[yt_dropcap type=”square” font=”” size=”14″ color=”#000″ background=”#fff” ] H [/yt_dropcap]istorically speaking, the promotion of intelligence culture in France has been required to clash with both a problematical and controversial linguistic orientation and a much deeper and more influential attitude: France’s inability or unwillingness to reason in terms of power, and therefore take a position on economic warfare one way or another.
This reticence may be explained by the fact that on more than one occasion in its relatively recent past France has had to ally with its enemy, in this way stripping the word “patriotism” of its meaning. Every time a group committed to the conquest of power allied with the enemy, the French lost faith in patriotic ideals. This happened with the succession of Louis XVIII after Napoleon in 1815, with the support given to Bismarck against the Commune Uprising in 1870, and with the collaboration with Nazi Germany during the Second World War. Also the Colonial Wars and the Cold War contributed to creating a certain disillusionment with patriotism, while the concept of power came to be considered purely as an act of domination at the same time. In any case, not betraying the ideals that lie at the basis of the history of the French Republic – from those underlying the French Revolution of 1789 to those of the Nazi-Fascist Resistance of 1945 (these latter inspired by an economic system of Keynesian inspiration), and not forgetting the spirit and dedication of men who, like General De Gaulle, interpreted national power as autonomy while providing prospects for the economy as well – means empowering a nation that is both strategic and a partner to the nation’s most vital parts at the same time. This is what the experts and supporters of business intelligence in France have been trying to accomplish for the last forty years.
The ‘70s: reticence and defensive action
It is not easy to determine the real date of birth of the tradition of French economic warfare. Even if today it might be ranked among the most prominent on the European continent, in fact, the negative connotations attributed by French culture to intelligence operations, which are unjustly associated with spying, the violation of privacy, and deceitful campaigns, conditioned it and limited its development for a long time. The comparison with the public information policies – defined as a “body of laws, regulations, directives, interpretations and sentences of law that direct and orient the information lifecycle, [which] includes the planning and creation, production, collection, distribution, and disclosure of information” – enacted by the United States government after the Second World War undoubtedly provided an important incentive for French public authorities, which towards the end of the ‘70s began to understand the need to fill the gap that risked seriously penalizing France in terms of national (political) independence and strategic autonomy (in the economic field). It would take more than a decade, however, in order for the imperative of competitiveness in global markets, necessary at corporate level, to be fully comprehended also by the public administration and to take form in an evident expansion of the range of action of government intervention. If up until that moment the management of information throughout its entire lifecycle had been finalized exclusively for the internal purposes of the various institutions, starting from the end of the ‘80s it began assuming central importance in defining the government’s economic policy and creating a fundamental “alliance” between the public and private sectors.
The first to realize the importance of the advantage held by the United States in the management of information for social and economic development, around the end of the 70s, were Serge Cacaly, on one hand, and Simon Nora and Alain Minc, on the other. The former, an information and communication science researcher, published two studies in 1977. One, emblematically entitled Le révolution documentaire aux États-Unis, emphasized the importance of recognizing information as the driving force behind progress as closely linked to extraordinary developments in computer science and its increasing advances in qualitatively and quantitatively analyzing documents on the other side of the Atlantic. Information, even if still masked by the skirmishes of the Cold War that preceded military and space research, was becoming the one most important sector on which world supremacy could be based.
In the wake of these studies, in 1978 the high functionary Nora and the younger political advisor Minc presented the President of the French Republic with the report entitled L’informatisation de la société, which for the first time, together with the acknowledgement of the United States’ ambition for world supremacy in science and technology based on information management, revealed the French fear of such domination and its potential impact on society and the control of power. It is symptomatic that this attitude transpires from a document of political orientation and here lies the origin of the French government action to stimulate the activities of collecting, processing, and distributing information. Nora and Minc, in fact, repeatedly emphasized the government’s role as the holder of a power of influence derived directly from the social contract and national unity based on guarantees, a power that must be applied also to the new technologies and the control of the same. Public intervention in the information field is therefore not only fundamental but even necessary for society in order to avoid the risk of domination concretely posed by US supremacy in the field of information. The words that the two authors used to express this concept are strong indeed: “[…] it is the entire future of the French-speaking world and the identity of France that is being placed at risk” . On the other hand, these considerations were supported by constant reference to real data: the number of computers imported (more than 80% of the entire fleet of French information technology equipment was produced by the USA), but above all the control of the reference databases (seven out of eleven databases controlled by the United States) . This latter element, in particular, is crucially important as databases are essential in economic, technical, scientific, and academic activities, because they are sites of conservation of information that can be accessed only under determined conditions and enable research also from far away. Real power does not come from merely knowing data and information but controlling it, with the possibility to manipulate and decide who else can do this as well. The fact that such power was left nearly exclusively in the hands of foreign powers was therefore deemed a highly alarming loss of sovereignty by Nora and Minc. Hence, these two authors proposed that the government take action and develop a vigorous policy in supporting research, forming a national industry in the information field, and developing telecommunications infrastructure, stimulating these activities from both the juridical and financial points of view.
Analyzing the government’s real situation in the moment that these proposals were made, or in other words, which public institutions were effectively involved in managing information, a fairly varied panorama is revealed. First of all, we see the INSEE (National Statistics and Economic Studies Institute), the nearly exclusive producer and distributor of statistical and economic data and the direct heir to a concept that stood at the origin of the modern state itself, when back in the 17th century, “statistics”, in other words “whatever regards the state”, began supplying an indispensible tool for the exercise of government. As regards instead the management of information on the international situation, every single government department handles the task by itself: the Defense Ministry’s Evaluation and Forecast Center, the Foreign Affairs Ministry’s Analysis and Forecast Center, the Ministry of Industry’s Observatory on Industrial Strategy, the General Commission on the Plan, International Information and Forecast Study Center, and the Ministry of the Economy’s Forecast Directorate. In any case, this picture only confirms what had already been confirmed above: a similar structure was destined exclusively to responding to the needs for information and analysis inside the administration. The comparison with the United States, where the distribution of the information collected by public and private organisms working in the sector in favor of the nation’s economic operators was a well-consolidated practice instead, and economic crises such as the oil crisis of the ‘70s would emphasize the need for imperative of competitiveness that the French government would no longer be able to ignore and that would bring it to modify its structures and methods of action in the information field. Information policy, which was still uncertain , consisted of a system that tended to privilege defensive actions more often than offensive actions, even if performed in the logic of national independence and strategic autonomy. The imperative need for competitiveness clearly revealed all the limits of an approach such as this one.
The ‘80s: the first change
The first attempts at a change of direction in government action were made in the ’80s in the system of aids given to companies: instead of interventions that privileged direct subsidies, a system of indirect aid based more on supporting innovation was adopted. Furthermore, whereas previously government aid was concentrated on the larger industrial groups, the new system was characterized by the shifting of importance to small-and-medium sized companies. These new methods of government intervention associated with the introduction in France of new business strategy tools destined to anticipate the changes in the environments finally succeeded in launching the diffusion of information culture, particularly in regard to scientific and technical information, which in the time of a decade would lead to the effective adoption of a business intelligence policy.
The French Ministry’s Evaluation and Forecast Center may be considered the party most responsible for this new partnership between the government and the nation’s businesses and the important stimulus given to information culture. Envisioned at the start of the 80s by the current Minister of Technology and Research on the model of the above-mentioned Defense Ministry’s Evaluation and Forecast Center and initially directed by Thierry Gaudin and Marcel Bayen, the CPE was dedicated to evaluating research, industrial strategies, and forecasts but above all to so-called “technological monitoring”. This term was rendered popular by Jacques Morin, a technology transfer consultant, to indicate a company function in support of real business activities that represented “[…] the testimony of the determination to supervise the technological business environment for strategic purposes and to identify the threats which – if intelligently anticipated – might even be transformed into opportunities for innovation. It also implies that an internal system of appropriate information exists for the exploitation of the results” .
Comparison with the United States, but also with Japan, where the culture of adapting company behavior to changes imposed from the outside is an integral part of the managerial mentality, continued to be in France’s disfavor. The nation’s delay was once again made clear, especially in regard to its scarce use of databases, which were considered merely as archives and not as active instruments of the monitoring function. Hope arose for the assignment of such function to highly specialized managers capable of developing a strategy, at the very least, as well as substantial information science development in the field of documentation. The environmental monitoring approach had already been anticipated by Humbert Lesca . It consisted in a systematic approach to the company’s openness to the regional, national, and international environment with the explicit intention, from the organization’s bottom to its top, of not being caught off guard by change and evolving along with it or even before it in the implementation of a structured device finalized to receiving the signals coming from outside. The monitoring, according to the definition provided by Lesca, would therefore be a “system by means of which the company scrutinizes its own ‘external’ surroundings and anticipates the changes, as far as possible, [transforming] the raw information it has on its environment into a form of business intelligence serving its own future.”
The Evaluation and Forecast Center was therefore actively committed to monitoring activity at national level and gathering information on the international scene regarding questions of scientific and technical interest, technological innovation, and the multinationals. The beneficiaries of this activity were, above all, a number of sectors deemed strategic, such as materials development, information technology, and biotechnologies. In addition to the development of these skills by itself and directly at the service of the Ministry of Research and Technology, this Center was also involved in distributing its studies and analyses in the private sector, especially to the advantage of consulting companies and other public actors. Its objective was to achieve independence, once again, from the US power that appeared threatening also in the context of strategic studies and monitoring operations, thanks to the spread and activities of its own consultancy companies. The institution halfway through the ’80s of the Aditech Association, the nerve center in the development of business intelligence in France, was the work of the Center’s directors for the purpose of facilitating this activity of external diffusion and the signing of contracts with companies in the private sector.
The famous Study No. 100 written by two experts, Bernard Nadoulek and Christian Harbulot, who made important contributions to the business intelligence in France, was published as part of Aditech research activity. The former was a professor of the French Karate Federation who had begun teaching martial arts at Club Montagne Sainte Geneviève in 1971, in addition to being acclaimed for publishing articles and books about the struggle against power and strategy (a subject on which he became a consultant in 1986), such as Du karaté à l’autonomie politique or Désobéissance civile et luttes autonomes. The latter was a close associate of his, a former Maoist militant and member of the same karate club with whom he signed articles entitled Le Conflit gradué and Affrontements de théâtre et verrou panaméricain. In particular, Christian Harbulot, who would fill the role of aggregating the three prevailing models of intelligence at the time – military, diplomatic, and police – establishing the unity of economic patriotism and society’s revolution through the notion of economic warfare for which business intelligence would serve as a vector. On the other hand, the term “economic warfare” is an expression that was often and willingly used also outside the restricted specialized field of business intelligence in those years, particularly by politicians. One example, Lettre à tous les français written by President François Mitterrand in 1988, even contains a section entitled “Le guerre économique mondiale” in which he emphasized the ferocity of competition between companies in the international market.
It is therefore L’intelligence stratégique that marked the real change of pace, at least in intentions, in the context of business intelligence in France, given that the instruments proposed by its two authors referred entirely to military strategy and ideological warfare. A change in terminology was suggested in order for the strategic actions of the companies and the state to be able to finally shift from a defensive position to authentic offensive action thanks to a new approach to competition based on the study of the dynamics of competitive behavior upon which to establish principles of action for company managers. Practically speaking, this study provided a key to interpretation and a functional method for the development of business strategy devised around three matrices directly inspired by combat techniques . The latter were: direct action on the situation and relationships of force, short-term business plan strategy; indirect action on the system, the protagonists, and relations, mid-term strategy that acts on the scenario in which the company seeks partnerships and alliances but also diversification in regard to competitors; taking anticipatory action on the context, on the rules of the game, and on the forces, and long-term strategy that is merely the business plan.
The ‘90s: the definitive consecration
The second half of the ‘80s had already given significant propulsion to the development of business intelligence in France thanks to the re-launching of a national policy in favor of the aforementioned scientific and technical information, which was further increased by the activity of its leading competitor nations: the United States and Japan. It was, however, the radical change of the international scenario , with the fall of communism, the end of the Cold War and the dynamics of the face-off between the two power blocks that had characterized the international – also economic – relations of the past forty years and the consequent dominance of the mechanics of globalization with its questioning of the autonomy and power of the national state, that led to the definitive consecration of business intelligence in France. The Martre Report, drafted by Philippe Baumard, Philippe Clerc and Christian Harbulot, among others, was the milestone. Published in February 1994, the report from the General Commission on the Plan defined business intelligence as follows: “the aggregate of the coordinated actions of research, processing, and distribution of information useful to economic operators for the purpose of capitalizing on the same. These various actions are conducted legally with all the guarantees of protection necessary for the conservation of the nation’s business heritage, in the best conditions of quality, time, and cost. Useful information is deemed that which requires various decision-making levels of in the company and the community for the development and coherent implementation of the strategy and tactics necessary to achieve determined objectives with the purpose of improving their positions in the context of the surrounding competition […]. The notion of business intelligence implies transcending the single actions designated with the terms of documentation, monitoring […], and the defense of the nation’s competitive heritage and influence […]” . In other words, business intelligence was defined as the chain of operations that range from the collection of useful information from open sources to the transmission of material to the governmental decision-makers assigned to the formulation of strategies for national defense and the reinforcement of the nation as a system, actively involving the private sector. Before presenting the tangible processes to be marshaled by the protagonists of business intelligence in France (the state, banks, companies, and other local agencies), the report summarized a number of previous studies that made comparisons with the business intelligence systems of other nations considered as models and that should inspire in certain ways the future French development in this sense. The United Kingdom and Sweden represented the two precursor nations. The former was the home of intelligence also from the lexical point of view, and there it is immediately understandable and its integration in any system political decision-making is natural. The latter, instead, was strong on the basis of a collective effort at national level and favored by its cultural homogeneity, for the construction of strategic information engineering in which public (university) and private (companies) institutions work together.
As regards Germany, Japan, and the United States, while the institution in the modern sense of business intelligence in the first two nations was traced back to the ‘30s and the presentation of the same reflected the content in large measure of the two works cited in the footnote, in the latter the more recent developments after the fall of communism and fervently desired by the Clinton administration were emphasized, and fervently desired by the Clinton administration, which by that point had made such an investment in economic security as to create an organization dedicated expressly to the purpose, the National Economic Council. France now has nothing to envy to these nations in terms of business intelligence, which in its own way benefits from a certain tradition and history. What has been lacking, however, is the passage to a collective and national information system. This has been hindered primarily by two factors mentioned previously but clearly and incontrovertibly illustrated in the report: firstly, the barrier existing between the administration and the companies, and secondly, a certain passivity in the actions of these latter, which were too often limited to technological monitoring in a defensive and protective sense.
The vocabulary adopted by the authors of the report addresses this second point in a decisive way. Based largely on the works of Christian Harbulot, the use of terms such as “offensive action”, “competitive aggression”, and “power relations”, indicates the hoped for and necessary evolution in the context of French business intelligence while shunning the use of the term “renseignement” due to its negative connotation that nearly always evokes dirty police practices. It is however restricted by the use of the concept of monitoring, which evokes an approach that is insufficiently dynamic that for as much as it is indispensible should also be supplemented by offensive actions in the field. As regards an action intended to overcome the limit represented by the first point, the authors themselves contributed to the construction of business intelligence and the formulation of these new elements of language and disclosed them to the public. One important example is a serious discussion dedicated to the theme “Business intelligence: information at the service of competitiveness” organized in Parliament in June, 1994, by ADIT with the presence of various representatives of the group of the General Commission on the Plan responsible for the drafting of the Martre Report, including Henri Martre himself, Jacques Villain, François Jakobiak, and Bruno Martinet .
A fundamental role was also played by the work begun at the end of 1994 by Philippe Caduc at ADIT and Rémy Pautrat at the SGDN (National Defense Secretary General) with the idea of transforming business intelligence into an object of public intervention. Pautrat, in particular, a former director of the Directorate of Territorial Monitoring and Prefect, attempted to effectively implement his vision of an administration at the service of the companies, given that his objective to create a National coordination structure was inspired by the model of operation of the United States National Economic Council. In the opinion of Pautrat, the efficiency of the state as the producer of data, analyses, and strategies depends on the depth of its awareness of the needs of its industries. For such purpose, together with the ADIT Director, he drafted an action plan composed of ten priority actions, ten new proposals to be added to the four made by the General Commission on the Plan , taking into consideration the international scenario and the development of Internet with greater awareness. In addition to re-appropriating a national approach that for various reasons had been neglected, the other actions proposed by the two experts regarded education and training. These included the institution of organizations ad hoc; the already repeatedly invoked creation of national databases to be marshaled against those managed by competitor nations in order to provide French companies with real knowledge of the sectors in which they operate and information on their competitiveness in foreign markets; and the development of skill centers specialized in Internet technologies, in light of its growing importance. They also included the presence of France in the international moments of standardization in this field, with a similar presence through key roles at the most important international organizations and two research efforts – one that recognized the sources available and their methods of diffusion in the United States and Japan, the other a list of foreign experts in the subject who had lived in France – both innovative and strategic in the sense of possibly anticipating the moves of competitor nations, and consequently, offensive and not merely defensive actions. The coordination of this action plan was entrusted to the CCSE (Committee for Economic Security and Competitiveness), an inter-ministerial structure open to qualified external experts so fervently desired by Pautrat and set up with an agreement signed on February 1st, 1995.
It is above all in the world of education and training, a fundamental field of action indicated in both the Martre Report and the CCSE action plan that concrete developments were made in the second half of the 90s. In order to respond to the new need for specialists capable of integrating business intelligence into company administration processes, thus enabling the challenges posed by global competition and the information society to be faced as protagonists, following a period of support provided from training centers more specialized in the organization of seminars, conferences, and specialization courses, as of 1995 many faculties of economy and commerce and polytechnic schools began providing specialization courses in “business intelligence” and graduate courses in Business Economics and Company Administration. One example is the CESD (Strategic Defense Studies Center) instituted at the University of Marne-la-Vallée for the purpose of promoting the study and research in business intelligence and creating a crucible of ideas regarding defense and security in modern society.
This process led to the establishment of a School of Economic Warfare at the Higher School of Applied Business Sciences in Paris by Christian Harbulot and the former director of EIREL (the Inter-force School of Intelligence and Linguistic Studies) in Strasburg, general Jean Pichot-Duclos, in 1997. For Harbulot, the creation of this school filled two specific needs: the study in greater detail and depth of the dynamics underlying the relationships between economic forces, and the civil applications of information warfare, given that the latter notion was absent from the strategic planning of the companies, administrations and local authorities. The people trained by this school, approximately seven-hundred students since its creation, would become “experts in the management of information and power relations”. Parallel to this development in the educational world and as a direct consequence of the same, publications and research on the subject have increased in the last twenty years. In the world of publication, two aspects were manifested at nearly the same time: a notable increase in the production of French business intelligence as of 1995, with the creation of ad hoc series by the nation’s leading publishers (such as the “Culture du renseignement” series published since 1999 by Harmattan) and a decline in the publication of books written by foreigners on the subject. From the academic point of view, in the past twenty years many Master’s/PhD degree theses have been dedicated to a topic that is interdisciplinary by nature because it embraces subjects that range from history to political science, from law to economic science, and naturally, to information technology and communication. The analysis of this academic production reveals the progress of what might be considered, and what we have tried to represent with this contribution, as a truly and specifically French school of business intelligence.
Regulatory Noose Tightens Around the Federal Reserve: Powell Reaffirmed a Second Term
The Federal Reserve has been under a sharp gaze since the twilight years of former president Donald J. Trump. Whether it was tinkering with the Dodd-Frank Act or the Volcker Rule specifics, controversies turned up more frequently than ever. If it was not for Powell’s centrist play, the partisan clash was all but inevitable. However, the fed chair managed to persuade either side to survive at the helm of the Federal Reserve. Now, as the critics are relentlessly scouring to inhibit his path to reappointment, scandals are bound to exacerbate. The recent controversy around the suspicious trades by the fed officials during the periods of ‘heightened market stress’ has spurred a debate around the reliability of the officials at the precipice: officials responsible for sketching the national economic policy. Thus, while Mr. Powell has deftly guided the US economy through the chaotic period of covid uncertainty, it appears as if the savior has a tough road ahead towards renomination: a path embellished with censure rather than approbation.
The current term of Mr. Jerome Powell ends in February 2022. While he vies for renomination as per the fed’s tradition (besides his predecessor: Ms. Janet Yellen), a group of vocal critics is determined to block his path. However, Powell’s term, despite being one of the most tumultuous incumbencies, has impressively very little to admonish. Coupled with his timely decisions throughout the covid crisis, he definitely stands an assured chance of renomination, given the President is inclined to overlook the partisan divide in favor of an inured chairman to steer the economy completely across rather than risk a shift in an already incendiary economic environment. That being the case, a barrage of ethics scandals disclosed by the New York Times has raised enough eyebrows to disrupt a smooth sail for Mr. Powell.
Recently, regional fed presidents: Mr. Eric S. Rosengren of Boston and Mr. Robert S. Kaplan of Dallas featured in reports alleging their suspicious engagement in trading securities in 2020. The timeline of the trades ties up with the early days of the pandemic when the fed had purchased more than $4 trillion worth of Treasury and Corporate bonds to bolster the economy through surfeit liquidity and near-zero yields. The disclosures further revealed that even Mr. Powell was involved in a trade on 1st October 2020 – selling between $1 million and $5 million in a broad-based stock fund through his vanguard fund.
Senator Elizabeth Warren, one of the core critics of Mr. Powell, immediately raised arguments around the plausibility of Insider Trading: exacting the President to launch an investigation into these trades. Both regional presidents resigned shortly after the disclosures while Powell assured an inquiry. Mr. Powell, however, was sheltered from broader criticism for apt reasons. Mainly because his transaction involved a market-based stock index fund; practically dispersed throughout the market. In simpler terms, assuming he had insider knowledge of particular stocks, it still would not have helped him profit since his transaction was diversified, that is, not limited to specific securities. Moreover, given that he had already made his speech at the Jackson Hole Symposium in August; and had already expressed his explicit ‘dovish’ intentions during the fed’s regular meeting in September, the policy was very much public weeks before his transaction. Summing up, not only was his portfolio in the most passive territory, but his trade lost him money: a contradiction to the very notion of insider trading.
Nonetheless, Mr. Powell turned the tables to solidify his spot for another term. On Thursday, the Federal Reserve further tightened the rules and guidelines apropos of investing practices of the Fed policymakers. The new framework disallows the fed officials, including the policymakers comprising the Federal Open Market Committee (FOMC), from owning individual stocks and bonds. Instead, the future investments would have to be restricted to diversified streams like Mutual funds. Moreover, the officials would have to divest certain assets, including individual bonds, corporate portfolios, agency securities, derivative contracts, before being appointed to the office. The officials would be required to provide a 45 days notice before buying or selling permitted securities. Additionally, they would also be required to hold their positions for at least a year: avoiding any activity during periods of economic distress. A tighter stipulation requires the 12 regional fed presidents to publicly disclose their financial transactions within 30 days rather than annually.
The action of the Federal Reserve is one of the most notable responses yet to widespread allegations. On Thursday, Mr. Powell reiterated: “These tough rules raise the bar high in order to assure the public we serve that all of our senior officials maintain a single-minded focus on the public mission of the Federal Reserve.” He further asked the fed general inspector to access the trading of certain senior officials. It is safe to aver that while the staunch fed critics are determined to hamper Powell’s path to renomination, in my opinion, there is not much of an impetus to deny him another term. While I admit that there are competent candidates for the job in the echelons of the Democrats, the job itself is not the same as before the pandemic. And while the allegations and scandals are nothing new for a prospective fed chairman, Powell’s prompt action to tighten the rules even before the launch of a federal investigation could actually prove to be a final nail in the coffin for his critics.
United World of Job Seekers and Job Creators Will Boost Recovery
Why is there so much disconnect between entrepreneurial thinking and bureaucratic thinking? Has the world of education, certification, occupation divided us, have the organizational structures slotted us so wrongly, have the populace fragmented us and now our combined talents and productive mindsets are all going astray. Why is technology confronting us on mindset issues, forcing us to stand up together to face post-pandemic recovery to deliver real productivity results? Can we review factors and try to come together towards rapid progress, fix and advance?
As an overview, across the world, people always struggle hard to acquire special skills and qualifications to pursue their desired goals, some end up as job seekers and some as job creators, but both types equally work hard, build economies, and create prosperity. However, it is extremely important to face this fact; “Job-Seekers” help build an organization while “Job-Creators” develop the real cause to create that organization in the first place. Study what the last 100 earth shattering entrepreneurs across the world did or observe some 100 small and medium businesses right in your own backyards, on exactly what they are doing.
As the post-pandemic recovery world morphs towards entrepreneurialism, this critical difference of mindsets now demands deeper understanding amongst the economic development leadership of nations and their multi-layered complexities of their management teams. After all bureaucracies and economic growth agencies are primarily highly-qualified job seekers themselves, but now facing establishing a “job-creator” economic thinking, therefore facing a new national agenda as if a chess game, where moving pieces randomly is not the game, strategic command on movement of each piece is victory. The brutality of the message is now exposed as wide-open global debate because post pandemic recovery will take no prisoners.
To create an army of job-creators, academia is not the solution; academic mindset on tackling entrepreneurialism is like scratching and sniffing from old case studies on famous job-creators, telling those stories as if their own, throwing in their own analysis to claim some belonging and highlighting the entrepreneurial errors and mistakes as their own special victories. Always, never admitting the facts that it took special temperaments, zeal for venture, out of box thinking and guts to make those crazy moves while everyone else laughed, however, universities always tabling their own new improved strategies as the real correct and right way. Therefore, how many armies of Steve Jobs alike if they ever created, you decide. Business education is unnecessarily far too expensive and too disconnected. Know the fine differences in order to reshape economic progress.
Entrepreneurialism is neither academia born nor academic centric. However, observe how entrepreneurs always attract other mindsets and academia to join to carry out specials tasks, in comparisons where other mindsets will apply extreme reluctance to allow inviting entrepreneurial mindset in fear to exposure of their own business knowledge limits or facing any criticism by someone without any institutionalized certification center staging as a solo free thinker. Imagine how much laughter persisted what opposition created for entrepreneurs on their earth shattering ideas, from razor blade to treadmill or from bulb to mobile phone.
This time around, on the line are the entire global business models of economic productivity, performance and profitability, juxtaposed with climate change and sustainability where ‘worklessness’ of the future and digitization will place the world upside down. Get ready for a war of mindsets. Critical thinking and lifelong learning will save occupationalism. The absence of the long awaited fourth industrial revolution is proof that unless mindsets are aligned we are going backwards.
Today, economies trapped, digitization stalled, small business crushed and middle class destroyed is the new post pandemic world. Unless such mindset differences are understood, the tug of war of creating powerful economies with entrepreneurial flavor will fail. Provided there is open mindedness, alliances with job-creator mindset will assist jobseeker centric bureaucracies currently surrounded by monstrous challenges allow immediate implementation of deployment ready solutions for national mobilization of entrepreneurialism to uplift midsize business economies.
Today, the majority of nations would like to save by shrinking their highly paid public service staff with hopes to transform them into an entrepreneurial mindset to become producers of goods and services and add to the local economic landscapes. However, despites funds available in some nations still no success as such narratives strangled by job seeker bureaucracies already closed the doors.
Just look around, nation-by-nation, why are their problems so similar, solutions so identical? Is this because the differences hidden between leadership styles committed as nation-builders or as nation-sellers? Is it because jobseekers have already peaked on the pyramids of power, now at the top of the heap, their respective levels of incompetence make them unfunctional to grasp the new challenges and missing greatest market opportunities. The fact is with so many new and repeated elections, so many New Cabinet Changes and appointments, unless root cause issues brought into open, the local-global fiscal propositions keep sinking.
Out there, somehow there is a global rise on mobilization of entrepreneurialism, the fact that world is starving at local grassroots prosperity levels, hungry at midsize economy level but gluttonized and partying in vomitoriums at the very untouchable top levels, nevertheless, the new awareness is cross-fertilizing at rapid speed. The whispers, murmurs, the trembling of the messages are still inaudible to the top leaders but a good positive change in the air.
Recommendations: What will it take for the national economic development leadership along with all affiliated trade groups and agencies to open up to critical analysis of policies and development programs evaluated from new perspectives of entrepreneurial mindsets? What would it take such agencies to have some permanent authoritative and proven entrepreneurial representation of continuous dialogue to improve and adjust? What would it take to create high-level selective immersions of jobseekers’ mindsets to come closer to job-creator mindsets to combine talents and achieve extraordinary results in the marketplace? What will it take to have some closed, open, or national level debates to bring talents and ideas together as a national agenda? What will it take to apply the similar approach of Truth and Reconciliation, after all the damage to grassroots prosperity now visible from space. Time has come to bring our minds closer and not disperse them as conflicting enemies.
The day has arrived to face the change. All mindsets are good but appreciating the difference and their respective strengths for special outcomes are critical. Working all like a team of various experts in a mutual goal is a huge victory. If during the last two years, such topics during pandemic recovery were never on your boardroom table, and mindset selection criteria never applied to determine the outcomes, you may be in a job-seekers centric enclave. Possibly, in deep silence already slotted in a wrong organization, should you now hastily leave the building? Should you help them? In any case, no further proof required. The future of pandemic economic recovery now demands a job-creator mindset. Select your mindset of your choice, acquire and add mastery as a prerequisite, and advance to newer heights.
The rest is easy
Sustainable Agriculture in Modern Society
Now everybody is seeing the world is changing fast in this 21st century and many industries and modern buildings are also developing all over the world. But the land areas for farming are becoming narrower and narrower. Moreover, the global population is increasing rapidly and the earth becomes a crowded planet. But the younger people who are interested in agriculture are becoming less and less. There might be some young people who even think that they get foods from grocery stores because the younger generation are used to buy many kinds of ready-made foods such as fruits and vegetables easily from supermarkets. Recently, in the developed countries, the average age of many farmers is over 50 years old and the numbers of young farmers are decreasing. The shortage of young farmers can become a crisis in the future of the developed world.
In modern days, most young adults cannot see the difficult lives of farmers beyond the curtain. The farmers have to pass their whole life through a tough living in farming and sell their products at very low profit to many profiteering companies because they don’t have much choices. It is a sad story for farmers but truly happening in these modern days.
Today I would like to point out that we should not forget the role of agriculture which is very fundamental and essential for building a nation. Farming is an age-old profession that supported the settlement of human beings for thousands of years to survive on this planet. Agriculture is very important for the development of a nation because it provides the trading and employment, supply the foods and textiles and that can lead to the rise in gross domestic product (GDP) of a nation. Agriculture plays a crucial role in economy of a developing nation where majority of population is in rural areas and agriculture is the main source of job in many underdeveloped areas. Many families in developing countries live depending on farming for their livelihood. So, it can be even said that developing agriculture is an important step to reduce poverty and hunger in many developing countries. Agriculture support nutrients rich foods that are essential requirements for our healthy life because nutrients rich foods provide energy for our body, essential nutrients for our vital organs such as brain and heart etc, and enhance our immune system. So, agriculture is necessary for a flourishing and joyful life of human being.
Especially let’s see my home country, as data from Food and agriculture organization (FAO) of the United Nations, “The agriculture supports 37.8 % of gross domestic product of Myanmar, contributed to 25-30% of total export earnings and employs 70 % of the labour force”. Humans cannot survive without agriculture. When there is no more agriculture, it will end with starvation and collapse in economy. It will cause a serious failure in modern civilization.
Nowadays, modern farming is largely evolved into industrial agriculture where many kinds of chemical fertilizers are being used to induce massive production. Industrial agriculture is beneficial to economic development because it can cause the crops growing faster than in the traditional agriculture. The industrial agriculture can provide more enough foods for growing population in modern civilization. However, it is not sustainable because it cannot protect the benefits of the society and our green planet in the long run. Chemicals used in agriculture are destroying the soil where is left with damaged soil fertility and this area can’t be reused in the future. This is a huge affect to sustainability of our green environment.
Modern agriculture has many issues related to water scarcity, soil erosion, climate changes and etc. To be sustainable in agriculture, we must focus on solutions of these issues. The sustainable agriculture will focus on three bottom lines that is environmental, economical and social.
The sustainable agriculture involves many practices such as using the organic fertilizers in farming, growing drought resistant crops, breeding biodiversity in farms, modified irrigation systems and others. Sustainable agriculture is more suitable to practice for the future of the green earth than industrial agriculture. It is very important to promote awareness of sustainable agriculture and issues related to environmentally toxic practices in agricultures among local farmers. And I believe that it can cause many advantages for economic development if farmers can work systematically with sustainable practices in their farming and the local authority can provide farmers with more technological skills and lending some funding to practice sustainable ways in agriculture. With the willingness to participate for environmental heath at the enough profit for incomes of daily living life, I hope famers will become socially responsible persons.
And another one more point, in this digitalization era, we should certainly apply digital technologies in sustainable agriculture. By developing digital farming, it will help farmers to get easier access to source of many information related to agricultural practices. Government in developing countries should support to develop digital farming as rapidly as possible for the poor farmers to get proper profits and to work in environmentally friendly practices. Since poor countries already have enough labour force, they just need many financial aid and technology supports to grow into sustainable agriculture.
I believe that it is a responsibility for our humans that we should not forget something that had supported our existence on this earth. We should work out for development of traditional agriculture into modern agriculture with the best sustainable ways. As being a part of this society, we must help each other, we must protect the sustainability of this green earth, Biodiversity and this is also beneficial for long-term existence of our human beings on this earth. Let me end this talk by suggesting everyone to promote sustainable agriculture in your surrounding local farming.
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