Prof. Anis Bajrektarevic famously claimed that “…the conglomerate of nation-states/EU has silently handed over one of its most important debates – that of European identity – to the wing-parties, recently followed by the several selective and contra-productive foreign policy actions.” Elaborating on these actions he went further as to claim that: “…sort of Islam Europe supported in the Middle East yesterday, is the sort of Islam that Europe hosts today. (…) and “…that Islam in Turkey (or in Kirgizstan and in Indonesia) is broad, liberal and tolerant while the one in Northern Europe is a brutally dismissive and assertive.”
Western Europe is phasing the outcomes of the development of two different trajectories. On one side, the immigrant presence from the former colonies, growing since the 1960’s, has turned Western Europe into a multicultural and, by extension, multi-faith mosaic. On the other, the permanent decline of religious performance has brought up a wider consensus concerning the privatization of religion as well as its status of invisibility in the public sphere. These two trajectories can be perceived as oppositional if one bears in mind the significant numbers of non- white immigrants residing in Western European states and the paramount importance most of them place on religion for identification, organization and political representation. Several prominent academics refer to the emergence of the aforementioned phenomenon as a ‘crisis of secularism’.
However, I would like to argue that such clear-cut judgments present several problems. To begin with, ‘secularism’ is a complex term with multiple meanings. Western Europe currently sports two forms of secularism; the radical model of French laicité and the moderate form followed by the rest of the states. Within the latter framework, several kinds of state-religion connections have been developed throughout the years. Even in the radical French model some state-religion connections exist, although they are concealed under cultural terms. As becomes apparent, if we take absolute state-religious separation as a crude definition of secularism, it turns out that ‘a crisis’ occurred well before the advent of multicultural presence.
Indeed, this essay will attempt to clarify that although multiculturalism supports and promotes the recognition of minority religious identities, the statement that it puts secularism under crisis is a bit exaggerated, if not purposefully misleading. Multiculturalism does not opt for a complete disestablishment of secularism. On the contrary, multiculturalism supports moderate secularism as it is believed that the various types of religion-state connections within it can be extended so as to accommodate minority religions, as well. All in all, multiculturalism strives for a rethinking of secularism, a renegotiation of the term, for it to become less restrictive for minorities that feel marginalized because of their religious identity.
The defining characteristics of Western Europe’s multicultural reality
Western Europe started to receive exceptionally large numbers of non-white immigrants after the 1973 oil crisis, in order to rebuild its devastated economy. As its capitalist economy constantly demands a cheap labor force, people continue immigrating to Western Europe for the prospect of a better and safer life. Under these circumstances, Western Europe has reached the diversity previously characteristic of traditional immigrant receptacles such as the USA. There is, however, a fundamental difference in this comparison; the large amounts of Muslim immigrants residing in Western Europe. Specifically, Muslims form the majority of non-white Western European immigrants, with a rough estimate putting them at approximately 6% of the relevant total (Pew Research, 2011). Although Muslims appear to be evenly distributed, their presence in the larger cities is far more noticeable and rapidly growing. Regardless of this strong Muslim presence, non- white immigrant minorities in Western Europe, especially those coming from South Asia, seek to identify themselves, while also being recognized by the state and their fellow-citizens, on the basis of their religious identity (Sikhs, Hindus, Muslims). This strong religious assertiveness, despite having gone unnoticed for a long time as a matter of importance concerning group recognition, has become the main topic of discussion in Western European multicultural politics over the last few decades. The matter of controversy is the position of religious or ethno-religious immigrant identities in the public sphere of Western European states.
Multiculturalism, multicultural citizenship and religious identities
Multiculturalism is a political ideology which, during the last few decades in Western Europe, focuses primarily on the need for recognition of immigrant minorities. According to Modood, multiculturalism ‘refers to the struggle, the political mobilization but also the policy and institutional outcomes, to the forms of accommodation in which ‘differences’ are not eliminated, are not washed away but to some extent recognized’. Moreover, as he proceeds to mention, multiculturalism ‘is a politics which recognizes post-immigration groups exist in western societies in ways that both they and the other, formally and informally, negatively and positively are aware that these group-differentiating dimensions are central to their social constitution’. In summation, multiculturalism avoids group-blind approaches and ‘promotes politics of recognition as a means to secure multicultural equalities between groups’.
Members of ethnic minorities with a strong religious character (such as Muslims, Sikhs and Hindus) experience marginalization on the grounds of their religion. For the members of these minority groups, however, religion is a basic element of their self-identity that they are not willing to surrender so as to become accepted. Jacobson, O’Beirne, Fish and Gillat-Ray are just a few examples that illustrate precisely how religion is an aspect that permeates all aspects of Muslim’s life, representing an integral part of their self as well as a tradition offering a sense of belonging. Thus, these groups react with a strong religious assertion in the public sphere, demanding the same recognition and respect previously given to other minority groups, originally marginalized in terms of their ‘different’ identity (racial, ethnic, sexual).
Multicultural politics support equality for all citizens not on the basis of providing equal rights to all but rather on that of recognition of the existence of group identities
According to Modood, ‘multicultural citizenship is the project to make citizenship-inclusion or integration possible on terms that respect all and in particular those […] whose subjectivities are marginalized or dismissed […]’. Bearing this position in mind, multicultural politics acknowledge ‘the importance of religious identities to some non-white ethnic minorities…and…their centrality to some forms of ethnic minority self-assertions, mobilizations and political claims-making’. Thus, from a multiculturalist perspective, in order for these ethnic minorities to be equally accommodated, the state must respect and recognize their religious identities.
Under such circumstances, it becomes clear that state-religion relations can be seen as a matter of recognition. As religious identities (Sikh, Hindu and most notably Muslim) have become one of the most salient minority status markers, Western European states, driven by a ‘multicultural sensibility’, realize that state-religion connections must be rethought according to the needs presented by the new multi-faith reality. This process of negotiation for the place of religious minority identities in public is perceived by many as a violation of the secular norms of religious neutrality and church-state separation, which are deeply rooted in Western European states. However, to what extent this contention is true is a matter of great controversy.
Secularism in Western Europe
Modood defines political secularism as a condition in which ‘political authority does not rest on religious authority and the latter does not dominate political authority’.
Secularism is a principle deeply embedded in all Western European states since the signing of the treaty of Westphalia. In national narratives, secularism has been referenced as the modern developmental process that brought about the emergence of sovereign states. It has been defined as the principle that disentangled individuals and states from their religious beliefs to halt the potential resurgence of the violent wars of the past. Thus, the need for a separate existence of secular and religious spheres has come to be perceived as the alleged sine qua non for every society that wants to be perceived as modern.
‘The separation of Church and State, the neutrality of the state in regard to religion, religious freedom and understandings of secularisation in terms of the privatisation and decline of religion, are all at the heart of discourses about secularism’. The practical implementation of secularism differs across state borders. Thus, in broader terms, Western European secularism can be divided in two different categories; the radical model and the moderate one.
Laicité is the radical model of secularism adopted solely by France. In this kind of secularism, religion is essentially banished from the public sphere. Religion is perceived as an anachronistic element, which must be completely marginalized in the name of reason and liberal individual freedom. Religion is strictly differentiated from the public domain, only maintaining a place in individuals’ private life. Accordingly, the state takes a neutral stance on any kind of religion in the name of the liberal value of equal treatment for all individuals. Under these circumstances, the state supports a model of assimilationist, civic integration. ‘Integration here is understood as an allegiance to a common civic identity and the joint pursuit of the common good’. In other words, in order for someone to be fully integrated into French society, the civic element of his/her identity should trump all others in the public sphere. As Bouchard & Taylor aptly put it, such a position ‘demands the removal or neutralization of the identity markers (including religion […]) that differentiate citizens’ and ‘[…] assumes that the removal of the difference is a prerequisite to integration’.
However, this rigid a context is destabilized when the need to integrate people not previously nurtured with these hard boundaries between private and public religion arises. Such is the case with immigrant minorities claiming a strong religious identity.
The French state reacted to this multiculturalist challenge with a top-down approach, which sought to restrict the public expression of minority religious identities. The state as well as the majority of the public opinion perceived the wearing of religious symbols in public as a political project violating the secular principle concerning the privatization of religion and the neutrality of the public sphere. Consequently, the wearing of conspicuous religious symbols – clearly aimed at Muslims’ headscarves and Sikhs’ turbans – was banned by law in February 2004. The banning of the full-face veil (niqab) from public spaces followed in April 2011.
Both of these legislation initiatives show an inclination to bracket ‘difference’ through the implementation of the historically contingent principles of secularism in a sort of ‘fetishization of the favored institutional arrangements’. Such movements show the unwillingness of the state to recognize that religion can be a representative element of groups or entire cultures. In other words, the state replies to religious assertiveness with a ‘religious-focused version of different-blindness’. The denial of public religious accommodation conceals the cultural privileges of Christian traditions that are deeply entrenched in the notion of secularism, thus sustaining the inferiority and alienation of non-Christian traditions. This is to say that a concept of ‘neutrality’ is impossible, as the state always reflects specific cultural characteristics, which in the case of France are rooted in Christianity.
The strong insistence of French politics on the preservation of secularism, as presented through the application of the aforementioned measures, reifies the secular-religious dichotomy as an unsurmountable opposition, diminishing any potential for a fruitful mixture between the two sides. Based on a secularist argumentation, the state presents itself as acting in the service of an ‘us’ wanting to assimilate (or exclude) an as yet illiberal (or premodern) ‘them’. As Modood puts it, ‘such totalized dualistic perspectives are not conducive to fostering dialogue, to respect for difference, to seeking common ground and negotiated accommodation[…]and above all to multicultural citizenship’. If religious identities are excluded in a way that no other identity (be it racial, ethnic, sexual or whatever else) is, then there is obviously a profound bias against religious identity which clashes with the multicultural principle of equality between identity groups. If one were to use this radical form of secularism as a model, then multiculturalism clearly makes it ‘at risk’.
However, there is another perspective in the French laicité which is worth mentioning, to illustrate that ethnic minorities’ claims for religious accommodation are not all that contradictory to the existing practices of the Republican state. Rather, they are based on pre-existing state-religious relationships. More specifically, since the establishment of the law of 1905, the state is committed to contribute financially to the preservation of church buildings, as it acknowledges that they are part of French cultural heritage. Moreover, since the establishment of ‘Debré Law’ in 1959, the state, to a great extent, sponsors Catholic Church Schools. Clearly, the secular French state both acknowledges and respects, by law, that religion is a part of one’s tradition and culture that needs to be preserved and moreover that it can contribute to education.
Bearing the aforementioned facts in mind, it seems that even in the radical laicité model, some manner of state-religion connections are already active. Consequently, ethnic minorities’ struggle, based on the multiculturalist principles, for the recognition of their religious identity by the state is not an initiative that places secularism under ‘crisis’. What is requested is not the desecularisation or disestablishment of the privileges of the Christian tradition within a secular context. Rather, the challenge is how to add the new faiths alongside the older ones in a process of ‘equalising upwards’.
A relevant initiative has been launched by president Sarkozi with the establishment of the French Council for the Muslim Faith in 2003, whose function is to act as the primary liaison between the French government and Muslims. Despite the fact that the assembly of the council was a state-construct and that it has, to date, failed to become recognized as representative by the majority of the French Muslim population, such initiatives are necessary for the equal accommodation of religious minorities. Even if these initiatives may seem prima facie contrary to laicité, this is not the case for their relationship to moderate secularism.
b. Moderate secularism
Following Modood, ‘the key feature of moderate secularism is that it sees organized religion as not just a private benefit but as a potential public good or national resource, […]which the state can in some circumstances assist to realise’. Under these circumstances state and church remain autonomous but may still collaborate in several domains. Modood aptly explains what can be perceived as such a state-religion connection; it is a ‘kind of relationship with the state such that a religious organisation participates in the functions of the state or is a partner in governance, helping the state to discharge some of its duties and implementation of policies or it is continuously supported by public funds or it is part of the symbolism of the state in a clearly non-neutralist way’. Through the presentation of a series of empirical examples of states that adopt religion-state connections, an attempt will be made to show that multicultural recognition politics for immigrants’ religious identities do not clash with this manner of arrangements. On the contrary, the latter may be a platform for multicultural integration.
Initially presented to support this argument follows the German example. In Germany, the most important source of funding for religious communities comes from tax receipts. This state financial aid to ‘religious societies being organized as corporations under public law’ is also protected by the law. Moreover, numerous public sponsorships are granted to religious communities. In addition, it must be mentioned that around half of Germany’s welfare provisions are channeled to the public through Church-based organisations, within a climate of a civic society, in which church and state can work together for the accomplishment of common goals. The Muslim presence in Germany is considerable and enduring, especially bearing in mind the large Turkish minority. According to Korioth & Ausberg, Muslims make up approximately 4% of the German population. Of course, Germany is renowned for its anti-multiculturalist sentiments and the ‘Gastarbeiter’ approach in its immigration policy. However, a climate of ‘multiculturalist sensibility’ is present and reflected in ‘corporatist’ forms of Muslim accommodation. More specifically, chancellor Merkel and her government launched the first German Islam Conference in 2006. According to Aslan, this initiative had aimed ‘to restore mutual trust within the society and its Muslim communities’ so as ‘to enhance the religious and social integration of the Muslim population in Germany’. Since then, the conference has been held annually in the form of a dialogue between ‘the state and selected representatives of Muslims in Germany’. Although top-down, such an attempt can be viewed neither as radically secularist nor as assimilationist. Rather, it meets the multiculturalist prerequisites of willingness for mutual negotiation in order to find effective solutions for the accommodation of religious difference. The German state remains secular but understands that Muslims face discrimination on the basis of their religion and that the state needs to take action so as to protect this group. This solution is not sought outside of the secular principles. Rather, the state tries to renegotiate these principles so that Muslim integration can be achieved within them.
England is another relevant paradigm. Religion and the state are first connected ‘symbolically’, as the monarch has also the ultimate authority of the Church of England and can only undertake duties after being blessed by bishops. Accordingly, 26 bishops are members of the House of Lords, the supreme legislative body of the state, having equal rights with the rest of the members. Apart from that, the Church of England has a substantial educational contribution, in which it is almost exclusively supported by state subsidies.
Of import to the argument at hand is the expansion of state connections to incorporate its Muslim immigrant population, as well. During the New Labor governance, the state recognized the Muslim Council of Britain (MCB) as the representative voice of British Muslim population (1997). Throughout its period of governance, New Labor in collaboration with the MCB initiated a series of measures that enabled and promoted the smooth integration of Muslims in the national context. They jointly fostered public acknowledgment of the importance of their religious identity, the introduction of state funded Muslim schools (following their Jewish and Christian counterparts) and concentrated policies on tackling religious discrimination, which reached their peak with the establishment of the law against religious discrimination (2003). All of these attempts were backed by the Church in a climate of ‘interfaith respect’ and ‘multi-faith harmony’.
Relevant examples of states that have extended their church connections to accommodate religious diversity can also be found in Belgium’s multi-faith Council of Religions and in Denmark’s model of ‘multiple establishment’, were Muslim religious communities enjoy a formally recognized and approved status as well as state tax benefits.
None of the aforementioned examples drift from the minimalistic definition of secularism presented previously, meaning that a mutual autonomy between state and religion is still ensured. It should by now have become apparent, through the presentation of these empirical examples, that the type of state-religion connections developed within the framework of moderate secularism makes a clear case that religious minorities can be recognized and accommodated without braking the basic secular rule. In other words, multiculturalism and religious diversity do not necessarily equate eradication of established churches or a ‘crisis’ of secularism.
This essay aimed to evaluate the contention that the ‘crisis of secularism’ in Western Europe is the result of multiculturalism. To this end, several points, facts and empirical examples were presented. The presence of immigrants in Western Europe has undeniably brought with it both multiculturalism and religious diversity. Moreover, some immigrants brought, and continue to bring, with them religious beliefs totally alien to Western Europeans, which can lead to their being discriminated against on the basis of their religion. Muslims are the most notable example of the aforementioned observance, since they form the majority of non-Christian immigrants residing in Western European states, with Sikhs and Hindus also sharing similar experiences. It is therefore clear that the minority statuses of the aforementioned immigrant groups are due to their religious identities.
Multicultural politics support equality for all citizens not on the basis of providing equal rights to all but rather on that of recognition of the existence of group identities. Accordingly, multiculturalism acknowledges the fact that for immigrant groups with a strong-religious character to be recognized, the state needs to recognize religious difference and seek to tackle the problem of religious discrimination. Some people, and more specifically adherents of crude secularism, believe that this brings the whole notion of ‘secularism’ under crisis. However, as Modood aptly puts it, multiculturalism’s focus on recognition of immigrant groups’ religious identities ‘is based on recognition and inclusivity, not the truth of doctrines’ and ‘is not opposed to secular or non- religious identities but is additional to them and is not meant to suggest any inherent superiority or desirability of religious over non-religious identities – or vice versa’.
Multiculturalism interacts with two different kinds of secularism in Western Europe. On the one hand, there is the French laicité, which reacts to the multi-faith challenge with religious-blind policies that sustain the inequalities faced by immigrant religious minority groups. On the grounds of an alleged principle of state neutrality as well as the liberal principle of individual freedom, the French state seeks to banish the presence of minority religions form the public sphere. As it becomes clear, if this is the prototypical model of secularism taken into consideration, multiculturalism definitively puts it under great strain. However, the challenge is not one of forcing France to lose its Catholic character or abandon the idea of secularism on the whole. What is requested, is some form of state-religion connection within the secular framework, which would provide some sort of recognition to the Muslim immigrant community.
Such state-religion connections have been a part of the prevalent, moderate, form of secularism implemented in most of the Western European states for some time now. In moderate secularism, religion is not only understood as a private matter but also as a potential public good, which the state seeks to assist. Germany, England, Denmark and Belgium are just some of the states that have positively and effectively responded to the challenge of multicultural religious diversity by extending their state-religion connections so as to accommodate immigrant religious minorities.
In summation, multiculturalism may bring religion to the forefront anew but it does not do so in ways necessarily totally alien to secularism. As it has been shown, several kinds of long-lasting state-religion connections have been developed, especially in moderate forms of secularism, even before the expression of immigrant demand for some sort of public recognition of their religious identities. Seen in this light, multiculturalism cannot be seen as seeking a “crisis of secularism”, but rather as calling for nothing more than an extension of tenets already present in secularism, so that new faiths can be brought into any given secular state model alongside their older, preexisting counterparts.
UN Geneva open exhibition “The World In Faces”
On November 24, United Nations Geneva hosts “The World in Faces”, an exhibition of photos by the renowned Russian photographer Alexander Khimushin. The artist personally presented a collection of artistic photos of representatives of different peoples of the world, photographed in authentic national costumes in their habitat. The 170 large artistic portraits of more than 100 indigenous peoples around the world are on display in the main hall of UN Geneva’s Palais des Nations. A big part of the exhibition is dedicated to the indigenous communities of Russia’s Siberia and the Far East.
“It is gratifying that the exhibition at the UN this year takes place as the world celebrates the International Human Rights Day. It is a great pride and honour for me to present my photo project at the UN, especially on this momentous day”, said Alexander Khimushin.
The idea to create a collection of photographic portraits of indigenous peoples in national dress and in their native environment was born in 2014, when Alexander had already accumulated a considerable amount of work done in the most exotic locations – from Samoa and Fiji to Swaziland. Since then, he has never stopped traveling around the world, and his project is growing and becoming a phenomenon.
In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.
“Taimyr is unique in that it is a distant, cold place. For me, this was not something new, since I grew up in Yakutia (the Far East of Russia is the cold pole on the planet), but it is the peoples living there – the Nenets, Dolgans, Nganasans, they have a unique culture, their way of life and reindeer husbandry have been preserved. It was interesting to visit, thanks to Norilsk Nickel (The world’s largest producer of palladium, one of the largest producers of Nickel, platinum and copper), to get to these places. I would like to return to Taimyr, shoot more there, if there is such an opportunity, ”the artist noted.
The Norilsk Nickel company, which takes an active part in the fate of the small peoples of the Arctic, supported the Khimushin project.
“Nornickel has always interacted with the indigenous peoples of the Russian North in an atmosphere of friendship and mutual assistance. This year, the company’s relations with the indigenous peoples reached a new level. Based on the UN principles and objectives of sustainable development, we study, with the involvement of leading international experts and the scientific community, the socio-cultural specifics of indigenous life in Taimyr, and the traditions and historical memory of the peoples living in the region. This helps us make our support to indigenous peoples more targeted and effective. Cultural projects and support of traditional folklore and handicrafts are one of the most important components of our projects”, said Mikhail Kuznetsov, Nornickel’s Director of Federal and Regional Programmes.
Nornickel regularly participates in projects intended to foster economic and social development of Taimy’s indigenous communities. In 2020, Nornickel signed a cooperation agreement with organisations representing the interests of the indigenous communities of the North inhabiting the Taimyr Peninsula. Together with them, and based on proposals from the chiefs of indigenous communities, a comprehensive plan for the development of the peoples was developed for a total of RUB 2 bn. The plan is designed for five years. The programme will run until 2024 and includes support for traditional activities, protection of the indigenous habitat, and financing of new homes, hospitals, museums etc.
The photo exhibition will run until December 10, 2021.
Sezzadio: The small village where the great history of the Aleramici began
Men and women of culture, united by the idea of the Euro-Mediterranean Federation on Ancient Medieval Migration, challenges this difficult period of the pandemic with new historical research activities to rediscover and transmit the desire to return to normality.
As part of the project of “Le Vie Aleramiche Normanno Sveve” in Sezzadio, a village near Alessandria where Aleramo was born had been visited on the initiative of the Mayor, Enzo Daniele, the Councilor for Culture Piercarla Bocchio and the local head of FAI Anna Maria Gobello, collected the texts to create an “Aleramici Library” which will be closely linked to the “Aleramici Research Center of Sezzadio”. Two honorary presidents are members of our technical-scientific committee: Francesco Barone of the University of Catania, one of the leading experts in the Aleramici history of Sicily and Salvatore Lo Re, historian and President of the National History Society of Piazza Armerina, City of foundation aleramica which, soon, will see the Municipal Library enriched with a section dedicated to the study of its origins. Therefore, a study workshop will be commenced to work in synergy with the parallel Sicilian structure: the prestigious Palermo “Officina Studi Medievali” headed by Prof. Diego Ciccarelli.
Sezzadio, the place of origin of this fascinating story: it is said, in fact, that the noble Aleprando, on a pilgrimage to Rome, stopped in this small town near Acqui Terme with his wife about to give birth and that Aleramo was born here. The municipal administration of Sezzadio, after having already undertaken various projects to enhance the small center of Alessandria and installed explanatory signs at the entrance to the village to highlight its extraordinary historical importance, has enthusiastically joined the proposal of the promoters of the project, Fabrizio Di Salvo and the UNESCO Club of Piazza Armerina, (represented by the President Anna Maria Di Rosa Placa and the Secretary Lavinia Garsia) and took the opportunity to give life to a research center that will be formed in network with the Workshop of Medieval Studies in Palermo and the research activity in Piazza Armerina, a real study center dedicated to ancient medieval immigration “on the contrary”.
The fundamental activity was Fabrizio Di Salvo’s visit to Sezzadio last summer which allowed to define the membership of the Municipality of Sezzadio to the Euro-Mediterranean Federation on Ancient Medieval Migrations, by virtue of which it benefits from the support of the Coordinator for Northern Italy, Nadia Ghizzi.
The work of identifying the texts and training the library was supported by our technical-scientific committee which boasts among its ranks the Byzantinist Walter Haberstumpf, Prof. Salvatore Trovato, former professor of Linguistics and Glottology at the Department of Humanities of the University of Catania, the Director of Sibrium Magazine and President of the Center for Prehistoric and Archaeological Studies of Varese Lucilla Caramella, Luigi Piano, the President of “Italia Medievale”, Maurizio Calì, (who collaborated directly in the creation of the library), as well as the teachers and researchers of prestigious international universities, such as the distinguished medievalist Henri Bresc and Joanna Drell of the University of Richmond in the USA.
To realize the intent of making culture available to all, it is essential to give our research a European breath and make people understand how much the history of the Middle Ages, which took place in a Europe different from the current one, was well-defined in its supranational scope. The project connected France, Italy, and Germany and, in particular, the Municipalities of Hauteville-La-Guichard in France, (where the myth has it that Tancredi, the future lord of Hauteville and progenitor of the Altavilla family, saves the life of Duke Riccardo II of Normandy on a hunting trip); of Göppingen, in Baden-Württemberg near Stuttgart, (where tradition has it that the Swabian dynasty was born) and of Piazza Armerina, a city in Sicily founded by Aleramici in the 12th century. The cultural triangulation will also expand in Sezzadio, in the spirit of continuing to create links between historically similar realities and, currently, it takes the form of collaboration between the municipal administrations, anticipating and preparing the future twinning.
Thanks to the dedication of those who embraced and developed the project from the beginning, today, the Euro Mediterranean Federation for Ancient Medieval Migrations stands out for the adhesion of important figures from the world of culture, of high-level institutions, such as the Library of Alexandria of Egypt, of numerous Italian Municipalities, of Universities and Associations. Despite the interruptions due to the pandemic, the Project has given rise to numerous initiatives such as conferences, lectures, and meetings, and the production of a documentary film shot in the European lands touched by this research: Piedmont, Sicily, France, Turkey, Germany, Greece, and Ukraine.
A powerful work, curated for four years by Fabrizio Di Salvo, which collects precious contributions from excellent scholars and returns the atmosphere of medieval Europe thanks to the choice of splendid locations, such as the Castle of Pomaro in Monferrato, to the costumes of the ancient Samantha Panza’s “Principessa Valentina” tailoring from Asti-Italy and coordinated by Gianni Gallo. The exceptional protagonist is the actor Walter Siccardi, an extraordinary interpreter in the role of Aleramo. The shields that recall the emblems of the Aleramici dynasties and parts of the sets used for the shooting will be donated by the Euro-Mediterranean Federation to the Aleramici Research Center in Sezzadio.
We will continue our incessant work of research and historical reconstruction, hoping that it will create opportunities for recovery, resilience, and increasingly nourish the dialogue between people who are only apparently distant.
Squid Game, Style influence and Sustainable consumption
Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.
Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on. On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.
Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.
The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist. Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.
With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.
However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.
So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.
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The coronavirus pandemic will likely cost the global tourism sector $2 trillion in lost revenue in 2021, the UN’s tourism...
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