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New Partnership Aims to Boost China’s Environmental Policies and Circular Economy

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The World Economic Forum has signed an agreement to boost multistakeholder cooperation on environmental policy with the China Council on International Cooperation on Environment and Development, an influential advisory body to China’s State Council. The CCICED includes Chinese and international experts.

The MoU comes shortly after Xi Jinping, President of the People’s Republic of China, stressed the importance of the UN Paris Climate Agreement in his keynote address at the World Economic Forum Annual Meeting in Davos as “a hard-won achievement that is in keeping with the underlying trend of global development.”

The collaboration will explore how circular and sharing-economy models can create a more resource-efficient society in China, and will also focus on other areas including oceans, the potential of new technologies for the environment, and climate change. An early output will involve research using anonymized data from sharing-economy companies and the analytical support of the MIT Senseable Cities Lab.

China has ambitious plans to reduce waste and tackle carbon emissions. Its government has promoted the recirculation of waste materials through targets, policies, financial measures and legislation. The goal is a “circular economy”, which includes closing industrial loops to turn outputs from one manufacturer into inputs for another and reducing the consumption of virgin materials and the generation of waste.

“In the past decade, China has made important progress in both the theory and practice of the circular economy, bringing environmental and economic benefits to key industries. For instance, with an annual output of over 2 trillion yuan, the resource recycling industry is growing by 15% annually and employs more than 30 million people. The application of big data and a new round of technological revolution will deepen regional and international cooperation in circular economy, and facilitate the realization of 2030 Sustainable Development Goals,” said Fang Li, Assistant Secretary-General of CCICED Secretariat, and Deputy Director-General of the Foreign Economic Cooperation Office at the Ministry of Environmental Protection, People’s Republic of China.

“China is pursuing the world’s largest public-private renewable energy and green-infrastructure investment programme and is also committed to accelerating the circular and sharing economy, driven by technology and business-model innovation to promote mass innovation and entrepreneurialism and to decouple growth from resource use. Through this unprecedented collaboration, which includes harnessing the Fourth Industrial Revolution for the environment, we are delighted to help support China’s leadership in environment and economic transformation,” said Dominic Waughray, Head of Public-Private Partnership and Member of the Executive Committee at the World Economic Forum.

“This collaboration shows China’s commitment to exploring new economic models for sustainable and inclusive growth. We believe that our joint work will yield important case studies and policy recommendations for leaders. We hope that this partnership can serve as a role model for collaboration with other thought leaders in China who are committed to improving the state of the world,” said David Aikman, Chief Representative Officer, China, and Member of the Executive Committee at the World Economic Forum.

The collaboration will form part of the Platform for Accelerating the Circular Economy, a global project with regional hubs in China, Africa, North America, Latin America and Europe. The platform is chaired by Frans van Houten, President and Chief Executive Officer of Royal Philips, Netherlands; Naoko Ishii, Chief Executive Officer and Chairperson of the Global Environment Facility, USA; and Erik Solheim, Executive Director of the United Nations Environment Programme (UNEP), Nairobi. It is hosted by the World Economic Forum with support from Accenture Strategy.

The agreement was signed at the World Economic Forum Annual Meeting 2017 by Fang, Aikman and Waughray, and It was witnessed by Catherine McKenna, Minister of Environment and Climate Change of Canada, and International Executive Vice-Chair of the CCICED, who added: “China can play an important role in accelerating the shift to a clean-growth economy. I am very pleased to see the Council build on its accomplishments by joining this new partnership.”

A key collaborator in the World Economic Forum’s circular economy initiative is the Ellen MacArthur Foundation. Dame Ellen MacArthur, its founder said: “In 2009, China was the first country to adopt circular-economy legislation, clearly recognizing the need to address the gap between anticipated economic demand and the supply of finite resources. Today’s announced collaboration between the Chinese government and the World Economic Forum, which is committed to accelerating the transition to a circular economy, sends a very strong signal of the importance of this topic and its take-up globally.”

“Accenture Strategy is pleased to see this MoU signed for the Chinese Platform for Accelerating the Circular Economy. We look forward to assisting the work of the hub on transforming consumption patterns through sharing and circular models, and to helping enable mass entrepreneurship and innovation,” said Peter Lacy, Global Managing Director, Strategy and Sustainability, Accenture, United Kingdom.

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Top 3 Effective Strategies for Using Push Notifications

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A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.

1. A/B Testing

Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:

  • Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
  • Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
  • Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.

A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!

2. Personalize Your Messages

To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.

3. Avoid Complex Wording: Write Clearer

Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.

A push notification can be considered successful if it:

  • Is written in a laconic form;
  • Conveys something interesting and intriguing to the user;
  • Justifies the user’s choice to perform a target action.

Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.

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Human Rights

Human rights breaches in Belarus, Ethiopia, and Algeria

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A girl stands outside her home in the Tigray Region, Ethiopia. © UNICEF/Tanya Bindra

On Thursday, the European Parliament adopted three resolutions taking stock of the human rights situation in Belarus, Ethiopia, and Algeria.

Human rights violations in Belarus, in particular the murder of Raman Bandarenka.

Parliament condemns in the strongest possible terms the murder of Raman Bandarenka in Belarus, and expresses its condolences to his family and to all families who have lost loved ones as a result of the repression of Aliaksandr Lukashenka’s regime.

Mr Bandarenka, a 31-year-old art teacher, was brutally beaten on the evening of 11 November by a group of plain-clothed men in masks who reportedly had close ties to the regime. Mr Bandarenka was taken into detention where he was subjected to further beatings. He later died as a result of his injuries.

MEPs demand prompt, thorough, and independent investigations into his death and the protest-related deaths of other Belarusian civilians. They reiterate their support for the protesters’ demands for freedom, democracy, dignity, and the right to choose their own destiny, while condemning the ongoing human rights violations, intimidation, and disproportionate use of force by the authorities towards peaceful demonstrators.

The text was adopted by 613 votes in favour, 41 against and 35 abstentions.

The situation in Ethiopia

MEPs are deeply concerned by the current armed conflict between the federal government of Ethiopia and the regional administration of Tigray led by the Tigray People’s Liberation Front (TPLF), including the ongoing violence and allegations of serious breaches of fundamental human rights. They call on both parties to commit to an immediate ceasefire and to settle political differences by democratic means within the framework of the country’s constitution.

The resolution deplores the loss of life and killing of innocent civilians and the extrajudicial killings, regardless of their perpetrators. Parliament implores Ethiopia’s central government and the TPLF to take immediate action to deescalate the conflict and criticises the severe restrictions preventing humanitarian workers from accessing the area.

The text was adopted by 643 votes in favour, 5 against and 46 abstentions.

Human rights abuses in Algeria, in particular the case of journalist Khaled Drareni.

Parliament strongly condemns the escalation of arbitrary and unlawful arrests, detentions, and judicial harassment of journalists, human rights defenders, trade unionists, lawyers, civil society, and peaceful activists in Algeria. It also urges the Algerian authorities to immediately and unconditionally release journalist Mohamed Khaled Drareni and all those detained and charged for exercising their right to freedom of expression.

In August, Mr Drareni – a correspondent for TV5 Monde – was sentenced to three years in prison and fined 50 000 Algerian dinars for filming police attacking demonstrators in Algiers. He was formally charged with ‘inciting an unarmed gathering’ and ‘undermining the integrity of national territory’. In September, his sentence was reduced to two years on appeal.

MEPs reiterate their call on the Algerian authorities to stop all forms of intimidation, criminalisation, or the arbitrary detention of critical voices such as journalists, bloggers and human rights defenders. They insist that appropriate steps be taken to guarantee for all the right to freedom of expression, association, and peaceful assembly. The resolution was adopted by 669 votes in favour, 3 against and 22 abstentions.

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Human Rights

UN Committee urges end to impunity for enforced disappearances in Iraq

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A Yazidi Kurd from Sinjar who was abducted by the ISIL terrorist group, pictured in Mamilyan Camp for internally displaced persons in Akre, Iraq. Photo: Giles Clarke/ Getty Images Reportage

A pattern of enforced disappearance – and impunity for such acts – persists in Iraq, according to a report published on Friday by the UN Committee charged with monitoring how well the country upholds its international obligations in dealing with the issue.

In issuing its findings, the Committee on Enforced Disappearances – a group of 10 independent experts that monitors States’ adherence to the International Convention for the Protection of All Persons from Enforced Disappearance – also noted that revictimization prevails in these cases.

The Committee called on Iraq to incorporate the offence of enforced disappearance into its domestic criminal legislation and to ensure that no person is held in secret detention.

Legislation Delays

To be sure, the Committee also welcomed that Iraq set up two fact-finding committees, in 2016 and 2018, to address enforced disappearances committed in the country.  It also hailed the drafting of the Bill on the Protection of Persons from Enforced Disappearance, which is currently before the Council of Ministers.

But the experts also expressed concern at delays in adopting this legislation, which has fostered a lack of criminalization of the offence.  It recommended that Iraq revise the bill, in compliance with the International Convention, and in consultation with all stakeholders, including civil society.

Lack of data

Committee experts are also worried by the lack of reliable data on cases of enforced disappearance and the large quantity of unidentified bodies and mass graves. It recommended Iraq establish a consolidated nationwide database of all cases of disappearance that have occurred in the country since 1968.

For its part, the Committee said it has received allegations concerning around 420 secret detention sites.  It urged the State party to investigate thoroughly the allegations, and to close any such facilities or convert them into regular registered and supervised detention centres, as well as to take all necessary measures to ensure that no one is detained secretly in the future.

Experts on board

The Committee on Enforced Disappearances monitors States parties’ adherence to the Convention for the Protection of all Persons from Enforced Disappearance. The Committee is made up of 10 members who are independent human rights experts drawn from around the world, who serve in their personal capacity and not as representatives of States parties.  The Committee’s concluding observations are an independent assessment of States’ compliance with their human rights obligations under the treaty.

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