A new recipe for being a successful global actor: ‘Soft Power’
Diplomats have always tried to find ways to ease the painful side of politics, either because they believe they can make the world a better place to live or because they serve certain interests.
In the international political arena, diplomats and scholars have used the terms ‘hard’ and ‘soft power’ to portray the way nation-states exercise politics.
With a brief look at current global politics one would dismiss the term ‘soft power’. It is a term introduced by Joseph Nye, one of the most influential scholars in International Relations and policy makers in the United States. The term refers to the ability to persuade through culture, values and ideas; it is also the capacity to achieve goals through co-option. This is in contrast to ‘hard power’, which we can apply to the latest developments in Libya and the power politics demonstrated between Turkey and Israel, whose diplomatic relations have been bitter of late. Also, American foreign policy is mainly based on hard power, as for several years U.S. was the key global actor. ‘Hard power’ refers to the use of instruments like military force, coercive diplomacy and economic sanctions.
On the other side there are countries which employ cultural diplomacy and ‘soft power’ practices, in order to overcome diplomatic problems through productive intercultural dialogue. Cultural diplomacy is a methodical use of a country’s cultural characteristics in international relations. It is also a way to continue exercising foreign policy affairs in a less traditional manner, either because hard power is not enough or because of special problematic situations. An example of cultural diplomacy was the letters that Frederic II sent to Cairo’s sultan Al-Kamil in the 12th century AD. Frederic asked Al-Kamil’s opinion of mathematics, medicine, etc. His interest for the Arab culture together with his peaceful stance helped the bilateral relations at that time. Cultural diplomacy is a form of ‘soft power’ which is not controlled necessarily by governments and can result via social interaction. This process can be guided by governments and various social agents, for example non-governmental organisations, private corporations, social networks.
For some countries the use of ‘soft power’ is the easiest way for achieving long-term and investment goals. This is one of China’s main tools for strengthening its relations with Africa. The construction of infrastructure, like roads, hospitals and water works in Africa is proceeding quickly with China on its side as a strategic partner. Chinese are winning more ground in Africa, as they respect the diversity of Africa’s people. Culture, political values and diplomacy construct a successful model of this new form of power. Additionally, the Chinese interest in the United National peacekeeping operations coupled with forceful economic strategies in sectors like trade and banking (e.g. cheap loans to Africa) and the low profile demands in international politics make them a global ‘winner’. In his book on China’s soft power, J. Nye says that “success depends not only on whose army wins, but also on whose story wins”.
One of the important aspects in exercising ‘soft power’ is to understand the importance of culture. Culture is at the epicentre of global relations, particularly with geopolitical developments in the last two decades and with revolutionary changes in information technology. Firstly, because international relations have become transnational – there are a plethora of actors playing an important role besides nation-states. This change in the social norms and processes underlines the importance of culture. Secondly, increased global interdependence means not only financial interdependence (look at current financial crisis), but also social and cultural. Commitment to multilateralism desired by most states in the world cannot be achieved, unless culture is taken under consideration. The Preamble to the EU’s treaty on the European Union – Lisbon Treaty clearly states ‘drawing inspiration from the cultural, religious and humanist inheritance of Europe, from which have developed the universal values of the inviolable and inalienable rights of the human person, freedom, democracy, equality and the rule of law, have decided to establish a European Union’. Thirdly, successful strategies in the sector of international communications are all about cross-cultural strategies in the time of globalisation, off-shoring and rise of new political and commercial powers.
A third way between ‘hard’ and ‘soft’ power is the so-called ‘smart power’, a term again coined by Joseph Nye, who wrote that it is “the ability to combine the hard power of coercion or payment with the softer power of attraction into a successful strategy”. This term has been used several times by the Obama Administration. For example Hilary Clinton in her appearance at a Senate hearing spoke about the restoration of American leadership through ‘smart power’. Realpolitik failures especially in the Middle East offer a strong incentive to the U.S to reconsider the values of diplomacy and ‘smart power’.
It is not an easy task for states to leave behind ‘hard power’ and re-evaluate the gravity of democracy, culture and human rights. However, the potential of being a strong actor in the current altered international arena by achieving goals through dialogue is tempting. The results might not be imminent when exercising ‘soft power’ as this kind of strategy is a long-term one. Patience though is the most important virtue for diplomats.
Relevance of green politics in the contemporary world
Green theory is a critical theory in International relations which is gaining its relevance very much in recent times as the world couldn’t help itself in fostering climate change and in controlling global warming.
Green theory came into existence in the time of the late 20th century world where there was an increased need for addressing environmental issues. During the 1970s, environmentalism became a dominant concern in the society where people started to argue on the solutions to fight pollution. The USA introduced NEPA (the National Environmental Policy Act) and Clean Air Act which was one of the huge movements that brought awareness to include environmental problems as a major concern in the society. Before that, environmentalism and pollution control was overlooked by the majority of countries. Since then, there has always been a wide scope for green theory in this industrialized modern world; as pollution is increasing, the responsibility for controlling it is also increasing.
When ideologies such as liberalism and realism failed to save the environmental aspect of society, there came a need for a different way of thinking which led to the emergence of Green theory. Green theory discussed the green aspect in political, economic and social life.
Concepts of Green Theory
Green theory, green politics, green economy and green security are very similar concepts which are also intermingled in general. This Greens ideology doesn’t only focus on saving the environment but also aims in achieving ecological sustainability in three main areas: Environmentalism, social liberalism and democracy. The aspects of the political world are analyzed through a green perspective.
Green theory in international relations is known as green political theory – an ecological political theory that doesn’t come under environmentalism. The concept of Green political theory is often misunderstood with environmentalism. Green political thinkers are called Greens and environmentalism thinkers are called environmentalists. In a common view, one can find that environmentalism is often science based and green politics is the social perspective.
Green theory in IR focuses on climate justice, global justice, modern development and security. As the world faces many transnational environmental – related problems, there came a compulsive requirement for Green Theory in international relations
Understanding Green Political theory
The main difference between environmentalism and green political theory is that :-
Environmentalism focuses on issues such as acid rain, global warming, need for growing trees and on saving the environment within the man-made structure which is Anthropocentrism – human-centered perspective of the world. Whereas green political theory focuses on the same but in a social aspect between human and nature, arguing that the man-made structure itself is responsible for the destruction and considers human as a part of nature, which is ecocentrism – nature centered perspective of the world.
Environmentalists believe that humans should bring change in the world by taking certain measures to reduce pollution. Hence they depend on governments, institutions and international organizations, trying to bring stability within the existing structure of the world where they rely on the concept of sustainable development.
On the contrary, Greens believe that the world has already reached the limits of development and sustainable development will only make the condition worse, as there is no more possibility for it. Greens do not depend on humans to bring a change, instead argue that the whole structure which is responsible for this condition should be changed.
Thus Green political theory critically examines and attacks the current world structures that are responsible for the situation and suggests that the idea of sustainable development even makes it worse when there is an immediate need for a complete shift.
Understanding the reality through green theory
The nations are self-centered and while they thrive for meeting their self-interests, balance of power, and security, global change is not a possibility. Combined contributions and effective steps are not possible when countries seek only mutual benefits and struggle with insecurities. No nation can trust and rely on any nation. It can be seen that Industrialization is the core element that connects the structures which are responsible for global warming and pollution.
Considering the factors that environmentalists depend on:
The International organizations are not a sovereign entity. They are heavily funded by super powers and hence considered an agent or actor of those super powers, as they cannot voice against the countries which provide them to operate. So, the reality is that the powerful nations provide and help the developing nations in cutting their green gas emissions, reducing pollution, poverty, etc while the developed nations’ polluting index itself is much worse compared to other countries. In 2019, Agenda 2030 plan set by the UN in 2015 to achieve various sustainable goals by 2030 was declared impossible in a report published in the UNSG.
The United States uses oil and natural gasses more than any other countries which emits over fifteen tons of greenhouse gasses per person every year. The US was the largest polluter of the atmosphere till the emergence of China as a superpower. Now China is the largest greenhouse gas emitter which emits twice as much as the US!. China alone is responsible for around 31% of the world’s emissions. The other top countries which rank next to China and the USA are India, Russia, and Japan , which are responsible for 60% of the total global pollution. Instead of taking immediate steps to stop polluting the environment, these developed nations focus more on other interests and issues.
Thirdly, the Capitalist structure of the world as accused of being heavily selfish by the Marxists is a huge responsible factor standing as a constraint for an effective change. In this capitalist society, bringing a change, for example; cutting out potential harmful substances such as the plastics; stopping production and consuming of unnecessary products, switching to alternatives from fossil fuel based transportations (Transportation sectors are the largest contributors to global warming followed by other manufacturing industries) would affect the manufacturing company of the product which would also directly affect the economy of the countries. Even if there’s a possibility of banning those polluting products posing no nexus in the economy of the country, those industries or the MNCs will easily influence not only the government but also the people of the country to maintain its richness.
Thus under this system, where development is still considered a possibility without destruction, no organization or individual can bring an actual change by following the goals set in global conferences (such as COP27, UNCC) in achieving net zero emissions or by using alternative energies for fossil fuels, etc. The first question itself is “Without changing the platform which runs on fossil fuel and without constructing a new platform for alternatives, how can any change be brought?”. The whole structure of the world must be changed to attain the goals of the future.
The feasibility and constraints in rapidly changing the system are the challenges posed on the green political thinkers. Meeting these challenges by innovative solutions and the growing need for a change in the world to safeguard our future is of great interest in today’s world. And as the countries keep on postponing and failing to achieve their sustainable goals set under this current system, green politics becomes very much relevant in the contemporary world.
Green theory in International relations provides unique ideas such as decentralization to bring real change, as state-centered hopes are not promising; consciousness on the limits of modern development; ecological modernization as an alternative to sustainable development; green security, green economy, etc which are evolving but always critical in nature. Green political theory is crucial for questioning the countries and the organizations to bring real solutions and changes.
Russia Has Lost Soft Power War with Ukraine – Global Soft Power Index 2023
Russia is the world’s only nation brand to lose soft power over the past year, while Ukraine has seen the strongest soft power improvement, according to the Global Soft Power Index 2023 released today. The Global Soft Power Index is a research study conducted annually by brand evaluation consultancy Brand Finance on a representative sample of 100,000+ respondents in 100+ markets worldwide, measuring perceptions of 121 nation brands.
While Russia‘s Familiarity and Influence have gone up because of the impact that its decision to go to war has had on lives the world over, the nation’s Reputation has been severely damaged. Russia’s Reputation ranking in the study, one of the main determinants of soft power, has fallen from 23rd to an abysmal 105th resulting in a soft power score erosion of -1.3 points and causing it to drop out of the Index’s overall top 10 ranking, down to 13th.
Alongside the three key performance indicators of Familiarity, Reputation, and Influence, the Global Soft Power Index also measures perceptions of nation brands across 35 attributes grouped under 8 Soft Power Pillars. Russia has lost ground relative to others in the Index on all 35 attributes apart from “affairs I follow closely”. It now ranks 119th for the People & Values pillar and for the “good relations with other countries” attribute in International Relations. In addition, global sanctions have caused the nation’s perceptions as “easy to do business in and with” to fall by 61 places and having “future growth potential” by 74 places.
David Haigh, Chairman & CEO of Brand Finance, commented:“While nations have turned to soft power to restore trade and tourism after a devastating health crisis, the world order has been disrupted by the hard power of the Russian invasion of Ukraine. An event that would be hard to believe were it not for the intensity of the images we have been seeing for months and the consequences the conflict is having on politics and the economy alike.”
At the same time, Ukraine gains +10.1 points (more than any other nation) driven by a steep increase in Familiarity and Influence, and jumps 14 ranks up to 37th from 51st the previous year. Ukraine now ranks 3rd in the world for “affairs I follow closely” and sees significant gains across attributes accentuated in official communications and media reports, such as “respects law and human rights” (up 69 to 29th), “tolerant and inclusive” (up 63 to 44th), and “leader in technology and innovation” (up 26 to 50th). The popularity of Ukraine’s President Volodymyr Zelenskyy, his ministers, and advisors, results in the nation going up 36 ranks to 12th on “internationally admired leaders”.
Nevertheless, many other attributes are affected negatively, from the obvious “safe and secure” (down 60 to 118th) or “great place to visit” (down 38 to 118th), to perceptions of Ukraine’s culture and people as the focus shifts to their suffering.
USA unrivalled as the soft power superpower
Under President Joe Biden, the United States reclaimed its top spot in the ranking in last year’s Index and has further increased the lead over other nation brands this year. The USA’s overall score is up +4.1 points to an all-time high of 74.8. With the strengthening of the dollar and widely publicised large-scale investment projects by the federal government, perceptions of the US economy are on the up, resulting in America claiming the top spot for Business & Trade from China. The US also benefits from the introduction of a new “invests in space exploration” attribute in the Education & Science pillar, where it ranks 1st in the world. In fact, the US ranks 1st in twelve and among the top 3 in four more categories, bagging 16 soft power medals – more than any other nation brand in the Index.
The US records stable scores across most categories. However, mounting problems with shootings, gun crime, and police violence continue to erode perceptions of the country as “safe and secure” (down from 21st in 2020 to 62nd this year) and of its people as “friendly” (down from 5th in 2020 to 103rd this year).
The end of the Second Elizabethan Era
In the United Kingdom, 2022 will be remembered as the end of an era. The passing of Queen Elizabeth II at the age of 96, after 70 years on the throne, shook the nation. At the same time, intense media coverage of the period of mourning and the monarch’s spectacular funeral attended by the world’s leaders reminded the global public of Britain’s greatest soft power assets. The UK has defended its 2nd position in the Index this year, with an increase of +2.4 points to 65.8, recording increases across a number of attributes, from “good relations with other countries” (up 7 ranks) to “appealing lifestyle” (up 5 ranks).
Last year will also go down in British history for its three prime ministers. After the fall of Boris Johnson’s government, Liz Truss shot to power as quickly as she lost it to Rishi Sunak, becoming the country’s shortest-serving prime minister ever. While the nation’s overall Reputation has not been dented, perceptions of the UK as “politically stable and well-governed” declined relative to others (down 10 ranks).
Germany post-Merkel holds its own
Many worried about Germany losing its international standing after the departure of Angela Merkel. A year later, the nation has largely held its own, retaining 3rd position in the Index, with an increase of +1.2 points to 65.8. Olaf Scholz’s government has struggled with criticism of its hesitant response to Russia’s invasion of Ukraine, but this has had little impact on the nation’s perceptions among the global public. Germany’s nation brand strength transcends political crises, proving its resilience regardless of who is in charge.
China retains “future growth potential” despite COVID-19 restrictions
Although China has seen marginal growth of its Global Soft Power Index score (+0.8 to 65.0), it dropped in the ranking from 4th in 2022 to 5th in 2023, overtaken by Japan. While most nations accelerated their global engagement across trade, investment, tourism, and talent, China remained closed last year, maintaining a “zero COVID” policy. Reduced mental and physical availability of China’s nation brand among global audiences undermined its ability to improve perceptions at the same pace as competing economies, resulting in some relative declines, such as in the People & Values (down 57 to 95th) and Media & Communication (down 12 to 24th) pillars.
Nevertheless, on many metrics China has largely defended its position from last year and it remains 2nd in the world for Influence, behind only the US, and 3rd in the Education & Science pillar, with particularly strong performance across “leader in technology and innovation” (2nd), “leader in science” (3rd), and the new attribute: “invests in space exploration” (3rd). The nation also maintains its global #1 positions for “easy to do business in and with” and “future growth potential”, pointing to the resilience of its Business & Trade credentials, despite an overall rank drop for the pillar to 3rd. Revised economic growth forecasts by the International Monetary Fund confirm that China is back in business in 2023, predicting 5.2% GDP growth, above the level of previous expectations as private consumption rebounds following the country’s opening post-COVID at the end of 2022.
UAE enters top 10 for the first time
With otherwise little change in the top 10, the performance of the United Arab Emirates is a standout. For the fourth year running, the Emirates achieved the highest score of any Middle Eastern nation brand, but this year’s increase of +3.2 to 55.2 has meant a jump of five ranks to allow it to claim 10th position in the global ranking for the first time. Both Reputation and Influence of the Gulf nation have seen notable increases this year.
David Haigh, Chairman & CEO of Brand Finance, commented: “The UAE was one of the first economies to roll out mass vaccination and open during the COVID-19 pandemic, giving it a head start ahead of others and allowing it to maintain positive perceptions across the Business & Trade pillar with a particular improvement on the “future growth potential” attribute, where it ranks 3rd globally. The successful showcase of the Emirates as a global trade hub thanks to EXPO 2020 has also undoubtedly provided a significant boost. At the same time, the UAE is one of the largest donors of foreign aid as a percentage of GDP, which is recognised by the global general public counting it among the world’s most “generous” nations – 3rd.”
Perceptions of the UAE’s Governance and International Relations are on the up too and the nation’s salience is only expected to grow. The Emirates Mars Mission has landed the UAE at 8th for “invests in space exploration”, while hosting the world’s most high-profile climate conference, COP 28, will put the nation firmly in the spotlight in 2023. The historically oil-heavy economy continues to increase its commitment to diversification, innovation, and investment in a more Sustainable Future. The UAE already scores relatively high on the new soft power pillar of that name, placing 19th globally.
The Dilemma of Science Diplomacy: Between Advancement of Humanity and The Source of Rivalry
In the past decades, science and technology have gained more ground in foreign affairs decision making processes. The emergence of more complex global problems has raised awareness that policymakers need to collaborate with researchers and scientists to create effective solutions. This is where the term science diplomacy has become increasingly noticeable over the years. The complicated challenges are faced by numerous countries simultaneously; therefore, both inter-state collaboration and scientific evidence are considered indispensable to overcome those challenges, thus, bringing science to the foreground of policy-making. Science diplomacy is then expected to close the gap by presenting a contemporary approach to global challenges. The existence of science in diplomacy conveys two important promises: scientific advice and networks that could help build the world better amid the complexity of transnational issues and leverage that international actors can use to strengthen their foreign policy.
However, these two promises contradict each other as bestowing political power in science makes it laden with interests. By using science diplomacy, states will be confronted with the dilemma of either using science to improve the life of people or using science to pursue their national interests. This article will further analyze this dilemma on how science and technology are imperatively needed to resolve global challenges. Yet, at the same time, its existence becomes one of the sources of power that create a rivalry between states.
The Extent of Science Diplomacy in International Affairs
The development of science and technology is pivotal in solving complex human issues at both national and international levels. However, innovative inventions resulting from scientific evolution need to be acknowledged by policymakers and put into policy implementation first before they can be advantageous for overcoming global challenges. In this case, diplomacy could be one field of policy and decision-making where science can appear both as transformative solutions for international issues or as leverage tools for states to achieve domestic gains, which then refers to as science diplomacy. Simply put, science diplomacy is the use of scientific collaborations among nations to address common problems facing 21st-century humanity and to build constructive international partnerships. According to Legrand and Stone, science diplomacy is not limited to exchanges only between states, but the practice has been unfolded to have wider global policy ramifications.
Over the last 15 years, the involvement of researchers as transnational actors in public policy and global governance are increasingly visible and making a distinguishable impact in various dimensions, including social, political, and economical. The increasing entanglement of science in diplomacy is caused by three main factors as follows:
- The growth of transnational challenges. Recent international issues tend to spread and transgress national borders. For instance, concerns about cyber security, the transmission of disease, labor migrations and digital communities indicated how states had developed higher levels of interdependency towards each other. These are all matters that demand the implementation of sophisticated scientific knowledge.
- The disaggregation of transnational policy-making. Although powerful sovereign actors are still considered the most important actors in the international arena, non-state actors’ emersion started gaining influence as significant players in managing policy challenges. This creates an opening where new subjects can be integrated into transnational relations, necessarily science and technology.
- The turn to science diplomacy. The science paradigm is rarely contested when disputes over transnational issues occur. This circumstance started shifting when the rationalist traditions within public policy were ascending. As a result, scientific advice in understanding government challenges becomes matters to create policy responses related to economic inequality, social unrest, or depletion of natural resources.
The extent of science diplomacy’s contribution to international affairs ranges in countless essential issues. Cross-border partnerships and multinational research networks have accomplished consequential scientific discovery: from gene-edited plants that could endure climate change to the identification of SARS Coronavirus and the formulation of its vaccines in less than two years. Recently, the involvement of science in diplomacy has made a significant impact in improving global health. Cooperation between governmental and non-governmental public health experts with diplomats and political leaders successfully assisted the dealing with some health challenges such as HIV/AIDS, the spread of the infectious Ebola Virus and MERS, as well as managing swine flu through coordinated global response.
Further, science diplomacy has also been impacting economic dimensions. Initiatives conducted by governments and foundations along with United Nations have successfully employed technology to reduce extreme poverty. The rapid growth of digital technology also fortuitously generates new opportunities for people in the least developed countries. In environmental dimensions, The Paris Agreement was another accomplishment facilitated by science diplomacy and considered a game changer in dealing with climate change. The successful narratives above show how scientific research could eliminate major global challenges and save human lives. Undeniably, the integration of science in diplomacy become imperatives approach currently in improving humanity.
Science in Diplomacy: Creating Rivalry
Away from its contribution to solving major global challenges, the existence of science could also be the source of power which function to leverage states in international relations. According to Royal Society, science for diplomacy enables actors to conceive science as a means to cultivate or even improve international relations between states. However, the usage of science in diplomacy could not be separated from political objectives. This is in line with Nye’s argumentation which stated that the strategy of using science is pursued with genuine scientific interest, yet strategic political goals clearly champion the approach. Consequently, science in and for diplomacy drew a paradox, for it can be seen only as a way to exploit science in international political affairs to achieve national interests.
Science is inherently neutral and perceived as a force for good. Royal Society also claimed that science offers a non-ideological setting for interaction and free idea exchange, regardless of ethnic, national, or religious roots. The integration of science in policymaking has inflicted a political dimension into it; hence their neutrality is questionable. Nevertheless, by bestowing political objectives upon science, it can become a powerful tool to leverage states’ bargaining power. In this case, science becomes a source of contested power that creates rivalry. This was clearly seen during the Cold War Period when the United States and Uni Soviets attempted to attain nuclear and space capacities to maintain their hegemony.
The current trajectory of science in international relations is internalized much the same way, particularly when science and technology are growing at a breakneck speed. Looks at the Technology War between the United States and China, where both countries compete to increase their science capacity. As China gains more ground in technological developments, Xi Jinping Government is increasingly being reckoned in global political affairs. Its presence is welcomed progressively in Global South as a key player in building a digital backbone. China is even considered a systemic threat by the US following its increasing domination over science and technology. This narrative showed how science became a contested power which could leverage states’ position in the international arena. Thus, science diplomacy should be understood as something other than a contemporary approach to resolving the complex global issue. It also needs to be addressed as the source of rivalry among states.
Credit Suisse Collapse – this is a robbery of Arab investors
Riding an oil-price boom last year, Saudi Crown Prince Mohammed bin Salman directed government-backed Saudi National Bank to make a...
Arab plan for Syria puts US and Europe in a bind
A push by Arab allies of the United States to bring Syria in from the cold highlights the limits of...
Iraq’s Geopolitics, Key Factor for US, EU Energy Security Strategies
Twenty years after the US-led coalition invasion of Iraq in 2003, which resulted in the overthrow of the Baath regime...
Impact of technological advancements on International Trade and Finance
Technological advancements have had a significant impact on international trade and finance in recent years. These advancements have facilitated cross-border...
The Political and Diplomatic Implications of the ICC’s Arrest Warrant for Vladimir Putin
On March 17, 2023, the International Criminal Court (ICC) issued an arrest warrant for Russian President Vladimir Putin for alleged...
An inquiry into geopolitical logic of China and Russia relations
Chinese President Xi Jinping’s state visit to Russia during March 20-23 is hailed as “vigorous, mature and stable”. During his...
Indonesia: Climate Change Challenges
Indonesia is a nation that faces the threat of drowning land due to the impact of global warming. Rising sea...
Finance3 days ago
Bloomberg: The consequences of yuan’s internationalization
World News4 days ago
WP: Ukraine short of skilled troops and munitions as losses, pessimism grow
World News4 days ago
Canada lacks capacity to lead Haiti mission
Russia4 days ago
ICC’s Arrest Warrant Limits Putin’s External Visits
South Asia3 days ago
Pakistan: Not a Rebirth but a Suicide of a Nation
Southeast Asia3 days ago
The impact of AUKUS against China and Russia on the security of Asia and the world
Middle East3 days ago
Iranian Strategic Patience: Israel and the Soft Wars
Terrorism3 days ago
Terrorism a Collective Problem and its Challenges