[yt_dropcap type=”square” font=”” size=”14″ color=”#000″ background=”#fff” ] W [/yt_dropcap]e need culture to know where we came from, says her Imperial and Royal Highness Archduchess of Austria and Princess of Tuscany Camilla Habsburg-Lothringen. “In a time where society is complaining, is frustrated and not making the best of what we have, there we need culture. The cultural field enables us to build up dialogues better and faster than administrations can.” Contributing to a better world, that is why the descendant of the Habsburg house which leads back to Holy Roman Emperor Francis I and Empress Maria Therese of Austria, chose the cultural field over a more political career.
How does it feel be the great-great-great-granddaughter of such historical figure like Maria Theresia?
This year we celebrate the 300th anniversary of Empress Maria Theresias birth. She was bright and very advanced for her time. Great policy such as the obligation to go to school, the vaccination against chicken pox, the opening of the stock market and the founding of the academy for diplomats was one of the many actions implemented by her. Her strong charakter and personality as a ruler, wife and mother impresses me strongly
It is a big responsibility to carry this name, it will always be imprinted on me. As it is not easy to fullfill all peoples expectations but I try to be true to myself, not to loose my focus and keep remembering my history, where I come from
Do you consider this responsibility to be political?
No, there is no role for me in politics. The time to get involved is very limited. First you have to get elected, and during the mandate you try to do as much as you can – let’s hope so- and then the electorate either replaces or re-elects you. All this makes it difficult to make real changes not mentioning the opponent parties that block every suggestions even if they are good ones
Politicians mostly take responsibility over a certain period. This is understandable because they receive legitimacy over a certain time. But the downside is that many do not understand the responsibility for future consequences of their actions. Monarchies, nobility and family run companies they all have to make carefull decisions as these leave an impact and imprint on the future of generations and the empires or business. Politicians should learn from this and vow to take consequences for the effects of their actions in the future.
Besides that I feel that real change should be realised via initiatives.
Do you feel that we need change?
I am pretty thankful to live in a peaceful country with a strong stability like in Austria. But it worries me that people don’t recognize that. In the last years nearly all over Europe I observe the encrease of a complaining and unsatisfied society that is questioning everything. Also greed and materalism has become very dominant in our times and this leads to a feeling of emptiness. And so its understandable that people become very scared and receptive to any kind of manipulative information that theats this artificial way of life
In our times there is a strong destabilizing fear for the future and other cultures. The result is a lack of focus and investments. Constant worrying will lead us nowhere and won’t enable us to build a strong future. That is something we need to change.
I would say that there is a need for respect. Respect is much stronger than tolerance. The population is growing fast, everybody is getting closer, and more people will live in our countries. Just tolerating others will not be sufficient, we need to respect each other and other cultures and learn from them
Do you see any role for yourself in this?
I have a background in PR and advertising, besides that I am also very active in the field of networking. But most important for me are values: the stability of a society and passing on of ideas and sending impulses. I was never involved in representing companies, firms, but always more looking into the direction of a so called atmospheric PR if you understand what I mean. That is a kind of seismographic feeling towards our environment and our global thinking and acting. Searching for solutions, to get together those people who feel and think in a similar way and then move things into action.
Do you consider that to be diplomacy?
Yes. Diplomacy has a very important stabilizing function in this world. I prefer the cultural field because it is neutral and makes it easier to bind people and nations on a diplomatic base. A few months ago I became Director Euro-Mediterranean Diplomacy and Intercultural Affairs at the International Institute for Middle-East and Balkan Studies (IFIMES). In this function I would like to connect the Euro-Mediterranean and Balkan regions and give a voice to those without one. For me that is one of the important aspects of diplomacy.
Do you feel that the European Union contributes to a better world?
The European project -the European Union, brought prosperity and peace to the continent. But now they are getting lost in a big contruction of burocracy and regulations like on what kind of energy saving light bulbs we are allowed to buy. There are too many paragraphs blocking any fast action. I find this a waste of energy, time and money. There is a real need for solutions for the bigger problems, like immigration for instance. The European Union should focus on the bigger political issues and on the cultural field
The near future might be challenging, but we need to keep the dialogue going, because together we can tackle every crisis.
First published by the Dutch Diplomat Magazine
Squid Game, Style influence and Sustainable consumption
Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.
Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on. On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.
Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.
The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist. Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.
With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.
However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.
So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.
The winner of the All About Photo Magazine contest is a picture of a happy Nenets family
The work of the Russian photographer Yulia Nevskaya “Tundra People” – a photograph of a happy woman from the Russian northern region of Taimyr surrounded by three children won first prize in the All About Photo Magazine travel photography competition. This photograph’s victory is particularly noteworthy for the UNESCO-announced Decade of Indigenous Languages (2022–2032), which will focus on the rights of native speakers of indigenous languages.
All About Photo is a free and independent magazine that has become one of the most vibrant portals of photography on the web. Moreover, All About Photo result is one of the most far-reaching online magazines where you can find everything related to photography.
Nevskaya worked a lot in the north of Russia, including with small peoples: the Nenets and the Sami. She took many photographs in one of the most interesting and northern cities of Russia – Norilsk.
This is how she described her trip.
“Norilsk is an industrial city, there are many industries that are harmful to the environment. This city was a revelation for me. I expected to see a smoky sky and an oppressive atmosphere. But the city turned out to be full of light, a combination of shades of white and blue against the background of the silence of the Arctic, “Nevskaya said.
The main enterprise of the city – Norilsk Nickel – has been actively cooperating with the indigenous people of the region for a long time.
The Taymyr Peninsula is a peninsula in the Far North of Russia, in the Siberian Federal District, that forms the northernmost part of the mainland of Eurasia. Administratively it is part of the Krasnoyarsk Krai Federal subject of Russia.
Nornickel has been cooperating with the Indigenous Minorities of the North for more than 30 years.
The photo shows Angelina Wanga with her children Denis, Linda and Dima. The picture was taken at the end of April. Snow in the tundra will melt only at the beginning of summer.
In July, at the UNESCO headquarters in Paris, with the support of Norilsk Nickel, the exhibition “The World in the Faces” of the famous Russian photographer Alexander Khimushin was held. The author personally presented a collection of more than 170 artistic photographic portraits of representatives of different peoples of the world, shot in authentic national costumes in places of residence. The exhibition was dedicated to the upcoming International Decade of the World’s Indigenous People and Their Languages. It is a celebration of multiculturalism and our incredible ethnic diversity at its best.
In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.
Khimushin became the first Russian photographer to have an exhibition at the UN headquarters in New York. Works from The World in Faces project were exhibited at the University of Lille in France, and for six months were broadcast on the screen of the world’s largest digital art center in Bordeaux.
Landmark report highlights untapped potential of Africa’s film industry
Africa’s film and audiovisual industries could create over 20 million jobs and contribute $20 billion to the continent’s combined Gross Domestic Product (GDP), the UN cultural agency, UNESCO, said on Tuesday in a new report highlighting this untapped potential.
The African Film Industry: Trends, Challenges and Opportunities for Growth is the first-ever mapping of the sector, which currently employs some five million people and accounts for $5 billion in GDP across Africa.
Making creativity viable
Audrey Azoulay, the UNESCO Director-General, presented the report in Paris alongside esteemed filmmakers Abderrahmane Sissako and Mati Diop.
“This landmark publication reflects on the importance of strengthening international cooperation to enable all countries, in particular developing countries, to develop cultural and creative industries that are viable and competitive both nationally and internationally,” she said.
The report aims to help the African film industry, and decision-makers, to take stock of the current landscape and plan strategically for future growth.
Africa’s potential as a film powerhouse remains largely untapped, despite a significant growth in production across the continent, the report argues. Nigeria alone produces around 2,500 films a year.
Even though affordable digital film equipment and online platforms allow direct distribution to consumers, opening new avenues for content creators, Africa is the most underserved continent in terms of movie theatres. Currently, there is only one cinema screen per 787,402 people.
Lights, camera, piracy
The film industry also faces the significant problem of piracy. The UNESCO report estimates that 50 per cent to over 75 per cent of revenue is lost to piracy, though precise data does not exist. Additionally, just 19 out of 54 African countries offer financial support to filmmakers.
The report outlines further challenges, including limitations on freedom of expression, as well as education, training and internet connectivity.
Films as ‘public goods’
This year marks two decades since the adoption of a UNESCO Declaration that upholds cultural diversity as being as necessary to humanity as biodiversity is to nature.
Ms. Azoulay said in commemorating the anniversary, “we must raise our voice to reaffirm that films are indeed ‘public goods’ that require public support and investment to ensure equal access to creation, production, distribution, dissemination and consumption.”
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