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The Information warfare in the interpretation of Philippe Baumard and Jacques Baud

Gagliano Giuseppe



There is no doubt- as Baumard claims- that information warfare plays a fundamental role in today’s economy and society. Furthermore, its importance has led to the emergence of a new form of conflict and therefore led to a change in reasoning. Our highly-digitalized economies and society obviously present significant windows of vulnerability linked to the fact that the modern economic system cannot but be open and fluid. At any rate, the concept of information warfare – as is widely known – emerges primarily from American publications and emerges in the moment in which the legitimacy of information has been placed under discussion in the American context. Required to deal with significant budget cuts, the leading US federal intelligence agencies have attempted to justify the preservation of their budget by emphasizing the importance of protecting the nation’s economic security; and yet as early as the 90s, it had become clear that the logics of conflict present in the geopolitical sphere have been transferred to the context of the economic sphere in which nations must be capable of implementing strategies of dominance based on the control of both the information infrastructure and the flows of technological and economic knowledge.

A strategy that takes into account modern new needs must give careful attention to the vulnerability of critical information infrastructures (on the other hand, the rapid growth in computerized piracy has encouraged nations to create ad hoc organizations for the control and surveillance of the development of this new crime). Another observation regards the increase in the strong economic rivalry between nations that has lead to the fundamental apprehension that economic intelligence has become an authentic fact of life for the world’s leading industries; deeper knowledge of information mechanisms, in fact, becomes a fundamental element of success or failure. It is now precisely this crucial importance in economic context of the leading industries and multinationals that has compelled nations to officialize their approaches in the context of information intelligence. Even if the use of denigration, discrediting and disinformation campaigns has always been a part of both the political and economic world, in today’s world the acceleration of the data digitalization has created the need for both nations and certain companies to adopt offensive and defensive systems sufficient to the situation.

A large-scale disinformation operation waged against an industry or multinational corporation can create enormous economic damage. As known to psychological warfare experts, disinformation is certainly an offensive resource with highly particular characteristics because it is a sword that cuts in one direction only, its effects are particularly insidious and can be discovered only in a second moment, but above all, the objectives of disinformation are oriented to the loss of the adversary’s reputation and legitimacy on one hand and the loss of its financial support (in the case of companies, for example), on the other. Yet whereas in traditional conflicts the economy of forces was based on a relationship of inertia, and logistic superiority represented a fundamental dimension for either victory or defeat, in cognitive warfare, similar asymmetry cannot be imposed in the knowledge system, and above all, unlike traditional conflicts, information warfare has its own autonomy regardless of who constructs or sends the message.

Eliminating the spokesman of the message therefore does not modify the dimension of the cognitive conflict but on the contrary only strengthens the adversary. Furthermore, Anglo-American practices are based primarily on the need to immediately control the electronic sources that underlay the economic, political, and military decision-making system. In this strategic view, controlling the public news infrastructure assumes fundamental importance; in any case, a closer analysis shows that the control of the world’s information infrastructure is incompatible with its ample and de-structured way of diffusion in today’s world. The exponential growth of the information infrastructure does not permit the possibility for vertical or hierarchical coordination. Furthermore, the concept of strategic dominance is based on the ability of a state to prohibit or dissuade a rival nation from emphasizing its rules of conduct and on perception of reality.

This approach starts from the assumption that the global control of news flows infrastructure would permit the achievement of global economic and political dominion. In any case, this concept is revealed ingenuous because it ignores the fact that the control of the news differs from the formation of judgments and beliefs. Faced today with the emergence of cognitive warfare and the complexity and fluidity of information, traditional security services do not possess adequate culture because the belief system on which such systems are based is built on the collection of observable facts and the processing of such information: we have agents collecting information on one hand and agents making analysis on the other. This dual organization is certainly suited to traditional conflicts but is not adequate to cognitive conflict: the logic is completely different because due to the speed with which information moves only a very short time is available to control and analyze it this therefore requires rapid decision-making processes.

In other words, the capacity for interpretation and attribution of meaning in real time is the basis for cognitive warfare; furthermore, given that most non-state organizations are in fierce competition and have access to the same news from the same sources, it is highly improbable that a private or state-owned organization will acquire a decisive competitive advantage unless an improvement is made in the satellite control system over news and human information. After this clarification has been made, it must be repeated once again how crucial the control of the news flow is to victory and how mistaken it is to believe that merely destroying the adversary’s information infrastructure will suffice. On the contrary, the destruction of the latter can offer the adversary a greater degree of freedom or promote the use of alternative information tools in a context where – as is known – the distribution of information has been liberalized. Security services must realize that the current trend in worldwide information infrastructure is its Balkanization, or in other words, its dispersion and fragmentation. Efficiency in any case depends more and more on the mastery of decentralized cognitive capacity and less and less on the control of the information infrastructure. Their economy of forces in the context of modern political conflict lies on the mastery of very different cognitive systems and the imposition of a unified interpretation schema is not a strategy capable of providing fruit in the long-term.

Stating that Western Society depends- as Baud claims -on information is certainly an undeniable logical truth. An awareness of current events but also the ability to provide prompt, pertinent response has become an integral part of today’s society. Yet in regard to information warfare too much accent has been placed on the West’s growing dependency on information technology; in any case the real threats come not only from the technological sector but also the amount of influence wielded by information. Consider the fact that terrorism can be seen also as a way of communicating. At any rate, unlike traditional weapons, those of information warfare can be used whenever necessary both to serve economic interests and neutralize international competition. Furthermore, they can be placed into action very easily and adopted by both organizations and individuals. The extent of dimension of the information warfare depends on three other types of war:

information warfare or the war of numbers regarding the destruction of information infrastructure and that aims at paralyzing the adversary’s defense system;

the cognitive warfare with the objective of acquiring, circulating and integrating the information necessary to maintain greater knowledge than the adversary in order to gain an operative advantage;

the war of influence waged to manipulate both religious and public opinion in order to facilitate action against the adversary.

Even if these three aspects are autonomous they are in any case closely interlinked. It must now be forgotten that in the struggle against terrorism the West has all too often concentrated its attention only on the information dimension whereas the real vulnerability of democratic society lies in the context of the influence that represents, we repeat, the terrorism’s field of action. Yet intelligence must intervene in information warfare – as in any other form of conflict – as a useful element in making decisions and not as a weapon. There is no doubt, in this regard, that with the objective of learning all it can about the adversary, intelligence may prove useful to information warfare in revealing the enemy’s weaknesses and waging influence campaigns.

We would now like to dedicate our attention to cognitive warfare that includes all the methods and processes required to acquire, explore and distribute the information necessary in operative context. Acquiring information in all its forms, even computerized, is a part of warfare and implies not only the power of obtaining more news than the adversary but also faster access to the sources of information in order to act on the same with greater efficacy. Consequently, cognitive warfare includes measures for the camouflage and protection of information – the so-called passive measures – and also the instruments destined to deceive the adversary of one’s real operative intentions (the so-called active measures). Furthermore, cognitive warfare is an element that is also found both in the mechanisms of industrial management as a completion of the notion of economic intelligence and in knowledge management mechanisms and processes of the diffusion of knowledge through mechanisms of protection.

The war of influence is not only a fairly present threat but also lies at the base of numerous asymmetrical conflicts, and primarily regards the use of the media and the utilization of messages destined to influence or manipulate public opinion (or political decisions). Democratic society based on the free circulation of information does not accept – at least openly – an active practice of influence; despite this, our democratic societies are very vulnerable to information manipulation. Such manipulation is naturally not only made by nations but also by private pressure groups, and can play a significant role in influencing public opinion. Second of all, the influencing actions must necessarily be aimed at the achievement of strategic objectives, known jointly in both civil and military context, monitored to achieve specific psychological ends, and be founded on close cooperation between civil and military intelligence organizations; as it concerns actions of influence, they have one fundamental objective, in other words, the restoration or maintenance of the trust of the civil population in the authorities or the weakening of the adversary’s will to fight. In order to achieve these objectives efficaciously, such influencing actions must be conducted as if they were military operations and therefore on the basis of non-factious objective information.

Naturally enough, these objectives can be pursued through secretive operations that include propaganda and disinformation. On the other hand, increasing one’s own power advantage – also by denigrating or compromising that of the adversary through disinformation – has always played a part in the art of war. In an open and democratic society, the manipulation of public opinion is certainly possible, of course, but it must be implemented through new forms. In the context of the struggle against terrorism, information remains a determinant element, and must be developed through these three objectives during information warfare:

  1. a) there must be an information matrix upstream from the operative decision-maker, and this requires the ability to generate an awareness of the battlefield and to integrate this knowledge with the information necessary to wage war (which is substantially the ability to anticipate the enemy’s moves);
  2. b) the information matrix downstream from the operative decision that serves to acquire and maintain the technical means and the processes of command and conduct that permit any determined mission to be followed;
  3. c) the communication matrix between the state and public opinion regarding the management and perception of the conflict.

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A Sustainable Recovery In Gaza Is Not Foreseen Without Trade

MD Staff



Gaza has seen conditions steadily deteriorate over the last two decades, leading to collapsing of the economy and basic social services. While additional cash inflows are urgently needed to bring relief to the difficult living conditions, a lasting recovery depends on a concerted strategy to revive the Gaza economy through access to external markets and expansion of commercial activities.

A new World Bank report explores the nature of the rapid decline of the socio-economic conditions in Gaza and identifies what is needed to unlock sustainable growth. The report will be presented to the Ad Hoc Liaison committee (AHLC) on March 20, 2018 in Brussels, a policy-level meeting for development assistance to the Palestinian people.

While additional aid is needed to provide humanitarian relief in the short term and ease the fiscal stress, it cannot continue to substitute for long term measures,” said Marina Wes, World Bank Country Director for West Bank and Gaza. “Serious commitments by all parties are needed to spur growth and jobs by putting in place the right conditions for a dynamic private sector. Without addressing the constraints, Gaza will continue to suffer with a heavy toll on its population,” she added.

Donor aid is urgently needed in the short-term to address the recent liquidity squeeze and improve dire humanitarian conditions.

Recent economic data revealed a drop in Gaza growth from 8 percent in 2016 to a mere 0.5 percent in 2017 with almost half of the labor force unemployed. The drop is attributed to a decline in inflows that has weakened reconstruction activity and led to a sharp decline in the income of a quarter of Gazans.

Access and quality of basic services such as electricity, water and sewerage is rapidly deteriorating and posing grave health risks. An additional destabilizing factor is the possible cuts to UNRWA funding – one of the main providers of jobs and services in Gaza. In fact, the cuts could risk income loss to 18,000 staff, and even more when counting their dependents.

Additional aid will be needed to avoid financial exacerbations. The potential reconciliation with Gaza, a positive for the territories overall, could increase the expected financing gap for 2018 from USD440 million to USD1 billion. Measures proposed by the Palestinian Authority will not be enough to close the gap and it will resort to domestic sources of financing including debt from local banks and arrears to the private sector and the pension fund. This could eventually choke the economies of both the West Bank and Gaza with negative consequences on suppliers, banks and ultimately growth and tax generation.

In the long term, aid will not be able to provide the impetus for growth, nor can it reverse Gaza’s de-development. The current market in Gaza is not able to offer jobs and incomes leaving a large population in despair, particularly the youth. Gaza’s exports are a fraction of their pre-blockade level and the manufacturing sector has shrunk by as much as 60 percent over the last twenty years. The economy cannot survive without being connected to the outside world.

Any effort at economic recovery and development must address the impacts of the current closure regime. Minor changes to the restrictive system currently in place will not be sufficient. Proposed projects to increase the supply of water and electricity are extremely welcome, but unless there is an opportunity to boost incomes through expanding trade, the sustainability of these investments will be in doubt.

The report highlights necessary preconditions for a sustained economic recovery in Gaza. They include a private sector that can compete in regional and global markets and increase its exports of goods and services. Required actions include relaxing the dual use restrictions, streamlining trade procedures at Gaza’s commercial crossing and rebuilding trade links with the West Bank and Israel.  Effective governance systems and institutional strengthening under the Palestinian Authority’s leadership are also key for a sustainable recovery.

Donors can also help by offering innovative financing instruments that can mitigate risks holding back transformative investments by the private sector in Gaza.

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Brazil Must Strengthen Structural Reforms to Drive Growth and Productivity

MD Staff



A sustainable economic recovery in Brazil can only be achieved through a programme of structural reforms aimed at driving growth and productivity. This is the finding of a report, Brazil Competitiveness and Inclusive Growth Lab, published by the World Economic Forum, which summarizes recommendations from a multistakeholder group comprising key actors and experts from the public and private sectors and academia. The report identified the main priorities for achieving higher growth and a more inclusive economy in Brazil with a view to informing the country’s economic strategy. The process was facilitated by the World Economic Forum in collaboration with the Ministry of Industry.

While Brazil’s economy is on a path to recovery, the Brazil Competitiveness and Inclusive Growth Lab report finds that over-reliance on its large domestic market and commodities exports has led to it falling behind other large emerging markets in productivity growth. Data from the Forum’s Global Competitiveness Report 2017-2018 suggests that important reasons for this are the high costs of doing business, the challenges for effective innovation and the relatively poor integration into global value chains of Brazil’s economy, which imports and exports considerably less than regional peers Mexico and Colombia and all the other BRICS economies.

According to the report, Brazil needs to put in place a new generation of reforms and public policies capable of addressing the high production costs, weak competence within industries, higher prices to consumers and low overall competitiveness, as all these factors lead to loss of potential wealth the country needs to raise living standards.

“The Competitiveness and Inclusive Growth Lab initiative in Brazil provides a successful example of using a multistakeholder approach to elaborate concrete and meaningful policy solutions to complex challenges. We hope the present experience will guide and promote future collaboration between the public and private sectors in Brazil,” said Børge Brende, President, Member of the Managing Board, World Economic Forum.

“Improving the business environment, deepening the integration of our economy with the rest of the world and creating a robust innovation ecosystem are the main building blocks of a more productive and competitive Brazil. This report presents a consensus roadmap to untap the potential of Brazilian economy,” said Marcos Jorge de Lima, Minister of Industry, Foreign Trade and Services of Brazil.

The recommendations of the multistakeholder group include:

Integration to global value chains: Recommendations in the report focus on improving market access, implementing trade and investment facilitation policies and improving the tax environment for trade, including a comprehensive analysis and review of Mercosur’s common external tariff (CET).

Innovation: Brazil still lags behind other leading economies in innovation. Better integration of policies and coordination between currently fragmented innovation centres would help to address this.

Public sector efficiency: In the Global Competitiveness Index, Brazil’s public sector underperforms the Latin America average, which in turn lags far behind the OECD average. Recommendations to improve efficiency centre on systematic integration of monitoring and evaluation mechanisms, allowing greater facility to reallocate investments in more productive sectors. This would also generate greater accountability and trust.

Reforming the business environment: A heavy regulatory burden, infrastructure deficit and tax system have all taken a toll on Brazil’s productivity. Delivering institutional and judicial reforms to reinvigorate domestic and foreign competition are needed to address this. To this end, the report examines a number of promising initiatives already being implemented by the Brazilian government.

The Forum’s Competitiveness and Inclusive Growth Lab Brazil is an ongoing multistakeholder initiative to support the design, launch and implementation of an actionable agenda to increase competitiveness. Like previous country experiences in Colombia and Mexico, its aim is to facilitate this by helping to build multistakeholder coalitions that comprise leaders from government, business and civil society.

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Consumer Economics Are Driving Retail Industry Bifurcation

MD Staff



With retail sales increasing 3.5 percent in 2017, compared to a gross domestic product growth rate of 2.3 percent the same year, the retail sector is showing signs of healthy growth thus the so-called ‘retail apocalypse’ is a myth, according to a new study from Deloitte. The study, “The great retail bifurcation: Why the retail “apocalypse” is really a renaissance,” found that the retail sector is healthy and shows strong signs of growth. Rather than a battle of online against brick-and mortar, Deloitte found that retail is changing in line with consumer income bifurcation, with both high-end and price-conscious retailers seeing revenues soar, growing 81 percent and 37 percent, respectively, while those in the middle realized a mere 2 percent increase in sales over the past five years.

“Despite the popular narrative, the ‘retail apocalypse’ is far from reality,” said Kasey Lobaugh, principal, Deloitte Consulting LLP and the report’s lead author. “Brick-and-mortar retail is not on or near its deathbed. In fact, we’re seeing retailers open new stores at an astounding pace, and physical retail is growing alongside digital. Rather than witnessing the demise of retail, our study shows a dramatic change in line with the impact of consumer bifurcation along economic lines. While specific retailers may see an apocalypse, others see opportunity.”

Based on a survey of more than 2,000 consumers and an analysis of a large collection of US-based publicly traded retailers, the study examines a growing disparity between consumer income cohorts and highlights the impact of this economic bifurcation on retailers.

Consumer income bifurcation defies traditional economic metrics
While strong economic indicators paint a promising portrait on the surface, the study looked deeper and found massive gaps in consumers’ discretionary spending power. Incremental income generated since the recession has disproportionately gone to high-income households, with virtually all income growth between 2007 and 2015 going to the top 20 percent.

Deloitte found that the household economic health correlates to consumer spending behavior. Key economic findings from the study include:

  • Economic well-being: Just one-in-five surveyed consumers (20 percent) are better off in 2017 than they were in 2007 in terms of disposable income, with little to spend on discretionary retail categories. Overall, four in five consumers (80 percent) have fewer funds for traditional retail segments such as apparel. Alongside this trend, high-income consumers are 10 percent more likely to report spending more over the last year.
  • Rising costs: Faced with stagnant levels of income, lower-earning consumers have seen the costs of nondiscretionary items skyrocket: health care expenditures have risen 62 percent, education 41 percent, food 17 percent and housing 12 percent, according to Deloitte’s analysis of reports from Bureau of Labor Statistics.
  • New expenses: Modern consumer essentials like mobile phones and data plans now take up an increased portion of discretionary spending, stealing share from traditional retail categories. Low-income consumers feel the brunt of the impact, spending 3.6 percent of their income on digital devices and data, compared to just 0.71 percent for high earners.

“Households have diverged along economic lines and now people’s respective income levels are steering their behaviors and dictating the success of retail segments,” said Robert Stephens, senior manager, Deloitte Consulting LLP and co-author of the study. “More affluent shoppers have fueled high-end retail as their income and net worth have grown, while lower-earning consumers, faced with growing expenses and dramatically less disposable income, have turned toward price-conscious stores. Retailers that try to court all consumers will likely be challenged as income bifurcation leaves different shoppers with differing motivations.”

Retail isn’t dying, and premier and low-price are thriving
In line with consumer bifurcation by income level, Deloitte found the retail market is also bifurcating along economically-driven divides. Through an analysis of publicly traded retailers, Deloitte defined three retail cohorts: premier retailers that deliver value via premier product and experience offerings; price-based retailers that deliver value by selling at the lowest possible prices and clearly communicating that proposition to customers and balanced retailers that deliver value via a balance of price and/or promotion.

Examined side by side, these three groups offer differing narratives that align with income-driven changes in consumer behavior:

  • More stores are opening than closing: From 2015 to 2017, price-based retailers gained 2.5 stores for every store balanced retailers closed.
  • Revenues have grown: Premier retailers have seen 40x more revenue growth than that of balanced retailers over the last five years, with revenues soaring 81 percent versus a mere 2 percent increase for balanced retailers. Price-based retailers, meanwhile, have seen their revenues steadily increase 37 percent over the same period.
  • Sales climb overall: Premium (8 percent) and price-based (7 percent) retailers’ sales rose in the past year, while sales of balanced retailers declined by 2 percent.

Income bifurcation Impacts consumers’ category, channel and spend decisions
Income bifurcation has triggered differences in consumer shopping behavior between economic groups. Beyond their actual spending levels, these two groups also differ in how and where they make purchases:

  • Preferred formats: Low-income consumers are 44 percent more likely to shop at discount retailers than other groups. These consumers are also more likely than others to shop at supermarkets, convenience stores and department stores.
  • Channel choices: The majority (58 percent) of low-income consumers are choosing to shop in store, while 52 percent of high-income consumers prefer to shop online. High-income consumers were also 42 percent more likely to report an increased propensity to shop online over the prior three months.
  • Shopping around: In-store spending fragmentation – or the number of retailers a consumer regularly shops – is 17 percent higher amongst high-income consumers. Fragmentation is even more exaggerated online, as affluent consumers are 40 percent more fragmented for online retailers than consumers in the lowest income cohort.

The millennial money myth
While millennials are often lumped together and portrayed as the source of disruption, Deloitte found that for the most part, millennial behavior (by income group) is virtually indistinguishable from other generations. Low-income millennials track closely with all other generations when it comes to whether they have spent in stores recently (79 percent and 81 percent, respectively), and in the middle-income cohort, there’s no difference between millennials and other generations, with 81 percent of each group having made purchases in-store.

However, high-income millennials, who make up less than one-fifth (19 percent) of the total millennial generation and just 6 percent of the population overall, skew perceptions of Gen Y as a whole. High-income millennials are 24 percent less likely than all non-millennial shoppers to shop in a store, and may be the source of the idea that millennials are the end of brick-and-mortar retail. When averaged together, the high-income shopper’s behaviors skew the averages for the entire millennial group.

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