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The emergence of a new patrimonial art

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Kovach Imre Barna* and Murray Hunter

Metaphorically, new art trends are like volcanoes. They erupt along the tectonic fault lines of colliding and shifting cultures. No one can predict when an eruption will occur. Nor can the length and magnitude be known until after the event.

Art goes through violent changes when cultures shift, leading to new trends and paradigms, due to the tectonic nature of cultural vista.

Today’s art world is a very well mapped out universe consisting of a few thousand leading galleries, museums, a few hundred influential curators and art fair organizers, writers and critics, wealthy collectors and institutions, and of course, the artists themselves.

The artwork is a USD 64 billion a year industry. It mirrors socio-economic trends and itself has become globalized, with different regions within.

Contemporary art is considered a financial asset class, where the promotion, investment, and protection of this asset has taken on priority within the art industry.

Art has become financialized. Financial institutions and fund managers have joined art collectors in creating their respective portfolios of art. Today’s definition of good art is that it is saleable and the definition of a good artist is that he or she is marketable.

The prices of contemporary art have grown to spectacular heights, where the million dollar range for art pieces is very common, and some artists sell their works for tens of millions dollars.

However, if somebody buys a painting for millions dollars, what they are actually buying is a stretched canvas and paint. The actual material value of a painting is a tiny fraction of the purchase price. The price of the art work is based on and justified by opinions within the art community which give a certain value and importance to the artist as a brand. The artist becomes a brand with a price tag.

Within the art world, stability is an important factor because nobody wants a cultural shift which can suddenly devalue art assets. However such devaluations happen from time to time and affect whole periods of historical art.

The large difference in valuation cannot be justified by artistic quality. Its real cause is the pressure on the existing paradigm for change. Certain periods of arts and their paradigms can “fall out of favour”, where the drop in interest leads to falling prices for that particular category. Consequently, art works from this category which were highly priced in their period of popularity can be bought today at ‘give away’ prices. At the same time artists whose work in some way is compatible with the emerging paradigm change, may see their art receive much greater appreciation. This would result in revaluation, resulting in the acknowledgement of their importance and higher price for their works. For instance academic painters, who are almost completely forgotten today, were well known and popular in the 19th century, where they commanded praise and high prices for their works.

The impressionists were not considered to be serious artist in their time. For example, Manet’s painting caused a scandal at the annual exhibition in Paris. However, today Manet, Monet, Cezanne, Pisarro and other impressionists (and post impressionists) command sky high prices. The once so famous academicians then lost their prestige, where their prices went down. Consequently, there is no real interest in them from collectors, art writers and museums. They wait for the moment of rediscovery if it ever happens.

The authors believe that within the art world today, innovation is carefully contrived to keep the market buoyant to make sure that the ‘stars’ of yesterday are the ‘stars’ of today.

From the beginning of the 20th Century there was a revolt against the academic style, where the concept of art for art prevailed. The modernists added two more concepts, that of creating art from art and art about art.

Today’s contemporary artists don’t really look at nature or reflect upon their inner feelings. Rather, they are much more interested in the global dialogue than taking a look at the inner world.

A new tectonic shift is coming

The familiar images of today’s modernist art works which are art for art, art about art, and art from art creations will soon be seen in a new perspective. A tectonic shift in culture and globalization will stir up art movements based upon traditions, scared philosophies and teachings, with its symbols and colours embedded within cultural themes. Patrimonial art which is embedded within cultural themes of traditional lifestyles and beliefs will collide with contemporary art, the art of global capitalism.

By patrimonial art, we mean contemporary art with the intent and knowledge of transmitting sacred tradition.

However, the two art paradigms are not compatible.

Sacred tribal patrimonial art most often consists of thousands of year old symbols and teachings which provide advice and guidelines for all aspects of life.

Patrimonial art is not art for art. It has a much higher goal of seeking to maintain the heritage of harmony and balance of traditional rite, rituals, and spirituality. Patrimonial art is embedded within nature itself. Patrimonial art has a teaching and healing function and establishes the values of humanistic community.

In contrast, contemporary modernist art is a financial asset class. Its goal is to establish a saleable brand, being the artist’s name, which creates a high valuation based upon a consensus between the players of the art world.

There is also a mythology about contemporary art. The assumption that contemporary art is one of the highest social achievements of people within society. Thereby placing the discipline on a cultural plane that is viewed as something pure and uncorrupted.

Contemporary art is consequently seen as being one of the most valued artefacts of society, being collected in art galleries, museums, and in private collections around the world, unquestionably considered to be at the pinnacle of human prowess.

In such an environment of closely connected curators, critics, gallery owners, artists, and fund managers, value is created and maintained in the interests of small select groups.

In contrast, patrimonial art doesn’t yet have a plane of entry into the art establishment. The deep meanings contained within and the sacredness of patrimonial art may not help in creating financial value. However a patrimonial art work may have deep cultural value within the community, religion or spiritual schools it originates from. Ultimately, this may translate into monetary value as well.

An eruption is coming from within the ranks too. Many contemporary artists are not completely signed up to the modernist paradigm. Many have interest in art outside the bounds of modernism. They often admire sacred patrimonial art influenced by it and resort to embedding the ideas of patrimonial art into their own works.

One example here is Picasso and his fancy of African tribal art.

There are also indicatory trends in the culinary arts and gastronomy which have parallels to the art world. Australia is going through a small renaissance of traditional bush foods and fusion gastronomy, bringing together food influences from different culinary cultures, is now the order of the day within restaurants and food malls all over the world. Traditional herbal remedies are now more popular than ever.

There are many modernist artists now working within Indian, Asian, African, and South American indigenous communities , where local artists are influencing them with intellectual and style inputs within modern art pieces.

A special case which should be followed is Australia. Community artists have transformed sacred ancient patrimonial designs into modern art where gallery valuations went through the roof in recent years.

There were many ‘natural nations’ in existence before colonialism and its child globalism. Many of the natural nations are still here upholding their culture and art traditions which influenced contemporary art. Working within these two paradigms requires contemporary artists to start looking within once again.

This is beginning to affect the appearance of modernism.

A new patrimonial art is emerging with global outreach nurtured by sacredness and cultures of ‘natural nations’, like the indigenous communities in the Americas, Africa, Asia, and Australia. This trend will meet modernism and collide with it.

When these two tectonic plates collide, a process happening now, sacred patrimonial art will break the plate of modernism. Along the break lines a number of eruptions will occur in the form of new patrimonial art centres emerging across the globe.

This will cause a paradigm shift in the art world similar to the one which happened when modernism started.

The result will be a new patrimonial art paradigm that will incorporate the values and sacredness of many cultures that have been unable to express themselves in the globalized community of today. Art in the not too distant future will reflect some of the old traditions of the past and present.

The age of modernism is barely more than 100 years and thus has a minuscule timeframe when compared to patrimonial art. Patrimonial art has been in existence for thousands of years.

When we see modernism reflecting age old patrimonial art, we will come to our senses. We will stop believing that art is for art, art is about art, and art is from art. This will challenge the concept of art as a financial asset, that the best pieces of art are the ones that sell for the most.

Every artist knows deep down that his or her talent and dedication is not for developing financial assets.

The greatest art ever produced by humankind was never produced for sale or profit. Art was not pegged down by its potential of creating value, except for the intrinsic values of perfection, culture and spirituality.

The tectonic shift in the art world and the emergence of new patrimonial art styles across the globe carries with it the potential to make art free once again by unshackling creativity.

Ultimately the reason for making art and owning art will be rethought. The concept of branding and price tags developed by the organized artists of the modern era who have reverted into factory production of their pieces for profit will be challenged.

The new patrimonial art will provide a venue for valuable traditions, spiritual and aesthetic that are quickly disappearing off the face of the earth today due to globalization. By serving the community providing it with its symbols, identity and self-esteem, by making a people’s tradition alive and active again new patrimonial will have a much wider acceptance and more functions than modernist art could ever have.

* Kovach Imre Barna is an independent spiritual teacher, thinker, calligrapher, painter, and sculptor.

Innovator and entrepreneur. Notable author, thinker and prof. Hat Yai University, Thailand Contact: murrayhunter58(at)gmail.com

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Arts & Culture

Experiencing Chinese Society and Culture

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Today Chinese Culture and society is a combination of ancient traditions, customs, and modernized developed and also westernized lifestyle. The Chinese culture and traditions are ancient, its history has huge diversity and variety. Historically, Chinese society is rich in arts, science, and literature. The culture of china has maintained its unique identity till the beginning of western culture in the 19th century. The historical influence of Confucianism, Taoism, and Buddhism is the reflection in Chinese society and culture. Confucianism spread the love and rituals to give respect for society and social hierarchy. The characteristics of Chinese culture unchanged over the period despite the influences and several invasions from the outside. The philosophy of Confucianism stressed that people could be good if they follow the moral principles and made the rituals that respected the gods. In the hard times and war times, Confucianists emphasized carefully follow the traditions that could maintain unity within the society. historically, several Chinese rulers have adopted the core principles of Confucianism. During the Hans dynasty, Emperor Wu had encouraged the hierarchical social structures, the Emperor believed these principles would bring and also maintain the social harmony within the Chinese society throughout history. The Confucius philosophy was dominant during the Hans dynasty in ancient China. during this period the core principles were flourished and reached within the societal structures. The state ideology was based on Confucius’s philosophy, it has improved the societal values and norms. During 500BC the teachings of Confucius have played an important role in shaping the character of Chinese society, shaping behavior, and the way of life of Chinese people. The main objective was to achieve societal harmony and social norms and values. Another core principle and value of Confucianism is forgiveness, compassion, and tolerance.  Even today, Chinese society and academicians give immense respect and also promote the core principles of Confucius’s philosophy.

Modern Chinese society and culture are rapidly influenced by western cultural values and traditions. It’s quickly changing nowadays with popular American culture and other cultures of the world. The youth in urban areas are more influenced by popular western culture. Their lifestyle although reflects their wish to adopt the world’s popular culture. This is the 21st century and era of globalization, no society in the world is pure now. The free flow of information through different sources of media has been influenced by the societal existing order. So the modern Chinese society especially in urban areas, developed cities are more likely to become modern, acceptance of new cultural values, lifestyles and easily adopt it.

Personally, it is my observation so far, I interact with general people in the market, train stations, shops, many other public places. The people more like to open to the world now. The youth want to interact with other cultures, curious to know about other people thinking, ideas. But in rural areas and the countrysides there still traditional societal norms and values exist. The people have strong connections with their family backgrounds and also the Confucianism. The strong family system, the hierarchy with the society, and obedience exist.

Here I want to share an example of Chinese modesty when I was doing volunteering in Wuhan railway station, the general people came to me and tried to speak, I just can speak, hello, thank you, bye-bye in Chinese, but still, they are complimenting on my excellent Chinese by saying that (your Chinese is very good). The Chinese people are excellent compliment givers and encouraging other people to learn. They never discourage, although they complement that, you are handsome, wow your nose is so big it’s beautiful. Indeed the traditional Chinese traditional food, delicious and also healthy. The hotpot, although its too much spicy but its interesting to eat in the winter season.

In the winter season, when chilly temperatures and frigid winds prevail over the land, people like to eat food that instantly warms their bodies and lifts their spirits. For that, the hot pot is a delicious and hearty choice. Families or groups of friends sit around a table and eat from a steaming pot in the middle, cooking and drinking and chatting. The hot pot is not only a cooking method; it also provides a way of eating, it is also a cultural mode.However China has opened its doors to the world now, it means that society is more sophisticated and also the acceptance of new ideas and thinkings. The youth want to interact with the world and also want to contribute to the peace and development of the world’s underdeveloped societies. The philosophy of Confucianism works here, dominance in every sector of society.

I would like to conclude by one sentence that yes there should be accepted for new ideas and values but also should promote their societal rich traditions and values to the world.

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Rising Pak-Turk Cultural Diplomacy: “Dirilis Ertugrul”- The Prime Catalyst

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Amid massive success of famous Turkish drama series Dirilis Ertugrul, also titled as Resurrection Ertugrul in English for Netflix, is both a fictional and historic story based on the life of father of Osman I; Ertugrul Ghazi- set in 13th Century made records across Pakistan in terms of its views and popularity. It gained massive fan-following among all age groups inspiring them to value integrity, steadfastness and have faith. The current Prime Minister of Pakistan Mr. Imran Khan urged people to watch this series to increase their knowledge about the glorious history of Muslims and true essence of Islam and learn from it. The high-budget drama got dubbed in Pakistan’s national language; Urdu, therefore reaching mass audience.

The viewership of the series shoot up primarily during the month of  Ramadan. As a result not only did the people of Pakistan get enlightened and entertained but also the state television earned huge profits. Most importantly it boosted cultural, media and public diplomacy between two Muslim countries; Turkey and Pakistan. The drama serial promoted people-to-people contact, join forces for mutual media and cultural ventures and promote Pak-Turk Tourism, and last but not the least – strengthen relationship between the Muslim countries purely based on love and mutual respect. Therefore, establishing a strong mutual alliance is raison d’être for these potential efforts by the both ends. Pakistan having a strong support-system in Europe and for Turkey to have in South Asia is a prerequisite for both to counter the future challenges – as it has become the need of times keeping the geopolitical dynamics in perspective. Speaking of challenges – Saudi Arab; with whom Pakistan’s relations are already struggling – expressed their reservations regarding the broadcasting of Turkishdizi (dramas) in Pakistan. Irked by the success of Dirilis Ertugrul – Saudi Arab has come up with their own counter narrative version of historical series titled, “Kingdom of Fires”, with an aim to combat Turkish cultural invasion and growing global influence. Fatima Bhutto, in her article for Foreign Policy, ‘How Turkey’s Soft Power Conquered Pakistan’, says that in contemporary times – Turkish dramas has come second only to American ones, otherwise it has toppled the previously most viewed languages in the world, such as, French, Spanish, and Mandarin. Turkish has now become the most watched language worldwide.

Acknowledging the blockbuster success, the lead actors visited Pakistan receiving a warm welcome, immense praise and love from people. The actors too expressed  their gratitude and happiness. Several lead actors of the super-hit series namely Engin Altan Duzyatan aka Ertugrul, Cavit Çetin Güner aka Dugan Bey, Nurettin aka Bamsı and Ayberk Pekcan aka Artuk Bey etc.on their short visits met selected Pakistan’s media personnel henceforth expressed their willingness to strengthen the cultural bond by collaborating with each other in future media-based projects and bring together the people of the two nation. Rumor has it – both the Muslim countries are already in talks to come forth with a Pak-Turk TV series; a Pakistan-original with joint efforts for the project by Ansari Films and TRT Films named, “Lala Turki”, commemorating the Khilafat Movement – with an ultimate aim to aware the unaware about the legacy of Islam.

It must be mentioned here that it is not the first time that any Turkish drama series had been aired in Pakistan. The trend was set few years back by URDU 1 channel which ran mostly Turkish dubbed dramas in Urdu so that people of Pakistan would also get a taste of Turkish flavor of serials. It gained massive popularity. Thereon, the trend to air Turkish productions became a new normal. Another series that gained massive popularity was “the Magnificent Century” locally known as “Mera Sultan”. This was run by the channel Geo Kahani. The trend of Turkish dramas never seized till date. However, what “Dirilis Ertugrul”managed to do in this past year can’t be matched. This is the only drama that started involving the two nations on diplomatic level and opened up new ways for collaboration among the brother countries. It helped people realize that not only the flags but the hearts of the two nations are also very similar united by a shared magnificent past and a hope for an incredible future.

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New European Bauhaus: Commission launches design phase

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Commission launched the design phase of the New European Bauhaus initiative, announced by President von der Leyen in her 2020 State of the Union address. The New European Bauhaus is an environmental, economic and cultural project, aiming to combine design, sustainability, accessibility, affordability and investment in order to help deliver the European Green Deal. The core values of the New European Bauhaus are thus sustainability, aesthetics and inclusiveness. The goal of the design phase is to use a co-creation process to shape the concept by exploring ideas, identifying the most urgent needs and challenges, and to connect interested parties. As one element of the design phase, this spring, the Commission will launch, the first edition of the New European Bauhaus prize.

This design phase will lead to the opening of calls for proposals in autumn this year to bring to life New European Bauhaus ideas in at least five places in EU Member States, through the use of EU funds at national and regional level.

European Commission President, Ursula von der Leyen, said: “The New European Bauhaus is a project of hope to explore how we live better together after the pandemic. It is about matching sustainability with style, to bring the European Green Deal closer to people’s minds and homes. We need all creative minds: designers, artists, scientists, architects and citizens, to make the New European Bauhaus a success.”

Mariya Gabriel, Commissioner for Innovation, Research, Culture, Education and Youth said: “With the New European Bauhaus our ambition is to develop an innovative framework to support, facilitate and accelerate the green transformation by combining sustainability and aesthetics. By being a bridge between the world of art and culture on one side and the world of science and technology on the other, we will make sure to involve society as a whole: our artists, our students, our architects, our engineers, our academia, our innovators. It will kick-off a systemic change.”

Commissioner for Cohesion and Reforms, Elisa Ferreira commented: “The New European Bauhaus is about how we live together, our values, our common spaces of work and leisure, our collective and private experiences. This is a project for all regions and territories in Europe. In promoting affordable solutions, it should contribute to social cohesion and to solving housing problems. If we want to bring real change around us – for a more beautiful, sustainable life together, we need to think about how the New European Bauhaus can bridge the generation of new ideas with implementation in physical places. We are therefore exploring across the Commission how our tools could be mobilised to launch a first set of concrete New European Bauhaus actions.”

Background

The New European Bauhaus is a creative initiative, breaking down boundaries between science and technology, art, culture and social inclusion, to allow design to find solutions for everyday problems. 

On the dedicated website launched today, artists, designers, engineers, scientists, entrepreneurs, architects, students, and all interested people can share examples of inspiring achievements for the New European Bauhaus, their ideas about how it should be shaped and how it should evolve, as well as their concerns and challenges.

This is the beginning of an innovative co-design process. Organisations that want to put more effort into their engagement in this process can become ‘Partners of the New European Bauhaus,’ by responding to the call on the website.

In the coming months, the Commission will award prizes to existing examples that represent the integration of the key values of the initiative, and that may inspire the discussions about, and the transformation of, the places where we live.

In the next phase of the initiative – the ‘delivery’ phase, five pilot projects will be set up to co-design new sustainable and inclusive solutions with style. The objective of the third phase – ‘dissemination’, is to spread the ideas and concepts defining the New European Bauhaus via new projects, networking and sharing of knowledge, in Europe and beyond.

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