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African tourism leaders debate the role of the sector as a tool for inclusive growth and community engagement

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The potential of Tourism in poverty alleviation and to induce transformative change has been addressed in Lusaka, capital city of Zambia, in the World Tourism Organization (UNWTO) Conference on Promoting Sustainable Tourism, a Tool for Inclusive Growth and Community Engagement in Africa.

The Conference, a flagship event of the Africa region for the celebration of the International Year of Sustainable Tourism for Development, took place last 16-18 November and was coordinated by the World Tourism Organization (UNWTO) in cooperation with the Government of Zambia. 

According to UNWTO statistical data, the African continent had an increase of international arrivals of 8% in 2016, compared to the previous year. This, together with the increasing commitment of African governments to position tourism in their agenda, reveals the gaining prominence of the sector as well as its strong potential to foster positive change and transformation.

The Conference that was preceded by a technical workshop to revise strategies and approaches to develop sustainable tourism initiatives in the African continent, tackled these issues as well as the potential of sustainable tourism to lead policies to foster communities inclusion.  The summit was attended by more than 200 international and local participants from Angola, Egypt, Jordan, Cabo Verde, Guinea Equatorial Kenya, Mali, Republic of Congo, Sudan, Switzerland, Spain, Union of the Comoros, Malawi, Seychelles, South Africa, Zambia and Zimbabwe.

The event commenced with a Ministerial Dialogue on Tourism, Inclusive Growth and Sustainable Development in the African continent, attended by Charles Banda, Minister of Tourism and Arts of Zambia, Ronald Chitotela, Minister of Housing and Infrastructure Development of Zambia, Taleb Rifai, UNWTO Secretary-General, Fatuma Hirsi Mohamed, Principal Secretary of the Ministry of Tourism of Kenya, Abdelgadir Dmein Hassan Undersecretary of the Ministry of Tourism, Antiquities and Wildlife of Sudan and Dorothy Tembo, Deputy Executive Director at the International Trade Center. The session was moderated by Brownyn Nielsen, Editor-in-Chief at CNBC Africa who invited the attendees to showcase sustainable tourism practices in the region and how the sector could help achieve the SDGs and generate benefits for African societies.

The framework of the Agenda 2030 and the Sustainable Development Goals were defined together with the African Union Agenda 2063 as the best scenario to foster sustainable tourism in the continent.

Precisely to this green, responsible and eco-friendly tourism was dedicated the intervention of Charles Banda, Minister of Tourism and Arts of Zambia who emphasized that “sustainability is believed to be the link between the present and the future. As patrons of the tourism sector our role is to ensure that even our children’s children experience the same nature in the form that it currently is and not in a worse off state.”

As commented by Edgar Chagwa Lungu, President of the Republic of Zambia, the International Year of Sustainable Tourism for Development is a unique opportunity to highlight the importance of the tourism sector and to promote activities to enhance the contribution of the sector for national economies. The President emphasized the capacity of tourism to contribute to local development and stated that “the Lusaka Declaration is an important milestone in the Agenda 2030 and towards achieving the Sustainable Development Goals and in the recognition of tourism as an essential development pillar.”

UNWTO Secretary-General Taleb Rifai, who congratulated Zambia for hosting the Conference as member of the UNWTO Executive Council and Chair for 2019, highlighted that the current world is facing major transformations namely the digital revolution, connecting our minds virtually and globally, the urban revolution, connecting our life style and our livelihoods and the travel revolution connecting us physically and culturally “Today, the world is at a major transformation juncture, rapid and fast change is the essence of our time. The three global forces are leading this transformation”, he added. During his visit, Rifai also declared the South Luangwa National Park of Zambia as a sustainable park.

Partnerships, technology and wildlife conservation at the core

The sessions were organized into four panels tackling Public-Private Partnership, the Role of Technology in the development of tourism, Wildlife conservation and Community Engagement and Air Connectivity in Africa.

The final outcome of the conference was the Lusaka Declaration on Promoting Sustainable Tourism Development, a Tool for Inclusive Growth and Community Engagement in Africa. The document, which places sustainability at the core of tourism development and on national and international development agendas, was adopted unanimously by all participants.

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Tourism

International Tourist Numbers Down 65% in First Half of 2020

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International tourist arrivals plunged 93% in June when compared to 2019, with the latest data from the World Tourism Organization showing the severe impact COVID-19 has had on the sector. According to the new issue of the World Tourism Barometer from the United Nations specialized agency, international tourist arrivals dropped by 65% during the first half of the year. This represents an unprecedented decrease, as countries around the world closed their borders and introduced travel restrictions in response to the pandemic.

Over recent weeks, a growing number of destinations have started to open up again to international tourists. UNWTO reports that, as of early September, 53% of destinations had eased travel restrictions. Nevertheless, many governments remain cautious, and this latest report shows that the lockdowns introduced during the first half of the year have had a massive impact on international tourism. The sharp and sudden fall in arrivals has placed millions of jobs and businesses at risk.

Counting the economic cost

According to UNWTO, the massive drop in international travel demand over the period January-June 2020 translates into a loss of 440 million international arrivals and about US$ 460 billion in export revenues from international tourism. This is around five times the loss in international tourism receipts recorded in 2009 amid the global economic and financial crisis.

UNWTO Secretary-General Zurab Pololikashvili said: “The latest World Tourism Barometer shows the deep impact this pandemic is having on tourism, a sector upon which millions of people depend for their livelihoods. However, safe and responsible international travel is now possible in many parts of the world, and it is imperative that governments work closely with the private sector to get global tourism moving again. Coordinated action is key.”

All global regions hit hard

Despite the gradual reopening of many destinations since the second half of May, the anticipated improvement in international tourism numbers during the peak summer season in the Northern Hemisphere did not materialize. Europe was the second-hardest hit of all global regions, with a 66% decline in tourist arrivals in the first half of 2020. The Americas (-55%), Africa and the Middle East (both -57%) also suffered. However, Asia and the Pacific, the first region to feel the impact of COVID-19 on tourism, was the hardest hit, with a 72% fall in tourists for the six-month period.

At the sub-regional level, North-East Asia (-83%) and Southern Mediterranean Europe (-72%) suffered the largest declines. All world regions and sub-regions recorded declines of more than 50% in arrivals in January-June 2020. The contraction of international demand is also reflected in double-digit declines in international tourism expenditure among large markets. Major outbound markets such as the United States and China continue to be at a standstill, though some markets such as France and Germany have shown some improvement in June. 

Looking ahead, it seems likely that reduced travel demand and consumer confidence will continue to impact results for the rest of the year. In May, UNWTO outlined three possible scenarios, pointing to declines of 58% to 78% in international tourist arrivals in 2020. Current trends through August point to a drop in demand closer to 70% (Scenario 2), especially now as some destinations re-introduce restrictions on travel.

The extension of the scenarios to 2021 point to a change in trend next year, based on the assumptions of a gradual and linear lifting of travel restrictions, the availability of a vaccine or treatment and a return of traveller confidence. Nonetheless, despite this, the return to 2019 levels in terms of tourist arrivals would take between 2 to 4 years.

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Global Community Unites to Celebrate “Tourism and Rural Development”

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The 2020 edition of World Tourism Day will celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.

Celebrated on 27 September with the theme of Tourism and Rural Development, this year’s international day of observation comes at a critical moment, as countries around the world look to tourism to drive recovery, including in rural communities where the sector is a leading employer and economic pillar.

The 2020 edition also comes as governments look to the sector to drive recovery from the effects of the pandemic and with the enhanced recognition of tourism at the highest United Nations level. This was most notably illustrated with the recent release of a landmark Policy Brief on tourism from UN Secretary-General Antonio Guterres in which he explained that “for rural communities, indigenous peoples and many other historically marginalized populations, tourism has been a vehicle for integration, empowerment and generating income.”

Historic International Cooperation

For the first time in the 40-year history of World Tourism Day, the official celebration will not be hosted by a single Member State of the United Nations specialized agency. Instead, nations from the Mercosur bloc (Argentina, Brazil, Paraguay and Uruguay, with Chile joining with observer status) will serve as joint hosts. This co-hosting agreement exemplifies the spirit of international solidarity that runs through tourism and which UNWTO has recognized as essential for recovery.

UNWTO Secretary-General Zurab Pololikashvili said: “All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth. Tourism also enables rural communities to hold onto their unique cultural heritage and traditions, and the sector is vital for safeguarding habitat and endangered species. This World Tourism Day is a chance to recognize the role tourism plays outside of major cities and its ability to build a better future for all.”

Rural areas hit hard by COVID-10

For countless rural communities around the world, tourism is a leading provider of employment and opportunities. In many places, it is one of the few viable economic sectors. Moreover, development through tourism can also keep rural communities alive. It is estimated that by 2050, 68% of the world population will live in urban areas, while 80% of those currently living in ‘extreme poverty’ live outside of towns and cities.

The situation is particularly hard for youth: young people in rural communities are three times more likely to be unemployed than older adults. Tourism is a lifeline, offering young people a chance to earn a living without having to migrate either within their home countries or abroad.

World Tourism Day 2020 will once again be celebrated by UNWTO’s Member States in all global regions as well as by cities and other destinations and by private sector organizations and individual tourists. It comes as communities in rural areas also struggle with the impacts of the COVID-19 pandemic. These communities are usually much less-prepared to deal with the short and longer-term impacts of the crisis. This is due to a number of factors, including their aging populations, lower income levels and the continuing ‘digital divide’. Tourism offers a solution to all of these challenges.  

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Tourism

Covid-19 and Transforming Tourism

Zurab Pololikashvili

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If tourism brings us together, then travel restrictions keep us apart.

More importantly, restrictions on travel also prevent tourism from delivering on its potential to build a better future for all.

This week the United Nations Secretary-General launched the Policy Brief “COVID-19 and Transforming Tourism”, which UNWTO assumed the lead role in producing.

This landmark report makes clear what is at stake – the threat of losing tens of millions of direct tourism jobs, the loss of opportunities for those vulnerable populations and communities who stand to benefit most from tourism, and the real risk of losing vital resources for safeguarding natural and cultural heritage across the world.

Tourism needs to thrive, and this means that travel restrictions must be eased or lifted in a timely and responsible manner. It also means that policy decisions need to be coordinated across borders to face up to a challenge which does not care about borders! “COVID-19 and Transforming Tourism” is a further element in the roadmap for the sector to regain its unique status as a source of hope and opportunity for all.

This is true for both developing and developed nations, and all governments and international organizations have a stake in supporting tourism.

But we can only call on governments to back up strong words with equally strong actions if we move first and take the lead. As destinations open up again, we are resuming in-person visits, to show support, to learn, and to build confidence in international travel.

On the back of our successful visits to destinations in Europe, UNWTO delegations are now seeing first-hand how the Middle East is ready to restart tourism safely and responsibly. In Egypt President Abdel Fattah el-Sisi and his government made clear how strong, targeted support, has saved jobs and allowed tourism to weather this unprecedented storm. Now iconic sites such as the Pyramids are ready to welcome back tourists, with the safety of both tourism workers and tourists themselves a priority. Similarly, the government of Saudi Arabia has warmly welcomed UNWTO and expressed a firm commitment to continue building the Kingdom’s tourism sector, first for domestic visitors and then international visitors.

The pandemic is far from over. As cases across the world make clear, we must be ready to act fast to save lives. But it also now also clear that we can also take decisive action to protect jobs and safeguard the many benefits tourism delivers, both for people and planet.

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