When it comes to getting into a new business opportunity, it has been always debated: whether to take a risk, or give up before even trying. From my personal experience, it is always better to take a risk, but wisely. Never try unknown water with your both foots. Or, never put all eggs into a single basket. This is very smart rule on taking risks in a business.
Ever since, years ago, I coined the expression “McFB way of life” and particularly since my intriguing FB articles (Is there life after Facebook I and II) have been published, I was confronted with numerous requests to clarify the meaning. My usual answer was a contra-question: If humans hardly ever question fetishisation or oppose the (self-) trivialization, why then is the subsequent brutalization a surprise to them?
Is there life after Facebook? Or after the Spring-ing ‘revolution’? Now, when Wall Street is occupied, how will we occupy ourselves? Could we google protest, tweet discontent, arming ourselves with all the mobile launcher gadgets powered by the micro & soft, touch screen & scream tech, then upload promenades, block a tragedy and avoid farce, and eventually download pure happiness – happily ever after? ... Pimp my revolution, Date my resolution …
The unrest in the Arab world, which has continued for over a year now, implies one important conclusion beyond any ongoing regional struggle for democracy: It is a reflection on the globally important technological, even more about a crucial geopolitical breakthrough – an escape from the logics of the hydrocarbon status quo, which – after Copenhagen 2009 and Durban 2011 – will fail again in Rio (Earth Summit 2012/Rio+20) later this year.