in both areas, including over the near term through further support to purchase COVID-19 vaccines.
Looking ahead, the challenge confronting us all is climate change. Here again, our dialogue with the government has positioned us to help, including to achieve Ukraine’s ambitious commitment to reduce carbon emissions. During President Zelenskyy’s visit to Washington in early September we discussed operations to strengthen the electricity sector; a program to transition from coal power to renewables; municipal energy efficiency investments; and how to tap into Ukraine’s unique capacity to produce and store hydrogen energy. This is a bold agenda, but one that can be realized.
I have been gratified by my visit to Kyiv to see first-hand what has been achieved in recent years. I look forward to our partnership with Ukraine to help realize this courageous vision of the future.
Originally published in Ukrainian language in Novoye Vremia, via World Bank
Russia, China and EU are pushing towards de-dollarization: Will India follow?
Authors: Divyanshu Jindal and Mahek Bhanu Marwaha*
The USD (United States Dollar) has been the world’s dominant currency since the conclusion of the second world war. Dollar has also been the most sought reserve currency for decades, which means it is held by central banks across the globe in significant quantities. Dollar is also primarily used in cross-border transactions by nations and businesses. Without a doubt, US dollar’s dominance is a major reason for the US’ influence over public and private entities operating around the world. This unique position not only makes US the leader in the financial and monetary system, but also provides incomparable leverage when it comes to coercive ability to shape decisions taken by governments, businesses, and institutions.
However, this dynamic is undergoing gradual and visible changes with the emergence of China, slowdown in the US economy, European Union’s independent policy assertion, Russia-US detachment, and increasing voices from across the world to create a polycentric world and financial system in which hegemonic capacities can be muted. The world is witnessing de-dollarisation attempts and ambitions, as well as the rise of digital or cryptocurrencies at an increasing pace today.
With Russia, China and EU leading the way in the process of de-dollarisation, it needs to be argued whether India, currently among the most dollarized countries (in invoicing), will take cue from the global trends and push towards de-dollarisation as well.
The dominant role of dollar in the global economy provides US disproportionate amount of influence over other economies. As international trade needs a payment and financial system to take place, any nation in position to dictate the terms and policies over these systems can create disturbances in trade between other players in the system. This is how imposition of sanctions work in theory.
The US has for long used imposition of sanctions as a tool to achieve foreign policy and goals, which entails restricting access to US-led services in payment and financial transaction processing domains.
In recent years, several nations have started opposing the unilateral decisions taken by the US, a trend which accelerated under the former president Donald Trump’s tenure. He withdrew US from the JCPOA deal between Iran and US, aimed at Iran’s compliance with nuclear discipline and non-proliferation. Albeit US withdrawal, other signatories like EU, Russia, and China expressed discontent towards the unilateral stance by the US and stayed committed towards the deal and have desired for continued engagements with Iran in trade and aid.
Similarly, the sanctions imposed on Russia in the aftermath of the Crimean conflict in 2014 did not find the reverberations among allies to the extent that US had wanted. While EU members had switched to INSTEX (Instrument in Support of Trade Exchanges) which acts as a special-purpose vehicle to facilitate non-USD trade with Iran to avoid US sanctions, EU nations like Germany continue to have deep trade ties with Russia, and EU remains the largest investor as well the biggest trade partner for Russia, with trade taking place in euros, instead of dollars.
Further, despite the close US-EU relations, EU has started its own de-dollarization push. This became more explicit when earlier this year, EU announced plans to prioritize the euro as an international and reserved currency, in direct competition with dollar.
Trajectories of Russia, China, and EU’s de-dollarisation push
Russia has emerged as the nation with the most vigorous policies oriented towards de-dollarization. In 2019, the then Russian Prime Minister Dmitry Medvedev had invited Russia’s partners to cooperate towards a mechanism for switching to use of national currencies when it comes to transactions between the countries of the Shanghai Cooperation Organization (SCO). It must be noted that in Eurasian Economic Union (EAEU), which functions as a Russian-led trade bloc, more than 70 percent of the settlements are happening in national currencies. Further, in recent years, Russia has also switched to settlements in national currencies with India (for arms contracts) and the two traditionally strong defence partners are aiming at exploring technology as means for payment in national currencies.
Russia’s push to detach itself from the US currency can also be seen in the transforming nature of Russia’s foreign exchange reserves where Russia for the first time had more gold reserves than dollars according to the 2018 data (22 percent dollars, 23 percent gold, 33 percent Euros, 12 percent Yuan). As per the statement by Russian Finance Minister in 2021, Russia aims to hold 40 percent euro, 30 percent yuan, 20 percent gold and 5 percent each of Japanese yen and British pound. In comparison, China holds a significant amount of dollar denominated assets as forex reserves (50 to 60 percent) and has the US as its top export market with which trade takes place mostly in US dollars. Moreover, Russia has also led the push by creating its own financial messaging system- SPFS (The System for Transfer of Financial Messages) and a new national electronic payment system – Mir, which has witnessed an exponential rise in its use.
While China-Russia trade significantly depends on euros instead of their own national currencies (even though use of national currencies is slowly rising), instead of pushing the Chinese national currency Renminbi (RMB), Beijing is aiming towards establishing itself as the first nation to issue a sovereign digital currency, which would help China to engage in cross border payments without depending on the US financial systems. Thus, for China, digital currency seems to be the route towards countering the dollar dominance as well as to increase its own clout by leading the way for an alternate global financial system operating in digital currencies. It needs to be noted here that EU has succeeded in internationalizing the euro and this can be seen in the fact that EU-Russia trade as well as Russia-China trade occurs predominately in euros now.
Will India follow suit?
Indian economy’s dynamic with dollar is different than other major economies in the world today. Unlike China or Russia (or EU and Japan), which hold dollars in significant amounts, India’s reserve is not resulted by an export surplus. While others accumulate dollars from their earnings of trade surplus, India maintains a large forex reserve even though India imports less than it exports. In India’s case, the dollar reserves come through infusion of Foreign Direct Investment (FDI) and Foreign Portfolio Investment (FPI), which reflects the confidence of foreign investors in India’s growth prospects. However, accumulation of dollar reserves through this route (which helps in offsetting the current deficit faced in trade), India remains vulnerable to policy changes by other nations’ monetary policies which are beyond India’s own control. For instance, it has been often highlighted that a tightening of the US monetary policy leads to capital outflows (capital flight) from India, thus impacting India adversely.
New Dehi has resisted a de-dollarization push for long. Back in 2009, when Russia and China had started the push via BRIC mechanism (Brazil, Russia, India, China grouping), it was argued that New Delhi would not like to upset Washington, especially after the historic US-India civil nuclear agreement was signed just a year before in 2008 -for full civil nuclear cooperation between the two nations.
Further, currency convertibility is an important part of global commerce as it opens trade with other countries and allows a government to pay for goods and services in a currency that may not be the buyer’s own. Non-convertible currency creates difficulties for participating in international market as the transactions take longer routes for processing (which in case of dollar transactions, is controlled by US systems).
Just like Chinese renminbi, Indian rupee is also not yet fully convertible at the exchange markets. While this means that India can control its burden of foreign debt, and inflow of capital for investment purposes in its economy, it also means an uneasy access to capital, less liquidity in financial market, and less business opportunities.
It can be argued that just like the case of China and Russia, India can also look towards having a digital currency in the near future, and some signs for this are already visible. India can also look towards having an increased share of euros and gold in its foreign exchange reserves, a method currently being used by both China and Russia.
An increasing number of voices are today pointing towards the arrival of the Asian age (or century). With China now being the leading economic power in the world, US economy on a slowdown, and emergence of an increasing polycentric structure in world economy, the dominance of dollar is bound to witness a shake-up. In order for global systems to remain in sync with the transforming economic order, structural changes like control over leading economic organisations (like IMF and World Bank) will become increasingly desirable.
With an increasing number of nations now looking towards digital currencies and considering a change in the mix of their foreign exchange reserves, a general trend is now visible even if it would not mean an end to dollar’s dominance in the immediate future. As the oil and gas trade in international markets also start shifting from dollar, geopolitical balance of power is expected to witness a shift after decades of US dominance.
Major geopolitical players like China, Russia and EU have already started their journey to counter the dominance of dollar, and the strings of US influence on political decisions that come with it. According to Chinese media, Afghanistan’s reconstruction after US-withdrawal can also accelerate the global de-dollarization push as nations like Saudi Arabia might look for establishing funds for assisting Afghanistan in non-dollar currencies. So, conflict areas highlight another avenue where de-dollarization push will find a testing arena in coming times.
India has several options for initiating its de-dollarization process. Starting from Russia-India transactions, trade with Iran, EAEU, BRICS and SCO members in national or digital currencies can also become a reality in near future. Considering India’s present dollar dependence, whether US sees India’s move towards de-dollarisation as a direct challenge to US-India relations, or accepts it as a shift in the global realities, has to be seen.
*Mahek Bhanu Marwaha is a master’s student in Diplomacy, Law and Business program at the OP Jindal Global University, India. Her research interests revolve around Indian and Chinese foreign policies and trade relations.
Today’s World Demands Sustainability
In the Brundtland Report, the United Nations defined sustainable development as development that satisfies current demands without jeopardising future generations’ ability to meet their own. It is based on the assumption that resources are finite and should be used sparingly and wisely to guarantee that there is enough for future generations without lowering current living standards. A socially responsible society must prioritise environmental conservation and dynamic equilibrium in human and natural systems.
Pillars of Sustainability
Environmental, social, and economic pillars make up the concept of sustainability, which is sometimes known as profits, planet, and people informally. These are especially important in terms of corporate sustainability and company activities.
The most frequently discussed aspect is environmental protection. As part of a supply chain, it is concerned with reducing carbon footprints, water usage, non-decomposable packaging, and wasteful operations. These procedures can be both cost-effective and beneficial to the bottom line, as well as crucial for environmental sustainability.
Social development entails treating people fairly and ensuring that employees, stakeholders, and the society in which a business operates are treated responsibly, ethically, and sustainably. More responsive benefits, such as greater maternity and paternity benefits, flexible scheduling, and learning and development opportunities, could help achieve this. Businesses should, for example, utilise sustainable labour, which entails adequately compensated, mature employees who can work in a safe atmosphere.
Economic development is probably the most straightforward type of long-term sustainability. A firm must be successful and generate enough money to be economically sustainable in the long run. The difficulty with this type of sustainability is finding a balance. Rather than producing money at any cost, businesses should try to make money in a way that is consistent with other aspects of sustainability.
What can be done to quantify it?
The performance of the three basic principles as a whole, in particular a balanced treatment of all three, is used to assess sustainability. Although the Triple Bottom Line’s three core concepts do not provide a measurement methodology in and of themselves, subsequent approaches of assessing sustainability have attempted to do so. Despite the fact that there is no official universal assessment of sustainability, several organisations are developing industry-specific methods and techniques to assess how social, environmental, and economic principles operate within a corporation.
What Impact Does Sustainability Have on Business?
Sustainability is becoming increasingly crucial for all businesses, regardless of industry. A sustainability strategy is considered necessary by 62 percent of executives today, and another 22 percent believe it will be in the future.
Simply expressed, sustainability is a business strategy for generating long-term value by considering how a company works in its environmental, social, and economic contexts. The concept behind sustainability is that establishing such measures promotes firm lifespan. Companies are realising the need to act on sustainability as expectations for corporate responsibility rise and transparency becomes more widespread.
Executives today face a complex and unprecedented confluence of social, environmental, market, and technology forces. This necessitates comprehensive, long-term management. Executives, on the other hand, are frequently hesitant to make sustainability a priority in their company’s business plan, mistakenly believing that the costs exceed the advantages. Academic research and corporate experience, on the other hand, suggest the exact reverse.
Traditional business strategies prioritise shareholder value creation at the expense of other stakeholders. Sustainable companies are changing the corporate ecosystem by creating models that benefit all stakeholders, including employees, shareholders, supplier chains, civil society, and the environment. The concept of “creating shared value” was pioneered by Michel Porter and Mark Kramer, who argued that firms might generate economic value by recognising and addressing social issues that connect with their business. Much of the strategic value of sustainability stems from the requirement to communicate with and learn from important stakeholders on a regular basis. A corporation with a sustainability agenda is better positioned to foresee and react to economic, social, environmental, and regulatory changes as they happen through regular discussion with stakeholders and continuous iteration.
Moreover, Businesses can benefit from the Triple Bottom Line approach to running a firm in a variety of ways. Meeting UN environmental sustainability requirements is not only ethical and necessary, but it is also cost-effective and enables for a better business model. Furthermore, sustainability allows a company to recruit employees, owners, and consumers who are invested in and share the same values as the company’s sustainability aims. As a result, the impact of sustainability on a company’s reputation and income can be favourable
Why is Sustainability Important for Students
Sustainability is a comprehensive field that provides students and graduates with knowledge of almost every element of human life, from business to technology to the environment and social sciences. The essential skills with which a graduate leaves college or university are in high demand, especially in a modern society seeking to substantially reduce carbon emissions while also discovering and developing future technologies. Politics, economics, philosophy, and other social sciences, as well as the hard sciences, are all used to support sustainability.
As firms seek to comply with new legislation, many corporate occupations at the graduate level and above prioritise sustainability skills and environmental awareness. As a result, sustainability graduates will work in a variety of sectors, including civic planning, environmental consulting (both built and natural environments), agribusiness, non-profit management, corporate strategy, health evaluation and planning, and even law and decision-making. Entry-level occupations are on the rise, and bachelor’s grads may expect more options and opportunities in the future years. Sustainability is one of the newest degree programmes, attempting to combine social science, civic engineering, and environmental science with future technology. When we hear the phrase “sustainability,” we usually think of renewable energy sources, carbon reduction, environmental protection, and a strategy to keep our planet’s delicate ecosystems in check. In a nutshell, sustainability aims to safeguard our natural environment, human and ecological health, while also encouraging innovation and ensuring that our way of life is not jeopardised
Even if you aren’t studying environmental science, sustainability is an important topic to learn about. Sustainability is important for business majors to understand since it helps with customer appeal and Corporate Social Responsibility. Students studying agriculture, nutrition, and public health should concentrate on sustainability to understand how to feed a growing population nutritious and high-quality food. Majors in education pass on their knowledge of sustainability to the next generation, preparing them to lead change. Every major has a link to the environment
The Long Run
As people continue to live more sustainable lives as a result of the climate problem, there is a current drive towards sustainability as a more desirable focus for businesses. Positive climate impact across the entire value chain, improved influence on the environment, people, and atmosphere, and useful contribution into society will most likely be expected of businesses in the future. Companies will be held responsible for all parts of the industry, and any environmental damage or harmful emissions from production operations should be controlled or eliminated. In what is known as a ‘circular economy,’ it is also predicted that resources will be reused to accommodate the global growth in population. This transformation would allow one person’s garbage to become another’s resource, resulting in significant waste reduction and a more efficient supply chain.
As we approach the start of a new year, we’re acutely aware of the growing urgency in the climate movement, as well as the need for action to catch up to ambition. Not only for researchers and policymakers, but for everyone—business executives, negotiators, and communicators—there is still much work to be done. We have a better chance of constructing a sustainable future if we can share what is working.
Rising demand for agricultural products adds to competing pressures on tropical forest landscapes
Annual consumption of food and agriculture products rose by 48% between 2001 and 2018 – more than twice the rate...
Indonesian G20 presidency promises to put a ‘battle for the soul of Islam’ on the front burner
Indonesian religious affairs minister Yaqut Cholil Qoumas set the bar high for President Joko Widodo as well as Nahdlatul Ulama,...
Turkey’s Destruction of Cultural Heritage in Cyprus, Turkey, Artsakh
The Mother See of Holy Etchmiadzin of the Armenian Apostolic Church has recently hosted a conference on international religious freedom...
Act now to slow climate change and protect the planet
The ozone layer – a fragile shield of gas that protects the Earth from the harmful rays of the sun...
Africa faces 470 million COVID-19 vaccine shortfall this year
Africa needs around 470 million doses to accomplish the global of fully vaccinating 40 per cent of its population by the end of the year, the World Health Organization (WHO) said...
UN Women’s feminist roadmap tackles triple crises of jobs, care and climate
The UN’s gender equality and empowerment organization on Thursday published a flagship feminist plan for economic recovery and transformation, which...
Strength of IEA-ASEAN energy cooperation highlighted at Ministerial meeting
IEA Executive Director Fatih Birol spoke today to Energy Ministers from across Southeast Asia about the latest global and regional...
Americas4 days ago
20 years after 9/11: American decline in the Islamic world and China- Russian emergence
Intelligence3 days ago
How Taliban Victory Inspired Central Asian Jihadists
Economy2 days ago
Russia, China and EU are pushing towards de-dollarization: Will India follow?
Finance3 days ago
Instagram: Why It Is the Best Social Media Platform for Marketing
Health & Wellness3 days ago
Moderna vs. Pfizer: Two Recent Studies Show Moderna to Be The More Effective One
South Asia3 days ago
Misjudgements in India’s Afghan policy
Africa Today4 days ago
Republic of Korea offers support for smallholder farmers in Mozambique
Southeast Asia3 days ago
The new AUKUS partnership comes at the cost of sidelining France, a key Indo-Pacific player