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Dubai is a city where the impossible is possible

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Dubai is one of the world’s most exhilarating destinations: a glittering city that offers swathes of golden beaches; world-class shopping, dining and nightlife; hosts electrifying events and sporting championships; and, for all the family, is one big adventurous playground. Where tradition meets ambition and renowned for its futuristic architecture, this visionary city is also proud to display its rich heritage and culture. Welcome to Arabia and welcome to the destination that has made it its mission to become “the world’s most visited city”.

Extraordinary images of Dubai’s skyline have been seen around the world, but this is a city that must be experienced to be believed. Where else can you spend the morning on the beach, the afternoon snow skiing and the evening camel riding in the desert? Where else can you dive with sharks in a shopping mall and watch dancing fountains at the base of the world’s tallest tower? Whatever your passion, whatever your age – Dubai will never disappoint. And with many more hotels and attractions in the pipeline, no-one can ever truly say they’ve ticked off Dubai. With changes constantly afoot, Dubai is a city that can be visited year after year, after year.

The pace of progress has been phenomenal and it takes some believing to imagine that just 50 years ago Dubai was little more than a fishing village beside the Dubai Creek – a must-visit that is currently being assessed by UNESCO as a World Heritage Site.

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It is this very spot that the Bani Yas tribe and the forefathers of the Maktoum dynasty settled back in 1800. Even in the 1950’s when the rest of the world was exploring space and New York’s Times Square had been illuminated for a good 50 years, Dubai still sat in darkness without electricity. But it was also here that the Vision was set. The seeds of ambition were sowed and that small fishing village blossomed into the modern, multicultural and dynamic metropolis we see today.

Dubai dares to dream big – and then turns that dream into reality.

Having welcomed 10 million visitors during the course of the year for the first time in 2012, the emirate’s Tourism Vision was declared in May 2013: to welcome 20 million visitors a year by 2020 and to treble tourism’s contribution to the economy.

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One year later, having won the bid to host the World Expo in 2020 during which His Highness Mohammed bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai promises to “astonish the world”, Dubai is building on that declaration by pursuing its ambition to become The World’s Most Visited City – but not just a city to be seen but a city ‘to be experienced’.

For example, shopping in Dubai is not just about making purchases – it is more about amazing leisure and cultural opportunities, such as bartering for silk in a historic souk; meeting a colony of King and Gentoo Penguins in a shopping mall, and picking up hand-crafted trinkets from a market.

Dining in Dubai is not just about eating – it is more about sampling the cuisine from the 200 nationalities that live here. As a culinary capital not only regionally but increasingly globally, Dubai has long caught the attention of Michelin-stared chefs and is home to some of the best tastes in the world – whether that be in its five-star hotels or its pavement cafes.

For the sportsman and adventure seeker, Dubai is about sand boarding down a 300ft sand dune, camping in the desert, deep-sea fishing, skydiving above Palm Jumeirah and playing camel polo. And for the night owl, Dubai is about enjoying some of the hottest, trendiest and most creative nightspots imaginable.

For culture vultures, Dubai is a city that’s rich in heritage and increasingly it’s making its mark on the world stages for art, film, literature, comedy, theatre and music. For all these genres the city hosts dedicated festivals and events and this all adds up to create a calendar that is literally bursting at the seams, whether it be joining the crowds at the Dubai Media City Amphitheatre to see A-list chart toppers perform such as John Legend or Sting, or watching Federer or Djokovic battle it out for the title at the Dubai Duty Free Tennis Championships.

Throughout the year, city-wide festivals add to the fun, from the legendary Dubai Shopping Festival which celebrated its 20th year in January 2015 to the hugely successful Dubai Food Festival, now an annual month-long event since its launch in 2014.

And for families, Dubai vows to be the world’s premier family destination, continually building on its portfolio of attractions and events. Few cities offer as many attractions that appeal to all ages as Dubai does. It’s here that families can dash from the ski dome to the desert; from the beach to the parks (whether that be theme parks, water parks or sprawling green parks); and from the multi-screen cinemas where butlers serve popcorn to Olympic-sized ice-skating rinks.

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It’s upon these propositions (Family, Events, Art, Heritage, Gastronomy and Nightlife, Shopping, Beach and Marine Life, Outdoor Adventure) coupled with Dubai’s winning formula as a global Business hub and its winning Hotel and Spas sector, that the Department of Tourism and Commerce Marketing is confidently able to base its tourism ambitions.

And with hotel guest numbers growing year-on-year by 5.6% per cent in 2014, equating to a total of more than 11.6 million hotel guests over the course of the year, the pace has been set. To host all these guests, the total number of hotel establishments has increased by 7.8% to equal 659 properties or 93,030 rooms and flats – spanning all categories from standard to five-star and from city, to beach resort and desert. The portfolio is impressive with hotel companies such as the local Jumeirah Group and Emaar Hospitality setting the global standards for luxury and service. It’s a service mentality to which all hotels adhere, whether five or two-star, a serviced apartment or a guest house.

Where else in the world can you have a 24-carat-gold facial in an award-winning spa, swim with dolphins, watch a world-class act on the beach at midnight, dine on Michelin-starred cuisine and feed sharks all without leaving your hotel resort? The answer is a resounding ‘only in Dubai’.

Dubai is a city where the impossible is possible. Where you cannot help but be impressed, awe-struck and mesmerised. It’s where holiday dreams come true and where remarkable memories are made for a lifetime.

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Norwegian Cruise Line Introduces Norwegian Viva

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Norwegian Cruise Line (NCL), the innovator in global cruise travel, today unveiled Norwegian Viva, the next ship in its brand-new Prima Class.

Providing guests with elevated experiences including more wide-open spaces, thoughtful and stunning design and exceptional service, Norwegian Viva will begin sailing remarkable Mediterranean itineraries in June 2023, homeporting in key Southern European port cities including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy; and Athens (Piraeus), Greece. She will then sail the Southern Caribbean for her 2023-2024 Winter Season offering warm-weather getaways from San Juan, Puerto Rico.

Mirroring the upscale design and structure of her record-breaking sister ship Norwegian Prima, Norwegian Viva, also built by renowned Italian shipbuilder Fincantieri in Marghera, Italy, will debut at 965 feet long, 142,500 gross tons and accommodate 3,219 guests at double occupancy. Travelers will live up every second of their journey in the most spacious accommodations including the brand’s largest inside, ocean view and balcony category staterooms.

The world-class vessel will not only offer the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories and largest variety of suite categories available at sea, but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept. The Haven’s public areas and 107 suites designed by Piero Lissoni, one of Italy’s most renowned designers, will feature an expansive sundeck, a stunning infinity pool overlooking the ship’s wake and an outdoor spa with a glass-walled sauna and cold room.

The Prima Class’ variety of recreational activities also make their elevated comeback on Norwegian Viva with only-available-on-Prima-Class experiences including the fastest freefall drop dry slides at sea with The Rush and The Drop and the largest three-level racetrack at sea with the Viva Speedway.

Norwegian Viva will feature Ocean Boulevard, the 44,000 square foot outdoor walk way which wraps around the entire ship;  Indulge Food Hall featuring 11 varieties of eateries; The Concourse boasting an outdoor sculpture garden; expansive pool decks and infinity style pools at Infinity Beach and Oceanwalk, showcasing glass bridges above water.

Harry Sommer, president and chief executive officer of Norwegian Cruise Line, said: “Norwegian Viva sets the standard in the premium segment, illustrating our commitment to pushing boundaries in four main areas: wide open space, service that puts guests first, thoughtful design and experiences beyond expectation. We have taken everything our guests love to the next level with this brand-new class of ships designed with them in mind.”

Norwegian Viva will boast eye-catching hull art designed by Italian graffiti and sculpture artist Manuel Di Rita, commonly known as “Peeta,” who also illustrated the exceptional hull design on Norwegian Prima. World-class architects who helped design Norwegian Prima including Rockwell Group, SMC Design and Miami-based Studio Dado, also have returned to influence the aesthetic of various restaurants, staterooms and public areas.

“Norwegian Viva, the second of six Prima Class vessels being built with us, reinforces the great collaboration between Norwegian Cruise Line and Fincantieri,” said Luigi Matarazzo, General Manager Merchant Ships Division at Fincantieri. “We were extremely satisfied that Norwegian Prima, the first of the new class, earned record-breaking bookings and we are excited to see how Norwegian Viva will live up to her sister ship. As we proved our resilience during these challenging times, this announcement represents another testament to Fincantieri´s global leadership role in the cruise sector.”

The first two Prima Class vessels, Norwegian Prima and Norwegian Viva, will feature cutting-edge alternative technologies, such as a NOx reduction system (SCR), that reduce the ship’s overall environmental impact.  SCR catalysts filter out sulfur oxides up to 98% and nitrogen oxides up to 90%, ensuring the vessels meet Tier III NOx compliance. Further, they will be equipped with an Exhaust Gas Cleaning System (EGCS), an Advanced Wastewater Treatment System to treat and clean all wastewater to meet stringent international standards and Cold Ironing functionality to connect to onshore power grids to further reduce emissions while in port.

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Surprise Your Family with These 3 Memorable Gifts

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Finding the perfect gift for your family can be a challenge, especially when you’re not quite sure where to start. And since chances are everyone in your family has different tastes, you might be wondering which types of gifts will appease everyone. Fortunately, there’s a long list of gifts that will cover all of your family’s bases. 

Narrowing down your list will ensure you’ve given plenty of thought to each idea, ideally ending up with your family being beyond thrilled with what you’ve chosen. Here are three memorable gifts to consider giving your family. 

1. An Unforgettable Travel Experience 

Traveling with your family is one of the best ways to spend quality time together away from it all. It’s a way to explore, experience new things and make plenty of memories. Surprising your family with the trip of a lifetime would be a wonderful gift for everyone, so why not add one to your list this year? 

One of the best parts about traveling as a family is that there are so many options for where to go and what to do. And when your goal is to give the perfect gift, choosing a trip that will go down in the books as one of the best family memories ever is a good place to start. 

Let a Europe cruise immerse your family in gorgeous scenery, amazing food and rich history. A ski trip would be a fun way for everyone to enjoy the great outdoors together. Imagine your whole family enjoying the relaxing atmosphere of a tropical island, maybe snorkeling or even giving parasailing a try. 

2. Family Heirloom Pieces 

One of the nicest gifts you can give anyone is something that comes from the heart. Investing in a personalized, one-of-a-kind piece for your family will add a wonderful touch to your home for years to come. What’s great about this is that there are so many directions you can take it.  

Depending on your home decor style, you may find that some types of art are better suited than others. Getting creative and making a thoughtful decision will ensure you choose the best piece for your family.

A wrought iron or hand-carved wooden namesake sign could grace your front entrance for years, bringing a sense of home each time you pass it by. A family constellation print would not only be beautiful to look at, but a fun activity to do together time after time (try pairing it with a telescope!). There are so many other options for other personalized items, including DIY projects as well. 

3. A Home Improvement Project

Is there something in your home that everyone can agree needs updating? Is there something you’ve always wanted to add to your home but haven’t gotten around to doing? Now’s the perfect time to take action. What better way than to make it a surprise for the rest of your family?

It could be that your kitchen is outdated and cramped, but it’s also the place where your family spends the most time. While a full kitchen renovation is certainly an investment, it’s also something that will pay you back in no time. Or maybe your family has always dreamed of a backyard pool, so you decide to make that a reality. It could also be something like finishing off an area of the basement and creating a game room.

Since home is where your family spends the most time, it only makes sense to do all you can to make it the best possible space for everyone. Presenting it as a gift will make whatever you do that much more special and heartfelt. 

Surprising your family with a gift can be approached in so many different ways. Remember that a gift can be anything — an experience, a material item, or a project of some sort. Spend time thinking about what would best benefit your family and bring the most joy and get ready to give the best gift ever.

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Pakistan – A Wonderful Destination For Adventurous Sports

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Pakistan is famous for its exciting cities, historical sites, hospitality, great cuisines across the world. However, most of the international states are not aware of the fact that it is an excellent destination to enjoy adventurous sports as well as cultural festivities. The variety of adventure sports in Pakistan is enormous. There are a number of adventurous destinations for extracurricular activities in Pakistan, which anybody can travel to. From fishing to river rafting, skiing to camping and jeep safari to mountaineering, Pakistan is gifted with such vibrant geographical landscapes that makes it outstanding tourist destination.

The northern areas of Pakistan are known as hub of Adventure sports and open to tourists and sportsman’s wonderful opportunities. Its rivers falling down from the snowcapped mountains and glaciers are great for water sports like river rafting, canoeing, sailing and kayaking. Horse and Camel safaris are other two exciting activities to enjoy. There are various destinations in northern Pakistan that provide wonderful opportunities for jeep safaris. Some of the destinations that can be visited for jeep safari include Gilgit, Hunza, Shandur, Sust and Skardu. Rivers Chitral, Indus, Gilgit, Swat, Hunza, Kunar and the Neelum offer exciting opportunities for water sports. There are mountains that offer wonderful trekking trails that lead to some beautiful spots.

Likewise, Swat is being called as Switzerland of Pakistan. Pakistan also offers beautiful spots for skiing. Swat’s Malam Jabba is one of the best skiing resorts. If Jeep Safari is what gives one thrill, perhaps there is hardly any destination as exciting as the Northern Areas: hence one should come here without any fear and must enjoy the adventure.  

Mountaineers from all over the world continue to test their minds and bodies by ascending some of toughest terrains in the world. Mountaineering is a highly specialized sport, especially on the 8,000-meter high mountain peaks, five of which are located in Gilgit-Baltistan (GB) region of Pakistan. These include K-2, Nangaparbat, G-I & II and Broad peak. Besides, 70% of mountain peaks above 7,000 meters are also located in Pakistan. An elite group of mountaineers, some of the best in the world, challenge the limits of what is thought to be humanly possible by attempting every winter to climb these summits.

Pakistan has produced wonderful legends in the field of mountaineering like Nazir Sabir, the first Pakistani to summit Mount Everest; Muhammad Ali Sadpara, the first Pakistani to summit Nanga Parbat in winter; and his son Hasan Sadpara. Muhammad Ali Sadpara has put Pakistan’s mountaineering in limelight at the cost of his own life.

Pakistan also has a lot of scope in the field of rock climbing. Unlike mountaineering, rock climbing is not an exciting sport in popular perception. Rock climbing is probably one of the toughest and most dangerous forms of extreme sports.

The season, which attracts mountain climbers from all parts of the world, creates a hoard of opportunities for mountaineering-related businesses in the country and helps Pakistan generate millions in lieu of taxes and fees every year. The life of common people is very tough in Northern areas of Pakistan due to extreme weather conditions specially winter. Pakistan govt has built various lodges along the whole routes, and has offered more services, this step has enticed more people to come. Visa process for foreigners to get tourist visas for Pakistan has been made very easy.

There are few suggestions which can help in bringing more charm in these games. International federations must contribute funds which assist in making the life of public better in the northern areas of Pakistan. The doors of President and PM houses should be opened for national and international mountaineers who summit main peaks and those success stories should be highlighted on international media as well. This adventure sport should be made top priority by government. There is a need to establish an international level professional mountaineering school and a trained rescue team of experts.

The Alpine Club of Pakistan (ACP) should be given more strength. The ACP needs thorough professionals on board to make it more vibrant organization to promote and mainstream mountaineering in Pakistan and attract foreign mountaineers and trekkers. Government and state departments should make more focus to check the bottlenecks and facilitate the trekking expeditions. It is suggested that Mountaineers and High Altitude Porters (HAPs) have no insurance schemes, proper training and sponsorships, they should be facilitated at all levels.  

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