As international travel gains popularity each year, new destinations are added to bucket lists and new travel gadgets and accessories appear on the market. The way we travel has changed in the past few decades, but that age-old itch to explore and discover new places and experiences remains the same. So how and why are people traveling now? The results of Visa’s recently released Global Travel Intentions (GTI) Survey reveal some interesting travel trends — and tips — to keep in mind for 2018.
Simplifying payments abroad — For as long as anyone can remember, a standard part of traveling to a foreign country involved exchanging currency. Carrying cash involves time, planning, anxiety about losing money and often, wondering what to do with leftover cash once you return home. In fact, loss or theft of cash is the number one money concern for travelers while on trips. And 72 percent of people say working to get their hands on foreign currency prior to departure is a waste of time. With more than 46 million merchants accepting Visa around the world, a Visa card is the most important travel accessory you can carry.
TIP: Use your Visa card and pay in local currency for a competitive exchange rate. A whopping 87 percent of travelers have leftover cash after a trip. However, only 29 percent convert it back to currency that can be used at home. Avoid wasting money by sticking to your Visa card and only pulling out cash when needed.
People travel because of culture — Of all the places to go in the world, why is it some people choose one place over another? According to Visa’s GTI survey, 41 percent of people cite “rich culture” and “friendly locals” as reasons to pick a destination. Although famous monuments, great museums and spectacular palaces continue to draw in visitors, the people who live in a traveler’s destination are hugely important.
TIP: Hang with the locals. Check out fun events such as festivals and concerts to make sure you’re not missing the best events in the city you’re visiting. And don’t forget local flavors of the country’s national dishes.
Ideal vacations look a little different to everyone — What do you want to get out of travel? Is it to meet new friends, see something in person you saw on television, or fulfill a longtime dream? When vacationing, 63 percent of travelers are motivated by a combination of reward and achievement. That means to them, an ideal vacation has some combination of relaxation and experiencing new cultures or exotic locations.
TIP: Block out time on your trip to relax and reflect on the experience. It can be easy to plan activities and sights to see, but it’s important to rest in between.
People are feeling optimistic about travel — Though they may be excited to get out of their comfort zone, some people have reservations about the safety of traveling to far-off locations, or worry about affording such a trip. However, according to the GTI Survey, people are not letting these factors keep them at home. Globally, only 17 percent of people cited security as a top concern and only 19 percent chose a destination because it fit their budget. What that says is that people are willing and eager to visit their dream destinations.
TIP: Budget your trip accordingly. A better understanding of what you can spend can help keep your mind at ease during travel. According to the GTI Survey, global travelers spend an average of $1,793 per trip. However, if you are following Tip #1, keeping cash transactions to a minimum will help in the budgeting process. While on vacation, look for Visa or PLUS logos at point-of-sale terminals or ATMs to ensure international payment cards are accepted.
Technology is the new travel companion — The traveler’s well-folded map and dog-eared guidebook might be a thing of the past. As more travelers adopt digital technology, virtually everything they need to navigate fits right in the palm of their hand. What’s more, 88 percent of travelers have online access while abroad and almost half, 44 percent, use ride-sharing apps to get around once they are on the ground.
TIP: Research apps or technology that might be helpful on your travels. Downloading your bank or credit card apps can help track your money while traveling. As technology continues to revolutionize our daily lives, so it will continue changing how we travel.
Staying on top of trends can allow travelers to plan accordingly. By budgeting, planning, avoiding cash and finding out the best ways to track spending, travelers can get the most from their dream travels — and their wallets.
Adventurers and travelers: Add Western Australia’s Kimberley to your list
Let your soul experience one of the most stunning and pristine places on earth, Western Australia’s Kimberley. Its coastline is so unspoiled, dinosaur footprints still smatter the rocks. Its oceans are so untouched, whales nurse their young in its warm waters. Its indigenous culture is so ancient, no other can match it. The Kimberley is more than a remarkable region in Western Australia; it’s one of the most fascinating and least explored places in the world. As world travelers seek unexplored destinations, The Kimberley has been added to their bucket list of dream vacations. This is a place that commands explorers to indulge in its many wonders.
A last true wilderness
Both magical and rugged, Western Australia’s Kimberley is one of the few last wilderness areas, like Alaska, Galapagos, Antarctica and the Amazon, where you feel the rawness of the earth and the wonder of nature with an ancient story. Immediately, there is a deep intangible presence in the Kimberley that is at once powerful yet calming. Night-blooming flowers from the giant Boab trees make the air fragrant while the night sky glitters with millions of stars.
The gateway to the Kimberley is the small pearling town of Broome, home to some of the largest and most prized pearls, where camel rides on Cable Beach is part of everyday life and where nine sets of dinosaur footprints cast as massive fossils. The influence of the pearling industry, with its melting pot of cultures and cuisines, has helped to create the distinctive character and charm of Broome, which offers select beach resorts, a unique calendar of events and exquisite dining options, including locally caught fresh seafood.
Modern means of exploration
The best way to experience the Kimberley is through expedition cruising. A unique collection of companies operate boats that take passengers to the region’s most pristine beaches and reefs, to towering waterfalls so close you can feel the fresh mist on your face, through ancient gorges, and to 350-million-year-old rock formations. Through expedition cruising, you will likely place your footstep where no one before you has ever been.
In this remote setting, visitors can encounter the true icons in Western Australia’s North West, including the natural phenomenon of the Horizontal Falls, the majestic 260-foot-tall King George Falls, and the Rowley Shoals featuring coral atolls home to 700 tropical fish species and considered among the best dive spots in the world, where not more than 500 people visit in a year.
Adventure need not be rugged
Just because you’re exploring one of the last untouched wildernesses on the planet doesn’t mean you can’t indulge.
Both adventurous and luxurious, Kimberley cruises bring the savvy traveler to places few humans have seen while offering them the comforts of a delicious meal showcasing local flavors (or your own catch of the day), soft beds, and services that connect travelers with the people and the land.
Every cruise is different. Many have on-board naturalists and experts that guide excursions and open the wonders of the region to curious passengers. Some high-end cruises have a helicopter to take you to the top of the cliffs and give you an unrivaled view of this unforgettable world.
Before heading to the Kimberley, explore Western Australia’s capital city Perth, home to many extraordinary experiences, including one of the world’s largest inner city parks, stunning metro beaches, a lively food and wine scene, marine encounters, and the State’s oldest wine region. Perth is the fastest-growing (and sunniest!) city in Australia.
To find the cruise that’s right for you, check out the Kimberley Expedition Cruise Guide, an invaluable resource that showcases a number of companies offering world-class excursions throughout this stunning region, or visit Down Under Answers, Qantas Vacations and Southern World.
Top 5 reasons to visit El Salvador in 2018
El Salvador, Central America’s smallest country, attracts a wide array of intrepid travelers who come to experience its vibrant culture and diverse outdoor activities. From its rich Maya history, to its volcanic beauty and generations-old artisan heritage, El Salvador provides plenty for travelers to explore.
El Salvador is incredibly easy to reach from the U.S. and offers everything from ecotourism to culinary adventures at a fraction of the price of more well-known Central American destinations. There are regular direct flights to El Salvador from major U.S. cities, including New York City, Washington, D.C., and Los Angeles, and there is no need to exchange money upon arrival, as the U.S. dollar is the national currency.
Here are five ways to make the most of a trip to El Salvador.
- Kick back at the beach
There is no shortage of world-class beaches in El Salvador, with warm Pacific waters lapping on nearly 200 miles of coastline. Surfers flock to La Libertad for its renowned waves and international competitions. Those interested in learning to surf can find lessons for as low as $10. Along black sand beaches, travelers will find amazing seafood to enjoy while taking in magnificent ocean views.
- Hike volcanoes and waterfalls
El Salvador is known as the “Land of Volcanoes” with 25 volcanoes visible to the naked eye. Many travelers combine a city tour of San Salvador with an easy volcano hike in El Boquerón National Park, just a short drive from the city. Local guides can navigate visitors up steeper volcanoes for half- and full-day trips. The country’s tallest volcano is Santa Ana Volcano in Cerro Verde National Park northwest of San Salvador where hikers will find moderate to difficult trails with a stunning turquoise crater lake at the top.
- Get caffeinated on a coffee tour
El Salvador’s high altitude and tropical climate create the ideal conditions for growing coffee beans, and the country is known as one of the world’s top regions for specialty coffee production. Chances are that you have enjoyed java that originated in the mountainous region of El Salvador. A tour of El Carmen Coffee Estate gives visitors a closer look at the coffee-making process and provides the chance to taste some of the best coffee on earth straight from the source.
- Get crafty with an artisanal immersion
Several of El Salvador’s small colonial towns are known for signature artisanal crafts that travelers can learn during their stay. Those that travel north from San Salvador to the quaint town of Suchitoto can make their way to the Arte Añil workshop and gallery to learn how to dye cloth with indigo as the Maya once did. Further north, the town of La Palma draws inspiration from the Maya to create the Arte Naíf drawing style. Visitors learn to paint with spontaneity without adhering to perfect proportions, creating bright and contrasting colored designs on locally harvested copinol seeds for a truly exotic souvenir.
- Dig into the past with an archaeological site visit
Known as the “Pompeii of the Americas,” the UNESCO World Heritage Site Joya de Ceren provides a fascinating look at an ancient farming community that was buried in ash from a nearby volcano. A visit to the site and the nearby pyramids at San Andrés educates travelers on the lives of Central America’s original inhabitants who lived there as many as 1,000 years before Europeans arrived.
With easy flight options, low prices for world-class experiences, and the ability to hike a volcano in the morning and surf in the afternoon, it’s not hard to see why El Salvador has become a hot destination for 2018.
Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation
In September of 2017, thousands of people from around the world congregated in an unlikely place: Wausau, Wisconsin.
This diverse crowd was gathered for the first International Wisconsin Ginseng Festival. While many may be surprised that such an event would be held in the middle of Wisconsin’s rolling hills and scenic lakes, it is locally a $50 million industry with a long history. In the mid-1970s Hmong immigrants, primarily from Vietnam, brought their entrepreneurial skills and revitalized the local ginseng industry. Welcomed by a friendly community that continues to foster an entrepreneurial spirit, Hsu’s Ginseng, now under the leadership of the original founder’s son Will Hsu, has grown to be the largest integrated ginseng growing and retailing operation in the U.S. Wausau’s industrious self-starters and newcomers grew a multimillion-dollar industry, and the region continues to incubate entrepreneurs across a diverse array of business sectors.
Wausau, ranked recently by ZipRecruiter as a Top 10 Job Market for 2018, has a track record of successful public-private development partnerships and hosts a thriving incubator — the Wausau Entrepreneurial and Education Center — to help local entrepreneurs get started and help established businesses grow. For instance, Wausau-based Resilient Technologies, now a business of Bridgestone Americas, was approached by the U.S. government to develop puncture-resistant tires. In an effort to make military vehicles more safe, they used strong local manufacturing ties to develop a first-of-its-kind non-pneumatic tire in Wausau’s incubator. Bridgestone is now looking for ways to apply the technology to its consumer and commercial portfolio, and develop next-generation tires that offer extended mobility.
“A lot of people don’t know these types of projects are happening here, but the city of Wausau is a great partner and the city provides our team with a wonderful place to call home,” says Louis Stark, operations manager, Resilient Technologies, Bridgestone Americas Tire Operations.
The availability of an experienced workforce that can develop these specialized tires for the U.S. military is the same workforce that has made an impact on other areas of Wausau’s economy.
Sometimes entrepreneurial opportunities spring from unusual skills. Some residents in Wausau have deep connections to artistic traditions, including sewing. Bob Jacquart, chief executive officer of Stormy Kromer, makers of iconic hats and rugged outerwear, says he now relies on the sewing skills of Wausau’s residents to create one of the Midwest’s most storied brands.
Stormy Kromer’s operations in Wausau have been successful, outpacing production in the company’s headquarters in Ironwood, Michigan.
“I could not have felt more welcome and city leaders could not have been more accommodating in helping Stormy Kromer find a suitable space as well as skilled workers in Wausau,” says Jacquart. “Our business found exactly what it needed and the support from leaders was exceptional.”
The local economic conditions and support environment that allowed these Wausau-based companies to thrive are the very conditions that led Time Magazine to label Wausau a “middle-class paradise” last year.
A combination of affordability, welcoming atmosphere and economic diversity is attracting young people, new industries and incubating unlikely entrepreneurs. Aiming to make the most out of these trends, the city is responding in kind. New growth and development hit record levels in 2017 across diverse sectors of growing businesses in Wausau. The city’s warm attitude toward entrepreneurs and diversity further complement its traditional economic base in metals manufacturing, building materials, insurance, informational technology and health care.
To learn more about how the city of Wausau is attracting entrepreneurs and gaining an international reputation, visit www.wausome.com.
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