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Fernando Hierro, new UNWTO Ambassador for Responsible Tourism

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International football star Fernando Hierro has been named Ambassador for Responsible Tourism in a meeting held today at the World Tourism Organization (UNWTO), with its Secretary-General, Zurab Pololikashvili.

“As tourists, each of us can change the world if we act responsibly with regard to the places, the people and the cultures we visit. I feel part of this team and I support the World Tourism Organization in its efforts to ensure that tourism benefits everyone,” said Hierro upon accepting the distinction from UNWTO Secretary-General Zurab Pololikashvili.

Fernando Hierro’s legacy is closely associated with Real Madrid, a team with which he played more than 600 matches. Over his career, he won five Spanish La Liga titles, five Spanish Super Cups, the Copa del Rey, three UEFA Champions League titles and two Intercontinental Cups, among others. As part of the national team of Spain, he played 89 matches and participated in the World Cup in 1990, 1994, 1998 and 2002 and in the UEFA European Championship in 1996 and 2000. He is currently the sports director of the Royal Spanish Football Federation.

“Fernando is an exceptional athlete and an example of personal integrity, and as a friend of the UNWTO, he will help us promote the positive values and real benefits that tourism can represent,” said Zurab Pololikashvili.

Fernando Hierro thus joins Vicente del Bosque, the legendary Spanish football coach, who was named Ambassador for Responsible Tourism last 17 January during the annual UNWTO Awards for Tourism Innovation.

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Restarting Tourism

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At both the local and the global level, the crisis we have faced up to together has shown the importance of making the right decisions at the right time.

The time has come to restart tourism!

We do so on the back of many weeks of hard work and commitment. This crisis has affected us all. Many, at every level of the sector, have made sacrifices, personally or professionally. But in the spirit of solidarity that defines tourism, we united under UNWTO’s leadership to share our expertise and abilities. Together, we are stronger, and this cooperation will be essential as we move onto the next stage.

Our research shows that several countries around the world are starting to ease restrictions on travel. At the same time, governments and the private sector are working together to restore confidence build and trust – essential foundations for recovery.

In the first stage of this crisis, UNWTO united tourism to assess the likely impact of COVID-19, mitigate the damage to economies, and safeguard jobs and businesses.

Now, as we change gears together, UNWTO is taking the lead again.

Last week, we convened the fifth meeting of the Global Tourism Crisis Committee. Here, we launched the UNWTO Global Guidelines to Restart Tourism. This important document outlines our roadmap and priorities for the sector in the challenging months ahead, from providing liquidity for vulnerable businesses to opening borders and coordinating new health protocols and procedures.

At the same time, we continue to promote innovation and sustainability. These must no longer be small parts of our sector, but instead must be at the heart of everything we do. This way, as we restart tourism, we can build a sector that works for people and planet.

Governments and businesses are increasingly on our side as we work to build this new tourism.

UNWTO is also working to make sure that tourists too share in this vision.
Our partnership with CNN International will take our positive message to millions of people around the world. The #TravelTomorrow message, embraced by so many, is one of responsibility, hope and determination.

And now, as we do get ready to travel again, we remind tourists of the positive difference their choices can make.

Our actions can be meaningful and highlight the road ahead, travelling again to restart tourism.

Zurab Pololikashvili
UNWTO Secretary-General

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“Sustainability as the New Normal” a Vision for the Future of Tourism

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To mark World Environment Day, the One Planet Sustainable Tourism Programme led by the World Tourism Organization (UNWTO) announces its new vision for global tourism– growing better, stronger, and balancing the needs of people, planet and prosperity.

The One Planet Vision for the Responsible Recovery of the Tourism Sector builds on the UNWTO Global Guidelines to Restart Tourism, with the aim to emerge stronger and more sustainable from the COVID-19 crisis.

This combined effort comes at a time when several destinations around the world begin to ease restrictions on travel and mobility and the tourism sector is getting ready to resume its activity with the lessons learned from the pandemic.

UNWTO Secretary-General Zurab Pololikashvili said: “Sustainability must no longer be a niche part of tourism but must be the new norm for every part of our sector. This is one of the central elements of our Global Guidelines to Restart Tourism. It is in our hands to transform tourism and that emerging from COVID-19 becomes a turning point for sustainability.

Better, more sustainable, and resilient growth

The One Planet Vision calls for responsible recovery for the tourism sector, which is founded on sustainability, to build back better. This will underpin tourism’s resilience to be better prepared for future crises. The Vision will support the development and implementation of recovery plans, which contribute to the Sustainable Development Goals (SDGs) and to the Paris Agreement.

At a time when governments and the private sector are embarking on the path to recovery, the time is right to keep advancing towards a more economically, social and environmentally sustainable tourism model.

Private sector committed to lead by example

Sabina Fluxà, Vice-Chairman and CEO Iberostar Group , a leading international Hotel and Resort company, stressed that ” it is imperative to keep focused on creating a more responsible and fair way to travel”, adding that “Iberostar has responded by integrating sustainability in elevated safety protocols and further committing to our circular economy policies to ensure any new waste is managed properly.”

According to Delphine King, Executive Director of The Long Run, an international community of nature-based tourism businesses, “Our members collectively conserve over 20 million acres of fragile ecosystems, and none of this work has stopped despite the pandemic and tourism’s pause, demonstrating where priorities lie.”

James Thornton, CEO, Intrepid Travel, a leading provider of adventure travel experiences, call for committed actions and underscores that, “We believe climate action is a collective commitment to the sustainability of the entire travel industry, and the world we so love to explore”.

The One Planet Vision for the Responsible Recovery of the Tourism Sector is structured around six lines of action to guide responsible tourism recovery for people, planet and prosperity, namely public health, social inclusion, biodiversity conservation, climate action, circular economy and governance and finance.

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Restrictions on Tourism Travel Starting to Ease but Caution Remains

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The world is slowly opening up again, new research from the World Tourism Organization (UNWTO) indicates, with destinations cautiously easing travel restrictions introduced in response to COVID-19. As the United Nations specialized agency releases its Global Guidelines for Reopening Tourism, signalling a transition into gearing up for stronger and better recovery, 3% of all global destinations have now taken steps to ease travel restrictions.

UNWTO has been monitoring the global response to COVID-19 since the start of the pandemic. The fourth edition of its COVID-19 Related Travel Restrictions: A Global Review for Tourism report, released today, again looked at the measures of 217 destinations worldwide as of 18 May 2020. The research shows that 7 destinations have eased travel restrictions for international tourism purposes. At the same time, several more destinations are engaged in significant discussions about the re-opening of borders.

Caution Remains

The report notes that 100% of all destinations worldwide continue to have some form of COVID-19-related travel restrictions in place. Furthermore, as of 18 May 75% continued to have their borders completely closed for international tourism. In 37% of all cases, travel restrictions have been in place for 10 weeks, while 24% of global destinations have had restrictions in place for 14 weeks or more.

UNWTO Secretary-General Zurab Pololikashvili said: “The timely and responsible easing of travel restrictions will help ensure the many social and economic benefits that tourism guarantees will return in a sustainable way. This will contribute to the livelihoods of many millions of people around the world. The sector is a driver of sustainable development and a pillar of economies. UNWTO stresses the need for vigilance, responsibility and international cooperation as the world slowly opens up again.”

Mr Pololikashvili also welcomed the growing confidence in the global tourism sector, noting it stands ready to return to growth. While tourism has been the hardest hit of all the world’s major economic sectors, UNWTO has led a joint response and last week released its Global Guidelines to Reopen Tourism. These guidelines outline the steps governments and the private sector can take to accelerate recovery in the months ahead.

Tourism-Dependent States Locked Down

Looking into global travel restrictions more closely, the UNWTO research shows that, the more important tourism is to the economies of individual destinations, the more likely they are to have introduced complete border closures. In the case of SIDS destinations (Small Island Developing States), 85% continue to have their borders completely closed for tourism purposes.

All UNWTO regions have more than 65% of their destinations completely closed to tourism: Africa (74%), Americas (86%), Asia and the Pacific (67%), Europe (74%) and the Middle East (69%).

The COVID-19-Related Travel Restrictions report also breaks down the level and type of travel restrictions in place, including prevalence of flight suspensions and measures including compulsory self-isolation and quarantine of tourist arrivals.

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