There was a time you could run a small business with a bank account, a telephone, an internet connection and some sort of physical base. These days, cybersecurity has been added to this list as a necessity nearly every small business owner needs to consider.
This is especially true for small businesses such as law offices or accounting firms that deal with a client’s highly sensitive information.
Despite recognizing the need for effective IT security to guard against the next cyberattack, 83 percent of businesses say organizational difficulties put their company at risk, according to a global survey conducted by Citrix. In addition, 74 percent of businesses say they need a new IT framework to improve security and reduce risk.
Because of the highly technical and complicated nature of cyberattacks, many small business owners don’t understand the enormity of these threats, and most learn the hard way.
For example, Dr. David Krier, whose Volunteer Voyages lost over $14,000 through fraudulent withdrawals, learned that banks do not always offer protection against these attacks. His organization was not reimbursed for the money the cyberthieves stole. The situation is not improving. Recently, CBS reported a drastic rise in phishing scams. In 2017, 200 organizations were victims of a phishing scam that resulted in the theft of the data of several hundred thousand employees.
“Because most of the news coverage happens when big companies like Equifax or Target are attacked, many small business owners mistakenly believe that only larger companies are at risk of a security breach,” says Nate Spilker, vice president, product management at Citrix. “The fact is, the majority of cyberattacks will have a detrimental impact on small businesses if they do not have a cybersecurity plan in place.”
Cybersecurity is a very real and very serious matter, but the more you know about it, the better you can prepare against an attack. These seven steps lay the groundwork for establishing an advanced and cost-effective way for small businesses to better guard against the ever-present reality of a cyberattack.
1. Assess current security tools
Your company’s data is only as safe as the technology it employs. Instead of thinking how well protected you are, consider bringing in an outside consultant to expose your vulnerabilities. This will help you to honestly analyze the current tools your company uses and understand where you can improve.
2. Invest in staffing
It can be challenging for a small business to hire new employees. But because the cyber threat is so real and potentially devastating, hiring knowledgeable and experienced security personnel might be the most important step you can take to protect your business.
3. Encrypt your data
You may trust your personal photos and music to the web, but your business’s and your clients’ data raises a whole other host of concerns. Many business-class cloud services employ encryption technology, which transforms data in an indecipherable code that can only be opened with a specific key as it travels between secure destinations.
4. Think beyond passwords
It’s safe to say most people are unable to remember all their passwords. Not only are passwords cumbersome, but poor password practices can create major security problems. In fact, 91 percent of security professionals think passwords will be a thing of the past within a decade. Many security experts now recommend user authentication technology to make protecting data both easier and more effective.
5. Use a consolidated platform
By implementing a secure, company-wide tool such as Citrix ShareFile, which includes file sharing, storing and document signing as well as remote desktop access that integrates with common business apps like Microsoft Office 365, employees will be more collaborative and productive. They will also be able to work from anywhere, on any device, at any time.
6. Create and enforce a standard IT policy
Whether you have a traditional office setup, contractors working remotely or a bring-your-own-device policy, make it a priority for employees to understand the security risks involved with using unapproved applications.
7. Be proactive
Stay updated on the latest developments and concerns in the cybersecurity landscape and how you can improve your company’s defenses. For instance, take the time to review how the ever-expanding Internet of Things (IoT) can both benefit and add new security risks to your company.
A solution that takes into account many security measures involves implementing a cutting-edge file sync-and-sharing system, like Citrix ShareFile.
With more than 80,000 business customers and 20 million business users, Citrix has developed their systems to be easy to use and capable of handling all types of files, from sensitive legal briefs to 3D architectural designs. Combining user experience with security, ShareFile safeguards data through leading industrial security standards.
To learn more about small business technology solutions, visit www.sharefile.com.
The urgent need for new action and thinking on the governance of emerging technologies
The World Economic Forum today released a new book by its Founder and Executive Chairman Klaus Schwab entitled Shaping the Fourth Industrial Revolution. The book aims to help leaders develop the techniques necessary to harness technological advances to solve critical global challenges.
The book is a sequel to Schwab’s bestselling 2016 book, The Fourth Industrial Revolution. The new book provides a practical guide to understanding 12 sets of emerging technologies from a systems perspective and better appreciating the rules, norms, institutions and values that shape their development and use.
Such an approach is necessary, Schwab argues, given the unprecedented speed at which technology is developing, which makes outdated and redundant the approaches of governments, regulators and companies on which we rely to manage the impact of technologies.
Schwab’s response is for leaders to adopt a “systems leadership” approach to ensure that developments in technology are not able to occur without parallel consideration being given to rules, norms, values and infrastructure. Unless technology develops within an inclusive and sustainable governance system, the Fourth Industrial Revolution could exacerbate income inequality and leaving billions of people behind, while wasting the opportunity to deploy technology to help address global challenges.
“It took the world more than a decade to develop a collective response to climate change. If we take the same amount of time to respond to the Fourth Industrial Revolution, we will have lost the opportunity to influence the development of the technologies that shape the way we work, live and act. If we act now, we have the opportunity to ensure that technologies – such as artificial intelligence – sustainably and meaningfully improve the lives and prospects of as many people as possible,” said Schwab.
The book calls on leaders to rapidly adopt the concept of agile governance of technologies, matching the nimbleness of the technologies and the private-sector actors who create them in constantly updating and rethinking rules in collaboration with other sectors. For businesses, greater experimentation with new technologies and greater investment in people and skills are required to maximize firms’ ability to develop and bring to market winning innovations.
When it comes to the general public, Shaping the Fourth Industrial Revolution urges people to be engaged in the issues surrounding the evolution of technology, and to make their voice heard to ensure that technology plays a positive role in helping to build a sustainable, inclusive, innovation-driven future.
Shaping the Fourth Industrial Revolution draws on the contributions of more than 200 of the world’s leading technology, economic and sociological experts to present a practical guide for citizens, business leaders, social influencers and policy-makers. It outlines the most important dynamics of the technology revolution; highlights important stakeholders who are often overlooked in the discussion of the latest scientific breakthroughs; and explores 12 technology areas central to the future of humanity. It was co-authored by Nicholas Davis, the World Economic Forum’s Head of Society and Innovation, and features a foreword by Satya Nadella, Chief Executive Officer of Microsoft Corporation.
The preparation of this book has also led to the creation of the Center for the Fourth Industrial Revolution in San Francisco, soon to be supported by a network of affiliated centers around the world, to establish an agile governance cooperation platform for business and government.
Cybersecurity Threats Outpacing Abilities of Governments and Companies
Cybersecurity threats are outpacing the ability to overcome them unless all stakeholders begin to cooperate. The increasingly networked, digitized, and connected world is vulnerable to cyber-threats that can only be addressed by the combined capabilities of the public and private sectors, according to a new report by the World Economic Forum in collaboration with The Boston Consulting Group (BCG). Cyber Resilience: Playbook for Public-Private Collaboration is a tool to facilitate capacity-building, policies and processes necessary to support collaboration, safeguard cyberspace and strengthen cyber-resilience.
“We need to recognize cybersecurity as a public good and move beyond the polarizing rhetoric of the current security debate. Only through collective action can we hope to meet the global challenge of cybersecurity,” said Daniel Dobrygowski, Project Lead for Cyber Resilience at the World Economic Forum.
Working collaboratively in the cybersecurity space is difficult. Cyber-threats are complex, dynamic and increasingly personal as technology saturates our economy and society. Addressing these threats requires dialogue across industries and competencies, and on subjects from the technical to the ethical. Currently, dialogue between leaders in the public and private sectors is often off-target and at cross purposes. Policy implementation also varies by national context: every country has its own unique capabilities, vulnerabilities and priorities.
“There is no simple, elegant policy solution or silver bullet here. The iterative progress and feedback loop used in software development should be a model for improving policy,” said Walter Bohmayr, Global Leader of Cybersecurity at BCG.
The Cyber Resilience: Playbook for Public-Private Collaboration report helps leaders develop a baseline understanding of the key issues and pros and cons of different policy positions on cybersecurity. The policy models discussed in detail include Zero-Days, Vulnerability Liability, Botnet Disruption, Encryption, and 10 others.
In connecting norms and values to policy, the report encourages all actors to move past absolute and rigid positions towards more nuanced discussions aimed at solving key challenges, and presents the implications of policy choices on five key values: security, privacy, economic value, accountability and fairness. Cyber-resilience will continue to be a top-of-mind topic for decision-makers, and the Forum intends to continue leading future efforts in this space through its new Global Centre for Cybersecurity, which will be presented at the Annual Meeting in Davos.
Buckle up for the new passenger economy
A hundred years ago, few thought that the clunky automobile that broke down so often would ever replace a horse. In the 1970s, people wondered if the personal computer that a few eccentrics were using would have any use beyond storing recipes. It’s safe to say that these innovations, along with many of the technologies we now use daily, were once considered impossible dreams.
Right now, the most-talked-about piece of technological innovation that is poised to transform our lives is the autonomous or self-driving car. As self-driving cars gain widespread adoption, analysts are predicting the rise of what is known as the passenger economy — a term coined by Intel — that is expected to be worth $7 trillion by 2050 as validated in a new report by analyst firm Strategy Analytics.
Seven trillion dollars is a lot of money! A decade ago, people couldn’t fully imagine the way smartphones would give rise to the app economy. Today we are at the threshold of something equally momentous — that’s why entrepreneurs and investors are now beginning to imagine the economic possibilities tied in with autonomous cars.
The following are five big areas of opportunity that will unfold in the passenger economy era.
Time will be on people’s side. One of the most obvious benefits of a self-driving car is the amount of time it frees up. Drivers become passengers, and so will be able to concentrate on other tasks. Not only will people be able to work or watch a movie on their way to work, but the commute itself will be shorter, since traffic congestion will become a thing of the past. With smarter analytics, it’s estimated that by 2050, the widespread use of autonomous cars will free up over 250 million hours of commute time per year in the most congested cities.
Apps were only the beginning. As more people use autonomous cars, companies and entrepreneurs will respond by developing innovative applications that will entertain and provide services to passengers. Just like innovators used smartphones to unlock the sharing economy, there will be opportunities for startups to discover new “car-veniences” that will be expected to generate some $200 billion in revenue.
A new world of advertising. From the late ’90s, we started seeing new forms of advertising emerge on the web. With self-driving cars, we are poised to see powerful new opportunities that deliver personalized messages to consumers. For instance, algorithms can compute routes and route history to hone in on passengers with specific onboard advertisements from surrounding businesses or attractions. This could be a huge boost to local businesses and will be much more effective than the primitive billboard.
Mobility-as-a-service. Imagine ordering take-out, or having your groceries or a package of diapers come to your door via a driverless car. This is something that we’re likely to see fairly soon. Shipping and freight companies, local delivery services and internet giants will make use of autonomous vehicles to transport goods across the country. These types of services will likely generate $3 trillion in revenues by 2050.
New business models. Today, many companies offer perks such as work-from-home days or the option for people to leave the office to work in a cafe or wherever is most suitable for them. In the not-too-distant future, the workplace will further transform as the commute evolves. The self-driving car will blend with the office, turning the commute into a productive part of the workday. In turn, this will allow people to go home earlier and spend more time with their families.
The advent of the passenger economy will contribute to a safer and more efficient world. Those who can imagine and anticipate the coming changes will be in the best position to get the most out of it.
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