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UNWTO Deepens Tourism Cooperation with the European Union

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Advancing sustainable tourism across Europe is at the centre of an agreement signed today between the World Tourism Organization (UNWTO) and the European Parliament. During his first official visit to Brussels (27-28 February), UNWTO Secretary-General, Zurab Pololikashvili, met with the President of the European Parliament, Antonio Tajani, the European Commissioner for Internal Market, Industry, Entrepreneurship and SMEs, Elżbieta Bieńkowska as well as the Vice-Chair of the Committee on Transport and Tourism and Responsible for the Tourism Task Force, Istvan Ujhelyi and the representatives of the European Tourism Manifesto. Addressing the Tourism Task Force of the European Parliament Mr. Pololikashvili highlighted the need to enhance integration, connectivity and technology to maximize the role of tourism in creating jobs and stimulating growth in the European Union (EU).

Europe is the world’s leading tourism destination receiving half of the world’s 1.3 billion international arrivals. In 2017, international tourism in Europe grew 8%, one percentage point above the world average, totalling 671 million tourists.

During the signing of the agreement, Mr. Pololikashvili stressed how “the best way to ensure tourism’s positive impact for its people is by working closely with the European Parliament as the representative of the people of Europe”. “Today we are becoming stronger partners in our work to make tourism, and cultural tourism in particular, a driver of prosperity, opportunity, and better livelihoods across the EU”, he added.

UNWTO and the EU Parliament will work on promoting good practices and the sharing of knowledge and experiences on the ground. The agreement coincides with 2018 as the European Year of Cultural Heritage and is an opportunity to highlight the relevance of cultural tourism, which is an outstanding travel asset in the EU countries.

“Over the next 10 years, tourism can create more than 5 million new jobs, not least because the number of tourists is set to double to more than 2 billion. Europe must not let this opportunity pass by. Through the growth of tourism, we can offer real prospects for the new generations and boost strategic sectors of the economy, such as transport, trade, luxury goods, shipbuilding, construction, agri-foodstuffs and the cultural and creative industries” said Antonio Tajani. “We can’t just wait for this to happen by itself. We must work, including with UNWTO, to improve our competitiveness and our skills, to face the challenges of digitalisation and to promote Europe as the world’s number one tourist destination”, he added

EU tourism and the EU-China Tourism Year

The UNWTO Secretary-General met with the European Commissioner for Internal Market, Industry, Entrepreneurship and SMEs, Elżbieta Bieńkowska and exchanged views with the members of the Tourism Task Force of the European Parliament and with the public and private stakeholders assembled around the European Tourism Manifesto.

On the occasion, UNWTO Secretary-General stressed the importance of working in collaboration with the European institutions on key priorities: sustainability; innovation and technology; safety and security; and education and job creation.

Addressing the EU–China Tourism Year Parliamentary Day, which celebrated the EU-China Tourism Year, Mr. Pololikashvili said “This year comes as an opportunity to make Europe the best global destination for Chinese tourists and to use tourism to increase understanding between Europe and China”.

According to the European Travel Commission, 12.4 million Chinese tourists visited the EU in 2017. With an average above one million per month and considering the prospects of growth, the impact of Chinese tourists on EU tourism is relevant factor for European tourism development and bilateral relations with China.

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Google partners with UNWTO on Digital Skills Development

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Fostering knowledge, education and growth in tourism, is at the centre of a partnership announced today between Google and the World Tourism Organization (UNWTO). Google will support UNWTO members in addressing the new digital trends and transformation challenges faced by tourism and needed by the sector, to fully harness its development potential and contribution to sustainability.

Digital skills are crucial for competitiveness in tourism, a sector characterized by technological change and the generation of new business models.

“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili. “Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.

Lutz Behrendt, Travel Industry Leader, from Google  said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”

A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the world`s leading travel trade fair, the event underscored that digital skills development remain a major priority for destinations around Europe.

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Overtourism? New UNWTO Report Offers Case Studies to Tackle Challenges

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The World Tourism Organization (UNWTO) released today the report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions: Case Studies’, choosing ITB Berlin as the fitting backdrop to address a pressing topic before the global tourism sector. The report provides examples of specific measures being implemented in cities across the Americas, Asia and the Pacific and Europe.

A total of 18 case studies assembled in the report are the follow-up to the general approach laid out in the previous publication ‘Overtourism’? – Understanding and Managing Urban Tourism Growth beyond Perceptions’. Launched in September 2018, it examines how to manage tourism in urban destinations to the benefit of visitors and residents alike, offering a wide range of strategies and measures for a better understanding and management of challenges and opportunities.

“Urban tourism is multifaceted and requires a city-wide strategy with cooperation between all stakeholders and the inclusion of tourism in the urban agenda”, said UNWTO Secretary-General Zurab Pololikashvili. “Sustainable and inclusive cities must mean creating cities for all: citizens, investors and visitors”, he addedd.

As acomplement to the conceptual approach, the report presented today looks into concrete case studies from Amsterdam, Antwerp, Barcelona, Berlin, Besalú, Cambridge, Dubrovnik, Edinburgh, Ghent, Hangzhou, London, Lucerne, Macao (China), New York, Lisbon, Seoul, Porto, Prague and Venice,.

The examples show that there is no ‘one-size fits all’ measure to tackle overtourism, and that any successful destination management strategy needs to be context specific. Although this might not come as a surprise, there is a connecting thread between the fundamental challenges: congestion in specific locations and sites at specific moments, mobility, pressure on infrastructure and resources, decrease in ‘place’ authenticity and impact on social fabrics and residents daily lives.

Consequently, the most common measures currently being implemented by destinations relate to the dispersal of visitors within the city and beyond, showing the pressing need to manage tourism congestion in certain areas and attractions. Measures with the aim of improving the city infrastructure and facilities are also frequently mentioned, reflecting the fact that many challenges are linked not only to the growing number of visitors but also to the pressure placed by residents, commuters and tourists on the city’s resources and services.

The Overtourism reports were produced in collaboration with the Centre of Expertise Leisure, Tourism & Hospitality (CELTH), Breda University of Applied Sciences, and the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

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Tourism: Women Taking the Lead

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To mark International Women’s Day 2019 UNWTO, in collaboration with UN Women, the German Cooperation Agency (GIZ), World Bank Group and Amadeus, has today released preliminary findings of the Global Report on Women in Tourism, Second Edition.

ITB Berlin, the world’s leading trade fair, provided the backdrop to announcing The Global Report. The initial results indicate that across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses:

The majority of the tourism workforce worldwide is female

Tourism offers greater opportunities for women’s entrepreneurship than the wider economy

Tourism policies are increasingly addressing gender-equality

Research has also shown more and more women are challenging gender stereotypes in the sector. In Morocco women have been issued tour guide licenses for the first time. An airline in the UK has doubled the number of female pilots they employ. Uganda’s Hotel Owner’s Association is now lead by its first female CEO, Jean Byamugisha.

These are but a few examples which can be found around the world. Together, they add up to a growing trend.

Technology has also been an important factor for empowerment, providing women with more training opportunities and stimulating entrepreneurship through easier access to the tourism market.

In the public sphere, policy-makers are waking up to the importance of gender equality in tourism putting measures in place to ensure women fairly share the benefits that tourism can bring.

Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said that “tourism is leading the charge for female empowerment all over the world”.

He added: “UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”

UNWTO is compiling the second edition of the Global Report on Women in Tourism in collaboration with UN Women, GIZ, World Bank Group and Amadeus. These preliminary findings have been released to mark International Women’s Day 2019. The full report will be published in Autumn 2019.

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