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African tourism leaders debate the role of the sector as a tool for inclusive growth and community engagement

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The potential of Tourism in poverty alleviation and to induce transformative change has been addressed in Lusaka, capital city of Zambia, in the World Tourism Organization (UNWTO) Conference on Promoting Sustainable Tourism, a Tool for Inclusive Growth and Community Engagement in Africa.

The Conference, a flagship event of the Africa region for the celebration of the International Year of Sustainable Tourism for Development, took place last 16-18 November and was coordinated by the World Tourism Organization (UNWTO) in cooperation with the Government of Zambia. 

According to UNWTO statistical data, the African continent had an increase of international arrivals of 8% in 2016, compared to the previous year. This, together with the increasing commitment of African governments to position tourism in their agenda, reveals the gaining prominence of the sector as well as its strong potential to foster positive change and transformation.

The Conference that was preceded by a technical workshop to revise strategies and approaches to develop sustainable tourism initiatives in the African continent, tackled these issues as well as the potential of sustainable tourism to lead policies to foster communities inclusion.  The summit was attended by more than 200 international and local participants from Angola, Egypt, Jordan, Cabo Verde, Guinea Equatorial Kenya, Mali, Republic of Congo, Sudan, Switzerland, Spain, Union of the Comoros, Malawi, Seychelles, South Africa, Zambia and Zimbabwe.

The event commenced with a Ministerial Dialogue on Tourism, Inclusive Growth and Sustainable Development in the African continent, attended by Charles Banda, Minister of Tourism and Arts of Zambia, Ronald Chitotela, Minister of Housing and Infrastructure Development of Zambia, Taleb Rifai, UNWTO Secretary-General, Fatuma Hirsi Mohamed, Principal Secretary of the Ministry of Tourism of Kenya, Abdelgadir Dmein Hassan Undersecretary of the Ministry of Tourism, Antiquities and Wildlife of Sudan and Dorothy Tembo, Deputy Executive Director at the International Trade Center. The session was moderated by Brownyn Nielsen, Editor-in-Chief at CNBC Africa who invited the attendees to showcase sustainable tourism practices in the region and how the sector could help achieve the SDGs and generate benefits for African societies.

The framework of the Agenda 2030 and the Sustainable Development Goals were defined together with the African Union Agenda 2063 as the best scenario to foster sustainable tourism in the continent.

Precisely to this green, responsible and eco-friendly tourism was dedicated the intervention of Charles Banda, Minister of Tourism and Arts of Zambia who emphasized that “sustainability is believed to be the link between the present and the future. As patrons of the tourism sector our role is to ensure that even our children’s children experience the same nature in the form that it currently is and not in a worse off state.”

As commented by Edgar Chagwa Lungu, President of the Republic of Zambia, the International Year of Sustainable Tourism for Development is a unique opportunity to highlight the importance of the tourism sector and to promote activities to enhance the contribution of the sector for national economies. The President emphasized the capacity of tourism to contribute to local development and stated that “the Lusaka Declaration is an important milestone in the Agenda 2030 and towards achieving the Sustainable Development Goals and in the recognition of tourism as an essential development pillar.”

UNWTO Secretary-General Taleb Rifai, who congratulated Zambia for hosting the Conference as member of the UNWTO Executive Council and Chair for 2019, highlighted that the current world is facing major transformations namely the digital revolution, connecting our minds virtually and globally, the urban revolution, connecting our life style and our livelihoods and the travel revolution connecting us physically and culturally “Today, the world is at a major transformation juncture, rapid and fast change is the essence of our time. The three global forces are leading this transformation”, he added. During his visit, Rifai also declared the South Luangwa National Park of Zambia as a sustainable park.

Partnerships, technology and wildlife conservation at the core

The sessions were organized into four panels tackling Public-Private Partnership, the Role of Technology in the development of tourism, Wildlife conservation and Community Engagement and Air Connectivity in Africa.

The final outcome of the conference was the Lusaka Declaration on Promoting Sustainable Tourism Development, a Tool for Inclusive Growth and Community Engagement in Africa. The document, which places sustainability at the core of tourism development and on national and international development agendas, was adopted unanimously by all participants.

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Tourism

Africa’s Tourism Leaders Identify Investments as Key to Sustainable Recovery

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The African Members of the World Tourism Organization (UNWTO) have met in Cabo Verde to strengthen their cooperation and advance plans for recovery and sustainable growth.

The 64th meeting of the UNWTO Regional Commission for Africa (CAF) saw 23 countries represented on the island of Sal, with 21 Ministers of Tourism joining five Ambassadors for the high-level event. Opening the Commission meeting, the President of Cabo Verde Jorge Carlos Fonseca offered a warm welcome to UNWTO’s leadership and to all delegates. The President was joined by Cabo Verde’s Minister of Tourism and Transport, Carlos Jorge Duarte Santos, and Prime Minister Dr. Ulisses Correia e Silva in reaffirming support of the highest political level for tourism and recognition of the sector as a driver of recovery and sustainable development.

Chaired by Christine Kaseba Sata, Ambassador of Zambia to Spain and Permanent Representative to UNWTO, delegates addressed the biggest challenges standing in the way of the sector’s safe restart across the continent. Special emphasis was placed on the importance of speeding up vaccine rollouts across the continent, as well as addressing security issues that continue to have an impact on how global travellers perceive Africa as a safe tourism destination. Also on the agenda was the current level of connectivity between destinations, with improved air links the harmonization of travel protocols identified as an effective means for boosting regional tourism.

Tourism’s restart ‘essential’

Secretary-General Zurab Pololikashvili welcomed delegates to the Commission meeting, providing an overview of UNWTO’s work during the ongoing crisis and how this is driven by the stated priorities of its African Member States. He said. “The continent is united in its determination to use the power of tourism to drive development and opportunity for all. And with coordination and targeted investments, African tourism can finally fulfil its unique potential.”

Rebuilding trust in travel

In Cabo Verde, UNWTO Members were brought up-to-date on the development of the International Code for the Protection of Tourists, a landmark code aimed at helping restore confidence in travel. Members were also presented with an overview of the UNWTO General Programme of Work & Budget for the Period 2022-2023. Additionally, signalling a shared determination to keep moving forward even in challenging times, Members also held elections for key positions within UNWTO decision-making bodies ahead of the 24th General Assembly.

Building capacity

Running in parallel with the Commission meeting, UNWTO hosted capacity building workshops on innovation, digital marketing and investment These workshops were held ahead of the second edition of the UNWTO Global Tourism Investment Forum, opened by Prime Minister Dr. Ulisses Correia e Silva and featuring the participation of investors from Spain, Germany, Switzerland and the USA as well as public and private sector leaders from across Africa. Backing up the workshop on marketing, UNWTO also launched its new Brand Africa publication. Produced with key African Tourism Partners, the publication aims at helping destinations use effective branding to diversify and attract visitors.

Also in Cabo Verde, tourism leader celebrated the signing and approval of the UNWTO Declaration on the Future of Mobility and Sustainable Transportation, a commitment aimed at the better understanding of how investments can help make the sector greener while also encouraging greater cooperation between tourism authorities and transport providers. Concluding the Regional Commission meeting, UNWTO signed a Memorandum of Understanding (MoU) with the Government of Cabo Verde. The aim of the MoU is to enhance cooperation between UNWTO and the Ministry of Tourism to strengthen the country’s branding, boost tourism education initiatives, and support research into the socio-economic impact of the sustainable development of tourism across Cabo Verde.

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Green Hotel Investments to #RestartTourism

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Destination Capital (DC) has signed a collaborative arrangement with the World Tourism Organization (UNWTO) of the United Nations to support the rejuvenation of the hotel industry. The arrangement supports the relationship DC has with the International Finance Corporation (IFC) to promote investment in green and sustainable tourism accommodation and to stimulate re-employment, particularly in the wake of the COVID-19 pandemic.

The collaboration between UNWTO and Destination Capital is based on DC’s adoption of best practices aimed at reducing carbon emissions and operating hotels in a manner consistent with IFC’s environmental and social criteria. Against this backdrop, DC acquires and repositions freehold hotels of 150-250 rooms in Thailand and across South-East Asia with the aim of implementing sustainable water and energy systems. It also works to promote gender equality at every level of the hospitality sector, another of UNWTO’s core priorities and in line with Sustainable Development Goal number 5.

While governments and destinations around the world are working on vaccination programs to accelerate the restart of the tourism, UNWTO is working with the private sector to encourage employers to play their part in the recovery of local communities through job creation and training programs. UNWTO data shows that international tourism arrivals fell by 1 billion in 2020, with the crisis carrying over into 2021. Worldwide, this has placed as many as 120 million tourism jobs directly at risk. Moreover, Asia and the Pacific has been the worst-affected of all global regions, and young workers and women are among the hardest hit by the downturn in tourism employment.

In line with the 2030 Agenda for Sustainable Development, DC recognizes the hotel industry not only has a responsibility to re-hire and re-train hotel staff. It is also increasingly under pressure to reduce its carbon footprint and mitigate the impact of energy and water consumption as well as food waste and environmental degradation. DC is committed to retrofitting its hotels to be compliant as ‘green hotel’s as per the Excellence in Design for Greater Efficiencies (EDGE) standards established by IFC.

About Destination Capital

Destination Capital is a private equity real estate investment company based in Bangkok Thailand which focuses on acquiring, renovating and repositioning hotel assets such that they are EDGE compliant and follow a rigorous sustainability protocol in order to unlock value for our capital partners. Rigorous asset manage programs are in place to yield higher values upon exit while pursuing a “Triple Bottom Line” strategy: Planet, People, Profit.

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Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential

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UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.

UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.  

Windhoek Pledge puts people first

On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.

Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.

Bilateral meetings show support for tourism

Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga

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