Since enterprises are at the frontlines of geo-economic competition, they must learn how to deal with state influence in this field. They need to acquire a global understanding of the business environment and to develop new strategies to tackle stiff competition. In order to bend market rules and beat competition, economic actors developed new aggressive strategies on the model of military knowledge and underground operations.
The new competitive practices are no more aimed at adjusting to or anticipating other enterprises. Their goal is transforming the operating context and subverting the balance of power through imposing a given enterprise’s rules on its competitors. The final objective is eliminating competitors or at least preventing them from entering the marketplace.
These practices are based on the systematic acquisition of information and on its use for hostile purposes. In order to pursue innovation, export or acquire more market quotas, it is necessary to understand the business environment and to put in place effective operations. The new economic practices are therefore featured with harsh competition to dominate information platforms. The United States offers many examples of the use of offensive operations to reach commercial purposes.
In this context, companies go beyond the mere search of information. They aim at manipulating the facts through new offensive techniques of economic warfare targeting new markets and destabilizing competitors. Here are some examples of competitive strategies used for hostile purposes: offensive benchmarking (attacking a product through counterfeiting), lobbying, social learning, stretch marketing, (acquiring control through regulation, humanitarian intervention, civil and military operations and economic warfare). These practices date back to the end of the Cold War, when economic and cultural clashes replaced military and ideological conflicts.
Benchmarking consists in a comparative evaluation of services or procedures of the most successful enterprises, studying their strengths and weaknesses and identifying possible actions to match or surpass them. Benchmarking can be used for offensive purposes in order to destabilize competition through reaction tests: an alleged client evaluates all the aspects of the service provided and the weaknesses of the system; in some cases, this person purposely provokes accidents in order to have more time to study the situation. Repeated accidents clearly compromise the image of the competitor and obstruct its activities.
As far as counterfeit is concerned, it is true that copying existing products and improve them is the foundation for progress. However, some companies can decide to copy some products while decreasing their functionality, therefore realizing low quality artifacts that acquire some of the market quotas of the original product. The problem emerges when these counterfeit goods do not respect safety norms and became dangerous for the market, with a negative impact on the company producing the original goods.
Lobbying indicates all practices aimed at influencing – directly or indirectly – political, legislative, regulating actors in order to assert a given economic interest. More and more companies are adopting lobbying strategies to defend and promote their interests. Lobbying itself not only is a reprehensible activity, but its systematic use can turn it into a dangerous weapon for economic and cultural competition.
Social learning is another technique to conquer new markets that consists in an accurate psychological action setting up opinion trends to influence decision-making. Through providing what seem to be purely education services – often addressed to the future leadership of a given country – social learning techniques influence public opinion and installs a dependency relationship with the country providing social learnings services.
Stretch marketing originally consisted in coordinating Chinese family networks for business development in any field. Nowadays, this term indicates a careful observation of 1) a given socio-economic market and 2) the information exchange within a given group of partner enterprises, through which a given enterprise can better exploit its business opportunities. Therefore, on the one hand stretch marketing allows anticipating the client needs through controlling information; on the other hand, stretch marketing prevents competitors from enter the market through the sharing of both offensive and defensive techniques within a given group of partner enterprises.
Lobbying and social learning practices contribute to increasing international regulations that lead to the indirect acquisition of new market quotas. These rules represent a competitive weapon to perform technical-economic dominance practices because they prevent the other actors of the system from operating freely. This can be easily observed on the military level with the imposition of the inter-operability: pursuing a maximized standardization of military materials within NATO countries leads to the imposition of a given product or industry on the others.
Another aspect to take into account is humanitarian intelligence. In recent years, several economic domination strategies to conquer the market of developing countries have disguised as humanitarian and development missions. It is true that development markets have impressive growth potential and can count on natural resources that the West is interested in. As a result, Western countries continuously engage in humanitarian operations and development project in order to obtain long and medium term economic advantages. Besides NGOs, there are a number of governmental organizations that combine their humanitarian mission with strategies pursuing political and economic goals.
Since developing countries often experience the devastating consequences of war, civil-military co-operations (COCIM) aim at leading the country out of the crisis situation and take care of the needs of the population. However, COCIM operations are often used to conquer the infrastructure market and acquire contracts to provide services and materials for the reconstruction of the country, while profiting from public funding. It is possible to observe that as soon as a conflict ends, companies from all over the world compete to get their share in the reconstruction of the country and they rush there in order to quickly identify its needs and to influence the terms of contracts. In order for this strategy to work, military personnel should be accompanied by experts like doctors, engineers, businessmen, teachers, sociologists, ethnologists etc., that provide a better understanding of the region together with its religious, cultural, and linguistic features.
Lastly, manipulation is also an offensive strategy and it relies on the key role played by the media. Information war can easily build or destroy the image of a given company or country through the planned and targeted use of information and telecommunication channels. Information war is based on using false information both to control and protect information sources, and to prevent the opponent from reacting. These subversive disinformation or propaganda techniques can be easily performed in every communication channel, especially the Internet. In this situation it is important to rapidly react with counter information practices and occupy media space with dominant strategies.
At the present moment in which we witness a real war of knowledge, no company is immune from this kind of competition attacks.
The Upcoming Recession and its Ramifications on the World Economies
The recent decision of the new head of Twitter, Elon Musk, to sack approximately 50 percent of the workforce is only indicative of the recession that is glooming over the world. The story of Twitter is just one example among many visible ones. Almost all the major firms around the globe have or are planning to lay off employees, including Microsoft, Meta, Tencent, Xiaomi, Unacademy, etc.
According to a comprehensive study titled ‘Risk of Global Recession in 2023 Rises Amid Simultaneous Rate Hikes’ by the World Bank, all the nation-states are tilting towards a cascade of economic crises in global financial markets and emerging economies, leading to long-term damages. The report blames central banks around the globe for raising interest rates to tackle inflation caused due to the Coronavirus pandemic and Russia’s aggression on Ukraine in the European arena. The report states that even raising the interest rates to an unprecedented high not seen over the past five decades will be insufficient to pull global inflation down to the pre-pandemic levels. It further instils the need to focus on supply disruptions and subside labour-market pressures. The President of the World Bank Group, David Malpass urged policymakers to focus on boosting production instead of cutting consumption and make policies that generate auxiliary investments, improving productivity and capital allocation, which are crucial for growth.
Economics 101: Recession
Amidst the pandemic, many states released relief and stimulus packages that heavily leaned on measures to expand liquidity, such as loosening lending restrictions or reducing repo rates (the rate at which commercial banks borrow money from the central bank) as well as reverse repo rates (the rate at which commercial banks lend money to the central bank). China was the first state to act upon these stimulus measures to counteract the disruptions caused by the covid, followed by Japan, the EU, Germany, India and so on. Though the measures helped economies absorb the pandemic’s impact, one major drawback was increased demand due to induced money flow in the market, leading to inflation.
Inflation, defined as the rate of increase in prices of general goods and commodities in a given period of time, can be caused by multiple factors. A shortfall in aggregate supply, one of the most common factors, can lead to excessive demand pressures in the market. To curb inflation, central banks often tweak or change the fiscal and monetary policies of the nation. Increasing the interest rates is one such measure, as it tightens the economy’s banking system and thus contracts the flow of money, reducing already high demands. However, suppose only the rates are increased without substantial reforms in line with resetting the supply chains, increasing production and overall growth to meet the demand; in that case, a country may move towards a recessionary period. Therefore, alongside rising rates, a nation must diversify its suppliers, invest in technology (without increasing the debt burden), and focus on self-reliance while sustaining employment.
The International Monetary Fund (IMF) defines recession practically as the fall in a country’s Gross Domestic Product (GDP), i.e. a decline in the value of all the produced goods and services in a country for two consecutive quarters. Simply, a recession is a period of massive economic slowdown. Pointing at a specific moment when a recession occurs is almost impossible and futile. However, a few indicators, like the downfall of GDP and public spending, increased unemployment, and a decline in sales and a country’s output, generally point towards an upcoming recession. To sum up, there are various ways for a recession to start, from sudden shocks to the economy and excessive debt to uncontrolled inflation (or deflation) and non-performing asset bubbles.
The Stumbling Economies
According to IMF Managing Director Kristalina Georgieva, “First, Covid, then Russia’s invasion of Ukraine and climate disasters on all continents have inflicted immeasurable harm on people’s lives.” One-third of the world economies, including the United States, Europe and China, are expected to contract in the subsequent quarters.
For US economists and forecasters, the recession is no longer about ‘if’ but ‘when’. The decision of the Fed (US Central Bank) to increase rates to cool inflation without inducing higher unemployment and an economic downturn has only shrunk the possibility of a ‘soft landing,’ which occurs when the tightened monetary policies of the Fed reduce inflation without causing a recession. Nouriel Roubini, one of the few economists who rightly predicted the financial crisis of 2008, also claims a prolonged and inevitable recession in 2022 that will last till 2023. Economists expect a growth rate of 0.4 percent in the fourth quarter of 2023 as opposed to the fourth quarter of the previous year, and in 2024, they expect the economy to grow at 1.8 percent. The rate of unemployment is expected to rise to 3.7 percent in December this year and to 4.3 percent in June 2023, compared to 3.5 percent in September.
Like the US, Europe was also under the impression that the economic situation would improve without a recession. Assumptions of subsiding or transitory inflation due to solid businesses, enough public savings and adequate fiscal adjustments turned out wrong for the European economies. The Euro area (5.1 percent), and the UK (6.8 percent), are among the countries with the most expected output loss. Europe has mainly been affected by the Russian war on Ukraine and the resulting oil and gas disruptions leading to an ‘Energy War’ against the former. Similarly, China doesn’t lie far from them, with an expected output loss of 5.7 percent in 2023. Zero Covid Policy, coupled with the mortgage crisis and exodus in the manufacturing sector, has led to the economic slowdown of the Asian giant.
Impact on the Indian Economy
India reported a growth of 13.5 percent in the April to June quarter and became the world’s fifth-biggest economy, taking the spot of Great Britain. However, this growth results from the nation’s shutdown amid Delta-driven covid lockdowns during previous quarters and not because of the significant improvements in the economic activities. India needs to focus on skill-based human development projects to unleash its economic potential and effectively utilise its demographic dividend. However, India is not immune to the global slowdown. It is expected to face an output loss of 7.8 percent in 2023.
Indian CEOs are also expecting a decline in the growth of companies, but the economy is expected to bounce back in the short term, according to KPMG 2022 report. Moreover, 86 percent of CEOs in India expect an impact of up to 10 percent on earnings in the next 12 months. Reducing profit margins, boosting productivity, diversifying supply chains, and implementing a hiring freeze (worst case, layoff policies) are a few steps firms can take to weather such challenges.
India, thus, needs to tap the potential of start-ups and small enterprises, as opposed to just established firms, by expanding and enhancing the private sector’s access to capital investments and curbing environment-related risks. Reforms in dispute resolution mechanisms are also long overdue, evident through the Ease of Doing Business report, where India ranked 63rd out of 190 countries worldwide. India needs to prove its worth by showing investors that not only can their money achieve decent returns, but it is safe in Indian soil as well.
The stand on India’s future remains split. The global rating agency S&P claims that India will not face the true and horrifying brunt of the global recession thanks to its decoupled economy with huge domestic demand, healthy balance sheets and enough foreign exchange reserves. On the contrary, according to the Japanese brokerage firm- Nomura, policymakers are misplaced in their optimism about India’s growth trajectory. Its economists assert India’s estimated growth at 7 percent in FY23, which is at par with the RBI’s revised forecasts, but it also predicts a sharp decline to 5.2 percent in FY24. This estimated growth doesn’t align with India’s commitment to becoming a 5 Trillion USD economy.
UNCLAD’s Trade and Development Report 2022 projects global economic growth will plunge down to 2.5 percent in 2022, followed by a drop to 2.2 percent in 2023, costing the world a loss of more than 17 trillion USD in productivity. It further warns that the developing nations will be most vulnerable to the slowdown resulting in a cascade of health, debt and climate crises. Regarding the proportion of revenue to public debt, Somalia, Sri Lanka, Angola, Gabon, and Laos are the worst-hit countries, evident through the excessive inflation these states face.
Similarly, Indian fuel and food commodities prices have increased, but India’s sturdy performance when other countries are struggling can be attributed to its efficient policies. India does not have a perpetual external debt burden to hamper its growth. In addition, the government has focussed on developing the industrial and service sector to promote jobs and increase savings, especially after the Pandemic, to revitalise the Indian economy. Domestically, the government has provided effective social safety nets to ensure healthy livelihood for the population.
Despite these factors, India must realize and accept the harsh reality of the upcoming turbulent times. India may have a decoupled economy, but the world is one interlinked system. Global slowdowns will lead to a recession in India as well, whose effects are becoming more and more visible with each passing day. Major tech firms in India like Wipro, Tech Mahindra and Infosys have revoked their offer letters to young freshers, while others have started laying off employees amidst the fear of global recession. Irrespective of whether India becomes the “fastest growing economy” in the end, even a modest growth rate of about 5 percent will push millions into poverty in a country like India. It’s only imperative to realise that a depreciating currency and elevated inflation will hit the poorest the hardest, and India must be prepared to deal with this challenge.
The Revival of China’s Supply and Marketing Co-op: A Countermove to Asia Pivot 2.0?
The Indo-Pacific Economic Framework for Prosperity (IPEF) was launched in the wake of President Joe Biden’s Asia trip this May, signaling the commencement of “Pivot to Asia 2.0” on the economic dimension. In the following months, China has accelerated to revive, despite being dubbed as “re-emergence”, its decades-old supply and marketing cooperatives—a Mao-era institution that once served as the engine of Chinese planned economy in the 1950s. The rebooting of the co-op system was actually initiated as early as 2016, but its recent sudden expansion across the country has provoked suspicion that China is reversing its market-reform efforts, and more importantly, it could be used as a pre-mobilization training by China to counter the increasing pressure from America or even to prepare for military operations targeting Taiwan.
China’s Co-op System in the 1950s: An Outgrowth of Geopolitical Threats
The first few years after the 1949 Chinese revolution is often portrayed by Beijing as a period fraught with internal and external threats—internally, a dearth of qualified infrastructure and urban workforce for industrialization; externally, the Korean War and intermittent border conflicts with Cambodia, Vietnam, and India. Consequently, China was forced to prioritize the development of heavy industry with the help of Soviet Union. The result of the rapid industrialization led by state-owned enterprises was the food shortage in cities due to the huge influx of farmers into urban areas. In order to efficiently balance the circulation of food and industrial products between urban and rural areas, the supply and marketing co-op system was born.
A year after the termination of Soviet aids to China in 1957, Beijing transformed its supply and marketing co-op system to a more centralized Commune System in the name of improving the “self-reliance” of poor communities to solve the issues of impoverishment. Later that same year, China triggered the second Taiwan Strait Crisis by initiating an artillery bombardment of Taiwan’s front-line islands, Quemoy and Matsu. Even though there was no direct evidence showing that the nearly decade-long collectivization movement in the 1950s was designed in the first place to target Taiwan, it was still an outgrowth of a grim geopolitical circumstance China believed it was in. Therefore, it is not difficult to understand China’s motivation to revive the Co-op system today.
Co-op 2.0: Decoupling from the U.S. and Targeting Taiwan?
The recent Biden-Xi meeting during the G20 summit may have sent a positive signal to the world that a period of détentebetween the U.S. and China could be expected in the near future, but a real breakthrough in their systematic competition may take a much longer time. With the successful implementation of the Regional Comprehensive Economic Partnership (RCEP) this year, China’s economic influence could be further projected in the region, which would largely bolster China’s confidence that building a regional trade bloc to exclude U.S. influence is feasible. China’s plan of becoming economic autarky, as having been framed as “internal circulation” , may be a workable cause so that a self-reliant China would no longer needs external demand to be a major driver of its economic growth.
Following the recent revival of Quadrilateral Security Dialogue (Quad) and the establishment of AUKUS, the announcement of IPEF by the United States undoubtedly reaffirm China’s conviction that it is again caught between a rock and a hard place the way it was in the early 1950s—external challenges with intensifying geopolitical tensions and internal downward economy compounded by its unwavering “zero Covid” policy. Consequently, the rebooting of the supply and marketing cooperatives was initiated with the hope to pave the way for a grand duel strategy in the future: externally, further decoupling from global economic system dominated by the U.S. and its western democratic allies; internally, tightening the government’s grip on the economy to weather international sanctions that could be imposed by western countries.
It is without doubt that Taiwan Strait is the most probable battlefield should any hot wars initiated by China in the years to come. In spite of speculations that Russia’s setbacks in Ukraine may thwart China’s potential aggression against the self-governing island, Xi Jinping’s Taiwan ambition did not seem to take a hit. Instead, his historic third term as the top leader of China appeared to inject a shot of adrenaline to his “wolf-warrior” warmongering proclivity. Not only did the 20th Party Congress deliver a work report that manifested “the most authoritative” evaluation of China’s Taiwan policy, but Xi’ recent portrayal of China’s geopolitical situation as “unstable and uncertain” was a message sent to the United States and Taiwan that any provocative initiatives from them could be greeted with China’s forceful responses.
However, that type of forceful responses would come at a cost as having been seen in Russia’s case. Having learned from from Russia’ lack of economic preparation for international sanctions, Beijing realizes the importance of planning ahead. Thus, the supply and marketing cooperative system would function as a practical drill for China’s need to transform its socialist market economy to wartime economy for possible military confrontations with the U.S. and Taiwan.
Implications for Counterstrategies of the U.S. and Taiwan
The legislation of America’s new export controls of semiconductor chips may have landed a huge blow to the China’s hope to save its economy via high-tech industry, but it is not likely that the U.S. would directly respond to the intentions behind China’s Co-op 2.0 other than continuing to proceed the advancement of IPEF. Apropos to certain bilateral trade issues, the Biden administration may even favor a temporary ceasefire with Beijing, not only for the urgency to tackle the ongoing inflation, but also for the 2024 presidential election.
On the other hand, Taiwan can actually make the most of America’s “Pivot to Asia 2.0” to win itself more bargaining chips. First, despite being denied membership, Taiwan can still take advantage of the support from its allies inside of American congress to seek active participation in IPEF under the name of the “Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu”, the same title it uses as a member of the WTO. Second, it should put more efforts to promote the “Chip 4 Alliance” which is comprised of the United States, Taiwan, Japan, and South Korea, and strengthen technological ties with more European democracies. Last, it can seek more strategic dialogues with the new Republican-dominated congress. Compared to his predecessor, the would-be House Speaker, Kevin McCarthy, holds a tougher stance toward China and has already set to form a special committee to contain Beijing. Taiwan’s active interactions with the new American congress would be helpful to increase its strategic value to both U.S. China policy and U.S. partisan politics in the following two years.
Who can live in England with less than £3 a week?
A study from the Joseph Rowntree Foundation found that 7 million families in England have gone without things like heating, toiletries or showers this year. Gheorghe, for her part, sometimes eats just one meal a day. And this Elena Gheorghe had never eaten at a food bank until this year. But like millions of people in the UK, she has watched her daily expenses eat up more and more of her income, and she ran out of corners to cut. That’s a story from Bloomberg.
As they’ve watched double-digit inflation degrade their paychecks, millions of people in the UK have for the first time found themselves in a similar position. Over the last nine months, the share of UK households with little or no discretionary income has doubled from 20% to 40%, according to Asda Income Tracker data.
Many have gone into debt paying for things other than food and housing. Others are cutting back on essentials. “It’s hard to feel anything but despair,” said Abigail Davis, a social policy researcher at Loughborough University who has studied poverty and inequality for 22 years.
This is but a slice of the cost-of-living crisis that the UK’s new Prime Minister, Rishi Sunak, will have to contend with as he takes office.
Britons across income levels face a foreboding combination of energy, mortgage, and pension crises. More than half of UK adults were finding keeping up with their bills a heavy burden this spring, according to the Financial Conduct Authority. Mortgage payments are already rising and the number of people either behind or struggling to pay rent has spiked by 45% since April, according to housing charity Shelter.
But the economic pain hasn’t hit all equally. Poorer people have disproportionately seen their spending power evaporate. That’s partly because those groups tend to lay out a bigger share of their income for essentials, such as food, whose prices have sky-rocketed.
The current political turmoil has only created more uncertainty over if and how the government will address skyrocketing prices.
Half of independent food banks in the UK say they either won’t be able to help everyone who reaches out to them, or they’ll have to cut the amount of food they’re giving out this winter, according to a survey by the Independent Food Aid Network.
…Britain lived ‘well and richly’ as long as the Crown plundered in India, Africa while stolen funds came to London from everywhere. Nowadays the country gradually sinks into its normal state – an island without resources and wealth. They once said – an island of Royal Pirates. Salute to captain Morgan and captain Drake!
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