This publication demonstrates the efforts in ASEAN to develop globally competitive, resilient and innovative micro, small and medium enterprises (MSMEs), and seeks to encourage MSMEs to take advantage of the opportunities presented by the establishment of the ASEAN Economic Community.
The book presents profiles and stories of 50 entrepreneurs and MSMEs that have taken steps to regionalise and internationalise. It includes tips and advice on how these entrepreneurs and MSMEs have successfully built their businesses in industries ranging from food and agricultural products, education, fashion, health and wellness, information technology and communications, to manufacturing and the services sectors. 21 out of the 50 MSMEs featured are founded or led by women entrepreneurs.
“This publication is indeed a celebration of the remarkable journeys that our MSMEs have embarked on in their quest to establish their presence in international markets. It is hoped that the stories of these 50 MSMEs not only will inspire others to look beyond the domestic market for growth but will also help to expand their business opportunities and enhance their linkages into regional and global value chains,” said ASEAN Coordinating Committee on MSME (ACCMSME) Chair, Ms. Norlela Suhailee.
“The ASEAN Business Advisory Council (ASEAN-BAC) congratulates ACCMSME on the publication of these inspiring stories and look forward to partnering the ACCMSME in the implementation of the AMEN as well as future initiatives to promote MSME development and prosperity for all,” said Mr Joey Concepcion, Chairman of ASEAN-BAC.
The ACCMSME has partnered with Japan through AEM METI Economic and Industrial Cooperation Committee in the production of the book through its regular consultations platform with the SME Agency of Japan. “Japan is indeed pleased to play a part in supporting the MSME development program in ASEAN and specifically in the implementation of the ASEAN Strategic Action Plan for SME Development 2016-2025 (SAP-SMED 2025)”, said Mr. Yoshitaka Yamamuro Chief Representative of AEM-METI Economic and Industrial Cooperation Committee (AMEICC).